Synopsis
What does it take to be a superstar in real estate? In this ever changing market, we look closely at how technology, tools and sales strategies are changing the way real estate agents run their businesses. We also support the team concept and look at ways to build better real estate teams.
Episodes
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#394 - Mail-Right Show: How To Build Your Personal Online Brand In 2023
27/07/2023 Duration: 38minReal Estate Agent's How Do You Build Your Personal Online Brand In 2023 Discover the secrets to building a successful personal online brand as a real estate agent in 2023. In this informative podcast, industry experts share tips and strategies for establishing your presence, creating engaging content, and leveraging social media platforms to attract clients and build credibility. Don't miss out on this valuable opportunity! Watch the show now and take your real estate career to new heights. #1 - Define Your Unique Value Add - What makes you different? - What specialized knowledge or skills do you possess? - What is your target audience, and what do they value in a realtor? #2 - Craft Your Visual Brand Identity - Logo and Visuals: - Professional Brand Photography: - Consistent Branding: #3 - Develop an Online Presence - Website: - Content Marketing/Social Media: - Online Reviews: #4 - Networking and Relationship Building - Join Professional Associations: - Collaborate with Other Professio
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#393 - Mail-Right Show: Why Real Estate Agents Should Be Excited About Threads
20/07/2023 Duration: 33minWhy Real Estate Agents Should Be Excited About Meta Threads Discover why real estate agents should jump with joy over Meta Threads in this podcast. Learn how this revolutionary platform streamlines the entire home-buying process, saving you time and maximizing your profits. From seamless communication to advanced data analytics, Meta Threads has everything you need to elevate your real estate game. Don't miss out on this game-changing opportunity. Threads Intro What is Threads by Instagram? Threads Features and Highlights How to Download Threads (Android/iOS) Create Threads Account Without Instagram Instagram Tip & Insights Feed General stuff Photos or video of 1 minute or less Reals 15 and 30 sec videos a bit like Tiktok or Shorts for grown ups You need to give quick tips and insights on the market at the same time you showing homes that you marketing for yourself or open houses Stories Videos that die after 24 hours | back stage insights may the views that they are the inside team. Highlig
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#392 - Mail-Right Show:Video Lead Generation Advice For Real Estate Agents
13/07/2023 Duration: 32minVideo Lead Generation Advice For Real Estate Agents Are you a real estate agent looking for new leads? In this podcast, we provide valuable advice on how to generate more leads and increase your sales. Learn tips and tricks on using social media effectively, creating compelling content, building relationships with potential customers, and more. Don't miss out - watch the video now to get the most up-to-date lead generation advice for real estate agents! #1 - Just-Listed Videos #2 - Home Valuation Videos #3 - Local Market Update Videos #4 - Community-Based Videos #5 - Road Warrior Videos #6 - Aspirational Videos #7 - Relocation Videos
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#391 - Mail-Right Show: Google My Business Local SEO in 2023 For Real Estate Agents
06/07/2023 Duration: 32minGoogle My Business Local SEO in 2023 For Real Estate Agents Google My Business is the key to local SEO success in 2023 for real estate agents. With the right optimization strategies, you can rank your business higher in searches and be seen by more potential customers. In this podcast, we'll review all the latest tips and tricks to help you maximize Google My Business for your real estate business and stay ahead of competitors. Get ready to unlock the power of Google My Business for local SEO success! Watch now to learn how. The Hosts of The Mail-Right Show Jonathan Denwood https://www.mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#390 - Mail-Right Show: How To Be A Hyper-Local Real Estate Agent 2023
29/06/2023 Duration: 33minHow To Be A Micro Hyper-Local Real Estate Agent 2023 Are you looking to take your real estate career to the next level? With the ever-changing market, agents need to stay ahead of trends. In this podcast, you'll learn how to be a hyper-local real estate agent in 2023 and beyond. Discover tips on maximizing your resources and using local knowledge to your clients digitally to find quality listings that will help you stand out from the competition. Get ready for success, as this podcast shows you precisely what it takes! #1 – Local knowledge marketing using your social media and website #2 – Website hub community pages tips and insights #3 – Social media tips and insights #4 – Using video and podcasting to show you local knowledge and marketing positioning #5 – Email marketing and postcards #6 - Final thoughts and insights? The Hosts of The Mail-Right Show Jonathan Denwood https://www.mail-right.com https://www.facebook.com/mailrightusa --------------------------------------
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#389 - Mail-Right Show: Ylopo The Good, The Bad, And The Ugly Review For 2023
22/06/2023 Duration: 36minAre you curious about the Ylopo real estate technology platform? Discover how this powerful tool can help your business reach new heights in 2023. Get a comprehensive look at Ylopo with our review of The Good, The Bad, and The Ugly. From features to pricing, we have it all covered in our thorough analysis. Watch now to learn more about Ylopo and see if it's right for you! The Hosts of The Mail-Right Show Jonathan Denwood https://www.mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com
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#388 - Mail-Right Show: Why Choose Follow Up Boss in 2023?
