The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy And Branding

Since it’s a new year, with new goals and visions and plans to move the needle in our businesses, I thought it was the perfect time to introduce you to some of the other podcasters I’m surrounded by on the HubSpot network. In this episode, you’ll hear from the hosts of Female Startup Club, Guy Kawasaki’s Remarkable People, The Salesman Podcast, Success Story Podcast, Entrepreneurs on Fire, Online Marketing Made Easy, and Duct Tape Marketing. I asked them to answer one of the following questions -- What was the biggest needle mover in your business in 2021 and why? Or, what new strategy, system, or tool are you implementing in 2022 and why? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/hubspot

Let’s talk about business regrets. Meaning… the things that I maybe did at the start of my business that I now have more information around and can say proudly that while I wouldn’t necessarily change any decisions I made, I can lament that I didn’t always make the “right” ones early on.  If I can help anyone else in their first year or years of running a business avoid these things, then I want to be as open and honest as possible about them! Ya ready to live with no business regrets? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/different

There’s an art to making sure that your creative well doesn’t run dry and that you come up with content that will truly capture your ideal clients’ attention. Waiting around for inspiration to strike isn’t efficient.  As a seven-figure launch strategist, Destinee Berman knows plenty about content creation. On her busiest weeks, she will spend up to 15 hours recording podcast episodes, creating five-day challenges, filming live video and more. But she doesn’t do it on sheer will alone. Destinee will walk through developing a content creation strategy that works for you and keeps the ideas flowing so you can keep creating.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/destinee

It’s the end of the year and while most people are getting ready for January 1st and the calendar to turn, how are you spending this time before the year closes? For me, this time of year is about reflecting, assessing how I FEEL, and not just phoning in the remainder of the year but making it meaningful.  Something that I always do in my business at the end of the year is take inventory of everything -- from accounting to content to energy and time spent, I look at the year as a whole and assess what will come with us into the new year, and what gets left behind.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/inventory

How many virtual events do you think you attended in the last year and a half? From family social hours on Zoom to business networking opportunities through the screen, when the world stayed indoors, events moved online, and Bari Baumgardner has the strategies and systems for hosting a profitable live event down to a science. Bari has been in the events business for 17 years but In March 2020, she began producing virtual events and launched a tech company to create a truly immersive, interactive experience for hosts, speakers and attendees. Let’s put it this way, if you’re in the event industry or you want to host an event for your brand in this new virtual landscape, Bari is the guide to help you do it seamlessly and with success. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/bari

Whether you’re adding on new services, releasing a new product line, taking on more clients, changing up the experience you’re offering or expanding your selling market, choosing to scale is a big decision that takes planning, prep, and intention in order to do it in a way that lasts and feels manageable for the long haul. So let’s break down the 5 things that you need to have in place as you move on up and scale your business! Ya ready? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/musthaves

Coffee and entrepreneurship seem to go hand in hand. I bet you can’t scroll the Instagram accounts of your favorite creators and business owners without a photo of a latte or a caffeine-inspired meme popping up, right?  This guest made coffee the center of her business, and with it, is on a mission to transform the industry through diversity, inclusion, and sustainability. Sahra Nguyen is the founder and CEO of Nguyen Coffee Supply, the first specialty Vietnamese coffee company importing directly from the source. From features in the Wall Street Journal, Forbes, New York Magazine and even landing the cover of Food & Wine magazine, her success keeps coming, and part of that is the dedicated community of supporters, fans, and coffee drinkers brewing up these specialty beans.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/sahra

If you’re hearing this, I’m actually on maternity leave, snuggling up our new little love and learning how to be a parent to two kiddos. Before baby Kutcher number 2 arrived, I sat down with Brendon for a Q&A about that very topic -- parenting. In this conversation, which originally aired on GrowthDay, he asks me about my learning moments as a mom, and how I continue to learn and grow in this title that I’m so proud of. So let’s dig into this conversation, shall we? Time for some mom talk.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/parent

Is your business legal? I don’t mean to scare you here -- my question is really have you thought about the legal considerations that come with starting a business? Permits and licenses, contracts and agreements, trademarks, copyrights, intellectual property, and beyond… It’s all part of the entrepreneurial journey, and if there’s any advice I want you to take, it’s this: Start your business on the right legal footing from day one. Lauren Boyd is an entrepreneur, attorney, podcast host, speaker, and proud mother-to-be who is dedicated to helping entrepreneurs gain confidence in their legal foundation. Lauren empowers entrepreneurs to build a strong foundation for their businesses through relationship-focused legal advice, without relying on fear-based terms — instead, Lauren comes from a place of empowerment and education.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/

Quinn Louise is here and this is the story of how it all happened. While the details are fresh in my mind, I wanted to capture the story of our newest addition’s birth on the podcast! These kinds of stories are never quite as we plan or expect them, but I think a lot of parents will get me on this: babies don’t really care about our plans! And I’m certainly not complaining a single bit. The Kutcher fam is more than complete, and I think I might be basking in the sheer, incalculable magic of that for a long time.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/birthstory

