Strength Matters: Real. Simple. Results.

In today's episode, James and Josh dive deep into the game-changing world of hybrid personal training. Discover how this innovative approach transformed their business, impacted the fitness industry, and what it could mean for trainers everywhere. Whether you’re a seasoned personal trainer or just breaking into the fitness world, there are golden nuggets here waiting for you!Timeline Summary:[00:00:06] Introducing the Hybrid PT Model[00:00:41] The Impact of "Thanos' Blip"[00:02:44] Lessons from Early Mistakes[00:05:21] Message from Sponsor[00:06:39] Benefits of the Hybrid Model[00:08:54] Freedom and Flexibility for Trainers[00:10:21] The Need for Systems in Hybrid PTDiscussion & Key Insights:Evolution of Training Models: The hybrid model isn’t about replacing personal training. It's about enhancing and diversifying the service to cater to client needs beyond the gym.Challenges of Adapting: Directly translating in-person training techniques to online can be disastrous. A unique app

Are you a health and fitness professional struggling to get the most out of your Google Ads? James, Andrew, and Josh dive deep into the pitfalls of Google Ads and share cautionary tales that could save you thousands. Learn the three key factors you need to consider for a successful Google Ads campaign and avoid common mistakes that could cost you big time. Timeline Summary[00:00:21] The Tale of A Google Ads Nightmare[00:01:50] The Importance of User Intent[00:03:45] Three Factors for Google Ads Success[00:06:03] Andrew's Costly Google Ads Experience[00:09:09] When to Start Google Ads Detailed Breakdown & Key TakeawaysUnderstanding User Intent: It's not just about driving traffic to your website. You need to understand what the user is looking for and create a landing page that converts.Three Key Factors: James outlines the three key factors to consider when using Google Ads: appropriate keywords, website speed, and compelling content with a call to action.Tracking and Measuring: Andrew emphasize

In this episode, we introduce an innovative concept: the "Business Black Belt" and the "Revenue Ladder." Inspired by entrepreneur Peter Cook, this guide aids fitness professionals on their path to success. Using a belt system ranging from white to black, based on monthly income levels, listeners can pinpoint where they are in their professional journey and learn how to effectively grow their fitness businesses.Whether you're at the beginning or aiming to elevate your fitness business, this episode offers key insights and a straightforward plan for achievement.Timestamps: [00:00] Introduction[00:05] The concepts of a "Business Black Belt" and the "Revenue Ladder" and their significance.[00:26] The guide to fitness professionals in their professional development and business focus.[02:00] What is the Revenue Ladder?[03:17] Know Your Position in the Revenue Ladder and strategize your strengths. [05:00] Why Prioritize Sales in Your Launch Phase is Crucial[06:00] Avoid

In today's episode, we dive deep into the untold realities of Facebook ads for fitness professionals. We emphasize that not every Fit Pro can blindly bank on Facebook ads. With its ever-changing landscape and unpredictable returns, it's crucial to gauge how well it aligns with our fitness venture.We also highlight the cornerstone of a robust fitness business foundation. From website optimization to superior user experience, these factors majorly influence our ad expenditures and overall results. Remember, Facebook ads aren't a magic bullet for every fit pro.Timestamps:  [00:00] Introduction[00:27] Facebook Ads Not for Everyone[01:00] Consider Your Revenue[03:00] The Changing Facebook Landscape[03:49] Google vs. Facebook[05:50] Rising Ad Costs[07:00] The Importance of Foundation[07:56] OutroResources and Links Mentioned in the Show:·       The Strength Matters Training System·       Get A FREE Website for Personal Trainers with Strength Matters·       Google Analytics  Show Your Support: Rate an

In this episode, hosts Josh Kennedy and James Breese, along with special guest Andrew Wallis, discuss a hot topic: Is website design for personal trainers still a necessity or is it being overshadowed by social media? If you're a personal trainer contemplating whether to invest in a website, or a business strategist interested in digital trends in the fitness industry, this episode offers key insights you won't want to miss.We'll examine the pros and cons of popular website builders like Wix and Squarespace and confront common arguments against having a dedicated website. Guest expert Andrew Wallis showcases a transformative case study featuring Sasky, a personal trainer who skyrocketed her business through effective website design.Don't miss out on this crucial discussion that addresses the complex relationship between personal training and online presence. This episode poses tough questions that many avoid, making it essential listening for anyone involved in the fitness industry's

In this podcast, Mike Boyle, a respected figure in strength and conditioning, joins James Breese and Josh Kennedy from Strength Matters. They discuss the keys to success in coaching, offering valuable insights into the world of fitness and performance coaching. Mike shares his wealth of experience and practical advice, emphasizing the importance of personalized coaching approaches for individuals.Whether you're an aspiring coach or an experienced one looking to elevate your skills, this episode provides valuable takeaways to help you thrive in the coaching profession. Join Mike Boyle, James Breese, and Josh Kennedy in this engaging conversation on achieving success as a coach."Coaching is about turning the complex into the simple, not the simple into the complex."- Mike BoyleTimestamps[00:00:00] Introduction [00:03:55] Mike Boyle's Coaching Journey: Insights into Mike's coaching journey.[00:08:15] Coaching Philosophy: The importance of a strong coaching philosophy.[00:10:14] Zone 2 Tr

