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Dive deep into the world of the 60-minute Turkish get-up test with Josh Kennedy and James Breese. This isn't just any test; it's a testament to strength, endurance, and mental resilience. If you've ever wondered about the intricacies of this challenging workout and how it can transform your athletic prowess, this episode is a must-listen.Timeline Summary:[00:00:05] Introduction to the 60-minute Turkish Get-up Test.[00:00:32] Why the Test Seems "Mental" and its Context.[00:02:24] The Concept of "All Day Strong" and Mental Resilience.[00:05:05] Weight Categories and Prerequisites for the Test.Key Takeaways:The Origin of the Test: The Turkish get-up test is not for everyone. It's designed for athletes who have mastered the movement and are looking for a challenge that tests both their physical and mental resilience.The Importance of the Test: The test is not just about strength; it's about work capacity, endurance, and the ability to recover quickly. It's a testa

Ever wondered if there's a secret to unlocking unparalleled speed in athletes? Dive into our latest episode where we sit down with Tony Holler, the mastermind behind the revolutionary "Feed the Cats" program and author of "Tired is the Enemy". With over 40 years in the track and field arena, Tony challenges traditional training methods, emphasizing quality over quantity. Discover the philosophy that has reshaped training regimens and led countless athletes to success. Whether you're an aspiring athlete, a coach, or just a sports enthusiast, this is one conversation you won't want to miss!Timeline Summary:[00:02:00] Tony Holler's Coaching Philosophy and Journey.[00:03:46] Origins and Impact of "Feed the Cats" and Coaching Approach.[00:14:11] Record, Rank, and Publish Philosophy.[00:27:34] Essentialism in Training.[00:30:47] Benefits of the Atomic Workout in Various Sports.[00:33:26] Speed as a Universal Enhancer.Key Takeaways:Feed the Cats Approach: Tony Holler

Dive into a case study with hosts James Breese and Josh Kennedy as they unravel Jeroen Westra's transformative journey from being an overweight CrossFit box owner to shedding 20 kilograms. Through data-driven decisions and tailored approaches, discover how Jeroen overcame crippling back pain and mental struggles. This episode offers insights into the power of assessment, data visualization, and personalized fitness strategies. Take advantage of this inspiring story of resilience and transformation.Timeline Summary:[00:01:22] Highlighting the Importance of Assessments.[00:01:48] Exploring the Role of Data in Analysis.[00:02:13] Diving into Jeroen's Mental Struggles.[00:02:33] Showcasing Jeroen's Visual Improvements.[00:03:32] Breaking Down the Athletic Pyramid Concept.[00:06:17] Introduction to The Traffic Light System.[00:16:56] Unveiling Jeroen's Results After the Final Phase.[00:20:31] Mention of The 60-minute Test.Key Takeaways:The Importance of Assessment: Before starting any program,

Ever found yourself panting and gasping after a running interval, wondering just how long you should be resting before the next one? You're not alone. In today's episode, we dive deep into the age-old question of rest intervals between runs, and why we at Strength Matters are shifting towards heart rate recovery instead of mere seconds on the clock. Spoiler alert: It's all about personalization, and your heart might just be the most accurate timer you've got. Stick around to discover our newfound approach and why it might be the game-changer you've been searching for.Timeline Summary:[00:00:23] Rationale Behind Using Heart Rate Recovery for Interval Rests.[00:01:51] Introducing the MAFETO Method for Aerobic Base Building.[00:03:06] Heart Rate Recovery as a Measure of Repeatability.[00:04:58] How Intervals Vary Based on Goals and Recovery Points.[00:06:11] Maintaining Consistency in Aerobic Power Workouts.[00:07:47] Optimizing Training Sessions with Personalized Recovery.Key Takeaways:

Our running athletes train differently now. Join James Breese and Josh Kennedy as they unveil their new training methods for training running athletes. We break down exactly what we’re doing with our clients and how you can apply them too to your own training or clients.Timeline Summary:[00:00:05] Changes in Running Training.[00:02:21] Challenges Faced by Runners and Introducing New Concepts.[00:03:16] The Importance of Technique and Bounce in Running.[00:04:28] Transitioning Endurance Athletes to Train like Sprinters.[00:06:20] The Impact of Plyometrics on Recreational Runners.[00:07:25] Client Success Stories.Key Takeaways:The Evolution of Running Training: Modern training focuses on more than just base work, incorporating speed and plyometrics.Personal Experience Matters: James Breese’s personal journey highlights the effectiveness of the new methodologies.The Importance of Technique: Runners need to focus on their technique, bounce, and overall running mechanics.Client-Centric Approach: Real-life success

