The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy And Branding

Have you ever found yourself feeling lost, like you’re not sure what’s next for you and the vision of your purpose is anything but clear? You are not alone. It was this very experience that became the beginnings of Mary Moody’s business, Made by Mary. Now, a small business with dozens of employees and an extensive collection of cherished gold jewelry, Mary’s side-hustle has truly transformed into a life changing endeavor. If you are a product-based business, or dream of bringing your ideas to life, this conversation is full of encouragement as well as tried-and-true lessons from a woman who’s experienced all the learning curves between side-hustle and full-time entrepreneur to become a stand-out brand in her field. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/marymoody

Storytelling is a skill that can be honed. I want to share with you how to dig up meaningful stories and share them in a way that feels natural and cohesive and not cringey, so that you can use them as tools in crafting your own legacy and a means to communicate and connect with the RIGHT people. Our stories matter and sharing them with others is the quickest way for your community to understand who you are and what you do in a memorable way. Stories provide a way for people to connect with you on a deeper level, and visualize themselves in their own unique stories. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/storyteller

Grandma, what’s the secret to a happy marriage? ...What my grandma fired back was a mic drop moment! I wanted to interview my grandparents for so many reasons — their stories are so special to me, and I wanted to capture their stories and voices in a way that I can hold onto, in a way I can share with our kids when they’re old enough to listen.  While I first thought the interview would just be for me and our family, I decided to share it with you. I hope this conversation makes you smile. I hope it paints a picture of where I come from in a new way. I hope, more than anything, it inspires you to reach out to the ones you love, and savor the moments you have together. I’m so excited to introduce you to my grandparents. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/grandparents

We’re going to dig deep into the idea of living in a scarcity mindset versus an abundance one, and I’m going to challenge you to listen with an open mind, do a little self-discovery, and then turn this episode off with a more abundant mindset already peeking through.  I promise, this can absolutely impact and change how you think for the better. And if how we think affects everything else, then you know this is gonna be good. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/scarcitymindset

Are you happy? Scientifically speaking, do you have all of the components in your life that contribute to true happiness and well-being? Dr. Laurie Santos is a professor at Yale University, among many other things, and she teaches a course called “Psychology and the Good Life”, covering the research and scientifically-backed elements of happiness and well-being. That course became the most popular course ever taught at Yale University.  I’m excited to ask her about the misconceptions of happiness, methods of self-care that are actually scientifically supported, and what she anticipates will challenge us as we emerge from over a year the isolation and trauma brought on by the pandemic. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/drsantos

Before I had a team of humans, I had a “team” of tools! They saved me time, kept me organized, and ultimately made doing business as a solopreneur possible. Now that I have a team of real live humans, we still lean on our tried-and-true tools, and have incorporated new ones to help all of us run this business with ease. Kylie is back on the show to help me walk through our standby programs, services, and apps, the splurge and save alternatives for each tool, and we also share some new goodies we’re using. It just might surprise you how much we rely on free and cheap programs to run this thing! From web design, project management, communication tools, and podcast editing software, we’re unpacking it all from the Jenna Kutcher toolbox. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/toolbox

I felt like my world cracked open after this conversation. Tracy Otsuka became an expert in ADHD when both she and her son received a diagnosis. She committed to learning everything she could about what ADHD actually looks like in the real world. Now, with her podcast and master class, Tracy leads brilliant, driven, high-ability ADHD women to see their symptoms as a strength. Research shows that people with ADHD are more likely to become, and might even make better entrepreneurs. I am so excited to learn more about this area, and I know Tracy is ready to share strategies and advice for leveraging ADHD as a positive in your entrepreneurial journey.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/tracyotsuka  

1 week of vacation per quarter. How many business owners do YOU know who currently take a full month of vacation each and every year? Or maybe the question should be: how many business owners do you know who currently know how to take a full month of vacation a year? How in the world can you actually make that happen, without things crumbling while you’re sippin’ on pina coladas on the beach or at home working on yard projects? Let’s talk about how to strategically take time off in a way that preserves your wellbeing AND your business—and just as major—why it’s important and what it can mean for you and your business. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/timeoff

The things we REALLY learned behind closed doors as a private mastermind… Danielle Canty and Natalie Ellis are the co-founders of BossBabe Inc., and we had the opportunity to come together for a mastermind recently, so I’m excited to download with these powerhouse women and reflect on what we learned and what we’re implementing after that experience.  We’re talking about: how proximity is power, the different stages of our businesses that led us to our greatest growth, what a mastermind is and how it’s benefitted us, how to discern what type of investment is right for what you’re needing, and so much more. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/bossbabe2021

SURPRISE! Kutcher party of 4! I’m sharing something I am so thrilled to share today, I am PREGNANT again. We are due 11/11 of this year and it’s been so hard to keep this secret for the past few months. I’m sharing about the timing of our pregnancy, the things I did for the past 8 months to prepare my body, my fears around being pregnant again, and how I’m navigating life and business as we prepare for baby #2. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/surprise-im-pregnant

