The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy And Branding

Do you ever wish you were taught more about how to handle your finances in grade school?! Me too… but it’s better late than never to get educated, and today is the day! After saving $100,000 at age 25, Tori Dunlap quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. Since then, she has helped over 3 MILLION women negotiate salary, pay off debt, build savings, and invest.  I’m honored to have her on the show today to teach us how we can overcome our money fears, practical tips for saving and investing, and exactly what financial feminism means to her. Click play NOW to hear from internationally-recognized money and career expert Tori Dunlap on the Goal Digger Podcast. GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOW NOTES   JOIN STOCK MARKET SCHOOL  

BREAKING NEWS! If you have been on Instagram in the past week, you know that there’s a new app in town: Threads. Whether you’re loving it or resisting it, let’s talk about it. I’m not usually the earliest adopter – I still haven’t really jumped on the TikTok train after watching apps like Clubhouse and Vine, but this one felt different for a few reasons.  I signed up for both my personal and the goal digger podcast accounts as soon as the ‘doors opened’ in the early morning of July 5th and I’ve been having the BEST time sharing my random daily thoughts I haven’t had a place to share anywhere else. In this episode, I’ll share what Threads is, why I think it’ll be successful, why people are loving it, ideas around what to share, and a bit of strategy that I’d recommend for business owners. Are you thread-y? ;) Click play! GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOW NOTES   GET SOUL CBD  

Sound the alarm: Lindye Galloway is in the house! No, really… Lindye was in MY house! A self-taught designer with over 15 years of creative experience, my sweet friend designed and styled rooms in my new home and I was the lucky gal who got to interview her at my beautiful new dining table.  In this episode, we chat about how her role in her business has transformed over the years, how to expand your team and get out of the weeds, the secret to staying passionate as your roles change, and 3 easy ways to elevate your space wherever you are *as* you listen.  She seriously is a wealth of knowledge when it comes to marrying creativity and business, and I can’t wait for you to tune in! Click play NOW and let us know what you think on Instagram @goaldiggerpodcast! GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOW NOTES  

It’s been WAYYYYY too long since I’ve gotten to hug my teammates in person, but all of that changed just a few weeks ago when I flew myself and 12 of my employees and contractors out to Scottsdale, Arizona for some much-needed rest and relaxation. If you didn’t know, our small-but-mighty team is entirely remote, and all of the powerhouse women on team JK own their role from all over the country (and even Canada!). After a few (very long) years of not being able to do a team retreat thanks to the entire world shutting down, a few babies being born, and other life transitions, we were finally able to go on a team retreat and spend some much-needed time together as a team!   When I got back, I asked YOU for your questions about cultivating an amazing team culture... And boy, did you deliver! I’m so excited to dive into YOUR questions in this special Q+A episode. Whether you’re thinking about hiring your first VA or are building a small-but-mighty team of your own, I hope my questions to these answers will meet y

Did you ever wish you could get a tennis lesson from Serena Williams? Writing advice from Stephen King? How about a singing lesson from Beyonce? Well today, you’re about to get financial advice from the self-proclaimed “Beyonce of Personal Finance,” which is so fitting! My guest, Melissa Jean-Baptiste, is a financial educator and author of So This Is Why I'm Broke: Money Lessons on Financial Literacy, Passive Income, and Generational Wealth. And when I tell you she is qualified to teach us about money… just wait til you hear this. She paid off $102,000 dollars in student loan debt on a teacher’s salary, all while writing and producing the award-winning Millennial In Debt web series. She has since pivoted into personal finance and career coaching to help millennials and Gen Z build generational wealth and gain financial freedom in a shame-free digital environment.  In this episode, we discuss what it truly means to build generational wealth, how to go on money dates and why they matter, and habits to incorpora

I threw a party for my book! Ok, not really… but Drew, the girls, and I *did* eat some cake. We had to celebrate somehow! Because my first book, New York Times bestseller How Are You, Really? turned one this week, and let me tell you: I am feeling alllll the feels. From hitting the top of the charts to selling over 100,000 copies, to over 1,000 reviews on Amazon – it’s been a wild ride and one I have LOVED.  It’s hard to explain just how powerful it is to have your story (in all its vulnerable glory) in hardcover for anyone in the world to read. And although it gives me a liiiiittle anxiety if I think about it too long, it also feels important… because our stories are our legacy.  In fact, I dive into this topic inside of my books pages. Of course, you can read the entire thing by getting your copy at howareyoureallybook.com… but for now, let’s celebrate the one year anniversary of How Are You, Really? by listening to Chapter 14: What Brooke Shields Doesn't know: Why Your Story Matters A Lot. Enjoy (preferabl

