The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy And Branding

What started as a side project between two best friends grew into a global community and a top-rated podcast. Krista Williams & Lindsey Simcik are the hosts of Almost 30, and they’ve made steady, strategic, and intentional moves to grow their podcast platform into a thriving business that supports women in their wellness, happiness, and overall well being. We’re exploring their podcast growth from side project to full-time gig, the lessons learned in the process, as well as how they keep it all going as their lives transition in tandem with the business.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/Almost30

Whether you’re planning to take two weeks off or two months off for whatever reason (baby, vacation, or something else), I’m going to share 5 steps of my process for planning ahead so that I feel confident in stepping away and knowing the business will continue to run just as smoothly and seamlessly as when I’m here full force. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/3monthsoff

What do you want to be when you grow up? Do you remember being asked that question? It seems to be a favorite question to ask kids -- the responses are usually filled with the biggest, most magical dreams of the youngest minds. But what if your interests and dreams as a kid could tell you more about your true passions to pursue as an adult? Jennifer Hochstadt is a former television producer turned family lifestyle photographer and now business owner and co-founder of a brand I absolutely love, a brand I’ve personally invested in -- Baby Barn. Each pivot, each ‘yes’ to a new opportunity and experience brought her closer to what she really wanted to do with her career, and much of the inspiration came from what she was interested in as a kid. I’m so excited for Jennifer to share her story, and to dig into the pivots and decisions that led her to launch her brand and business. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerp

Content Creator. Do you consider yourself one? If you create content for your business and brand, then it’s time to claim that title… And develop a strategy and system for content that serves and converts! Creating a system around content creation? That’s where Kylie and I really align. She’s back on the show to talk about the systems and strategies we use to keep creating content week after week, and ensure that content is worth all the effort we put into it. So if you’re stuck in a content rut, here’s how to climb out and excel at the content creation game. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/contentrut

Building a career around your passion -- that’s the dream for so many of us, right? While it may be the goal and the vision, the secret to actually getting there isn’t always shared. What we all need is an actionable plan. Koya Webb is a wellness visionary, author of Let Your Fears Make You Fierce, and founder of Get Loved Up, a conscious community that practices daily self-care and makes healthy living a priority to promote healing, social justice, and spiritual connection. She leads her students from feeling lost, confused and unfulfilled to find their purpose and pursue it with confidence. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/koya

From getting copied to feeling judged, receiving nasty comments to watching competitors soar… there are a lot of ways things can feel like a personal attack in business, and it’s natural to feel defensive, protective, competitive, and emotional about your business as you grow it. But when those emotions threaten to hold you back, get in the way of your progress, steamroll your success, or sabotage your creativity, then we’ve got to find healthy ways to deal and cope with our emotions. I want to talk about some triggers and situations in running a business that might cause us to tense up or get hurt feelings, and what to do about them in order to move forward, feel at peace, and not sweat the stuff that truly won’t matter in the long run.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/lesspersonal

Brendon Burchard is one of the earliest leaders in the online education space, and he’s gone on to impact over two million students with his courses. He’s a leading coach, a favorite author, a respected leader, and one of my go-to texts when I need to hash out an idea. He’s shared the stage with the Dalai Lama, Sir Richard Branson, Tim Ferriss, and more. Oprah herself named Brendon, “One of the most successful online trainers in history.”  He knows a thing or two about the online education space, and so this conversation is sure to be rich with insight on the future of the course industry, the opportunities for professional and personal development in a world that’s leaning into virtual connection, and why it’s always necessary to invest in yourself. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/brendon

“Until next time… Keep on digging your biggest goals.” I can’t believe I’ve said that FIVE HUNDRED TIMES! Today marks the 500th episode of The Goal Digger Podcast. Hundreds of powerful, inspiring, encouraging guests, thousands of learning moments, and probably like a million bloopers behind the scenes, if I’m keeping it real.  This episode is a candid look back on all the lessons in life, business, and of course, podcasting, gleaned from 500 episodes of a little show that started in my garage (and now continues in my closet!) I’m pouring a glass of non-alcoholic sparkling cider and saying cheers to YOU! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/500episodes

Unemployed, facing bankruptcy, marital challenges, struggling with alcohol. It seemed like life was mounting challenge upon challenge on Mel Robbins. She responded with excuses, and nothing changed. Until one morning when she decided to rocket out of bed, instead of hitting snooze and giving herself every reason to stay in it. The 5 Second Rule was born… And it led to incredible transformation and growth in her own life that Mel now shares with others.   In this conversation, we’re exploring the critical moments that set her on a new path, the 5 Second Rule that has become the foundation of her personal transformational journey and teachings, and the High Five challenge you’re invited to join to encourage, support, and celebrate yourself. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/melrobbins

