The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy And Branding

One of the things I love most about our community is how we always keep it real about the highs and lows of entrepreneurship… and Vanessa Lau embodies this spirit in such a profound way.  Vanessa Lau is a creator and entrepreneur on a mission to inspire business owners and creators to lead more authentic and fulfilling lives. Last year, she took a step back to reset, and in doing so, she redefined what success means to her. Vanessa's story is a powerful reminder that sometimes the bravest thing you can do is take a break. In this episode, Vanessa and I are chatting about the common traps in business and how these led to her dissolving her business for a year and how to follow your intuition if you find yourself in need of a break. She also shares key lessons she learned about her health, relationships, and most importantly herself when she stripped her business away from her identity, and the changes she’s made in her business this time around to avoid making the same mistakes that led to her burnout! This co

Is it just me, or does it feel like just yesterday we were setting our goals and dreaming big for what this year could bring… And now, here we are, with just a few months left of 2024?! I can’t believe it! As we head into September, it's the perfect time to reflect, regroup, and make a strong finish. In today’s episode, I want to share with you five actionable steps that you can take right now to ensure you end your year on a high note. These aren’t just tips for hitting those last-minute goals—they’re strategies to help you reflect on your journey, reignite your passion, and set the stage for an even better new year. Whether you’ve had a fantastic year or one filled with more challenges than you anticipated, these steps will help you make the most of these final months. So grab your notebook, find a cozy spot, and let’s dive into how you can finish strong, feel accomplished, and set yourself up for success as the year comes to a close. Ready to make these last months count? Press play! Goal Digger Facebook

Calling all brick-and mortar business owners! If you want to get more eyes on your business and more people IN your location, this coaching session has your name written all over it!  As a young girl, Heather Davis had always loved baking sweet treats, and although she initially took a traditional career path to become a teacher, she continued to develop her craft as a baker. Though Heather would often bring her fresh baked goods to her school just for the love of baking, her fellow teachers started placing orders, and encouraged her to sell them! So in 2011 she made the life-changing decision to launch a bakery, Chic Sweets Fine Desserts. Since 2014, Chic Sweets Bakery has partnered with the finest coffee shops and cafes including Nordstrom Department Stores, Saks Fifth Avenue, Rice University and Aramark Corporation. A little over a year ago, Heather opened her first brick-and-mortar location in a suburb north of Houston, Texas, and that’s exactly what we’re talking about today! Although I’ve never owned a

Isn’t it funny how things can change in a year? This time last August, we were driving to the beach with our kids and we drove past the Duluth Rowing Club. Fast forward to this summer, and every single week I spend time in a boat with 8 other women of all ages and experience levels. If I’ve learned anything about being a beginner, you learn by doing, not watching!  That was also my motto when my mom and I took a sourdough class earlier this year, when Drew and I decided to become beekeepers, and when my girls and I tried our hands at starting our very first garden. I have so much to learn in all of these new hobbies, and honestly, it feels so good to be so curious!  Of course, those little imposter feelings can hit deep…. And then I remember I’m not an imposter, I’m simply a human brave enough to be a beginner. So today, I want to walk you through the lessons I’m learning while I find myself being a beginner again, and most importantly how you can invite more joy, curiosity, and NEWness into your life, too. C

Are you making BIG mistakes in your email marketing?! This episode will help you find out… The conversation you’re about to hear today originally aired on the This Is Small Business Podcast, an original podcast by Amazon hosted by Andrea Marquez. I loved getting the opportunity to teach my favorite topic–email lists–to the This Is Small Business community, and I also love getting to share it with you! In this conversation, we talk about how to get started building your email list, how to use your list to test out new business ideas, and of course: the two biggest mistakes I see business owners make in their email marketing. Before we dive in, if you have been listening to the Goal Digger Podcast and haven’t started your email list, save your seat for my FREE class, “From Zero Subscribers (or Zero Strategy) to an Engaged Email List that Lasts” at http://growanemaillist.com. I can’t wait to teach you the 3 secrets to easily start, grow, and serve your email list! Now, click PLAY on my interview with Andrea Marq

