The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy And Branding

The words you use to describe and sell and promote your business can honestly make or break it, and yet not many of us start our businesses as skilled wordsmiths. Hiring a copywriter when you’re just starting out isn’t always a budget-friendly option – it certainly wasn’t for my business. Luckily there are resources to help you shape up your copy and pick the right words for the greatest success in your business. Tori Autumn is one of those incredible resources. Tori Autumn is an email strategist and copywriter committed to helping coaches and course creators grow impactful businesses. In this episode, Tori shares her secrets to high converting copy for emails and sales pages, as well as some strategies to overcome common roadblocks and get out of your own way when it comes to marketing your business as a new entrepreneur.  Get Tori Autumn’s Essentials for High Converting Homepages Guide GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES  

“Screw morning routines!” It’s kind of hilarious because while I’ve said that, deep down inside I’ve yearned to have one. I’ve believed that maybe a morning routine could unlock that next level of success or that I’m broken because I just can’t stick to a routine.  Are we screwed if we don’t have a morning routine or if we’re in a season of life where morning routines just aren’t realistic? For a while I thought that was the case until I started incorporating this new idea, and it has been LIFE CHANGING. This episode is all about what to do if a morning routine just isn’t your thing or isn’t plausible in this season of life.  GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES  

Is writing a book a goal you’ve held close to your heart for many years, but you feel like you haven’t had the time or energy or skill to make it happen?  Chandler Bolt is the CEO of SelfPublishing.com. Through his books, podcasts, YouTube channels, and Self-Publishing School, he’s helped thousands of people write a book that grows their income, impact, and business. He’s on the Goal Digger Podcast to dig into the world of writing and self-publishing a book, from narrowing down an idea, the strategies to write a great book in a short amount of time, and how to promote that book, even if you’re not showing up with a massive built-in audience of potential readers.  Sign up for Chandler Bolt's free live training all about how to write and self-publish a book. GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES  

Why do people always say 'the riches are in the niches'? It's all about the power of specialization, my friend. By focusing on a specific market or industry, you can tap into a highly targeted customer base and charge premium prices for your specialized products and services. And let's be real, who doesn't love the idea of making more money, right? In this episode, I’ll share 7 tips for identifying and maximizing your niche so you can get specialized and do more of what you love (and what makes you more money!) GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES  

Have you ever thought about quitting your job… but the fear of what comes after not only for your professional life, but also your personal life, is keeping you stuck? Let me and my friend Amy Porterfield peel back the curtain on what happened to our personal relationships and our marriages when we finally gave our two weeks notice. We’re talking about how our relationships have been affected through our entrepreneurial journeys and what you could expect if this is the year that YOU put in your two weeks notice and leave what you’ve known to embark on something new. Ready for a chat with Amy like you’ve never heard her? Get Amy’s new book, Two Weeks Notice. Pre-order and receive her special bonus content, Off the Record.  GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES  

What’s your unpopular opinion? I love this question. It’s a really fascinating opportunity for people to share a countercultural or a counterintuitive belief that they hold, that they believe enough to proclaim. I definitely hold a few unpopular opinions and some not-so-normal business practices that other people might judge. In this episode, I'm gonna break down the six unpopular opinions or business practices that I hold with confidence – things that I often get teased about or I talk about with others who kind of scoff or look at me with disbelief. I’ll break down why I stand behind the methods of my madness.  GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES

Mallory Ervin is known for exuding energy, joy, and laughter, whether on stage in the Miss America pageant or on screen as a three-time contestant on The Amazing Race. She built a platform from her passion of sharing fashion, beauty, and life, and now it’s a global lifestyle brand. But despite her public accomplishments, Mallory is no stranger to battling unhealthy attachments to performance and success.  What did that journey look like to overcome those unhealthy patterns and find a deeply fulfilling life? Mallory gets vulnerable and real in her new book, Living Fully, and she’s on the Goal Digger Podcast with me now to unpack pieces of her story that I know we can all relate to. If you’ve ever felt like you’re living a “just fine” existence, that you’re stuck in a valley and can’t see the light, or that you’re not truly living the life that’s true to your visions, this is the conversation for you. Pour a cup of coffee and get cozy for this chat with my friend Mallory Ervin. Get Mallory Ervin’s New Book, Liv