In today's episode, hosts James Breese and Josh Kennedy delve into the revolutionary potential of ChatGPT in the world of personalized running coaching. As advancements in machine learning technology sprint ahead, the question of integrating these new tools into traditional running training gains traction. Is ChatGPT the next big leap in personalized coaching, or is it just a passing fad? Can a machine learning model like ChatGPT truly grasp the intricacies of human physiology and offer real-time, actionable advice?If you're a runner exploring advanced tools for training optimization, or a coach pondering the future of your profession in the age of AI, this episode is your starting line. We'll dissect how ChatGPT calculates running metrics like maximum aerobic speed, debate the ethical implications of machine-over-man in coaching, and even feature a case study of Teresa Warren, a runner who has successfully integrated ChatGPT into her training regime. Get ready for an episode that runs the gamu

In today's episode, we tackle the virtual frontier that has both captivated and frustrated personal trainers worldwide: virtual fitness assessments. How do they compare to traditional, in-person assessments, and are they worth your time? If you've been on the fence about integrating virtual assessments into your fitness practice, or if you're just looking for ways to improve your existing online approach, then you can't afford to miss this episode.Timestamps[00:00] Introduction[00:26] First Encounters: Initial Experience with Zoom[01:17] Zoom Fatigue: The Exhaustion of Virtual Classes[01:43] Pandemic Impact: Traditional Gyms in Crisis[02:15] Online Challenges: Hurdles in Virtual Assessments[03:41] Time-Quality Trade-off: Balancing Efficiency and Effectiveness[04:18] Alternative Paths: Finding Other Options[05:32] "Final Thoughts": Wrapping Up the DiscussionResources and Links Mentioned in the Show:· The Strength Matters Training System· Get a FREE Website for Personal Trainers wi

In today's episode, Strength Matters take you through their transformative journey of designing an effective blueprint for online fitness assessments. As the fitness landscape rapidly shifts toward digital, the challenges of adapting traditional in-person assessments into a virtual format become increasingly complex. Can the essence of a good fitness assessment be captured online? What are the key elements that make for a fail-proof, easy-to-follow online fitness assessment?If you're a fitness trainer who's puzzled by the transition to online assessments, or perhaps you're seeking a more efficient way to evaluate your clients remotely, this episode will provide actionable insights to overhaul your assessment process and make it as effective online as it is in person.Timestamps:[00:06] Discussion: Challenges of Online Fitness Assessments[00:25] Origin Story: James and Josh's Initial Issues in Online Assessments[01:53] "The Turning Point": Shift to Self-Assessments[02:27] Self

In this podcast from Strength Matters, James and Josh dive into the world of client assessments. They discuss the evolution of their perspectives on assessments, emphasizing the importance of choosing the right assessments for individual clients. They reveal a smart approach to categorizing assessments into health, movement, strength, and cardio pillars, making it accessible and actionable for both trainers and clients.The episode challenges the traditional view of client assessments and encourages personal trainers to rethink their approach, ultimately focusing on delivering the best results for their clients. For personal trainers seeking to optimize their assessment strategies, this podcast provides valuable insights and practical advice. Timestamps[00:21] Introduction to client assessment's importance.[01:10] James's early experience with assessments.[02:00] The debate on whether to assess or not.[03:00] Choosing the right assessments for the right people.[04:00] The goal of educating clients ab

In today’s episode, we’re joined by none other than John Withinshaw, a distinguished personal trainer who has fully embraced the Hybrid Coaching Program (HCP) by Strength Matters. John provides an insider's perspective on why HCP is revolutionizing the world of personal training as we know it.Curious about what sets HCP apart? Skeptical about whether you really need another certification? Tune in as John explains why HCP is the credential that every ambitious personal trainer should consider.Key Takeaways:The gaps in the current landscape of personal training certifications and how HCP fills themThe transformative impact of HCP on John's approach to personal trainingHow HCP's holistic approach can help trainers attract and retain clientsJohn's personal experience with the HCP certification: the process, the challenges, and the gratifying outcomesBonus: John shares specific success stories that were only possible because of HCPIf you're a personal trainer aiming to elevate your skills,

In this exciting episode, we sit down with Simon Bradbrook to dive deep into the Hybrid Coaching Program (HCP)—a game-changing certification from Strength Matters. Simon shares his first-hand experience, offering valuable insights into why HCP is rapidly becoming the gold standard for coaching credentials in the industry.What makes HCP so unique? How does it go beyond traditional certifications? Why should coaches consider it a must-have? Simon answers these burning questions and more.Key Takeaways:The challenges facing coaches today and how HCP addresses themWhy Simon chose HCP over other certificationsThe real-world benefits of becoming HCP certified: client retention, improved coaching skills, and business growthSimon's personal journey: the highs, the lows, and the ultimate rewards of completing the HCP certificationPlus, insider tips on how to make the most out of the HCP experience.If you're a coach looking to up your game, differentiate yourself, and provide unparalleled value to your clients

