Synopsis
What does it take to be a superstar in real estate? In this ever changing market, we look closely at how technology, tools and sales strategies are changing the way real estate agents run their businesses. We also support the team concept and look at ways to build better real estate teams.
Episodes
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#383 - Mail-Right Show: Is The Death of Traditional Real Estate Branding Here?
11/05/2023 Duration: 34minAre you a real estate professional wondering if traditional branding is still relevant? This show will help explain the shift in real estate marketing and explore how digital tools are reshaping the industry. Learn how to stay ahead of the competition and build a successful business by understanding what consumers want from their real estate agents. Discover why traditional methods may no longer be enough to succeed in today's market and see which strategies are proving most effective. -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#382 - Mail-Right Show: How to Make Real Estate Videos Faster & Easier in 2023
04/05/2023 Duration: 40minHow to Make & Edit Real Estate Videos Easily & Faster For 2023 Are you a real estate agent looking to create videos faster and smarter in 2023? Look no further! In this podcast, we review the best services and apps that will help you make and edit stunning real estate videos that will capture the attention of potential buyers. #1 - #1 - Canva - https://www.canva.com/ Text editing Animations & Transitions Background removal Music Price $14.99 per month #2 - VEED.IO - https://www.veed.io/ VEED.IO is easy-to-use and allows its users to edit videos with ease. At the same time, we’ve heard all praises about their customer service. Its simple and easy UI is one of the plus points that has been helping them gain traction and position the platform as one of the leading video applications in the market. Record: Live stream and screen record. Edit Templates, resize, subtitles, stock video/music library, etc. Save Cloud storage workspace. Collab: Add your team + add comments to the video
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#381 - Mail-Right Show: Advanced Google Business Profile Optimizations Tips For 2023
20/04/2023 Duration: 39minAdvanced Google Business Profile Optimizations Tips For 2023 Are you a real estate agent looking to optimize your Google Business Profile for 2023? This video is perfect for you! In it, we’ll show you advanced tips and tricks to ensure your profile stands out. From optimizing images and descriptions to creating attractive offers, get all the information and insights you need in this comprehensive guide. Don't miss out - watch now to take your business profile optimization game up a notch before the new year! #1 – Nouns, verbs, modifiers The words you use on your website are really important here #2 – Local justifications Reviews are king when it comes to Google and justifications #3 – Choosing a category You Google local business page you can add your own services/categories #4 – Community pages You really need to beaf up your community and services pages on your website #5 – Geotag images Geo Tags on your images Geolmgr - https://www.geoimgr.com/ #6 – tools yo
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#380 - Mail-Right Show: Building Relationships With Your Dream Customers Online In 2023
13/04/2023 Duration: 35minBuilding Relationships With Your Dream Customers Online In 2023 With Special Guest Kurt Uhlir Chief Marketing Officer Showcase IDX Even as marketing technology advances to make following up easier, many companies of all sizes find it harder to consistently follow up with clients and prospects in a meaningful way. Why is that?What is the difference between authority and influence? How should a company bring their customers into establishing either? Kurt Uhlir https://showcaseidx.com/ https://kurtuhlir.com/ https://www.linkedin.com/in/kurtuhlir/ -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#379 - Mail-Right Show:Tips & insights On How to Switch Brokerages Successfully in 2023
07/04/2023 Duration: 51minTips & insights On How to Switch Brokerages Successfully in 2023 Switching from your current brokerage to another can be daunting for real estate agents in 2023. But with the right approach and preparation, you can make the transition as smooth and successful as possible. In this article, we'll provide tips and insights on switching brokerages successfully in 2023. We'll cover everything from the initial search for a new brokerage to the final steps of switching brokerages, helping you make a move with confidence and ease. #1 - Time for a self-assessment: What are you looking for from your new brokerages write down what you are looking for. #2 - Look at your brokerage contract. #3 - Do you have have full transferable copy of your database of your customer and active lead relationships? #4 - Do you have your own website, if not it probably a good idea to have your own before you move brokerage #5 - You own your license not the brokerage #6 - Should you go with a digital or traditional new brokerage?
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#378 - Mail-Right Show: Is the Real Estate Lead Generation Industry Collapsing?