It’s time to turn challenges into opportunities for growth… and we can only do that with the right mindset. On today’s episode of Goal Digger, I have just the guest to help us with that!  Amanda Bybel is a mom, an entrepreneur, a motivational speaker, a corporate dropout, a Master Certified NLP Practitioner and Trainer, Certified Success & Life coach, Hypnotherapist, TIME Techniques Practitioner, + EFT Practitioner. She follows a 3-step approach with all of her clients: do the inner work FIRST, embody your next level self, THEN magnetize your dream life and business. Today, we’re discussing the first step in that process: doing the work to tap into your inner resilience and overcoming limiting beliefs using a powerful technique called EFT Tapping. Tune in NOW and start mastering your mindset to move from resistance to resilience and achieve your business goals!   GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOW NOTES  

Are you ready for an innovative and exciting way to grow your business and connect with your audience on a deeper level? Make a QUIZ!  That’s right: a Cosmo-style, ridiculously fun quiz can play a key role in growing your email list, serving your clients, and giving you insight into what people need or want from you. It’s my *favorite* marketing strategy that today I’m giving you allllll the deets. In this episode, we’re diving into the benefits of having a quiz, 3 types of quizzes that have worked well for me, ideas to get you started on creating your own, and my top tips that you MUST use when creating your quiz! So, buckle up, click play, and get ready to learn from yours truly, as we delve into the power of quizzes for your business!  GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOW NOTES CHECK OUT INTERACT

Hey, you! *Yes, you!* You don’t need to be ANYONE else in order to make money… in fact, your unique personality is *exactly* what your ideal client is looking for.  Discover how to put “you” into your copy + business on today’s episode of Goal Digger, where I speak with Laura Belgray: an award-winning copywriting expert. Through her work with hundreds of clients she’s seen firsthand that bringing out your personality in your writing is pure magic for getting people to love you, share your ideas, and happily click your Buy button. You *have* to hear her hilarious stories + strategies, so get ready to get paid to be YOU and click play now! GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOW NOTES  

I’m worried I sound like a broken record… I’ve been talking about email lists since 2017 (yup, you read that right… since Episode 12 of the Goal Digger Podcast!) and I haven’t shut up about it since! It's like I found this magical secret that I need to share with the world, and I won't rest until everyone knows about it.  There are a million reasons why I keep talking about this topic and in today’s episode, I’m sharing the top 5 reasons why you need an email list in 2023. If you’ve been tuning in all these years but still have yet to start an email list, I hope this is the episode that helps you make the leap into email marketing. I promise when you do, it’ll change your business in massive ways, so click play NOW! GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOW NOTES  

This ONE email marketing strategy got me 100,000 subscribers… and it can help you be known to the masses too, with the help of my guest today: Chanti Zak! Chanti is a quiz funnel strategist, growth consultant and coach that’s obsessed with psychology, interactive marketing, and getting brag worthy results for her students and clients. She helps online business owners create quiz funnels for their offers (myself included)!  In today’s episode, Chanti simplifies the entire process of creating a quiz that is “freakishly accurate,” which I know you’re going to LOVE. Click play now to start showing up for your people in bigger, better ways! GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOW NOTES  

I always think about my life like a series of seasons, and each one brings a different main value to the forefront. In some seasons, money becomes the king, and we're willing to trade our time for it. You see this a lot when you're just starting up a business or when you're going through big changes like pivoting or launching something new. It's the harsh reality of the game. But here's the thing: once you've achieved some level of success or financial freedom, you start to realize that time is the real treasure. You'd gladly give up some of that hard-earned money to get back those precious moments. I always think about it like this—time is a non-renewable resource. Once it's gone, you can't get it back. Money, on the other hand, you can always find a way to earn more. As we go through the different seasons of life, let's keep in mind this profound truth about time and money. The goal is for us to find that sweet spot between chasing financial stability and preserving our most valuable asset—time.  This episo

Goal Diggers, you know how much I love to nerd out on all things mental health, self care, boundaries… all the things. If this kind of stuff is your jam too, you’re going to LOVE today’s guest! Dr. Sasha Hamdani is a board-certified psychiatrist and ADHD clinical specialist. I first started following her about a year ago on Instagram (@thepsychdoctormd) when I was diagnosed with ADHD and wanted to learn more about it. Her social media is SO educational; she effortlessly breaks down stigmas and provides accessible information about mental health. In January of this year, Dr. Hamdani published her first book, Self-Care for People with ADHD: 100+ Ways to Recharge, De-Stress, and Prioritize You! and I ate.it.up. It is FULL of actionable tips and, along with her company FocusGenie, which is an app (coming soon!) for focus, productivity, and ADHD education! Dr. Hamdani has seriously changed my life for the better when it comes to understanding my diagnosis and I am SO excited to have her on the show today to discus

It probably doesn’t surprise you that in 2023, building a loyal audience is critical to the success of any business. Most entrepreneurs and creators know that they need an audience to sell their offer… but what if I told you that BEFORE you even have a product or service to sell, you can – and should – start building your audience? In fact, doing so can help you better understand your target market, build relationships with potential customers, establish your credibility, and ultimately, increase the chances of success when you do launch your product or service. In this episode, I'm sharing some practical strategies for building an audience from scratch, even if you don't have anything to sell yet. If you’re someone who has a dream or a vision or you want to start your side hustle or you know that sommmeeday you want to leap into entrepreneurship, this is where you should start. And if you’re someone who’s struggling to sell your offer or grow your audience, this will also work for you. Click play NOW to get