Sometimes on the topic of money in your business, it isn’t about adding more revenue streams or offers to your product suite. Oftentimes, it can be about finding ways to SAVE on your expenses and being smart with your spending, and so we’re going to talk about 5 ways to do just that—to save more money in your business to keep your financial game… and gain... strong.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/moremoney

If you want to know how to implement an ad strategy, best-practices for getting started, and how to tell if your marketing investment is actually worth it, this is your episode. I love Renee Bull’s approach to ads. She believes that your business deserves a strategy that can take it to the next level and a funnel that allows you to work less while profiting more. Her proven tactics, updated for all the changes that online ads recently experienced, will help you get started with paid marketing on Facebook and Instagram.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/renee

Getting personal on the pod… Faith, family, pregnancy, body image. As I approach motherhood round two, I wanted to take on some of your more personal questions, so Kylie is here to lead me through a discussion of non-businessy topics.  From advice on body image challenges, to where I find myself with my faith today, even what my most recent purchase was on Amazon, I’m bearing it all for you, so press play to get personal with me! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/askpersonal

I’m a firm believer that I can and YOU can be both -- a present mom and a great leader -- but it doesn’t come without learning curves and a lot of self work. Elizabeth Hartke is a Business and Leadership Strategist and she’s here to explore all the ways you can expand your capacity to be a present parent and an effective leader in business, while breaking free of how society says you should raise your business and babies to develop a strategy that works for you. Let’s dig into all things motherhood and CEO-life with Elizabeth Hartke. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/hartke

If you have more than one revenue streams that work for you -- some passive, some active, some more significant than others -- you’ll have plenty of back-up options to rely on and keep your finances healthy long-term. Whether you sell a product or a service or you have a digital offer, I want to help you think outside the box to start working on additional offers or ways to boost your income as an entrepreneur.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/income

The app that became a massive part of my brand, business, and legacy is changing. The CEO of Instagram recently announced that they’re no longer just a square photo-sharing app. It’s been a gradual but very real boil -- Video is now a major focus on Instagram. Natasha Samuel is a fellow Instagram educator, and she’s been helping her students show up on the app with confidence. I’m excited to chat with her about all the changes to the platform and explore ways to incorporate all-important video content into your strategy… Even if it feels intimidating as you get started. We’ll cover Reels, Instagram Live, IGTV, and Stories, and how to incorporate each of the video options into a holistic content strategy.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/natasha

The Instagram platform alone can leave us stuck and not knowing where exactly to start or pick back up. But this episode is all about getting un-stuck and finding a simple solution for figuring out what in the world to post on Instagram. Let’s get rolling and dive into the 3 steps we can take to determine what to actually post on Instagram in an ever changing content landscape. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/instagrampost

The founders of Equilibria saw how CBD impacted their own lives and wellness, and they also saw an opportunity to support women while answering the many questions that surrounded the Cannabis-based product. I’m so excited to have Coco Meers and Marcy Capron Vermillion on the podcast to talk about the once-taboo topic of Cannabis and CBD, and why they started a CBD company dedicated to supporting and helping women with their stressors and pain. This is CBD 101 with the founders of Equilibria.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/eqcbd

It doesn’t matter what we’re launching—a new course, an affiliate offer, my shop, or a new extension of the brand—there are a few non-negotiables that are essential and help save us from the stress of launching! These non-negotiables allow us to go through the 3 stages of a launch with ease and confidence. Those 3 stages are pre-launch, launch, and post-launch and they each come with their own set of challenges, creativity, and strategy. Let’s dive into what my exact plan looks like! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/exactlaunch

I know this show is mainly about entrepreneurship and advice for business owners, but part of that is an incredible community of side-hustlers, starting and growing a business in your off hours and dedicating your days to advancing your career. Is that you? Then you’re going to love this conversation with Kimberly Cummings. Kimberly is a career expert and leadership consultant, and her advice helps people navigate next steps in their careers, foster strong relationships to support those career moves, and create a plan to achieve career aspirations. Ready to make your next career move, your best move?  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/kimberlycummings

You’ve probably heard the 21-day rule about habits… But that’s not exactly accurate. Regardless of time, it’s more about the approach when it comes to habits, so let’s discuss the 3 most effective strategies I’ve found that truly work when trying to form new habits, as well as some advice for the “all or nothing” achievers out there who feel like if they don’t make it stick the first time, it’s all over. This is for you! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/newhabits