Strength Matters: Real. Simple. Results.

Hey there, fitness enthusiasts and professionals! Are you ready to elevate your marketing game? Tune in as we dive deep into a proven marketing strategy that's a game-changer for fitness professionals. Join us as we unravel the secrets of the ATM framework and how it can revolutionize your approach to attracting and retaining clients. Whether you're just starting out or looking to refine your strategy, this episode is packed with actionable insights you won't want to miss!Timeline Summary:[00:00:59] ATM Framework Explained[00:02:02] Attracting More Leads[00:04:03] Teaching and Building Trust[00:06:28] Monetization StrategiesKey Takeaways:ATM Framework: Andrew Wallis introduces the ATM (Attract, Teach, Monetize) framework, a three-step approach ideal for fitness professionals.Attracting Leads: The importance of having a clear target audience and using various platforms like social media, blogs, and podcasts to attract leads.Lead Magnets: Utilizing lead magnets effectively to capture valuable cus

Are you ready to transform your running and overall fitness with a simple yet challenging test? Dive into this episode of our podcast where we explore the 10 Minute Crawl Test Challenge. Discover why crawling isn't just a military drill but a game-changer for runners and fitness enthusiasts. Join us as we delve into the nuances of crawling and how it can revolutionize your training.Timeline Summary:[00:00:05]  Introduction to Crawling[00:01:00] Film Reference & Crawling[00:02:00] Crawling & Running Performance[00:03:00] 10 Minute Crawl Test Details [00:08:00] Building Up to 10 MinutesKey Takeaways:Crawling as a Fun Exercise: Crawling can be a playful and engaging part of fitness routines.Improving Running through Crawling: Demonstrates the impact of crawling on running efficiency and gait patterns.10 Minute Crawl Test: A comprehensive exercise that challenges coordination and mental resilience.Building Crawling Endurance: Gradual progression strategies for achieving the 10-minute crawl.Reflexive

Are you eager to create your own workout plan that's effective, safe, and uniquely yours, but not sure where to start? Tune in to this episode as we guide you through the essentials of designing your own workout plan. Whether you're a beginner or seasoned fitness enthusiast, their expert insights into the "laws of all workouts" and fundamental human movements will empower you to create a well-rounded and impactful fitness journey. Get ready to learn, apply, and transform your approach to workouts!Timeline Summary:[00:00:05] Introduction to Creating Your Own Workout Plan[00:00:44] The Four Laws of All Workouts Explained[00:02:08] Importance of Stretching in Workouts[00:03:30] Seven Fundamental Human Movements[00:08:46] Recap and Final TipsKey Takeaways:Assessments are Key: Understanding your fitness level is crucial before starting any workout plan.The Four Laws: Every workout should include Lubricate (mobilize joints), Activate (muscles), Workout, and Stretch.Dynamic vs. Static Stretching:

We dive into the untapped potential of Bing Places for fitness businesses! Discover the surprising rise of Bing's popularity, learn easy-to-implement strategies to boost your business's online presence, and hear real-time insights from industry experts. Whether you're a Google enthusiast or an Apple aficionado, this episode has crucial takeaways for everyone in the fitness industry. Press play now and transform your digital marketing game!Timeline Summary:[00:00:19] Bing's Rising Popularity[00:00:51] Importance of Bing in the U.S.[00:02:07] Bing's Growing Market Share[00:03:05] Easy Bing Places Setup[00:07:23] Business Growth TipsKey Takeaways:The Significance of Bing: Although not as widely used as Google, Bing's increasing user base, especially in the US, Canada, and China, makes it a vital platform for fitness businesses.Bing's Global Reach: With a presence in 234 countries and over 1.1 billion users monthly, Bing offers a substantial audience for businesses.Rapid Integra

Today, we're diving into the world of Apple Business Connect, a hidden gem that can put your fitness business on the map. Most of us are familiar with Google Maps and the importance of being visible there, but have you ever considered Apple Maps? In this episode, we'll uncover the secrets of Apple Business Connect, explaining why it matters for your fitness or personal training business. Stay tuned to learn how to boost your visibility, improve your SEO, and connect with potential clients through this powerful yet underutilized tool.Timeline Summary:[00:00:21] Introduction to Apple Business Connect.[00:01:25] Apple Maps vs. Google Maps.[00:02:00] Setting Up Apple Business Connect for Your Fitness Business.[00:04:29] Apple Maps vs. Google Maps Discussion.Key Takeaways:Apple Business Connect Introduction: Apple Business Connect is a platform akin to Google Maps, offering an opportunity for fitness businesses to enhance their visibility.Optimizing on Apple Maps: Unlike Google, Apple Maps allows more op

