The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

What do you think about passive income? Have you always thought that it wasn’t possible or it is something that other people can do but not you? Or have you ever wanted to create a side project that can generate revenue for your business passively? If so, this episode is for you.In this episode of Art of Online Business, I sat down with one of my Accelerator coaching members, Kristin Hanes, to talk about how she generates multiple five-figures in passive income from her niche website every month without selling anything. Kristin Hanes is a former radio news journalist and now publisher at the Wayward Home, where she teaches people how to live an alternative lifestyle in a campervan, RV, sailboat or tiny home. Kristin built her niche site from the ground up knowing nothing about online business, and five years later, averages 400,000 monthly pageviews, reaches 2.5 million people per year and brings in six figures of revenue. Kristin splits her time between a Sprinter van in the U.S. and a sailboat in Mexico. H

How do you know if your evergreen funnel is working?In this quick tip episode of Art of Online Business, I’m sharing another Ask Rick episode. A question I hear from my Accelerator coaching members all the time is how to know if your evergreen funnel is working. This question can be tricky to answer if you don’t have all of the pieces to the puzzle. It can be overwhelming to look at the entire funnel at once. To make it easier, we need to look at each piece of the funnel and see where the actual breakdowns are. By collecting the right data and getting the whole picture, you can begin to optimize your funnel to increase your revenue. That is the foundation that you need to scale your business. In this episode, you’ll learn:The importance of breaking your funnel down to look at the smaller piecesThe foundation of whether your funnel is working or not Why you have to understand your ROIWhat you need your ad agency to do The software I use to get all of the data that I need to get a better picture of my ROIThe st

Let’s talk about business values.Your values are the foundation of your online business. I’ve been running my business for nine years, and putting my values into action has been one of the hardest things I’ve done. It impacts a lot more than you may think. When you’re living through your values and making business decisions through your values, it can completely drive your online business success. Not only does it impact your revenue, but it also has a huge impact on your happiness. Our values allow us to differentiate ourselves from others and guide how we show up in our business and interact with others. In this episode of Art of Online Business, I’m sharing 10 ways your values can drive your online business success. It’s not always easy, but you become so much freer in your business when you make decisions through the lens of your values. In this episode, you’ll learn:Why business values are importantAn exercise you can do when you don’t know what your values areThe values that I follow in my business and

Let’s talk about context when it comes to your team. One of the simplest things you can do with your team is to give them context. In this quick tip episode of Art of Online Business, I’m sharing what I mean by this and how you can do it with your team to get them more involved in your business. We all want our team members to be more involved and enrolled in our business, but how do we do it? No one will ever care about your business as much as you do, but you can likely get them more involved than they already are with a simple shift in how you approach assigning tasks for your team members. In this episode, I’m sharing ways that you can give your team context and why it enrolls them into your business even more by creating a culture that allows them to bring their ideas to the table and understand their importance. In this episode, you’ll learn:What it means to give context to our team Ways to give context to your team Why this works better than giving your team one-off tasks How this improves productivity

With the explosive growth in popularity of Chat GPT and AI-generated content, one of the things we have been talking about is how it’s going to change the way we write content or blog posts for our business. And with that, there’s been a lot of talk about how AI-created content will rank on Google. In this episode of Art of Online Business, I sat down with Gert Mellak, my resident SEO expert, to talk about what all of this means in terms of SEO for our business. Gert Mellak is an SEO Expert and Digital Marketer, and the founder and CEO of SEOLeverage.com, a conversion-driven SEO agency. Gert works with online coaches, course creators, and e-commerce brands to help them convert more relevant traffic into leads and sales.Gert walks us through step by step how to use AI to simplify and speed up the process of writing SEO-friendly articles for our website and the importance of semantically related content. He also shares an important update from Google about how we can maximize our content. In this episode, you’l

Are you wondering how you can find out how your team is feeling about their workload? In this quick tip episode of Art of Online Business, I’m sharing how you can get an instant pulse on their workload using Slack or your team communication tool. This concept is called Green Light, Yellow Light, Red Light and it has been a complete game changer for me in my business. It allows me to quickly and easily find out what my team's workload looks like and find out if they need more or less work or if they are in a good place. I encourage you to incorporate this concept into your business. It’s a super simple way to get a good idea of how your team is feeling. In this episode, you’ll learn:What this concept isHow to use it in your businessHow this benefits your business and your team Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSa

Let’s talk TikTok.It’s been a little while since we have talked about TikTok on the show and in this episode of Art of Online Business, I invited one of my Accelerator members, Keenya Kelly, back onto the show to share what’s working with TikTok today, what she’s hearing from the people at TikTok, and how we can make video creation as easy as possible. Keenya Kelly is the CEO of If You Brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners understand the value of marketing their businesses online through video.In 2020, Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 12 short months Keenya has grown her account to over 400,000 followers and has helped clients reach millions.Keenya has since worked with hundreds of business owners teaching them how to market their products and services using short-form video.If you aren’t on board with TikTok yet, you’re definitely going to want to tune into this epi

