The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy And Branding

Thamarr recently took her blog “Musings of a Curvy Lady” and workfluencer side-hustle to full-time status, and I am so eager to hear how that transition has felt for her. We’re digging into how she knew she was ready for full-time, the mindset blocks that came with a pivot out of her nursing career, and her advice for other women waiting to shine and become their own light.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/thamarr

These are four of my all-time favorite uncommon marketing tactics that truly do work, especially alongside the classics. These aren’t our typical email list or social media tips and tricks, and while we absolutely value and love and need those pieces, these approaches can work side by side with the basics to make those conversions, the engagement, and the growth even more impactful.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/uncommon

I’m asking Kierra Asnauskas about navigating towards your true purpose, the power of productivity and how to actually achieve it, goal setting strategies, and more. Kierra AKA Miss Unconventional teaches women entrepreneurs how to make PROFITABLE pivots and establish productive habits without sacrificing self-care. Her motto? You can be a boss and have a life, too -- that’s something I can get behind.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/kierra

Entrepreneurship often blossoms from a place of uncertainty, and with uncertainty comes fear. What if my business fails? What if I fall flat on my face? What if I get started, but lose passion or momentum or my success fades? This conversation with Kylie is all about the five most common fears entrepreneurs face at the beginning (and maybe even middle) of their business-growing journeys. We’ll cover the fear of starting, losing momentum, imposter syndrome, and more. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/5fears

If you are curious about women's health, proactive fertility, and the decisions that come with family planning, this episode explores those topics and more with Afton Vechery. She is the co-founder and CEO of Modern Fertility. Before she even started company, she wanted to understand her own fertility, even though she wasn’t trying for kids. What she encountered was an expensive and complicated process… So she decided to change it.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/afton

Have you ever let yourself consider and play with the idea of creating a digital course surrounding your knowledge or expertise or something you’re passionate about, only to let that vision come crashing down when one word enters your mind? That word would be: TECH.  My goal today is to help you take little actionable steps to break down a big project like this into small, doable, and maybe even enjoyable pieces that you are totally capable of handling. Let’s get into my top 5 tech tips for you to keep in mind as you dive into creating your amazing new digital course! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/techtips

Shinobu Hindert wants you to know that investing isn’t just for men -- in fact, more and more women are investing in the stock market as a tool to create the lifestyle they’ve always wanted... But getting started and surviving the fatigue that comes with learning something new is the hardest part of the whole process. She is a Certified Financial Planner, an author, and now, the first ever Goal Digger guest to give us the Investing 101 lesson that could quite possibly change our lives. Where to start, essential strategies, setting goals -- we’re talking all things investing so you can get started with confidence.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/shinobu

Testimonials, aka these little blurbs and snippets of real people’s feedback and results on your website, serve as excellent social proof. Your potential customers are likely looking for the feedback that will affirm their decision to invest in your offer. There are a few things to keep in mind as you gather this feedback to make sure your testimonials are as effective and impressive to potential customers as possible. This episode digs into how to get testimonials that actually help you sell. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/testimonials

Dr. Maya Shankar is a cognitive scientist who studies how our minds work and how we change. Her career milestones are nothing short of impressive -- from convincing the White House to create a job for her to her work in human behavior and decision-making at Yale, Oxford and Stanford, and she recently launched her own podcast called, A Slight Change of Plans.  Dr. Shankar is on Goal Digger to explore the sometimes stress-inducing topic of change. When confronted with a major life or career change, how do we manage and thrive? Are humans today more or less change averse? And if you think you’re “bad with change”, what can you do about it? Here she is, Dr. Maya Shankar. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/maya

So you want to leave your 9 to 5… Before you go drafting your resignation letter, I’ve got a check list for you to run through. If you think you’re ready to take the full-time entrepreneurship plunge, let this episode be your guide. From “responsible logistics” to lifestyle changes, here’s what you need to consider before you pack up your desk and venture into the great big world of working for yourself. Listen wherever you get your podcasts.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/9to5

TikTok is a powerful tool for branding yourself and attracting a global audience to your content. Drea Okeke will teach you how to master the platform, no dance moves required (unless that’s your thing, then by all means, shimmy on over!) Drea Okeke got her start in short-form video on Vine, and now she’s a favorite on TikTok and a go-to expert when it comes to navigating the app with strategy, purpose, and fun. This conversation covers building a brand on the app, content creation strategies, and non-intimidating ways to dive in and make the most of one of the most popular apps on the planet.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/dreaokeke