Sharing my EXACT method for your first email sales funnel… It’s in this episode! The last time you heard from Hilary Krueger on the Goal Digger Podcast, she was working with her husband to create a powerful online course. It was a big success, but Hilary had so much more to teach outside of that topic. Now, Hilary is a coach, not a fancy coach she says, but a coach who helps people show up as their authentic selves to sell out their offers and programs.  This episode is two-fold! In the beginning Hilary’s time to teach us all the secrets to just getting started, and then she turns the tables on me as we talk scaling and next steps in her coaching business.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/hilarykrueger

Want to raise your rates? Wait just a sec… When was the last time you reviewed the customer experience you deliver? When you have a stellar client experience, raising your rates won’t turn off clients or potential new clients. Let’s dive into some of my favorite ways to elevate the client experience. This episode will leave you feeling inspired and ready to kick up your methods and start building a killer reputation for providing the best client experience around. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/clientexperience/

Perfect on paper and in photographs -- That’s what you might assume about Gabrielle Korn’s life and career. She was named the youngest editor-in-chief in the history of Nylon Magazine. It was a dream job, and the perks that came with it were enviable.  Behind the scenes though, the story was different. In fact, perfection wouldn’t come close to defining the challenges Gabrielle faced in her life. In her new book, Gabrielle walks through her views and experience with internet feminism, impossible beauty standards in social media, shifting ideals about sexuality, and much more. In this conversation, we’re talking about social media, the concept of ideal clients, powerful women, and more.  Content Warning: This episode discusses eating disorders. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/gabriellekorn

We’re talking all about SIDE-HUSTLES! My business started as a side hustle, and to this day I have other projects and multiple streams of income that I consider to be side-hustles themselves. Kylie may manage and produce the Goal Digger Podcast, but she’s also a side-hustler seeing big results with the strategies she’s used for years to get a lot done in a little time. If you have a side-hustle or want to start one, if you want to turn your side-hustle into your full-time gig, or even if you don’t, we’ll walk you through our years of combined experience in the side-hustle space to help you find time to accomplish your goals, get more done, and celebrate your passion projects. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/sidehustles/

Raised in very humble beginnings in an impoverished neighborhood of Philadelphia, Lia Valencia Key lived in a homeless shelter with her mother, sister, and brother. Even in such dark times her mom told her, "your predicament does not determine your destiny."  Lia shares her story, from the challenging beginnings to the highs and lows of entrepreneurship, we dig into the challenges and successes of starting a jewelry brand, and she speaks about the power of choosing and perseverance. Here she is to shine her light, Lia Valencia Key. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/lia

You don’t need a team of 10, or even one full-time employee to be able to begin outsourcing and releasing your workload capacity. The beauty of working for yourself means YOU create your hours, schedule, and days, and you can also choose the tasks and projects that you can offload from your plate a few hours a week to a contractor when the timing is right. Let’s get into it and walk through the exact steps you can begin taking, today, to get an exceptional support team in place for your business to thrive—and for you to have the capacity to dream, rest, build, and breathe a little easier again. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/supportteam

From the life of a housewife feeling stuck to the $1 Billion dollar sale of her company -- Lisa Bilyeu is the definition of a success story. Billion can sound like this far off, unreal number, but I can assure you that Lisa Bilyeu is as real as it gets. Lisa is the co-founder of Quest Nutrition, she’s the President of Women of Impact, and she’s the confident, unapologetic, no BS voice that fires up hundreds of thousands of people to seize and celebrate who they are without justifying it to anyone. When did she step into entrepreneurship? What was it like building a billion dollar business alongside her husband? What does she have to say to the people who challenge her decision not to have children? How does she handle and harness negative self talk? And what’s next for the woman who champions the power of all women? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/lisabil

We’re going to dive into my go-to methods for building a genuine, trusting audience that becomes your community… All for free. No receipts, no huge marketing budget, and no buying followers over here, okay? For me, it’s all been about finding simple ways to grow, serve and foster a community online based solely on relationship-building and heart-centered strategies.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/communityonline/

3, 2, 1… And WE’RE LIVE! This conversation is all about going LIVE. We’ll talk Facebook and Instagram Live, plus the new platform in LIVE content… Clubhouse! If you have questions about how live video and content plays a role in growing an online business, this is your episode. Tiffany Lee Bymaster AKA Coach Glitter got her start in the world of production as a make-up artist, wardrobe stylist, and set designer for some super big name shows. Now, she is obsessed with branding and helping people develop their social media audience growth and launch strategy all through the vital power of live video.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/coachglitter/

Whether you need to give up a small piece of your business to make room for something new, or totally shift gears into a different industry or niche that you’ve felt calling your name, this episode is about those pivots. Rather than seeing pivoting or quitting as a NEGATIVE… I hope to leave you feeling like this motion into new territory can be a beautiful, expansive, and transformative shift in some really significant ways. Let’s talk about three telltale signs that it’s time to start moving into something new… and how to begin making the shift as gracefully and smoothly as possible. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/pivotquit/