The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy And Branding

There's a specific unique kind of magic that happens when Marie Forleo enters the conversation. And guys, she is stepping into the chat in a big way today. In fact, she invited me to come onto her show, The Marie Forleo Podcast, where she and I unfold a candid, vulnerable, unapologetic dialogue that I knew I needed to bring you into. In this conversation that previously aired on her podcast, I'm divulging aspects about living with a level of internet fame, a perspective that Marie absolutely understands, and what I've learned from my experiences that I think can help you as you journey through building a vulnerability into the work and career you build, too. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jennawithmarie

I’ve gotten a few things right – but I’ve also gotten some wrong. For years and years, I sold entrepreneurship as the right path for everyone, because for me, it unlocked a life better than I ever dreamed. But the more that I know about entrepreneurship, the more I recognize that for some being an employee IS the dream! So let’s talk about the pros and cons of both and how to distinguish if you’re better off as an entrepreneur or an employee. In this episode, I’m sharing the perks of being both an employee and an entrepreneur, seven signs you’re ready to become an entrepreneur, how to face your fears around starting a business and the one exercise that I did before I left behind the 9-5 life forever. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/betteremployee

She had $500 to her name and was about to move back in with her parents. Shanda Sumpter knows what it looks and feels like to be at a breaking point, faced with two options – give up and retreat, or find a new path onward and upward. Shanda Sumpter is on a mission to show other entrepreneurs that they can have an incredible personal life, handle pressure better, AND build a meaningful and wildly profitable business at the same time. And that’s exactly what we’re covering in this episode. Shanda and I talk about starting and growing a business from absolutely nothing, how there’s no secret to creating a profitable business (just a step-by-step system), and even some interesting parts of her personal life, like how she managed to find and marry her husband in 90 days flat. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/shanda

In the last year I adopted a practice that changed my life – and my view of journaling. I have a million different journals and notebooks and I’d start them with hope and then a few days in I’d totally fail. I struggled with consistency, I struggled with staring at the blank page, I struggled with knowing what the whole point of it was.  In this episode, I’ll tell you the origin story of how I was inspired to give journaling another try, how I created a practice I could stick to, how I changed my life in just 5 minutes a day and what I did to make sure my practice stuck after numerous attempts and failures. Get your copy of my 5-minute-a-day reflection journal at: jennakutcher.com/journal GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM THIS EPISODE SHOWNOTES

You know you can’t talk business without talking about money – profits, losses, taxes, paying your staff, investing in resources to keep things growing, the cost of doing business… It’s a lot to wrap your brain around, especially if you started your business to do what you love every day, while also *hopefully* making money while you do it. Katie Gatti Tassin is here to dig into a full range of money topics especially relevant to side hustlers and full-time entrepreneurs. Making money as a contractor? We’re digging in. Taxes? We’ll talk about ‘em. Budgeting with a variable income? Yup, we’ve got that covered, too.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/katietassin

This has been one of the most requested topics ever. I did a podcast episode a little while back all about my own health journey, where I referenced that I have gotten very much into biohacking and am very curious about it because it's become a part of our lives. And I got so many DMs and requests from you guys to record this episode, so I am super excited to dive into the topic of biohacking. Biohacking is also known as human augmentation, which sounds kind of creepy or like human enhancement. It's kind of this do-it-yourself biology aimed at improving your performance, your health, and your well-being through strategic interventions. For many biohackers, biohacking in general consists of just making small incremental diet or lifestyle changes to make small improvements in your health and well-being, and that has been a huge piece on my own health. And so today is all about biohacking, coming from someone who knew nothing about this a year ago, who is not a doctor who will probably get things wrong, but who

True or false: It’s possible to grow your business organically without spending a dime on paid ads. I can almost hear my two guests for this episode shouting from Minneapolis, “IT’S TRUE!” Yes, organic business growth is totally possible without spending on ads. The secret here is SEO – search engine optimization.  Abbey Oslin and Courtney Petersen are both co-founders and business besties of Duo Collective, a boutique organic marketing agency specializing in social media strategy, branding, SEO and coaching for small business owners and creative entrepreneurs.  The dynamic duo of Abbey and Courtney are here to demystify SEO starting with the basics, but don’t worry, for all you seasoned SEO DIYers listening, they’ve also got some updated advice and strategies to keep your SEO on point. Three SEO obsessed women on one podcast together… This should be FUN.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGE

Usually once a month I sit down with my podcast producer, Kylie, and she grills me on a topic. But Miss Kylie is busy snuggling her sweet little baby, so I asked Brooklyn to come on. Brooklyn is an incredible member of my team who has been with me for four whole years, she is the keeper and the writer of all the words inside of the brand. Today's topic is actually one I'm very excited about because I don't know if you're like me, but around this time, each year as we inch closer to the new year, I feel this simultaneous pull and tug of, who do I want to be coming the next year? And what do I wanna accomplish? And what do I need to wrap up in order to make this year great? And who am I going to turn into? And it's this beautiful, beautiful pressure that we sometimes put on ourselves or the world puts on us, or the changing calendars bring to us of wanting to move in a new direction. However, today's topic is how to leverage where you're at to get to where you wanna go instead of abandoning all the things that

Having a ‘dream’ or vision for your life can look great on paper, but in practice, more often than not, can start to feel overwhelming. How is someone supposed to actually juggle a career alongside, well, anything else? Time for adventure, family, community, rest, creativity? All signs start pointing to burnout. And I’m passionate about showing you that the ‘having it all’ burnout only happens when we let other people define it for us. That’s why I wanted to sit down with my friend and truly brilliant leader, Lewis Howes, on his podcast School of Greatness!  This conversation felt so perfectly timed. If you’re not already a student of the School of Greatness, then make sure you subscribe and listen in — my takeaways are always profoundly simple and super applicable. As I listened to this episode on his show, I found myself wanting to make sure YOU heard these words. We dive into why it’s SO important to invest in yourself, and what it really looks like to overcome the doubt and fear that holds us back from do

I can't believe I'm recording an episode talking about an infomercial, but here we are. I actually had an entirely different episode planned for today, I was going to record an episode all about boundaries, but I actually pivoted because I had a really interesting encounter this morning. I went to get my nails done, and while I was sitting there with dead headphones and nothing to do but watch the tv, an infomercial for Nutri Sealers caught my eye. I had the pleasure of watching this infomercial for about 45 minutes, and I actually learned a lot from it. I was so intrigued and I kind of asked myself like, what are they getting right? Because I am not a Nutri Sealer customer yet, however, I want to talk about how the infomercial almost made me a customer.  So today's episode is going to be about the five things that I learned from watching an infomercial that we can all apply to our marketing strategy today. What do you think? Should we dive in? Let's go. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/grou

Bitcoin had a bad week — like a really bad one. And if you’re out of the know or don’t understand that world, you’re not alone, we don’t really get it either. In fact, the timing of this release feels a little uncanny as headlines are hitting on the topic (and we still don’t understand it all!) We recorded this episode with Brit a few months ago (to help prep for our producer’s maternity leave!) and so while the Bitcoin world is experiencing interruptions, the content inside of this show helps dissect what this world is and if it’s something you might want to explore. Cryptocurrency. What’s your first thought when you hear that word? Maybe you’re already an investor and you know the potential in this growing space. Maybe you have a healthy curiosity but reasonable skepticism about it. For a time, I definitely felt like the world of crypto and NFTs and Web3 was rife with gatekeepers wanting to keep women and non-binary people on the outside... But leave it to serial entrepreneur Brit Morin to bust down those g

Marketing is confusing and overwhelming because we listen to ALL of the things we should be doing and chances are, if you’re just starting out – or even if you’re established, you’re walking around with some guilt or shame in feeling like you KNOW what you need to do but you either don’t know HOW to do it or don’t have the bandwidth to do it all.  Let me take you back over a decade to one of my business courses in college where they taught us the four P's: product, price, place, and promotion. I literally remember learning about these “p’s” sitting next to Drew in a course and when I think about knowing how and where to market your business, it’s important we take these four p’s into account.  I’m going to let you establish your product and price – I have a few good episodes on pricing strategies, and we’re going to focus on place and promotion in today’s episode! Are you ready to dive on in as we talk about what to focus on first in your marketing? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/go

Where are my product-based business owners at? I know the community of makers and creators listening to this show is a mighty one, so I am thrilled to welcome two expert voices in the product-based space to speak to the unique challenges and opportunities that come with launching and growing a business around a physical product.  Jacqueline Snyder and Minna Khounlo-Sithep are the combined force behind The Product Boss Podcast. Together their goal is to change the landscape of product entrepreneurship and help product-based entrepreneurs grow and scale their businesses in an ever-changing landscape.  In this conversation, Jacqueline and Minna are sharing their insider tips for leveraging the product-based space, how to prepare for business seasons (like big retail holidays), their philosophy for discounting and sales, and advice for getting the most out of your email marketing efforts. Ready for this chat with the Product Boss ladies themselves? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldig

Hi, I’m Jenna Kutcher. I lose my phone at least 3x a day and if you listen closely you can hear my Apple watching pinging to find it. I procrastinate on life admin things to the point where opening an envelope stresses me and causes anxiety. When I finally do the things that I’ve put off for too long like unpacking my suitcase or applying for my passport renewal, I berate myself that it took me so long to do something so simple.  I create unnecessary stress for myself and others in my disorganization or inability to complete tasks with a lot of details. I function well with little piles of the things in my life and struggle when things are put away. I am Jenna and I have ADHD and today’s episode is alllll about that.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/adhd