Are you a fitness business owner, coach, or trainer struggling to attract new clients consistently? Dive into this episode where we unravel the secrets of leveraging SEO to guarantee five new clients every month. Say goodbye to the burnout of social media and discover the power of being visible and present on Google. This is not just another marketing spiel; it's about going back to basics and mastering the Holy Trinity of SEO. Tune in to transform your approach and watch your fitness business soar!Timeline Summary:[00:00:26] Introduction to SEO for Fitness Businesses[00:01:00] The Importance of Google Visibility[00:04:00] The Holy Trinity of SEO Explained[00:08:17] Setting Up Google Business Profile[00:08:45] Improving Website RankingKey Takeaways:SEO as a Growth Lever: The episode emphasizes the importance of SEO for fitness professionals, highlighting it as a more sustainable and less stressful alternative to constant social media marketing.The Holy Trinity of SEO: Learn about the three crucial compon

Are you ready to revolutionize your fitness routine and unlock the secrets to optimal health and longevity? In this episode, we delve deep into the heart of Zone 2 training. Join us as we demystify why this method has surged from the fringes to the forefront of the fitness industry, and how it could be the missing piece in your workout regimen. Whether you're a fitness newbie or a seasoned athlete, understanding Zone 2 could be the key to not just reaching your goals, but blowing them out of the water.Timeline Summary:[00:00:29] Defining Zone 2[00:01:37] Technical Aspects of Zone 2[00:02:08] Maffetone Method Overview[00:03:26] The Zone 2 ChallengeKey Takeaways:Zone 2 Training Explained: Zone 2 training is a low-intensity workout that primarily uses fat as fuel, aiming to build an aerobic base for endurance and efficiency.Conversational Pace: A simple way to gauge if you're in Zone 2 is if you can maintain a conversation during the activity.Maffetone Method: This method calculates your Zone 2 heart r

Are you ready to revolutionize the way you think about weight loss? In this eye-opening episode of Strength Matters, we dive into the surprising effects of wearing a weighted vest on weight loss. Join us as James Breese shares his jaw-dropping results and insights from his personal experiment. If you've ever wondered about the science behind weighted vests and fat loss, this is an episode you can't afford to miss. Tune in to discover a potentially game-changing approach to shedding pounds!Timeline Summary:[00:00:05] Weighted Vests for Weight Loss[00:01:29] Rapid Weight Loss Warning[00:02:43] Caloric Deficit Strategy[00:04:23] Training with the Weight Vest[00:07:41] James' Weight Loss UpdateKey Takeaways:Weighted Vest Impact: James shares his positive experience with the weighted vest, noting significant weight loss without the usual hunger pangs or energy dips.Caloric Deficit: They discuss the importance of knowing your maintenance calories and creating a sensible deficit for weight loss.Traini

Are you ready to elevate your personal training game and avoid the pitfalls that come with being new to the industry? In this episode of the Strength Matters Podcast, we dive deep into the essential certifications that can set you apart in the fitness world. Join us as we share our personal experiences, mistakes, and the top certifications that are worth your time and investment.Timeline Summary:[00:00:06] Lifespan of a Trainer[00:02:22] Learning Never Stops[00:03:13] Certification vs. Client Attraction[00:05:39] Top 3 Certifications RevealedKey Takeaways:Career Lifespan Awareness: The importance of ongoing education to extend the typically short 18-month career span of a personal trainer.Dunning-Kruger Effect: Recognizing the journey from overconfidence to humility enhances growth.Value Over Certifications: Connecting with clients is more crucial than accumulating certifications.Earning Before Learning: Secure your earnings before investing heavily in further education.Utility of Learning: Practical applicat

Don't miss out on the revolutionary approach to fitness that's changing the game for trainers and clients alike. In this episode, we deep dive into the hybrid personal training model—a blend of in-person and online training that promises flexibility, efficiency, and outstanding results. Whether you're a seasoned fitness professional or new to the industry, this episode is packed with insights that could redefine your training methods and business model. Press play to unlock a new level of personal training!Timeline Summary:[00:00:45] Hybrid Training Defined[00:01:02] Business Growth Strategy[00:02:02] Holistic Approach[00:04:19] Client & Trainer Flexibility[00:07:10] Pricing Strategies RevealedKey Takeaways:Hybrid Model: Combines the best of in-person and online training for a comprehensive approach to fitness.Business Growth: Offers scalability and efficiency, allowing trainers to handle more clients without additional hours.Client Experience: Provides a personalized and flexible training

