Synopsis
New Engen is a marketing technology company focused on elevating the marketer. Tune in to get our hot takes on whats happening in the marketing industry, solutions to common issues performance marketers face, the occasional dad joke and much more.
Episodes
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Getting the Brand Back Together
10/05/2019 Duration: 16minPerformance Marketers, Katie Pisarek and Robert Milligan dig into why brands should learn to find comfort in their discomfort when it comes to their voice and creative.Host: Alyssa GayGuests: Katie Pisarek, Performance Marketing Specialist and Robert Milligan, Performance Marketing AssociateEdited by: Jory TindallIntro: Luke Magee
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Creative 101: Find Your Blue Lipstick
03/05/2019 Duration: 24minNew Engen Director of Content, Nora Bafus and Senior Web Designer and producer Jory Tindall, discuss the importance of testing and paid social basics when it comes to your creative content.Host: Alyssa GayGuests: Nora Bafus, Director of Content and Jory Tindall, Senior Web DesignerEdited by: Jory TindallIntro: Luke Magee
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Google vs. Facebook/Goodwin vs. Goodwin
29/03/2019 Duration: 17minHost: Alyssa GayGuests: Michael Goodwin, Kevin GoodwinGoogle and Facebook share a duopoly of the digital advertising space, but which one is better? Specialists in the area (and brothers) Michael and Kevin Goodwin discuss the potential benefits and negatives for prioritizing one over the other.
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Exploring the Amazon
26/03/2019 Duration: 15minHost: Alyssa GayGuests: Lauren Levy, Product Strategy Manager and Luke Magee, Senior Performance Marketing Associate at New Engen.On Episode 2: “Exploring the Amazon,” we dive into the hot new advertising channel, Amazon, what you need to know and why you need to get on there, like, yesterday.
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Starting the Engen
11/02/2019 Duration: 19minEpisode 001 - "Starting the Engen,” we discuss the philosophy behind New Engen, why the company was started and the problems in the industry they are working hard to solve for.Hosted by: Alyssa GayGuests: New Engen CEO, Dave Atchison and President & Co-Founder, Justin HayashiEdited by: Jory TindallIntro by: Luke Mageehttps://www.newengen.com