As online business owners, we know how fast things can change. What worked before might not work now, and what’s working now, might not work in the future. In order to stay in business and continue to bring in revenue, we have to be in tune with what is changing and adjust our business based on what our audience needs from us. In this quick tip episode of Art of Online Business, I’m diving into why this is so important and how you can use this information to jumpstart your marketing efforts and fine-tune your message to attract more clients or customers. Your audience is going through changes all the time, and if you don’t follow along with those changes, it’s going to be harder to stay relevant to them. When we solve the current pain points of our ideal audience, we can grow both our business and our impact as a result. In this episode, you’ll learn:Why it’s so important to be in tune with your audienceHow to find out what your audience wantsWays that you can adjust based on what your audience needsWhy you s

Do you know how to legally protect your membership? In this episode of Art of Online Business, I’m sharing a replay of a fan-favorite episode from November of 2021 where I sat down with Chanteé Hallet and Autumn Witt Boyd to talk about everything you need to know about legally protecting your membership. Autumn Witt Boyd works with influencers to help them protect their members and avoid costly legal mistakes while scaling their businesses.I talk with Autumn and Chanteé Hallett about the legal side of memberships. We talk about most of the legal things that you’re probably not thinking about, but really should be thinking about, when it comes to having a membership in your business.Autumn Witt Boyd is the founder of the AWB Firm. Autumn graduated in the top 10% of her class from Vanderbilt University Law School. She spent the first ten years of her career battling over copyrights and business issues in courtrooms across the U.S. Autumn started AWB in 2015 to help entrepreneurs scale and protect their business

What would you do in your business if you knew you were going to win? If you knew that you can’t lose, how would you do it? In this episode of Art of Online Business, I’m sharing a coaching call that I had with one of my Accelerator members, Hallie Sherman. She already has a very successful membership program, and today, we are mapping out a new launch that she is thinking about doing for her audience. Hallie Sherman is a speech pathologist devoted to helping other SLPs succeed through low prep, engaging therapy options that keep their students motivated.She, like many of us,  wants to grow her business and have a bigger impact. But sometimes we, as business owners, start to think about what could happen if it doesn’t work out. There’s a mindset piece that can get in the way of our success. It’s important to remember, when you approach your business as if you couldn’t lose, you will win no matter what, and that’s the theme of this episode. In this episode, you’ll learn:The type of offer Hallie wants to create

The stuff I’m getting ready to share with you is going to send you down a rabbit hole that will blow your mind. In this episode of Art of Online Business, I’m sharing 6 AI tools that every online business owner should be using today. There’s been a lot of talk lately about AI and I really want to talk to you about it too because it’s not coming up in the future - it’s already here. We can either choose to ignore it and call it scary or we can choose to embrace it and see how it can help our business. I really believe that this can streamline a lot of things that we do in our businesses. I have always prided myself on not chasing shiny new objects, but I don’t think this is a shiny object. This is something I don’t think we should be missing out on. There are so many ways that we can use these tools that are helpful to us as entrepreneurs, and this is only scratching the surface so I recommend you try it out for yourself. In this episode, you’ll learn:The first public-facing AI and how to use itMy experience u

On today’s quick tip episode, I’m sharing a recording of a recent coaching call that I had with one of our Accelerator coaching members.   This call is a 1-on-1 coaching call with Laura Peters from www.mikeandlauratravel.com.   Laura and her husband are travel bloggers who teach other people how to be travel bloggers.  Not too long ago, Laura’s business was ruling everything in her life.  She was working 80 hours a week, was super unhappy, and had no systems or processes in her business.    As you will hear in this short episode, everything has completely turned around in her business.   She is off the charts happy and is working less than she ever has before.  The main thing I want you to take away from today’s coaching call is the mindset shifts Laura’s made and how it’s shifted her business in tremendous ways. In this episode, you’ll learn:How perfectionism held Laura back for so long and how she beat itHow to move past worrying about people not liking what you doWhy your mindset is key to creating timeThe

If you’ve been listening to the show for some time, you probably already know my stance on live launches. I am not generally a fan of only live launching your offer. As I teach my Accelerator members, you can do live launches, but you should also be offering your program on an evergreen basis. Offering only live launches is stressful. There are so many moving parts and it can easily get overwhelming. If you’re tired of being on this live launch roller coaster, you’re in the right place. In this episode of Art of Online Business, I sat down with TaVona Denise to talk about how you can go from having stressful, unfocussed launches to having fun and profitable launches. TaVona Denise helps coaches and online service providers redesign their businesses so they can have the lifestyle and impact they started the business for.  A former physical therapist, master-certified life coach, and trauma-informed business consultant, TaVona uses her diverse background to help entrepreneurs launch and grow their businesses wi

