The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy And Branding

Tiffany Alice -- She’s the Budgetnista, America’s favorite financial educator and she’s back on the show. So much has happened in the world since May of 2019 when Tiffany last joined us for a conversation about getting out of debt and actually saving money. With 2020s unique financial challenges, Tiffany has a unique approach to pursuing financial wholeness.  What is financial wholeness? Where do you even begin your action plan for achieving it? We’ve got the expert here to speak into our financial lives for what is sure to be a conversation that is as helpful as it is fun. Let’s dive in and talk dollars with the one and only Tiffany Aliche. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/tiffanyaliche/

How do I use Clubhouse for business? What is SEO? How should I be using hashtags right now? Where should I start with content marketing? You asked and I’m answering! It’s been a while since we’ve opened up my advice column-style episodes on the Goal Digger Podcast, so Kylie turned to the private Goal Digger Insiders Facebook Group and to the @goaldiggerpodcast Instagram to collect your questions on business, life, and everything in between. From Clubhouse to SEO, hashtags and podcast growth, plus your personal questions on being a momma and making it to the “big leagues”, this episode covers it all. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jennaadvice/

Sophia Amoruso started her business on ebay and it turned into the massive fashion name of NastyGal. Her story transitioned from a 22-year old millionaire to a very public journey through incredible business challenges… And that was just the beginning of the wild journey of business and life this GirlBoss has continued to ride, straight into the fine-tuned version of success she’s creating for herself and others today. I’m so thrilled for an opportunity to have a candid conversation with Sophia about business highs and lows, of creating a company that aligns with what you actually want, and taking everything she’s learned -- from public success to missteps -- and turning it into valuable teachings for others.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/sophiaamoruso/

Over the years, I have been able to shift my money mindset in a positive way, and it’s transformed so many aspects of my life. I feel like I’ve finally learned to trust myself, think strategically about my money, and live in a more abundant mindset.  This episode isn’t created to fix the bigger problems created by broken systems, systems that I am committed to helping change, but I do hope that it helps for you to look at money through a different lens that invites more freedom or understanding in your life and for the role money plays in it.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/moneyshifts/

Glo Atanmo started The Blog Abroad to document her journey as a solo female traveler, and through it all she’s become an incredible educator on more than just the topic of travel. She lifts the weight off heavy topics and answers the questions we’re quietly asking from the other side of our phone screens, all within the powerful squares of the @glographics Instagram feed. I’m so excited to learn about her entrepreneurial journey, her travels abroad, the transition she’s navigating in her business and life, and one hot topic that I’m eager to hash out with her -- is a business built on passion actually sustainable? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/glo/

We’re talking about Enneagram, Emotional Intelligence, Introvert/Extrovert and more! The way I see it, there’s nothing more important than really digging into what makes you, you to improve everything from your self-talk to your relationships. This episode is a walk-through of the tests I love and what I do with the results with actionable steps to reflect on what you learn. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/personalitytests/

Sarah Knight is the New York Times bestselling author known for being the “anti-guru”. Through her swear-y series of books and journals that started with the Life-Changing Magic of Not Giving a ‘F’, she helps people say NO, reserve their energy and attention for the things that deserve it the most, and approach each new endeavor with a “Not Sorry” attitude.  I’m excited to chat with Sarah about her tried-and-true methods for setting boundaries and pursuing a life you actually want to live. Listen to this if you’re ready to stop spending your time, money, and energy on what you can’t control. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/sarahknight/

Whether you’re just hopping on the email list bandwagon -- first off, welcome! -- or you’ve been growing your list for a while, hit a bit of stagnancy with subscriber growth, and just need a few new ideas to reach more people… let’s talk about some fun and different ways to grow your list. These 5 strategies don’t take a ton of time or overhead and can introduce you to even more of your perfect clientele, so that you can show up for them and build a solid relationship with them inside their inboxes. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/uniqueemail/

All of my siblings and I are entrepreneurs in some form, and yet we didn’t have any direct influence in this area growing up. My sister runs a thriving blog and Instagram platform in her perfectly-Kate niche, I’ve got my business that you know fairly well by now, and then there’s Joe who built an incredible advertising agency to help small businesses sell their products on Amazon. He also travels the country in an RV with his wife and three children — don’t worry, we’ve got a story around that that you’ll get to hear too!  It’s such a treat to get to introduce you to my brother on the show. Meet the guy who shared the fire engine bunk beds with me and a human who shares a lot of the same memories I have! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/mybrother/

Team Jenna Kutcher loves streamlined systems and workflows so we can get weeks and even months ahead, allowing us to dig into bigger, longer-range projects with full creative headspace and focus knowing that the recurring pieces of the business are handled in advance. That’s what this episode is about -- A look into our systems and workflows, why they get us so giddy, and some suggestions for further help with systems that fit the way YOU work and thrive. It’s a fun one! Press play right now. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/workflows/

