Zero Noise Marketing Podcast

Welcome to the ZNM podcast.  Today we're talking to Dean Hannon from DRIVE ENGAGEMENT in Toronto Ontario.  Dean's company provides an early warning system to help corporations stabilize revenue flow and growth by keeping their sales force engaged.  While corporations depend on a talented sales team their motivations are often a mystery, even for the most dedicated sales manager. In today's episode, Dean is showing how the latest data is being used to develop predictable roadmaps to engaging your sales force.  This is the ZNM podcast.

In this episode of the Zero Noise marketing podcast we're taking on noisy, wasteful social media messaging.  During a recent presentation at the Kingston sales and marketing club I introduced those in attendance to the essentials of building a tight LinkedIN profile AND how to attract the right prospects with a well-crafted body of content. These principles work whether you're using Linkedin, Facebook, Instagram or any other platform. Stick around while we show you how to tune the noise out  of your social media. This is the Zero Noise Marketing Podcast Here's the URL to download the worksheets and checklists:  https://www.jaeson.com/get-the-noise-ou…nkedin-marketing/

Today on the ZERO noise marketing podcast we're excited to be talking to Diana Lidstone. THE ENTREPRENEURS GPS. Dianne teaches her clients to develop a distinctive roadmap  to out of the swamp of busy work and hustle and increasing the kinds of activity  that will get them to their business goals. We're especially interested in hearing her take on what she calls "the properly diversified marketing mix".    

This week I was invited by of the Megan Smith of the  Napanee Chamber to speak at the Napanee Sales and Marketing Club.  We had a very nice turnout. I had the opportunity to talk on the subject of building the lifetime value of a client.   We also explored the phycological triggers needed in your sales copy on your website, in your social media and all your other marketing messages so  people understand why you're business is the obvious alternative at the exact moment they are ready to buy. Welcome to the Zero Noise Marketing Podcast

Are you in a heavily commoditized market, like real estate or insurance? Do you have a hard time communicating your uniqueness to your prospects?  The easiest way to strongly differentiate yourself to a potential audience is personal branding. The terrifying reality is that this will mean public speaking!  For most people the fear of public speaking is overwhelming. Is it worth the trouble to get comfortable? How can you do it? How can you find your voice? Can you actually get to the point where you enjoy public speaking?   In today's episode of the Zero Noise Marketing Podcast our very special guest is Mr Carl Richards. Carl Richards is a well-know radio personality and a dynamic public speaking coach. Carl and I will be plumbing the depths of the scary and exhilarating world of personal branding and public speaking

In this episode of the Zero Noise Marketing Podcast we are facing down one of the ugliest monsters of the marketing world - cold calling!  If you're like most people you are immediately put in mind of skeevy scammers and dial for dollars telemarketers working in a vast sea of cubicles.   Prepare to have your illusions of cold calling shattered. In Today's episode, my friend Marc Didemus of image advantage reveals the shocking truth. Telephone sales is not only HIGHLY effective, it's still the weapon of choice for many professional business-to-business salespeople. Buckle up, put on a helmet and join me as we interrogate a 20-year telephone professional on how he's driven his business to the peak of success.   This is the ZERO NOISE PODCAST!

Video blogging is quickly has become a powerful way to communicate your personality and expertise.   Is it right for your business? How can you get up the courage? How can you stay consistent in your video creation?  Today, Employee Benefit Specialist Brad Way pulls back the curtain and reveals how authentic and committed video blogging is helping  him consistently grow his business.

In this episode, Rick Frasso reveals how face to face networking has become an essential part of his authentic and thoughtful marketing.  Two of Rick's business response-IT and Canadian Cloud Backup are great examples of a company who connects authenticly and delivers exceptional and distinct service to their clients.   Rick is the CFO at Response-IT and Canadian Cloud backup in Kingston Ontario. He's involved with many community groups like The Rotary,  Innovate Kingston, Switch and he's on the board for Kingston Chamber of Commerce and  Bereaved Families of Ontario. He's also an active member of several Kingston networking groups. Rick is also not satisfied to support most of the community-based groups in the Kingston area, he's also one of the founders of the Kingston sales and marketing club, which is quickly becoming one of the premier networking events in our city.