Ever felt trapped by your business, unable to take a break without risking your income? Dive into this episode where we discuss the importance of flexibility and freedom in the fitness industry. Whether you're a personal trainer or a gym owner, we've got insights and strategies to help you take that much-needed vacation without breaking your business.Timeline Summary:[00:01:00] The Challenge of Taking Time Off as a Self-employed Individual.[00:02:00] The Traditional Business Model and its Pitfalls.[00:04:00] The Hybrid Training Model and its Benefits.[00:05:00] Educating Clients About the Hybrid Model.[00:06:00] Overcoming Objections and Challenges.[00:08:00] Implementing the Hybrid Model: Starting Small.[00:09:00] The Long-term Benefits of the Hybrid Model.[00:10:00] Considerations For Gym Owners.Key Takeaways:The Struggle of Self-Employment: The challenge of not being able to take time off without losing income.The Traditional Business Model: How it restricts flexibility and freedom.Hybrid Trainin

Are you feeling overwhelmed by the relentless waves of social media updates and algorithm changes? Are you yearning for a more strategic approach to content marketing? If so, this episode is tailor-made for you. Join James, Josh and Andrew as they peel back the curtain on their innovative marketing strategy, which promises longevity and impactful engagement. They dissect the world of video podcasting, revealing why it stands head and shoulders above fleeting social media trends. With captivating discussions, backed by statistics, this episode offers invaluable insights for anyone looking to navigate the digital age with confidence.  Timeline Summary:[00:01:00] The Shift to Evergreen Content on YouTube and Podcasting.[00:02:00] The Importance of Media Content Creation.[00:03:00] Breaking the Norm in the Health and Fitness Podcasting World.[00:05:00] Unpacking Podcast Statistics.[00:06:00] Why Podcasting is an Untapped Market.[00:09:00] The Intention Behind Content Strategy.Key-Takeaways:Shift in Media Consumpt

In today's episode, we dive deep into a topic that touches every professional at some point: Imposter Syndrome. Especially as PTs in the digital era, how do we break past the fear of judgment, the looming shadow of comparison, and the hesitancy to share our expertise? Join James, Josh and Andrew in an honest discussion about finding and championing your unique voice in the saturated world of social media. Ready for a paradigm shift? Press play!Timeline Summary:[00:01:00] Why PTs Should Post on Social Media.[00:03:00] Overcoming Imposter Syndrome by Merging Passions.[00:05:00] Cricket and Aligning Business with Personal Passions.[00:07:00] Tips to Overcome Imposter Syndrome.Key Takeaways:Fear of Social Media Judgement: Social media can be a double-edged sword. While it offers the ability to reach wider audiences, it also opens one up to possible negative feedback. This fear often holds people back.Focus on Passion: Both James and Josh emphasize the importance of sharing genuine passions. Authenticity is k

There's a gold mine of client opportunities that most fitness professionals are overlooking. If you've ever wondered how to stand out in the oversaturated market of social media, there's a platform you probably haven't considered that could revolutionize your business. In today's episode, we uncover the 'hidden' social media gem: Google My Business.Timeline Summary:[00:01:00] The power of Google My Business.[00:02:00] The importance of regular posts on GMB.[00:03:00] Claiming your business on Google.[00:05:00] Posting strategies and client success stories.[00:08:00] Comparing GMB to other social media platforms.Key Takeaways:The GMB Advantage: Google My Business (GMB) is not just a directory but an active platform where businesses can engage with clients by making regular posts.Consistency is Key: To gain visibility, especially in competitive areas, businesses need to post consistently.Consumer Behavior Insight: A significant percentage of consumers use Google to search for

In this episode, we unravel the secrets of how to get more massage clients, using a real-life case study as their guide. Discover how a single mum, balancing her roles as a PT and a massage therapist, successfully gained 15 new clients in just four weeks without any advertising spend. If you're looking to get more massage clients, this episode is a goldmine of actionable insights.Timeline Summary:[00:00:05] Introduction to the case study and the quest to get more massage clients.[00:00:45] The overlooked element in training.[00:02:04] Saki's challenges in the initial phase of her journey to get more massage clients.[00:03:43] The undeniable power of an online presence in the massage industry.[00:06:07] Laying the foundation: Website, SEO, and Google reviews for massage services.[00:10:14] The results: Achieving the top spot in local search to get more massage clients.Detailed Breakdown:The Problem: Many trainers struggle with recurring income and attracting leads. Sasky, despite her skills, was invi