15/06/2023 Duration: 39minWhy Choose Follow Up Boss in 2023? Are you looking for a way to get your business ahead of the competition in 2023? Follow Up Boss is here to help. Our powerful CRM software provides features designed to help you build customer relationships, automate tasks, and increase efficiency. Learn more about why Follow Up Boss is the right choice for your real estate business in 2023. See how easy it can be to maximize productivity and boost sales with Follow Up Boss - don't miss out on this essential tool! -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#387 - Mail-Right Show: Agent Image vs. Luxury Presence A Full Review For 2023
08/06/2023 Duration: 38minAgent Image vs. Luxury Presence A Full Review For 2023 Discover the ultimate comparison between Agent Image and Luxury Presence – two of the leading real estate marketing platforms of 2023. See how they compare features, pricing, customer support, and more. Get a complete overview from us to make an informed decision about which one is right for you. Listen and watch this podcast/video now to find out if Agent Image or Luxury Presence is the best choice for your business in 2023! -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#386 - Mail-Right Show: A Review of Some of The Real Estate Lead Providers in 2023
01/06/2023 Duration: 36minA Review of Some of The Real Estate Lead Providers in 2023 Are you looking to stay ahead of the competition in real estate lead providers? Our podcast review of some of the best real estate leads providers in 2023 will help you make informed decisions and stay updated with current trends. From innovative customer engagement strategies to automated sales processes, we'll be covering it all! Don't miss out on this chance to get an edge over your competitors. #1 - Zillow Premier Agent - https://www.zillow.com/premier-agent/ The top real estate portal in America and one of the most visited websites in the world, Zillow makes most of its money from real estate agent advertising. It has multiple options for agents and brokers looking to purchase leads, including a pay-per-lead option and a pay-at-closing option. Starting at $200+/mo #2 - Realtor.com - https://www.realtor.com/marketing Realtor.com’s Connections Plus The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman htt
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#385 - Mail-Right Show: Real Estate Agents Supercharge Your Email Marketing & Lead Generation in 2023
25/05/2023 Duration: 36minReal Estate Agents Supercharge Your Email Marketing & Lead Generation in 2023 #385 - Mail-Right Show: Real Estate Agents Supercharge Your Email Marketing & Lead Generation in 2023 Are you a real estate agent looking to supercharge your email marketing and lead generation in 2023? Then this podcast/video is for you! Learn how to use modern strategies like automated follow-ups, personalized content, and segmented lists to increase your email open rates. Discover the most effective ways of targeting potential buyers with an online presence so that they can find you easily. Discover why focusing on customer relationships is key to success in today’s digital world. #1 - Don't use your normal email address/domain #2 - Subject lines #3 - Email warm-up tools #4 - Positioning your brand and nurturing relationships (having a real niche will make your email marketing more effective) #5 - Increasing sales and conversions. (divide your emails into lists) #6 - Email scraping tools combined with paid social me
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#384 - Mail-Right Show: Effective Real Estate Digital Lead Nurturing Strategies That Work in 2023
18/05/2023 Duration: 39minEffective Real Estate Digital Lead Nurturing Strategies That Work in 2023 Are you a real estate professional looking to stay ahead of the competition? Learn how to effectively nurture and capture leads in 2023 with digital strategies that really work. This podcast episode covers everything from setting up an automated response system, leveraging email campaigns, and optimizing websites for lead generation. You'll learn tactics that will help you generate more leads and increase your bottom line. Get ready to take your business to the next level - watch this video now and unlock the secrets of effective real estate digital lead nurturing! #1 - Planed Digital Content (you need a real plan of action) Omnipresence Marketing Are you that agent that everybody sees online everywhere connected to the agent's local marketing? #2 - Social Media With Paid Nurturing (you need to support your social media outreach with money) #3 - Email - weekly or Monthly with real-value content #4 - Google Displayed Adverts ( they're ve
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#383 - Mail-Right Show: Is The Death of Traditional Real Estate Branding Here?