Are you ready to revolutionize the way you create client programs and elevate your fitness business to the next level? In this episode, we dive deep into the art of crafting quality client programs swiftly and efficiently. Say goodbye to outdated spreadsheets and hello to professional training software that will set you apart in the industry. Tune in as we share our top strategies and systems that promise to streamline your programming process and keep your clients engaged 365 days a year.Timeline Summary:[00:00:26] Professionalize Your Business[00:01:05] Training Software Necessity[00:02:38] Systems for Success[00:03:01] Pre-Written Warmups/Cool Downs[00:05:16] Efficient Program CreationKey Takeaways:Embrace Professional Training Software: Ditch the spreadsheets for cutting-edge software to deliver comprehensive programs.Client Engagement: Offer a full week of training, not just one-on-one sessions, to influence clients' daily lives.Systemize Warmups and Cool Downs: Develop a set of warmups and cool dow

Are you ready to revolutionize your daily walk and potentially add years to your life? In this episode we dive deep into the transformative power of the 20-minute walk test. It's not just a stroll in the park; it's a journey towards longevity, health, and fitness that might just surprise you with its intensity.Timeline Summary:[00:00:28] The Underestimated Challenge of the 20-minute Walk Test.[00:01:15] WWF Walk, Water, Sleep Method.[00:01:38] Life Expectancy Study Findings.[00:03:30] Adapting Fitness Tests for All Ages.[00:07:22] Mobility Insights from the Walk Test.Key Takeaways:The Surprising Challenge: Many underestimate the 20-minute walk test, expecting it to be easier than it is.Steps for Fat Loss: The importance of walking speed, not just the number of steps, for fat loss and health.Life Expectancy Benefits: Research indicates brisk walking can significantly boost life expectancy.Adaptability for Age: The test is adaptable for all ages, making it an inclusive fitness assessment.Daily Integra

Press play and join James Breese and Josh Kennedy as they dive into the world of rowing, discussing the intricacies of technique, the importance of aerobic base, and how to shave off those precious seconds from your 500-meter row. Whether you're looking to improve your 500m row time or just curious about the technique, this episode has got you covered. Timeline Summary:[00:00:05] Introduction to the Topic: 500m Rowing.[00:01:05] The Importance of Technique in Rowing.[00:02:12] Two Technique Tips for Efficient Rowing.[00:10:16] Building an Aerobic Base for Rowing.Key Takeaways:The Importance of Technique: While rowing is accessible to many, mastering the technique can make a significant difference in performance.Technique Tip 1: Learn to row with your feet out of the straps. This encourages proper leg drive and prevents over-reliance on arm strength.Technique Tip 2: Focus on leg power over upper body strength. Shorten your pull stroke and pull from a more efficient position.Aerobic Base: Before diving int

Dive into the intricacies of optimizing your fitness website with James Breese, Josh Kennedy and Andrew Wallis. In a world where 91% of web content goes unnoticed, discover the secrets to ensure your website doesn't fall into the abyss. Whether you're a seasoned fitness professional or just starting out, this episode is packed with actionable insights to help your website stand out and convert visitors into clients.Timeline Summary:[00:00:16] Defining a Fitness Website Audit.[00:01:00] The Importance of Website Visibility on Google.[00:02:28] Lifespan of Online Content.[00:06:24] Technical Aspects of a Website.[00:08:20] Search and Discoverability.Key Takeaways:Technical Aspects: The foundation of your website. Tools like GTmetrix and Google PageSpeed can help gauge your site's performance. Aim for an 'A' grade on GTmetrix and above 90% on Google PageSpeed for desktop.Search and Discoverability (SEO): Ensure your website is discoverable. If your business isn't showing up on Googl

Ever felt like the fitness industry doesn't get the respect it deserves? You're not alone. Dive deep into this enlightening episode with James, Josh, and Andrew as they tackle the pressing issue of professionalism in the fitness world. From personal anecdotes about being asked when they'll get a "real job" to actionable strategies for elevating your fitness business, this episode is a goldmine for anyone passionate about fitness and eager to make a lasting impact. If you've ever grappled with the challenge of being perceived as just another "gym enthusiast" rather than a dedicated professional, this episode is for you.Timeline Summary:[00:00:05] The Problem with the Fitness Industry's Perception.[00:00:41] Personal Experiences with the "Real Job" Question.[00:03:30] The Issue of Regulation in the Fitness Industry.[00:04:56] The First Steps in Professionalizing Your Fitness Business.[00:06:54] The Importance of Core Messaging and Targeting.[00:09:05] The S