Are you a troublemaker? Do you embrace fear and move forward in spite of it? Does breaking the rules and carving your own path invigorate you… Or is that the last thing you want to do? Okay, what about this one -- Do you truly know yourself? Do you stand in your full self, taking up the space you earned simply by being born? Luvvie Ajayi Jones was once afraid to call herself a writer because she was afraid of the title. She nearly skipped out on doing a TED talk that changed her life because of imposter syndrome. Now, she’s a best-settling author and she’s claimed the title “Professional Troublemaker” as she leads people to continue and achieve their audacious dreams in the face of fear. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/luvvie/

If finding more passive income or adding additional revenue streams to your life and business has been something you’ve thought about but creating something from scratch just feels too big or out of reach right now, I have the solution for ya, friend: affiliate marketing may very well be exactly what you’ve been searching for in your business.  Ready to dive into one of my favorite topics of ALL time? Let’s dig into affiliate marketing and how it could be your next money-maker. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/affiliate2021/

You deserve to be the CEO of your life. That’s what Suneera Madhani teaches to her growing community of career women, female entrepreneurs, and powerful mothers. As Suneera believes, being the CEO of your life means running it with a clear vision and intentional systems to bring your vision to fruition, and an unwavering commitment to level up. Suneera is proof that having it all isn’t an audacious, outlandish, unattainable fairytale -- She’s got the systems and advice that can help you develop what having it all means to you while staying aligned with what matters most. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/suneera/

Starting, running and scaling a business requires a lot of things. It requires resources, resourcefulness, time, energy, talent, and straight up grit. When you’re just getting going or you’re slowly gaining momentum it can be easy to get caught up in all the resources that you feel like you need that you forget how to be resourceful.  You may have heard me ask this question before… Do you have an actual business, or do you have what LOOKS like or appears to be a business? The key difference: Are you actually making money from selling your products, services, or offers? These are the 5 things you DON’T need to get started. Ready for your to-do list to get shorter? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/firstyears/

I remember sitting across the table from Dre Thomas at a hotel in Brooklyn when she told me about her work with young girls and teens, how she’s dedicated to helping them grow in their confidence and celebrate their girlhood and womanhood, all while providing the very real need of hygiene products in under-resourced communities.  In 2020, Dre Thomas had to take her Smile On Me events virtual, like so many others. She knew that the need for connection last year was greater than ever, and she wasn’t about to let her community down. Dre Thomas is here to share her community-nurturing expertise, and talk about all of the exciting ways she’s rethinking events after a year gone virtual.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/dre/

What can you do to boost sales and improve your business when things are slow? I have four methods for you to keep in your back pocket today and use whenever you experience slow seasons of business so that you can work toward boosting those sales and getting back in the game.  When things shift a bit and your business feels like it’s on the path toward shambles, there are ways to take control and focus on improving, tweaking, and pivoting so that you can get back on track. I hope that if nothing else, these four methods give you a little more confidence and serve as a reminder that you ARE still in control.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/boostsales/

Zuri Hall is an Emmy-winning TV host, producer, and actress. Her career has brought her to red carpets and TV screens all over. I have to mention that she even hosted reunion specials for my throwback favorite show, The Challenge. Anybody else love that? With all of those impressive accomplishments, she’s no stranger to working hard, but she’s also seasoned in burnout. Zuri is here to dig into why we need to stop celebrating burn-out as a badge of honor and how we can keep on building our dream lives without sacrificing our peace and happiness.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/zuri/

Are you planning to hire an employee this year? Your first teammate? A virtual assistant to lighten your load for the first time ever? Finding and hiring the right person to take over a piece of your business is a challenging process -- it’s scary to put what you’ve built in the hands of someone else.  I’ve managed my remote team for over over 6 years now, and I’ve developed a leadership style that some might find unconventional or even uncomfortable. Kylie is back on the show to talk about the hiring process on Team JK, while we dig into our team culture and why I’m not watching the clock or micromanaging my team… And still get massive results and exceptional work from each person in my business.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/leadership/

Kathie Lee Gifford had a 45 year career in television and film as a playwright, producer, singer, songwriter and actress, and you might know her best from her days alongside Regis Philbin on Live! With Regis and Kathie Lee, as well as co-host of the fourth hour of The Today Show with Hoda Kotb. Now, she’s quote “retired” and I say that with quotes because though she may not be on television where we’re used to seeing her, Kathie Lee is just getting started with her new dreams and goals as an author and a voice for women on the precipice of their own life changes. Empty-nest years, divorce, the death of a loved-one, or a professional crisis or career pivot, Kathie Lee is here to talk about that universal search for meaning through any major life change.  GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/kathielee/

If you’re ready to harness the power for what I forecast as the top methods to drive results on Instagram in the new year, stick with me. It’s not as hard as we’d like to sometimes make it.  As we all roll into 2021, there’s not a better time to reevaluate your Instagram strategy and find ways to level up for the new year. It’s a brand new year, and for most of us that means new goals, new ideas, and new strategies for building our businesses and killing it online. Also, if you’re anything like me, the first of the year also brings about tons of reflection when it comes to your business, an inventory of sorts of what’s working, where you’re getting stuck, and a plan of what you hope to build and create.  If you’re ready to seriously rock Instagram this year, let’s dive on in. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/rockinstagram/