Tune in to today's discussion between James, Josh, and Andrew as they dive into the uncomfortable realm of client discounts. You'll discover the tightrope that fitness professionals often walk when juggling business value and client expectations. Press play to uncover insights from real-world experiences.Timeline Summary:[00:00:37] Clients Pushing for Discounts.[00:03:50] The Repercussions of Giving Discounts.[00:05:50] Upholding Professionalism in the Fitness Industry.[00:07:50] Never Discount; Offer Options.Key Takeaways:Clients Asking for Discounts: James and Josh discuss the recurring issue of clients requesting custom packages, often undermining the holistic approach of their training.Professionalism in the Fitness Industry: The group emphasizes the importance of holding oneself to high standards, especially in an industry where professionalism is often undermined.The Downside of Discounting: Andrew recounts a personal experience where discounting led to a slippery slope of decreased value and

In this episode, we dive deep into the number one mistake fitness professionals make with their marketing strategy: neglecting email marketing. Josh Kennedy, Andrew Wallis, and James Breese share insights on the importance of building an email list, the evolution of marketing strategies over the years, and how to leverage the power of email marketing effectively without being 'spammy'.Timeline Summary:[00:00:45] The Shift from Offline to Digital Marketing.[00:02:00] Analogy: Email Marketing like Dating.[00:03:00] The Pitfalls of Relying Solely on Social Media Followers.[00:05:00] Nurturing your Email List for Continued Engagement.[00:07:00] The Balance of Valuable Content and Sales Emails. Key Takeaways:The Evolution of Marketing: Andrew Wallis explains how marketing transitioned from offline methods like flyers to a focus on building email lists in the digital realm.The Power of Email Marketing: James Breese highlights the importance of capturing email addresses to build relationships, likening it

Should personal trainers blog in today's digital age? Discover the answer as James Breese and Josh Kennedy delve into the significance, history, and practicality of blogging for those in the fitness world.Timeline Summary:[00:00:00] Introduction to blogging's relevance.[00:01:00] History of blogging's popularity.[00:02:00] Blogging for personal trainers.[00:03:00] Understanding SEO and authentic content.[00:09:00] The importance of SEO and organic traffic.Detailed Breakdown:The Genesis of Blogging: Blogging has morphed significantly since its initiation in 2003. The era between 2005 and 2010 stands as a golden period for bloggers, greatly facilitated by platforms like WordPress.Social Media: A Game-Changer for Bloggers: Social platforms like Facebook introduced new dynamics to content consumption and sharing.To Blog or Not: Personal Trainers’ Dilemma: Successful blogging extends beyond just writing; it’s about establishing genuine connections and providing consistent value.The Backbone of Blogg

Ever wondered why some personal trainer websites thrive while others barely survive? Tune in to today's episode where James Breese and Josh Kennedy unveil the secrets behind the most successful personal trainer websites. From the importance of Google rankings to the art of capturing attention in mere seconds, this episode is a goldmine for anyone looking to elevate their online presence.Timeline Summary:[00:01:00] The Importance of Website Conversion.[00:03:00] The "Google Factor" in Website Success.[00:05:00] Key Elements of a Successful Landing Page.[00:10:00] The importance of controlling the narrative.[00:12:00] Making the content about the client.Detailed Breakdown:Google Ranking is Essential: No matter how visually appealing your website is, if it's not discoverable on Google, it's practically invisible.Speed Matters: A fast-loading website keeps potential clients engaged.Clear Messaging: Your website should clearly convey who you are, what you offer, and who your services are f

Dive into the intricate dynamics of personal training pricing with industry experts Josh Kennedy, James Breese, and Andrew Wallis. Have you ever pondered the rationale behind the pricing structures of PT sessions? This episode provides an in-depth analysis of the pricing methodologies employed by Strength Matters and Cricket Matters.Uncover the strategic reasoning, the comprehensive packages, and the inherent value  within each price tier. For those serious about understanding the business intricacies of personal training, this episode is an imperative listen.Timeline Summary:[00:00:00] Introduction to the Topic of Personal Training Pricing.[00:00:22] James Discusses the History of Strength Matters' Pricing.[00:01:02] Strength Matters' Online Pricing Model Revealed.[00:02:05] Three-Tiered Pricing Packages Explained.[00:04:04] Andrew Emphasizes the Importance of Package-Based Pricing.[00:06:18] James Breaks Down the Pricing for Cricket Matters.Detailed Breakdown:Strength Matters' Pricing Evoluti