Join us in today's episode as we break down the importance and the power of the strategy call, a tool that's more than just a conversation—it's the bridge to building lasting client relationships and scaling your business. If you're looking to elevate your client engagement and set the stage for success from the very first interaction, this episode is your blueprint. Timeline Summary:[00:00:43] The Need for Professionalism in Onboarding Clients.[00:02:21] Strategy Calls as a Non-sales Conversation.[00:03:19] The Ideal Duration of a Strategy Call.[00:07:06] The Importance of Establishing Goals During the Call.Key Takeaways:The Strategy Call Context: James emphasizes the importance of a strategy call in setting expectations and showcasing professionalism. It's not just about onboarding but also about ensuring the client and the business are a good fit.The Importance of Building Rapport: The initial minutes of the call should be about making the client comfortable. This can be achieved b

Today, we delve deep into the world of content lifespan across various social media platforms. Join us as we unravel the mysteries of how long your content stays relevant online and discuss strategies to maximize your reach and impact. Whether you're a fitness enthusiast, a content creator, or someone looking to grow their business through social media, this episode is packed with valuable insights and practical advice that you won't want to miss.Timeline Summary:[00:00:24] Content Lifespan Discussion.[00:03:26] Fitness Industry Focus.[00:06:19] Long-Term Strategy and Consistency.[00:09:05] Engaging with Your Audience.Key Takeaways:Understand the Lifespan of Your Content: Different platforms have varying content lifespans, from a few minutes on TikTok to years on blogs. Knowing this helps in planning your content strategy effectively.Choose Platforms Wisely: Focus on platforms that align with your goals and audience. For fitness professionals, blogs and YouTube offer long-term value, while Instagram

Are you pushing yourself to the limit in every workout, but still feeling like you're not making the progress you want? You might be suffering from Aerobic Deficiency Syndrome (ADS). But don't panic! It's not a disease, and it's reversible. Dive into this episode with James and Josh as they demystify ADS, explain its implications, and provide actionable steps to overcome it. Whether you're an athlete or just someone looking to improve your fitness, this episode is a must-listen!Timeline Summary:[00:00:06] Introduction to Aerobic Deficiency Syndrome[00:00:28] The Impact of High-Intensity Workouts on ADS[00:01:15] Understanding Aerobic and Anaerobic Thresholds[00:02:40] The Misconception of Fitness vs. Aerobic Base[00:03:57] Training Methods to Combat ADSKey Takeaways:Aerobic Deficiency Syndrome Defined: ADS is a lack of aerobic base, affecting both sedentary individuals and athletes who focus solely on high-intensity workouts.Understanding Thresholds: The body operates in three zones -

In today's episode, we dive  into the world of barbell suitcase deadlifts. Why is this unconventional deadlift variation so beloved by us? And more importantly, why should you consider incorporating it into your training regimen? Join James and Josh as they unpack the benefits, the progression, and the potential pitfalls of this powerful exercise.Timeline Summary:[00:00:05] Introduction.[00:00:43] The Importance of Progression and Mastering the Hinge.[00:01:20] The Limiting Factor: Grip Strength.[00:05:06] Progressions and Starting With Kettlebells.[00:06:02] Ideal Placement in a Training Session.Key Takeaways:Unconventional but Effective: The barbell suitcase deadlift is not a common exercise, but it's a powerful tool for building athlete strength.Progression is Key: Before diving into the barbell version, it's essential to master the hinge movement, starting with kettlebells or dumbbells.Grip Strength: One of the unique aspects of this deadlift variation is that it challenges and improves gri

Ever wondered if wearing a weight vest could be the secret to boosting your NEAT and accelerating fat loss? Dive into this episode where James Breese takes on an experiment, wearing a weight vest for a week, and shares his firsthand experience. Plus, we delve into the mysterious gravitostat and its potential role in weight regulation. If you're curious about unconventional methods to optimize fat loss, this episode is a must-listen!Timeline Summary:[00:00:05] Introduction to The Weight Vest Experiment.[00:01:09] The Inspiration Behind The Experiment: High Energy Flux Diets.[00:02:00] The Science of NEAT and Energy Output.[00:03:29] The Trick to Metabolism: Weight Vest Adjustments.[00:06:04] Practicalities and Challenges of Wearing a Weight Vest.[00:11:02] Introduction to Gravitostat and its Potential Role.Key Takeaways:The Weight Vest Experiment: James shares his experience of wearing a weight vest for a week, noting a 1.5-kilo weight loss and the nostalgic feeling of wearing a vest similar to his police