In this quick tip episode of Art of Online Business, I’m doing an “Ask Rick” episode. This is where I answer questions that I get from people that I think would really benefit your business. So in this episode, I want to talk about your role as the CEO. In past episodes, I shared more about why you should be incorporating CEO time into your business. This is when you block off time on your schedule to focus only on CEO things. You create space to be intentional and work through things in your business that need your attention. This really is like a secret weapon for growth in your business, and you guys let me know that this really resonated with you. I heard from many listeners that they really needed to hear that. I’m expanding on CEO responsibilities today and taking you through some high-level questions you should be thinking about and sharing a list of responsibilities that you should focus on as the CEO of your business.In this episode, you’ll learn:The importance of CEO timeHigh-level questions you nee

In this episode of Art of Online business, we are talking about a topic that I think we could all use some help with- copywriting. This has never been a strong suit for me, so I am thrilled to sit down with Kris Jones today who is brilliant at writing copy in a way that doesn’t take up a bunch of our time. I asked her to come on to the podcast and share her framework for writing better copy in a shorter amount of time to get people to take the action that you want them to take, honestly and authentically. Kris Jones is a StoryBrand guide & Founder of Red Door Designs. Mentored by StoryBrand founder - Donald Miller himself & with over 20 years of experience and clients like Nike under her belt, she is extremely passionate about helping self-employed women get website copy that sells so they can multiply their revenue and focus on what they do best.Good copywriting is all about knowing your audience, understanding their problems, and showing them how you can offer a solution. You don’t have to be good a

In this quick tip episode of Art of Online Business, I want to continue our series where I invite one of my Accelerator Coaching members onto the show to teach you something that can really help you in your business. In this episode, I sat down with Kendra Perry to talk about how to ethically sell in your DMs. Kendra has found a lot of success in selling her online programs through direct messages and she's sharing her top tips today. Some people do this in a way that is spammy and not in alignment with most people’s values. However, the way Kendra does it is really ethically sound and within her values, and she does such a good job with it. So in this episode, she’s sharing how she generates organic leads from the following she already has and some of the scripts that she uses when DMing people to talk to them and learn more about them. Kendra is a former multiple 6-figure Functional Health Practitioner turned online business mentor for Wellness Coaches and Practitioners. She is on a mission to help coa

In this episode of Art of Online Business, I’m sharing an interview that I did on Neill Williams’s podcast. She’s been on my podcast several times, and in this one, I interviewed her about one of her sales funnels for her business. She created a brand new program in the summer of 2022, and in the first 93 days of launching it, she generated over $100,000. This was a brand new offer with a brand new audience. She didn’t market to her existing audience at all. She started entirely from scratch. In this interview, she shares why she decided to do that. We also break down the entire funnel.For the first half, she used an Evergreen funnel with no webinar or video series. Her new audience went from Facebook ad to the lead magnet, to the email follow-up, and then to purchasing her $2000 program. This is not an easy thing to do, not a lot of people can make it happen. In this episode, Neill breaks down exactly how she did it. She utilized the power of testing and had an enormous amount of success, and quickly. In thi

Are you creating your business around your life? Or, are you creating your life around your business?On today’s quick tip episode of Art of Online Business, I want to share a classic replay of an episode from December 2021. In this episode, I dive into how you can make sure that you are planning your business around your life.  A lot of people do the opposite, and I want to help you reverse that. The importance of creating my life around my business, and the consequences of prioritizing my business over my health and relationships, was a lesson I had to learn the hard way.It’s a lesson I don’t want you to learn the hard way.I had to go through a serious period of burnout in my business before I realized my priorities needed to change.From a revenue standpoint, things were going great. Behind the scenes, things were not going well in terms of my health.I realized I needed to start creating my business around my life. When I made that mindset shift, everything started to change for the better. My physical and m

Happy New Year! This is the first episode of 2023, so I want to dive into it by sharing my thoughts on the new year. I’m not sharing any forecasts or predictions. It’s hard to predict anything that will happen. So what I’m going to do instead in this episode of Art of Online Business is share nine thoughts on what’s ahead for 2023. Through my Accelerator coaching program, I have access to a lot of different types of businesses, mindsets, and strategies in addition to my own nine years of experience running an online business. So I have a lot of thoughts on ways that you can set yourself apart, and create a healthier, more sustainable business that will help you serve your people in a deeper way. Along with those nine thoughts, I’m also sharing a bonus thought that is crucial because if you don’t have it, it’s going to be very hard to be successful in your business or it’s going to take much longer for you to be successful. In this episode, you’ll learn:Why trusting yourself is essential to successThe importan

Happy New Year! In this episode of Art of Online Business, I am sharing my exact business plan for 2023. If you tuned in to the last episodes, you know I shared my biggest lessons and takeaways from 2022. So that provides a lot of context for why I set up my business plan for this year the way that I did. The problem was that I didn’t focus enough on the basics of my business in 2022. I didn’t give marketing the attention that I should have. I also didn’t focus on list building, getting on other podcasts, email marketing, or social media like I feel I should have. So today, I’m sharing the things that I plan to do in 2023 to get back to the basics as well as some other things I will be doing to add more simplicity to my business. In this episode, you’ll learn:My plans for the Accelerator programHow I’m making revenue share partnerships a bigger part of my businessHow I’m using my podcast for marketingHow I plan to improve on my email list building and email marketingWhy I plan to show up more on social media