In today's fast-paced world, the demand for effective coaching methods has never been higher. Coaches are constantly seeking innovative approaches that empower individuals to unlock their true potential and achieve success in their personal and professional lives. This is where the Hybrid Coaching Program comes into play, offering a unique blend of online and in-person training that cater to diverse needs and preferences. In this podcast, we will delve into the key lessons and insights gathered from our recent Chelmsford workshop at Unique Results. From transformative coaching techniques to invaluable participant experiences, we'll explore the elements that made this event a resounding success. Whether you're a coach, a professional seeking guidance, or simply curious about the world of hybrid coaching, this post will provide you with an informative and engaging overview of the workshop and its lasting impact. So, without further ado, let's dive into the lessons learned from the Chelmsford

If you're familiar with the concept of a T-Shaped Marketer, you'll know that it's all about possessing a broad range of skills combined with deep expertise in one specific area. Similarly, T-Shaped Coaches are transforming the fitness industry by leveraging a wide knowledge base across various disciplines, while homing in on their unique specialty. This powerful approach enables them to offer comprehensive guidance, achieve better client results, and continually adapt to the ever-evolving world of health and fitness. In this podcast we dive into the multifaceted world of T-Shaped Coaching and explain how we’re looking to hire and develop them in house at Strength Matters and discuss what sets these types of fitness professionals apart. Show Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content

Change can be scary, but it's often necessary to move forward and grow. That's why we're excited to announce that our podcast, Fit Over Thirty, is transforming into a brand new show called Strength Matters. We've decided to pivot our focus from helping everyday people achieve their fitness goals to catering to experienced fitness professionals looking to take their training systems to the next level. In this podcast, we'll explore the reasons behind this change and why we believe it's the right move for us and our audience. So, join us as we embrace change and kick off a new chapter of our podcast journey with Strength Matters.Show Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE Dow

In today's special interview, we'll be diving into the fascinating world of mobility and body optimization with none other than Kelly and Juliet Starrett, the brilliant minds behind the groundbreaking new book, "Built to Move." As they share insights from their extensive experience working with pro athletes and Olympians, we'll explore how their innovative approach can benefit each and every one of us in our daily lives. We'll discuss the Starretts' formula for building a durable human body that ages gracefully, focusing on the 10 tests, 10 physical practices, and 10 ways to make your body work better. Get ready for an engaging conversation that promises to revolutionize the way you experience mobility while enhancing the overall quality of your life. Don't miss out on this opportunity to learn from the experts themselves and discover your path toward a more agile, pain-free, and empowered future.Show Your Support: Rate and Review Us!If you enjoyed today's episode,

As wearable technology continues to evolve, smartwatches have become a popular choice for those looking to enhance their daily lives. With so many options on the market, it can be overwhelming to choose the right one. Luckily, with the help of the Quantifiable Scientist, we've compiled the ultimate guide to finding your perfect smartwatch. From fitness tracking to communication capabilities, we'll take you through the key factors to consider when making your selection. Whether you're a tech enthusiast or a fitness fanatic, this podcast will help you navigate the smartwatch market and find the perfect device to fit your needs. So, let's dive in and discover the world of smartwatches with the Quantifiable Scientist!Show Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link b

If you're like many people, you've probably heard of the SMART goal-setting method before. While this method can be helpful in some cases, it's not always the most effective way to set goals, especially when it comes to health and fitness. In this podcast, we'll be discussing an alternative approach called goal hierarchies. By using this method, you'll be able to set clear, actionable goals that are more likely to lead to lasting results. Show Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.

As we reflect on the year 2022, it's clear that it was a time of great change and challenges. But despite the challenges, 2022 also brought us valuable lessons and insights about health, wellness, and the importance of self-care. In this podcast, we'll explore the top five takeaways that 2022 taught us about health and fitness and what we’ll implement more in 2023. Whether you're a seasoned athlete or just starting out on your fitness journey, these takeaways are sure to inspire and motivate you to keep moving forward and make positive changes in your life. Show Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, d

In this podcast, we'll be discussing everything you need to know about maintaining good prostate health with the help of Dr. Perry Nickelston. Dr. Nickelston is a chiropractic physician, an expert in functional movement, and the founder of Stop Chasing Pain, a popular health and fitness website. He has recently gone through some prostate issues himself and is here to share his insights and expertise with you. We'll be covering a wide range of topics, including preventive measures, symptoms of prostate problems, treatment options, and much more. So, whether you're concerned about your prostate health or just looking for ways to keep it in top shape, you've come to the right place. Let's get started!Show Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rat