Want to have a powerful life-changing conversation with questions to bring out deep meaningful answers? These five questions are the basis of the powerful life-changing conversations I was part of at a mastermind early in 2023. Asking these questions of yourself and your peers is a way that we can support one another in real time and show up for each other throughout the year. What would it look like for you if you brought these 5 questions into your life and business? GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES

When I tell you about this marketing strategy exponentially grew my email list and therefore my business, I mean it! I can’t keep something this good a secret, so I’ve invited the absolute best source I know to dig into the system and strategy with us on the podcast. Natasha Willis is the co-founder of School of Bots, where she and her team have generated over $30 million in sales for clients and taught over 14,000 marketers how to generate highly qualified leads and convert them faster with conversational marketing on Facebook Messenger, Instagram DM, WhatsApp, and SMS.  Okay, okay, before you shy away from the word “Bots”, you have to hear how we were able to add thousands of new subscribers who are now part of my brand ecosystem beyond just following me on social media and how there are still very organic elements to something automated. Want to learn more and see if chat funnels could work in your business? DM me the word CHAT on Instagram @jennakutcher or @goaldiggerpodcast to experience how a chat funne

Over a year ago, I made a decision that I wanted to move through life in a different way. I wanted to feel differently. My word of the year last year was the word vibrant. I didn't want to just look vibrant. I wanted to feel it. I wanted to embody it.I wanted it to be something that people noticed. And boy, did you guys notice.   In this episode, I’ll answer your biggest questions when it comes to health and habits. Things like what I eat in a day and the devices I use and how much all of this costs.  Resources & Links in this Episode:  Episode 608: A Vulnerable Look Inside My Health Journey and Why It’s Stuck Episode 622: I Tried Biohacking and The Results Might Surprise You Episode 589: My Dietitian Reveals the Health Issues That Were Holding Me Back. Oura Ring My Dietitian, Brigid Titgemeier GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES

Well, that sucked! Have you ever uttered those words to yourself, reflecting on some perceived failure or flub in your life, feeling all sorts of defeated and rundown and ready to toss in your sweat-and-tear soaked towel? No one is immune to a metaphorical gut punch every now and then, but it’s how we move forward after the blow that makes all the difference. Dr. Neeta Bhushan is a world-renowned emotional health advocate and expert in the areas of grit and resilience. Her mission is to help people rebuild after life-altering moments. This isn’t a dose of toxic positivity or emotional perfectionism – this is research-backed advice for getting up and getting on with life when you’ve been bowled over. GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES

Just as I believe that every brand should have pillars and values that they stand on, so does this very show! And so I wanted to explore what you can expect from this show as we embark on 2023 and where your life will improve every time you tune in.  In this episode, I’ll share our 5 Goal Digger pillars, reveal a little bit about our upcoming episodes, point you in the direction of some past episodes to help you dive into our five key areas of focus, and some of the things I’m excited about and working on behind the scenes to help you improve your life and business this year. Links to More Listening from this Episode: 616: Simplifying Your Marketing to Do List, Here’s Where to Start First  608: A Vulnerable Look Inside My Health Journey and Why It’s Stuck 544: Things you Could and SHOULD Automate in Your Strategy  603: You Can’t Afford to Ignore These Productivity Tips with Marie Forleo  634: Stop Making These Mistakes When it Comes to Time 562: Screw Balance, This is the New Goal GOAL DIGGER FB COMMUNITY GOA

Over the last year we’ve been planning, designing, and watching the process unfold as we build our dream home. Building a dream home is intimidating. Luckily we found a dream team and partner in this journey who has made the process absolutely incredible. Kirsten Erickson is the founder of Alma Homes, a Minneapolis-based design build firm that serves clients throughout the country, she’s also been my friend since high school.  I wanted to invite her on the podcast to share more about our home build experience and what it actually takes to bring a dream home vision to life, what it’s like to work with your partner, how to create an exceptional experience as a service provider and also how she’s built a hometown Minnesota service-based business that is expanding her reach to all ends of the world from the comfort of her own home.  GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES

For me, whenever I learn the science behind something, I automatically buy into it at a deeper level. It feels more solid and not so wishy-washy. One thing I’ve been super invested in over the last year is learning how to better manage and utilize my time. There are tons of hacks on the internet for productivity and time management, but I need to hear the science behind any method before I let it into my life.  Thankfully, my friend Marie Forleo shares the science of time in her program, Time Genius (and I’ve completed the program three-times over!) I pick up something new every time I dive into this program, and I wanted to share some super pertinent learnings around the topic of time and priorities with you. In this episode, we’re going to talk about 3 science-backed truths to help you prioritize the RIGHT things so you can accomplish your big goals and get back to your life.  Join Time Genius at marieandjenna.com GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES

Jen Cohen has seen the evidence of this concept in action. In order to really benefit from it though, you need to discover your own form of boldness, and Jen Cohen can help. She has made an impressive career as an authority in health and fitness, a motivational speaker, a chart-topping podcast host and more… And there’s one common theme throughout all of these career milestones: Choosing boldness and going after the life she wanted, not the life she was given.  In this conversation, Jen and I will explore what it means to be bold – because it’s not just taking risks – and how you can level up your failures and turn them into your greatest strengths. We talk about mediocrity and the big, bold move she made that got Keanu Reeves to call her back… You have to hear this story! Get Jen Cohen's New Book: Bigger, Better, Bolder GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES

It’s crazy to think that I’ve been solely responsible for marketing since I started my business in 2010. I’ve never had a marketing person on my team, never hired a contractor, and it’s always been me with the strategy. But that all changed in 2022 when I logged into LinkedIn for the first time in forever and saw a message from a fractional CMO.  What’s a CMO? What does fractional CMO mean? What can a CMO do for my business that I can’t do myself as someone who has built a career as a marketing expert? This episode covers it all, plus, what we’re working on in our marketing strategy right now. GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES

Some of the greatest ideas come when you’re stuck between a rock and a hard place. When Bobbie Racette was laid off along with so many other people working in the oil and gas industry in Alberta, Canada, she decided to pivot into the freelance arena as a virtual assistant… Except she quickly learned that virtual assistant agencies left a lot to be desired. So Bobbie decided to do something about it.  You know I love outsourcing, so I’m eager to chat with Bobbie about the virtual assistant space, the challenges she faced when launching her company, why a VA can be totally game changing for a business, and how you can get started as a VA if you’ve always wanted to explore the possibilities of a freelance career. Let’s get started with Bobbie Racette. GOAL DIGGER FB COMMUNITY  GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES

It’s wild to be entering a new year, isn’t it? I love the feelings of new beginnings, a clean slate, that fresh start… But this year? It feels different. Not in the “this will be my best year yet” sort of way, but more like “I wonder what this year will hold for me.”  I haven’t been shy in sharing that I’m in this season where I don’t exactly know what’s next and so my approach for this coming year is mirroring that feeling and I’m doing things a bit differently. Am I nervous? A little. Am I scared? Not really. Do I feel unsettled? Yes. So here’s what I’m hoping for in the new year (and it just might surprise you!)  GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES

For many creatives and artists, turning a hobby into their livelihood is the ultimate dream. Whether you’re a painter, illustrator, musician, poet, writer, or some other beautifully creative soul, what would it mean to make your passion your career? What if your work could go on to inspire, motivate, and educate others? Now that is something spectacular, and it’s something that Danielle Coke has experienced first-hand.   I’m so excited to chat with Danielle all about the major turning point in her career that thrust her work in front of an even bigger audience, opening up new opportunities for someone who had always stayed true to her creative style and passion. Danielle shares what hurdles and wins came when she turned her art into her business, why she decided to close down her shop, and what’s next in her entrepreneurial journey.    GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES

Email list building has been and is my #1 focus in my business – all roads lead to my list. It’s the biggest way I connect, serve, and drive results in my biz and so I’m always trying to optimize how we can continue to grow our email list (and serve our subscribers well!) So if you’re curious what’s working right now, what new thing we’re trying that got us 9,000 new subscribers in a little over two months, and what tried-and-true strategies aren’t going away, this episode is for you!  Join the Zero-250 Challenge GOAL DIGGER FB COMMUNITY GOAL DIGGER INSTAGRAM GOAL DIGGER SHOWNOTES