In today's episode, we dive deep into the challenging world of fitness businesses. With the average lifespan of a personal trainer being a mere 18 months, we explore the pitfalls that lead to this startling statistic. Join Josh Kennedy, James Breese, and Andrew Wallis as they share their insights, experiences, and strategies to help you navigate the fitness industry and ensure your business thrives.Timeline Summary:[00:00:06] The Startling Lifespan of a Personal Trainer[00:00:36] Common Pitfalls Trainers Face[00:01:09] The Basics Many Trainers Overlook[00:02:03] Introducing "Cricket Matters"[00:03:15] The Importance of Testing Concepts[00:04:17] The Power of TikTok for Engagement[00:05:12] Building a Website and Connecting with Google[00:06:55] The Transition to Blogging and PodcastingKey Takeaways:The Pitfalls: Many trainers, even if they survive the initial phase, struggle with client acquisition and retention. The root cause? Not having the basics in place.Cricket Matters: A fitness company

Dive into the world of heart rate variability (HRV) and resting heart rate with James Breese and Josh Kennedy. In this episode, we go into the science behind HRV, its significance in determining physical fitness, and how it can guide your training priorities. Whether you're a fitness enthusiast or someone just starting your journey, this episode highlights the importance of HRV and how it can impact your overall health and training regimen.Timeline Summary:[00:00:22] Introduction to Heart Rate Variability (HRV)[00:01:14] The relationship between HRV and resting heart rate[00:02:15] Impact of low HRV on training decisions[00:02:55] Importance of health in the Strength Matters system[00:06:34] Addressing the fear of cardio in trainingKey-takeaways:Heart Rate Variability (HRV): James defines HRV as a measure of the autonomic nervous system and its significance in determining physical fitness.Difference between HRV and Resting Heart Rate: HRV is about the variance in time between heartbeats, and a greater va

In this episode, the Strength Matters team dive deep into the world of fitness assessments, discussing the importance of turning raw data into actionable and understandable scores. If you've ever wondered how to make sense of all those numbers and percentages from your fitness assessments or how to motivate clients to care about their progress, this episode is a must-listen. Dive in as we explore the art of gamification in fitness and the power of visualization in tracking progress.Timeline Summary:[00:00:05] Gamification in Fitness[00:00:23] Translating Assessments[00:01:05] Making Assessments Appealing[00:02:05] Four Quadrants of Assessment[00:06:08] Continuous Improvement[00:06:32] The Value of Assessments[00:08:45] Program Design Priorities[00:09:32] Closing ThoughtsKey-takeaways: Gamification in Fitness: The modern trend leans towards turning everything into a game, from closing Apple fitness rings to CrossFit leaderboards. The idea is to make assessments more engaging and understandable for clients

In this episode of the Strength Matters podcast, James Breese and Josh Kennedy dive deep into the essential tools that power their personal training business. Whether you're a seasoned personal trainer or just starting out, this episode is packed with insights and recommendations that can transform the way you operate. Discover the tools that have been game-changers for Strength Matters!Timeline Summary:[00:00:05] Introduction to the 7 essential tools.[00:00:17] The importance of True Coach in their business.[00:01:45] The role of Zoom and Loom in client communication.[00:06:24] The significance of integrated calendar systems.[00:08:07] Utilizing Typeform for client data collection.[00:09:05] The convenience of YouTube for content sharing.Key-Takeaways:True Coach: The primary software behind Strength Matters, chosen for its efficiency and familiarity. However, they are open to exploring other options like EverFit in the future.Zoom & Loom: Essential for client catch-ups, consultations, and video mess

Dive deep into the world of hybrid personal training with Strength Matters and their revolutionary approach. If you've ever been curious about how online and in-person training can seamlessly merge to create a world class training experience, this episode is your golden ticket. Discover how Strength Matters and Cricket Matters are changing the game, one client at a time.Timeline Summary:[00:00:05] Introduction to the hybrid personal training model.[00:00:23] The inception of sister company, Cricket Matters.[00:01:15] Case study: Training a promising fast bowler.[00:02:42] The importance of assessments and client feedback.[00:04:07] Step-by-step breakdown of the hybrid model in action.[00:08:15] The performance pyramid and its significance.Key Takeaways: Hybrid Training Model: A blend of online and in-person training to provide a comprehensive training experience.Assessment Importance: Using tools like TrueCoach and video analysis to pinpoint strengths and weaknesses.Performance Pyramid: A structured appr