30/03/2023 Duration: 48minGrowing a successful real estate business means creatively and strategically generating leads. In addition to referrals, many real estate professionals turn to “online leads” to generate more business. In this episode of the Mail-Right show, we look at some problems this particular model might be facing in 2023 -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#377 - Mail-Right Show: Best On-Page Real Estate SEO Strategies For 2023
22/03/2023 Duration: 29minBest On-Page Real Estate SEO Strategies For 2023 The basics of real estate SEO fall in line with general on-page SEO techniques. Sure, elements like slugs and image alt-tags are essential, but you probably already have a basic familiarity with them. This article will dive deep into these essential strategies and provide you with a highly detailed and hyper-current understanding of how to best leverage them https://inboundrem.com/real-estate-seo-strategies/ -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#376 - Mail-Right Show: Tips & Advice on Producing Great Real Estate Focus Videos In 2023
16/03/2023 Duration: 42minTips & Advice on Producing Great Real Estate Focus Video In 2023 With Special Guest Devon Higgins of Photoup Devon owns a real estate marketing business and is also a Realtor himself. He lives in Grand Rapids, Michigan and has been in the real estate space for over 10 years. His main business involves working with real estate marketing professionals (specifically photographers) and empowering them to provide more value to their agent clients through photo editing, property websites, virtual tours, and virtual assistants. Outside of work, you can find Devon spending time with his wife and 2 daughters, enjoying the outdoors, and socializing with friends & colleagues. https://www.photoup.net/ -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#375 - Mail-Right Show: 4 Real Estate Blogging Ideas To Dominate Your Market
09/03/2023 Duration: 43min#375 - Mail-Right Show: 4 Real Estate Blogging Ideas To Dominate Your Market Generally speaking, it’s smart to take a two-pronged approach to your blog content strategy. The very best real estate blog ideas focus either on lead generation or broad engagement. #1. Neighborhood Guides There was a time when simple neighborhood pages generated leads. Now the game has changed. Neighborhood guides need to include lots of helpful content. #2. Local Real Estate Niches Articles So far we’ve covered neighborhood guides. Another excellent blog topic is anything related to your real estate niche. Take this article on Victorian homes from Ruby Home. It generates 2500 monthly visitors. It ranks #1 for the keyword “Victorian homes in Los Angeles”, for which 50 people search every month. #3. Financial and Tax Information You may be surprised to hear that many potential clients do not have access to this information, especially in a highly-readable format. People get frustrated because they can’t
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#374 - Mail-Right Show: KvCore New Features 2022/2023
02/03/2023 Duration: 40minKvCore New Features 2022/2023 If you want to learn more about the new KvCore features, you need to watch this video! InboundREM has released a comprehensive review of the new features, and it's worth your time to read it. By the time you finish watching this video, you'll have a much better understanding of the new features and how they will impact your business. -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#373 - Mail-Right Show: Building Real Estate Landing Pages That Really Convert
23/02/2023 Duration: 38min#373 - Mail-Right Show: Building Real Estate Landing Pages That Really Convert Just as real estate agents need to learn about each individual client to find ‘em the perfect property, real estate marketing requires offering up the right digital content to viable leads online. Sure, that might sound like a tall order—especially when you don’t know exactly who is visiting your website or browsing your listings. -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#372 - Mail-Right Show: YouTube Strategies for REALTORS in 2023
16/02/2023 Duration: 35min#372 - Mail-Right Show: YouTube Strategies for REALTORS in 2023 YouTube Strategies For Realtors in 2023 Why is it so important for you to get more views on YouTube? Because YouTube is more of a search engine than a social media… That means that when someone searches for your type of content, they’re likely ready and willing to do business! -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#371 - Mail-Right Show: Instagram Reels Ideas for Real Estate Agents With Special Guest Nick Niehaus
09/02/2023 Duration: 39min#371 - Mail-Right Show: Instagram Reels Ideas for Real Estate Agents With Special Guest Nick Niehaus Instagram Reels Ideas for Real Estate Agents Head Trainer + Co-Founder | Business Video School | We teach real estate agents how to use video in their businesses. When it comes to real estate, Instagram is one of the best platforms to post photos and videos. It’s also a great way to show off your work, meet new clients, and create opportunities for yourself. In the past, we've shown you how to promote your Instagram real estate page with some Instagram marketing tips for real estate businesses. Nick Niehaus Head Trainer + Co-Founder | Business Video School | We teach real estate agents how to use video in their businesses. https://www.bizvideoschool.com/ https://www.linkedin.com/in/nick-niehaus/ -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/
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#370 - Mail-Right Show: Effectively Using Google Local Guides for Real Estate Agents
