The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is all about how to increase your email open rate.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

On today’s episode, we’re continuing our Messenger Marketing mini-series, and I’ve got a special guest here to share his expertise. I’m joined by Ethan Sigmon, who is the founder and CEO of Opesta.Opesta is a Facebook Messenger marketing and automation platform and I believe so strongly in it that not only am I using Opesta fully in my business, but I’m also an advisor to Ethan’s company. If you’re intrigued by what you’ll hear in this episode and you’d like to get a free trial with Opesta, you can go to http://www.rickmulready.com/opesta (please note that this is an affiliate link, so if you do end up signing up, I do receive a small commission that will go to supporting this podcast).In this episode, Ethan and I dive into things like how you can calculate the value of a Facebook Messenger subscriber, and why this is so important to know. We look different Facebook Messenger funnels that are crushing it right now, what are some of the mistakes that people are making with Messenger marketing and how you can p

On today’s show, I’m kicking off a three-part mini-series on Facebook Messenger marketing, because I believe it’s a strategy that’s only going to become more important as a marketing channel going forward.You might be wondering why it’s been a while since I dedicated an entire episode to this topic? I purposely waited because I wanted the dust to settle so to speak, as 2018 saw tons of Messenger Bot courses and bright shiny objects being offered. Unfortunately, very few marketers were doing it right!In this episode, you’re going to hear why I think 2019 is going to be such a huge year for Facebook Messenger marketing though, and the stats I share are going to blow you away!I’ll be talking about the foundations of Messenger marketing, the state of it Messenger marketing now in the online space, how you should be using it and the big pitfalls to avoid if you want to be successful. I also reveal different ways to do Facebook ads with Messenger marketing, the strategies, and funnels our team have used with great

Welcome to another Quick Tip episode here on The Art of Paid Traffic!My goal for The Art of Paid Traffic podcast is to help you grow and scale your business through smart online marketing strategies so you can have a bigger impact and thus a better life. Today’s quick tip episode is about, starting Jan. 1, 2019, Facebook is requiring page-level subscription messaging permissions.What this means is that if you want to do Facebook Messenger marketing, your Facebook business page has to be approved to do so. In the episode, I walk you through what this means for you, how it can affect your business, why it's important, and what you need to do to get approved. Screenshots of the steps I discuss in the episode can be found on the show notes page at www.rickmulready.com.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwad

If you follow sports you may know that minor league baseball teams are marketing machines, which is why I think you can learn so much from this episode. My guest today is Jared Orton, who is the President of The Savannah Bananas, a team that is making baseball fun with their “Fans First, Entertain Always and All Inclusive” mentality. You’re going to hear how Jared and the team are taking what’s considered “normal” in their industry and doing the exact opposite while seeing amazing results in the process. From a breakdancing first base coach, kilts as uniforms to a senior citizen dance team, I can guarantee you that you’ve never seen baseball quite like this before! Jared shares how they had been marketing tickets year-round to promote their 30-game season in June through July, but recently used the psychological aspect of scarcity to run a Facebook ads campaign over 60 days to announce a waiting list for tickets. On an ad spend of about $700, this campaign generated roughly $22,000 of ticket sales in just two

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about a Facebook ad type that is super effective yet few people are using it.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

It’s been awhile since we’ve talked about copywriting on the podcast, so I’m super excited to be welcoming copywriter Kirsty Fanton to the show. I met Kirsty recently at Kira Hug’s mastermind event, where she was telling me how she effectively uses psychology in her work to get maximum results for herself and her clients.Kirsty writes launch and email copy for personality-driven businesses, but she used to be a counselor specializing in loss and grief for a number of years, and she feels that there are lot of parallels between her former career and how she now approaches writing copy. We talk a lot about email copy and specifically where to start when you’re writing copy, which is something that I’ve struggled with in the past. Kirsty shares how to get started and how to not “force it” when looking to communicate with your email list.  Like we talk about often on the show, a complete understanding of your target audience is key, and Kirsty reveals what this process looks like for her and what you should be lo

Today’s strategy session is with one of my students, Rachel Lindtiegan, who use to be employed with an ad agency in New York City. Rachel left the corporate world to start her own coaching, consulting and online training business, and in this episode, she’ll be sharing her experiences launching her first online course.Rachel says that her recent launch “fell flat” and that she didn’t get any sales from it, so we break down the possible reasons for this, from her Facebook ad performance all the way through her webinar funnel.As you’ll hear, in Rachel’s case there’s nothing jumping out to me that she necessarily did wrong, but it’s a matter of just getting more people in the funnel and then her focusing on improving a few specific things. By doing this, I feel she’ll see massive improvements in the results she achieves in 2019.Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular sp

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.And with today’s quick tip I wanted to share my thoughts on some actual Facebook ad copy from people who were having a hard time either getting their ads disapproved or they weren’t sure if their copy was within policy.Kind of a "dos and don’ts" of Facebook ad copy.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