11/05/2023 Duration: 34minAre you a real estate professional wondering if traditional branding is still relevant? This show will help explain the shift in real estate marketing and explore how digital tools are reshaping the industry. Learn how to stay ahead of the competition and build a successful business by understanding what consumers want from their real estate agents. Discover why traditional methods may no longer be enough to succeed in today's market and see which strategies are proving most effective. -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#382 - Mail-Right Show: How to Make Real Estate Videos Faster & Easier in 2023
04/05/2023 Duration: 40minHow to Make & Edit Real Estate Videos Easily & Faster For 2023 Are you a real estate agent looking to create videos faster and smarter in 2023? Look no further! In this podcast, we review the best services and apps that will help you make and edit stunning real estate videos that will capture the attention of potential buyers. #1 - #1 - Canva - https://www.canva.com/ Text editing Animations & Transitions Background removal Music Price $14.99 per month #2 - VEED.IO - https://www.veed.io/ VEED.IO is easy-to-use and allows its users to edit videos with ease. At the same time, we’ve heard all praises about their customer service. Its simple and easy UI is one of the plus points that has been helping them gain traction and position the platform as one of the leading video applications in the market. Record: Live stream and screen record. Edit Templates, resize, subtitles, stock video/music library, etc. Save Cloud storage workspace. Collab: Add your team + add comments to the video
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#381 - Mail-Right Show: Advanced Google Business Profile Optimizations Tips For 2023
20/04/2023 Duration: 39minAdvanced Google Business Profile Optimizations Tips For 2023 Are you a real estate agent looking to optimize your Google Business Profile for 2023? This video is perfect for you! In it, we’ll show you advanced tips and tricks to ensure your profile stands out. From optimizing images and descriptions to creating attractive offers, get all the information and insights you need in this comprehensive guide. Don't miss out - watch now to take your business profile optimization game up a notch before the new year! #1 – Nouns, verbs, modifiers The words you use on your website are really important here #2 – Local justifications Reviews are king when it comes to Google and justifications #3 – Choosing a category You Google local business page you can add your own services/categories #4 – Community pages You really need to beaf up your community and services pages on your website #5 – Geotag images Geo Tags on your images Geolmgr - https://www.geoimgr.com/ #6 – tools yo
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#380 - Mail-Right Show: Building Relationships With Your Dream Customers Online In 2023
13/04/2023 Duration: 35minBuilding Relationships With Your Dream Customers Online In 2023 With Special Guest Kurt Uhlir Chief Marketing Officer Showcase IDX Even as marketing technology advances to make following up easier, many companies of all sizes find it harder to consistently follow up with clients and prospects in a meaningful way. Why is that?What is the difference between authority and influence? How should a company bring their customers into establishing either? Kurt Uhlir https://showcaseidx.com/ https://kurtuhlir.com/ https://www.linkedin.com/in/kurtuhlir/ -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#379 - Mail-Right Show:Tips & insights On How to Switch Brokerages Successfully in 2023
07/04/2023 Duration: 51minTips & insights On How to Switch Brokerages Successfully in 2023 Switching from your current brokerage to another can be daunting for real estate agents in 2023. But with the right approach and preparation, you can make the transition as smooth and successful as possible. In this article, we'll provide tips and insights on switching brokerages successfully in 2023. We'll cover everything from the initial search for a new brokerage to the final steps of switching brokerages, helping you make a move with confidence and ease. #1 - Time for a self-assessment: What are you looking for from your new brokerages write down what you are looking for. #2 - Look at your brokerage contract. #3 - Do you have have full transferable copy of your database of your customer and active lead relationships? #4 - Do you have your own website, if not it probably a good idea to have your own before you move brokerage #5 - You own your license not the brokerage #6 - Should you go with a digital or traditional new brokerage?
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#378 - Mail-Right Show: Is the Real Estate Lead Generation Industry Collapsing?
30/03/2023 Duration: 48minGrowing a successful real estate business means creatively and strategically generating leads. In addition to referrals, many real estate professionals turn to “online leads” to generate more business. In this episode of the Mail-Right show, we look at some problems this particular model might be facing in 2023 -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#377 - Mail-Right Show: Best On-Page Real Estate SEO Strategies For 2023
22/03/2023 Duration: 29minBest On-Page Real Estate SEO Strategies For 2023 The basics of real estate SEO fall in line with general on-page SEO techniques. Sure, elements like slugs and image alt-tags are essential, but you probably already have a basic familiarity with them. This article will dive deep into these essential strategies and provide you with a highly detailed and hyper-current understanding of how to best leverage them https://inboundrem.com/real-estate-seo-strategies/ -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#376 - Mail-Right Show: Tips & Advice on Producing Great Real Estate Focus Videos In 2023
16/03/2023 Duration: 42minTips & Advice on Producing Great Real Estate Focus Video In 2023 With Special Guest Devon Higgins of Photoup Devon owns a real estate marketing business and is also a Realtor himself. He lives in Grand Rapids, Michigan and has been in the real estate space for over 10 years. His main business involves working with real estate marketing professionals (specifically photographers) and empowering them to provide more value to their agent clients through photo editing, property websites, virtual tours, and virtual assistants. Outside of work, you can find Devon spending time with his wife and 2 daughters, enjoying the outdoors, and socializing with friends & colleagues. https://www.photoup.net/ -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#375 - Mail-Right Show: 4 Real Estate Blogging Ideas To Dominate Your Market
09/03/2023 Duration: 43min#375 - Mail-Right Show: 4 Real Estate Blogging Ideas To Dominate Your Market Generally speaking, it’s smart to take a two-pronged approach to your blog content strategy. The very best real estate blog ideas focus either on lead generation or broad engagement. #1. Neighborhood Guides There was a time when simple neighborhood pages generated leads. Now the game has changed. Neighborhood guides need to include lots of helpful content. #2. Local Real Estate Niches Articles So far we’ve covered neighborhood guides. Another excellent blog topic is anything related to your real estate niche. Take this article on Victorian homes from Ruby Home. It generates 2500 monthly visitors. It ranks #1 for the keyword “Victorian homes in Los Angeles”, for which 50 people search every month. #3. Financial and Tax Information You may be surprised to hear that many potential clients do not have access to this information, especially in a highly-readable format. People get frustrated because they can’t