Content creation is an important, powerful, often profitable tool in your business when done with consistency and strategy. Kylie is back on the show and we are digging into content creation, content promotion, why it's necessary, our secret tools to getting organic results, and how to make sure your content is seen and not just on the day you publish it, but for weeks and months to come.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/content101

Are you more likely to follow your intuition or the numbers when it comes to big business decisions? I think intuition is a superpower for women entrepreneurs. It certainly is for the founder of Beyond Yoga, Jodi Guber Brufksy. As a yoga instructor and life coach, she kept searching for stylish and flattering workout wear to complement not only her teaching and practice, but her life beyond the yoga mat. When she couldn’t find what she wanted, she created it herself. That’s the short version of how Beyond Yoga was born.  Jodi shares how she learned to hear and follow her intuition, her journey through the growing pains of an apparel brand, and how she’s set her brand apart in a crowded space through storytelling. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jodi

I am all for forking over a few bucks for tools and systems that can propel my business forward, but I also fully realize that sometimes budgets take precedence or we just don’t have the wherewithal to invest in something new and shiny all the time. In fact, I was the BIGGEST penny pincher in my early days of entrepreneurship.  While I thoughtfully chose a handful of certain resources to invest in, I was also all about getting gritty and creative and finding, testing, and utilizing any and all free strategies that would help my business and traffic grow organically— I’m talking with no paid ads or pricey tools in sight. In this episode I’ll share my top 5 favorite free ways to grow your online presence, website traffic, and business leads completely organically.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/organictraffic

She was making less than $30,000 a year as a receptionist, digging herself deeper into debt, and not finding any money help or advice that she could relate to. Sandra Grahame, along with her four best friends, started a money club -- kind of like a book club, except the subject was always money. It’s since transformed into a community of thousands of women talking about money and visions for their lives. I am really excited to have Sandra here to share advice for chasing your dreams and avoiding debt in the process, the money a-ha moments she wishes she had sooner, and the story behind starting a business with her BFFs. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/sandragrahame

There are so many different learning opportunities for entrepreneurs, from free to cheap to super high-ticket, so in this episode, Kylie and I are exploring the different options, why some make more sense than others depending on where you’re at in business, and how to discern which investment is not only worth your money, but that will actually accelerate your success. I’m covering books, podcasts, courses, coaches, masterminds, and more, and giving my take on the learning industry for business owners.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/learning

Martha Beck spent a decade at Harvard before becoming a life coach, and her primary mission, passion and only real interest is the elimination of human suffering, by any means available. She’s a multiple New York Times Best-selling author and a coach known and respected around the world. Martha is here to lead us into the exploration of integrity, the meaning and weight it holds, it’s impact on business and life, as well as share her own experiments that helped her understand integrity in a new way.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/marthabeck

Dear listener who has a big, scary, compelling, butterfly-inducing idea on your heart... but you’re not sure how to start or what it looks like to reach your end goal: I’ve given a lot of power in my life to fear, and it’s shown up with many different faces and voices over the years. But here’s the deal-slash-disclaimer: fear isn’t necessarily bad. I hope you'll hit play on this episode to hear the full letter I've written and read to you, the person poised and waiting at the starting line, waiting for the telltale signal, the shouting 'go!' that sets you on your way to the something you've been waiting to start. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/openletter

The meaning and weight of the word “home” is more than the house we live in. For Najwa Zebian, moving to a new country at the age of 16, she felt unstable and adrift in an unfamiliar place. Home was something she learned to build within herself.  You’ve heard from Najwa on the Goal Digger Podcast before, way back in 2017 when the show was just beginning and I am so honored for the opportunity to speak with Najwa again. She’s here to explore the personal transformation that comes with building a home within yourself. This is a conversation about deep self-acceptance and exploration, and through that journey, healing. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/najwa2021

I am SO thrilled to invite my very own dream team onto the Goal Digger podcast, to share their personal go-tos when it comes to productivity hacks. From my integrator to my community manager to my writers, I’ve asked everyone on the team to share what their top tips and tricks are for getting stuff done and takin’ names… oh, and also feeling empowered to STOP work and just live their lives every day, too—because that’s a massively vital part of the team JK culture. We work hard, we play hard, we rest hard, and we love hard… and we prefer to have a ball doing it all. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/productiveteam