This is an episode that’s been a long time coming, and it’s a topic I get asked about a lot. Today’s episode is for real estate agents as well as people wanting to manage Facebook ads for realtors. If you fall into neither category, don’t turn this off, because there are so many principles in this one that will be relevant for multiple types of businesses.So why did I want to do this episode? I think real estate agents tend to be stuck in the ways of traditional marketing, and they often aren’t open to hearing about new and more effective ways to market their real estate businesses.You’ll be hearing lots of strategies for positioning yourself as the “go-to” real estate professional in your area, or if you have a Facebook ads business, the person who is best suited to help real estate agents sell their listings and attract buyers to list with them.I’m doing something a bit different today, as I’ll be teaching for the first half of this episode and then I’ve invited one of my Accelerator Group Coaching students

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about the new update to the Facebook pixel that’s rolling out on October 24th. Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

On today’s show, I’m joined by Liz Tennyson, who runs a Facebook ads business and is helping female entrepreneurs who are building businesses that support their families.In this episode, we talk about how Liz got started in the online space as a health coach, and how she became an expert in building sales funnels, as well as coaching others on their mindset.As one of my students, Lize recently attended my FBA Live event here in San Diego and you’ll hear some of the big breakthroughs she made there, and the massive action she’s taken in her life and business in just the last few days since the event took place.She reveals the importance of the customer journey (along with a hack for using Amazon to really get to know your ideal customer), and how this all applies to the sales funnels she now uses.You also won’t want to miss the raw emotional personal story that Liz shares towards the end of the episode that showed her she really needed to change the way she was doing things in order to create her ideal Faceboo

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about why are so many Facebook ad accounts getting shut down lately and what you can do about it.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

A while back I had someone join my Facebook Ad Manager program, and in one of the very first conversations I had with him, he told me that it was his goal to be a case study here on the podcast. Guess what? Aaron Pearson has come full circle and he’s here to talk today about how he’s grown his Facebook Ads business from about $5,000 a month in revenue to around $25,000 at this time.He talks a lot about how his company is able to be so successful in marketing their business in a small market based near Plano, Texas. If you think you need to be in a big city to run a successful Facebook Ads business, you’re wrong, and Aaron shares why today…Aaron also reveals how he gets his business in front of the right prospective clients, what percentage of budget his team uses for creative when working with a client, his advice for new Facebook Ad managers, and a whole lot more.Aaron is a great example of why becoming a student of marketing is essential to growing a thriving Facebook Ads business. You’re going to hear abou

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about why are so many Facebook ads getting disapproved lately and what you can do about it.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

Today’s guest is Bedros Keuilian, someone who I connected with through our mutual friend Craig Ballantyne, who has also appeared on this podcast. Craig shared with me how Bedros is using paid traffic to effectively sell $25,000 fitness franchises (as you’ll hear he’s now getting $30,000 for each franchise).Bedros is a best-selling author, speaker and business consultant, as well as the founder and CEO of Fit Body Boot Camp, one of the nation’s fastest-growing franchises with nearly 700 locations worldwide.In this episode he talks all about his journey to get to where he is today, coming to the United States as a young immigrant with his family from Armenia. You’ll hear how Bedros learned the value of good customer service at such a young age, why he got into fitness and the role that having mentors played in his learning of marketing and sales techniques.After starting out as a personal trainer, Bedros moved online promoting his Fit Body Boot Camps and he’s now teaching their franchisees to position themselve

Today’s quick tip is about figuring out where to focus your efforts when optimizing your sales funnel. There’s a lot of moving parts to a funnel so how do you know what to focus on first when trying to improve your results. And specifically, I’m going to share a recent example that an FB AD manager student of mine brought to a recent coaching call.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

I’ve been talking about having today’s guest on the show for a long time now, so I’m very excited to welcome Zach Spuckler to The Art of Paid Traffic. When I think of challenges Zach is the person who comes to mind, and he’s here today to dive into the framework he has created that not only has worked for him but so many of his students.Zach’s been doing challenges for a few years now, and a challenge actually gave him his first 6-figure launch, but you’ll hear how he started out online doing everything from paid surveys, to freelance writing, to direct sales and then running a food blog.In this episode, you’re going to learn how this self-professed “marketing nerd” discovered Facebook ads management in 2015, and was then able to get a number of clients quickly. This led to the creation of his first online course around live streaming to help other marketers get clients, and since then he’s added a number of offerings along with his flagship challenge program.Zach has a love of systems, marketing and making t

Today’s quick tip is about how to overcome the enemy of progress in your business. This slows down so many people and they don't even know it!Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

I’ve gotten to know today’s guest David Kelly over the past year or so, as he lives here in San Diego (when he’s not traveling, which he does often)! David is the General Manager of KingSumo, the 7-figure SaaS business started by Noah Kagan, who has also appeared on this podcast, and we get into some really cool stuff in this episode.You’re going to hear how this conversation is like one that two friends sitting down for coffee would have. David’s got a great background in paid and organic marketing, and he talks about how he’s used both in his career in a number of different roles with top marketers and companies, including doing copywriting for Ramit Sethi. He also shares his 5 growth strategies (along with his can’t miss “Pro Tips” for each), and how you can start implementing them in your business today to see results, along with so much more.Not everything David has tried has worked, but he’s someone who uses a new strategy, measures the key metrics, and keeps on testing and tweaking for effectiveness. W