What if you were just one post away from skyrocketing your sales and achieving your wildest dreams? I know, you’re like, “a girl can dream!”… but that is exactly what happened to my guest today. After she spent years taking the padding out of her sports bras and placing it in her tanks and bodysuits, she finally decided to design her first brami top. Before she knew it, her first “brami” (bra + cami) design went viral on TikTok in 2020 and showed her what’s possible for her small business, Klassy Network. That’s right: today I am chatting with Natalie Rogers Soto, an innovative fashion designer who has gained a reputation for her stylish brami tops. However, she’s not just a designer - she's also a savvy entrepreneur. Today, she’s going to share with us how to use social media to sell inventory, what it’s like working with family, how she knew when it was time to level up, and so much more. I’m positive that you do NOT need to be in the fashion industry to learn from her advice, and you’ll love this conversat

If you listen to the Goal Digger Podcast, there's a really good chance that you are a big dreamer. You are someone who is in pursuit of a very full, rich, and vibrant life, just like me. But something that’s been on my mind recently has been the delicate balance between wanting more and being content with what I have. Have you ever wondered the same? I've always been a high-achieving, ambitious person who wanted to go the extra mile and see what was possible for myself. And I’m *still* that person… Although recently, especially after having children, I’ve felt an immense peace in my life that I never, ever want to lose. Now that I’ve experienced both, if I had to choose between ambition and contentment, I would choose contentment every single day of the week. So, Goal Digger, this episode is a bit different than normal. I’m giving you a front row seat to my daily debate: should I scale bigger or shut it down? I may not have all the answers, but I do feel like I am at a beautiful place a decade into my entrepr

Are you feeling overwhelmed by a never-ending to-do list and worried you’re not making the most out of each day? I’ve been there. In fact, I was JUST there–like, last week–because my ADHD brain deeeefinitely doesn’t love my constant tab-switching and Slack distractions from what I’m working on. (Who knew?!) But recently, I felt empowered to prioritize tasks, eliminate distractions, and create a laser-focused action plan to help me reach my goals… all because of this conversation I had with Ashley Alderson. Ashley, founder of The Boutique Hub, is a Midwestern mama who’s busy as a bee and had to create systems around how she could get her work done so she could get back to life. In our conversation, she gives us *loads* of helpful tips for small business owners to manage our time wisely, make the most out of each day, and embrace our inner CEO. Ready to start managing your time better and get MORE done in LESS time? Click PLAY on this episode where she teaches us her 4-part to-do list strategy NOW! GOAL DIGGER

Say it with me: I REFUSE TO BE HELD BACK! Last year, I was diagnosed with ADHD: AKA, my brain works differently. Some people might look at an ADHD diagnosis as a negative thing, but over the last year it has been so affirming and empowering for me. I refuse to be held back by it–thought that’s *not* to say it hasn’t come with its fair share of challenges.  Tune into today’s episode to hear a candid update of what I’ve learned so far, and how my diagnosis has changed my life AND business. ​​ GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOW NOTES CHECK OUT HIYA   Listen to this episode to hear my thoughts last year when I was first diagnosed with ADHD!  

Calling all business owners: do you feel like you wear a gazillion hats in your business?! I’ve never been the biggest hat-wearer (unless it’s floppy on a beach in Maui!), but I definitely find myself wearing a lot in my business as the CEO, creative director, podcast host, social media manager, bookkeeper, and a million other things.  No matter how many hats we wear, my guest on Goal Digger today juuuuust might have us beat.  Dr. Contessa is a wife, mother, doctor, Navy Veteran, a main cast member on Bravo’s “Married to Medicine,” AND a successful entrepreneur running two different businesses... That’s right: she’s changing the world… and rocking all those hats flawlessly. I can’t WAIT for you to hear our conversation today about how she does it all, prioritizes her health FIRST, and how your bottom line is affected if you don’t do the same. Click play NOW! GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOW NOTES   START MONETIZING YOUR SOCIAL MEDIA PLATFORMS WITH CREATOR SOURCE: https://www.get

We more than DOUBLED our best launch ever!! I was about to go Live for my third webinar of the week when I said to a member of my team, “I can’t believe how relaxed I feel. This launch just FEELS different.”  *Different* was an understatement, of course… Because over the next few days, we completely blew our goals out of the water and served over 24,000 humans in the process. *mind blown!* In the last few years, we haven't done a lot of really big live launches. It's been a while since we've done a REALLY big launch. The truth is, there are a lot of reasons why we haven't gone all out: pregnancy, postpartum, not having an office, and more.  But this time around, I was ready to go BIG! In this episode of the Goal Digger Podcast, I’m spilling ALLLL off the tea about how we doubled our best launch when promoting The Pinterest Lab. So pour yourself a cup and learn from what worked (and what didn’t) to sell your next offer! GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOW NOTES   CHECK OUT LMNT Join