When actress Shay Mitchell launched her travel brand BÉIS in 2018, travel was not laden with the nuanced challenges it is today in a recovering pandemic world. When 2020 hit, President of BÉIS Adeela Hussain Johnson worked side by side with Shay to navigate the big upheaval in their space – if people weren’t traveling, if people couldn’t travel, what did the business need to do to adapt? It’s a question they answered together, and answered really, really well. From idea conception to launching, building and running BÉIS, Adeela and the small but growing team at BÉIS have shifted, modified, and adapted their products, content marketing, and strategies to almost pandemic-proof the brand, despite its foundation in the travel space.  Adeela is here to talk about content marketing and the strategies you can use in your own business, whether you’re a product- or service-based brand, as well as the changing role of influencers and how your brand can carve out a niche in a crowded market, even if you’re not a big cel

About once a year, I get the pull to do a website overhaul — or at the very least, a detailed refresh. I feel like it’s important to evaluate our marketing materials regularly and make sure they all still fit our current vibe, style, and business trajectory. This year, I wanted my website to match the energy I’m feeling after welcoming our second daughter last year and launching my book this year: bright, fun, free. Between the book, the baby, and the new house, this year was a big one, so we asked ourselves: How do we freshen up my home on the web to reflect all this newness? In this episode, I’ll take you through my website refresh process and convince you to take another look at your own website to ensure your followers are landing somewhere that aligns with who and where you are currently. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES:  jennakutcherblog.com/websiterefresh

There’s nothing like a good, long, kitchen chat with a good friend, is there? The tea is hot, the shoes are off, the hair is messy, and the phones are in the other room. The most perfectly necessary friendship chat. Picture this setting as I pulled up a cozy seat at Katrina Scott’s table for her podcast, Live Beautifully, and I gotta say, we truly did live a beautiful moment together in that conversation! So much so that I asked her if I could bring this episode of hers over here for YOU. She said yes and here we are!  Before I press play on this episode she’s shared with me, I want to make sure you link arms with Katrina and her podcast – it’s one of those soul-nourishing shows you’re going to be so excited to listen to every week that it pops up into the timeline of your favorite podcast app! Go on and search it up, give it a follow, and have kitchen time with Katrina every single week!  Now, grab your tea and pull up a seat with us as we talk about journeying through life’s biggest, often harrowing transit

For years, I avoided being interviewed on other podcasts — not because I didn’t want to or had anything against going on other podcasts, but simply because I was in a season of saying “no” to most speaking engagements, including most podcast interviews. I was busy growing my family, my business, and staying in my own lane with my podcast. But things changed this year when I released my first book, “How Are You, Really?” and I got the urge to get back in front of the mic for shows other than just my own. And you know what? It was absolutely mind-blowing (and opening) how transformative it was to step onto other people’s platforms, share my story in their spaces, and gain that sort of brand new exposure to their audiences. I’d avoided it for so long, but meanwhile, it ended up being one of the biggest propellers for getting the word about my book out there to so many new people I wouldn’t have otherwise been exposed to!   GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER I

Pivoting is something I know a lot about – some of my best career moves started with a desire to pivot, to switch it up, to pursue a new direction toward the life and business I really wanted. Sometimes those pivots were major U-Turns – a complete reverse of direction in pursuit of brand new ideas, dreams, and opportunities. “You Turns” are something this guest knows all about.   Ashley Stahl is a counterterrorism professional turned career coach. She helps people all over the world with self-discovery, upgrading their confidence, and finding career fulfillment.    Are you in the metaphorical staircase with a big couch yelling pivot? Are you in the left lane with your blinker on, ready to pull a U-Turn? Is the only thing more terrifying than stepping into the unknown, staying stuck exactly where you are? If you answered yes to any of the above, this is the episode for you.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerp

When I reflect on my personal health journey, I realize it has impacted my work on a deep, deep level, probably on a deeper level than any of the strategies and systems that I've utilized in recent years. I'm a pretty open book, I've talked about my health journey on this show, but today is this attempt to dive deeper into what I've been doing, how I've been feeling, and even more importantly, how it's impacted my work and why I think things finally stuck this time. I know I'm not unique in this human experience of wanting to change something in my life, whether it's my circumstance, my career, relationships, whatever that is, and not being confident enough to follow through or not getting the results that I wanted and just giving up. I think what's super interesting about this topic, especially when it comes to my health journey, is that I'm not one month in or 60 days or 90 days, I've been really focused on this for the entire year, and this is the first time that I've actually stuck to something. And so th