02/02/2023 Duration: 38minEffectively Using Google Local Guides for Real Estate Agents What are Google Local Guides? Well, anyone with or without a Google account can sign up, become a local guide, help visitors navigate your local neighborhood and experience well-hidden secrets that only a resident would know. But is there a hidden danger to businesses? This is a great opportunity for real estate agents to become what we call the "local digital mayor " of your city, town, and region. -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#369 - Mail-Right Show:The Best Virtual Staging Software & Tips (DIY & Pro)
26/01/2023 Duration: 33minThe Best Virtual Staging Software & Tips (DIY & Pro) If you haven’t shopped for virtual staging software lately, you might be in for a bit of a shock. Many apps that used to offer Realtors an easy-to-use DIY virtual staging platform now just sell done-for-you professional virtual staging—usually with a higher price tag. While that’s great for teams and brokerages with big budgets, many agents still want to get their hands dirty and DIY their virtual staging. DIY virtual staging: You take photos or videos and then use your phone or tablet to edit them yourself. You can drop in 3D furniture or use filters to remove items, boost color and contrast, or even change the time of day. DIY virtual staging puts the power in your hands to stage the properties, but it means you need to learn the software yourself. Professional staging: You take photos or videos and then upload them to the company’s platform. You tell them what you want to be done with it, and
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#368 - Mail-Right Show: Best Real Estate Lead Marketing Tools For 2023
19/01/2023 Duration: 44minBest Real Estate Lead Marketing Tools For 2023 #1 - PostcardMania https://www.postcardmania.com/ #2 - Promo https://promo.com/ A - produce marketing video advert quickly and painlessly B - 3,000 Templates C - $25 per month paid yearly 36 Premium Clips per year #3 - Canva https://www.canva.com/ A - Great free account B - thousands of great templates C - Only $119 per year #4 - Jasper https://www.jasper.ai/ A - Helps you produce great copy for your website , Facebook adverts plus a lot more B- Easy to use interface C - $40 per month #5 - Tailwind https://www.tailwindapp.com/ A - posts automatically to Pinterest and Instagram account and Facebook page B - Ghostwriter AI writing service C - Starting at $12.99 per month paid yearly #6 - SurferSEO https://surferseo.com/ Price $49 per month -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/mai
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#367 Mail-Right Show: Redefining Digital Lead Generation Goals in 2023.
12/01/2023 Duration: 42min#367- Mail-Right Show: Redefining Digital Lead Generation Goals in 2023. Redefining digital lead generation goals in 2023 -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------
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#366 Mail-Right Show: With Special Guest Aaron Weiche CEO & Cofounder of Leadferno
22/12/2022 Duration: 33min#366 Mail-Right Show: With Special Guest Aaron Weiche, CEO & Cofounder of Leadferno How to Close More Leads with Text Messaging Real estate agents, did you know that communication is evolving fast and over 89% of consumers want to 2-way message with your business? Now you can leverage a business text messaging app that combines SMS and multiple messaging services. You can even enable your existing business phone number to send and receive text messages. Aaron Weiche (WHY-KEY) is the co-founder and CEO of Leadferno, a text messaging platform for businesses to close more leads faster. Aaron is an entrepreneur, founding and leading multiple software companies and digital marketing agencies over the past 20 years.Prior to Leadferno, he was CEO of GatherUp, growing it to serving over 25,000 businesses and appearing in the INC 5000. Aaron lead GatherUp to an acquisition in 2019. Aaron speaks internationally on digital marketing, customer experience, conversion, and messaging. https://leadferno.com/ -----
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#365 Mail-Right Show: We Interview Scott Agnew CEO and Operating Partner at Keller Williams
15/12/2022 Duration: 53minWhat Are The Leadership Skills Needed In a Difficult Market? Scott Agnew has dedicated his life to helping leaders discover their greatest potential inside themselves. His passion is leveraging personal leadership dynamics to make a positive impact on the people around him. The owner of multiple businesses, including several Keller Williams real estate market centers, Scott consistently ranks in the top 1⁄4 of 1% of profit share earners in Keller Williams Realty International. Scott is a founding member of MAPS Coaching and was a key advisor in the deployment of the Recruit Select Training Learning Mastery into the KW system. And the author of Long-Term Leader: The Hidden Secrets of the Power of Soft Skills to Go From CEO To Successful Business Owner. https://www.longtermleader.com/free-gift https://www.linkedin.com/in/scott-agnew-1733a32/ https://www.kw.com/ -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.
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#364 Mail-Right Show: Real Estate Landing Pages That Actually Convert
15/12/2022 Duration: 36min#364 Mail-Right Show: Real Estate Landing Pages That Actually Convert Wishing your website could do a better job capturing leads? The perfect real estate landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. But what kinds of page elements, content offerings, and designs encourage visitors to offer up their contact information? Start the show with general discussion points connected to the global key things that make great landing pages. #1 - Home Valuation Landing Page Home valuation landing pages give property owners an estimate of their home’s value for free. To be fair, a small cost is involved: Site visitors must share their contact information. These leads are especially valuable because now you know these site visitors are at least considering selling their homes. #2 - Property Search Landing Page Prospective buyers use property search landing pages, help leads look for available properties, and set up custom alerts. The co