Workplace culture is critical to the happiness and success of your employees, and by extension, the happiness and success of your business. If you have a team, want to have a team, or if you just want to create a culture of happiness while your business is at the stage of “me, myself, and I”, this conversation is for you.  Jenn Lim is the CEO of Delivering Happiness, a company she co-founded with the late CEO of Zappos.com to create happier company cultures for a more profitable and sustainable approach to business. We’ll talk about happiness at work, how it’s changed in the last two years, and what it means to tend to our greenhouses. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jennlim

Let’s pull back the curtain on the five things that influence my bottom line the MOST. Those tools, strategies, and offers that drive our profits most strongly into the business, and how to utilize and optimize them for yourself in case you’re in the market for some new or different approaches to how you share, show up and sell your stuff. I’ll share strategies that move the needle the MOST in my business, and that I truthfully believe can help impact your business’s bottom line, whether you’re a brick-and-mortar or online biz or whether you offer products, services or digital offers.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/bottomline

Is PR part of your plan? What exactly is PR? How does it integrate with your marketing and advertising strategies? Where should you begin as your own publicist? What can you do right now to land the coverage you deserve? As a solo-preneur, adding “publicist” to the long list of titles under your name might feel like a stretch of your already thin time, but once you hear this conversation, you’ll see the power of even a little time devoted to landing media coverage for your brand. Jen Gottlieb, Co-founder and Chief Mindset Officer for the acclaimed PR company, Super Connector Media, uses her decade of performance and mindset experience to help entrepreneurs connect with the media so they can share their knowledge with the masses. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jengottlieb

Knowing your numbers is something a lot of business owners avoid. What is it about numbers that’s so intimidating? Even as a total self-proclaimed analytics nerd who’s obsessed with strategy and tracking and all things metric-oriented… there IS something vulnerable about stripping away the vanity metrics or the social media facade to only look at the black and white numbers and what they have to say about the health of your business.  I’ll be walking you through the 6 must-know metrics for you as a business owner. Are you ready to dive on in and talk numbers with me? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/metricshelp

If you think you need millions to achieve time, energy, and money freedom right now, then this episode is for you. Jamila Souffrant is a podcaster, writer, money coach and founder of JourneytoLaunch.com where she shares her journey to reach Financial Independence while helping others do the same.  Jamila and I discuss the stages of the financial independence journey, the concept of spending money in a way that feels good (not just budgeting), and the ways you can pursue freedom in your life right now. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jamila

Have you ever had a time where you just wake up and you don’t want to do what you’re supposed to do for the day? Beyond just one day, have you ever experienced a period of time where it feels like motivation left the building and you’re left wondering how the heck you’re going to get anything done? If you're feeling stuck and unmotivated, let’s walk through a few solutions that might help you troubleshoot and get back on track -- at least for a little while! My hope is that these 5 actions will be things you can return to anytime you’re feeling stressed, uninspired, overwhelmed, burnt out, overtired, or unmotivated in general. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/unmotivated

One of the biggest challenges to starting and growing a business is feeling confident in the most important part of the process -- selling! Let me tell you, I’ve been in that boat before, and it took some real intentional work to row that boat to shore and plant my feet firmly on the ground of confident sales.  Katy Prince is an ethical copywriting expert and sales trainer, host of the Study Notes podcast, and founder and CEO at The Squirm-Free School of Business. Katy helps service-based entrepreneurs master the art of "Squirm-Free" selling, so they can increase their revenue and their impact, without feeling icky or weird, or compromising who they are and what they stand for.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/katyprince

The secrets to growing Goal Digger from an idea in the shower to the #1 Marketing podcast in the country… We’re spilling the deets! In this conversation, we explore the decisions, strategies, and methods we’ve employed to scale the show from zero to 60 million downloads.  Do you want to know: The systems that started the show? Our workflow that got us 4 months ahead? How to start your own podcast as part of your business? Kylie is back on the Goal Digger Podcast to talk about the topic we both know best -- podcasting! Join my free training at freepodcastclass.com. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/podcastgrowth

Eleshia launched her podcast in April of 2021 and has already seen exciting growth and reach with her first few months of weekly episodes. She’s on the Goal Digger Podcast for a one on one coaching session covering podcast marketing strategies, monetization advice, how to sell on your podcast, and how to confidently step up to the mic and leave imposter syndrome behind.  Join my free training at freepodcastclass.com. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/podcastcoach

Celebration can look like a hundred different things - it might be taking a moment to breathe and say a prayer of gratitude, it might be booking a dinner out at your favorite restaurant, it might mean going on a nice long scenic run in your area, it might be getting yourself a new item you’ve been eyeing, it might mean a day off or it might be simply sharing your win with a loved one.  It’s less about the “how” and more about the habit of doing it regularly, with wins both big and small. If you’ve been waiting for an excuse to pause and celebrate, today I’m sharing 17 wins for business owners to honor in your own way, because these are the things that truly matter! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/celebratethis