Welcome to the 800th episode of The Goal Digger Podcast! Over nearly 8 years, I have interviewed hundreds of business owners in all different industries, taught you countless business strategies, and opened my heart to you during pregnancy, loss, moving, and everything in between. We’ve really lived some life together over the years, haven’t we? After over 110 MILLION downloads and a whole lot of fun and lessons learned along the way, I felt like this would be an appropriate time to stop, take a look around, and reflect. And no, this isn’t a “goodbye” episode…  The Goal Digger Podcast isn’t going anywhere anytime soon! But you ARE catching me “in my feels” today, because as I reflect on the last 800 episodes, it’s bittersweet to think about how much has changed over the past 8 years. Today, I want to invite you to reflect AND react WITH me as we listen to the very first episode of the Goal Digger Podcast together. Think of it as a ‘listening party,’ if you will! Whether you’re hearing this episode for the fir

What if I told you you didn’t have to work as hard to dig your biggest goals?! Would you believe me, or think I’m crazy?! My guest today has cracked the code on how to work less and earn more and how YOU can do the same. (Yep, you read that right!) Erika Brown is a Real Estate Investor and Serial Entrepreneur who went from living paycheck to paycheck to having a multi-million dollar real estate empire that generates over six figures of real estate income each year. Her rental portfolio and experience cover everything from multifamily properties, single family homes, land ownership, commercial properties, short term and mid term rentals, section 8 rentals, and home building. She is a natural problem solver who enjoys helping others overcome any challenges of real estate investing. Her passion is to help others create passive income for themselves, using real estate investing, so they can be freed up to pursue the things God has truly called them to do. I can’t WAIT for you to hear her tangible tips to increase

When was the last time you intentionally slowed down? I’m not talking about a quick weekend getaway, although that’s important too. I’m talking about slowing down by choice – for a day, a week, a month or even a season. Have you done that recently? Or…. Ever? Breaks are still just as important to our wellbeing as they were when we were kids. The only difference is that now, we have to make time for these slow-downs, rather than have it planned for us every year! This summer, I have intentionally decided to slow down and invite more play into my life… both for myself, for my family, and for my business. We’ve all heard the saying “you can’t pour from an empty cup,” and that’s exactly what this summer has been about.  (Spoiler alert: it’s been wonderful!) In this episode, we’re diving into the behind the scenes of what I’ve been up to these last few months while I pour into myself, my marriage, and my girls! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagra

Let’s face it: times are changing, and email marketing is no different. But how do we know what the heck we should start doing, stop doing, and change how we’re doing it?!  Sign up for my FREE email list-building challenge that helps you start, serve, and grow your email list at listbuildchallenge.com! Martha Bitar is the CEO and co-founder of Flodesk, the fastest-growing email marketing platform designed to help small businesses create beautiful, branded emails. Her partner-in-crime, Natalie Franke, is the Head of Marketing at Flodesk who leads tens of thousands of small business owners while fostering a spirit of community over competition around the world. In our conversation, Martha and Natalie spill the beans about what’s working for email marketing in 2024, and school us on the trends we should hop on, their tricks to increase conversions, and what metrics we ACTUALLY need to pay attention to. Trust me when I tell you this episode is JAM-PACKED with information you can take action on TODAY, so grab a pe

Over the years, my business has evolved in so many ways. It’s changed with me as I’ve grown, and transformed as my priorities have shifted. But one thing that HASN’T changed, year after year, is growing my email list. Visit http://www.growanemaillist.com to register for my FREE email list building class, where you’ll learn my secret strategy that allows you to create once and serve for a long time, making your new content creation process feel everlasting and worth it! I know that building an email list might not be the most glamorous aspect of running a business, but it's absolutely crucial. In fact, I truly believe that the success and health of my business consistently hinges on my email list! It's how I connect with my audience, serve them, and drive results in my business. In this episode that originally aired in December 2022, I'll share 5 proven strategies to grow your email list, including a tactic that gained us 9,000 subscribers in just over two months! If you're looking to boost your email list and

Summer is in full swing and as we spend less time on our phones and more time IRL, sometimes it can cause us to rethink our goals, or life’s mission, and our impact. If you find yourself realizing that you’re feeling stuck or unsure of where to go next, I can’t WAIT to introduce you to Jessica Zweig: a serial entrepreneur who’s founded three businesses, and recently sold her personal branding agency, SimplyBe. Head to https://www.jessicazweig.com/freebook for a chance to win a FREE signed copy of her brand new book, THE LIGHT WORK: Reclaim Your Feminine Power, Live Your Cosmic Truth, Illuminate the World, which hits shelves in August! Today, we’re discussing how to stay in alignment with yourself and your calling, Jessica’s tips for knowing when it’s time to move on from your current situation and step into a new identity, how we can check in with ourselves to find out if we’re really honoring our current calling, and so much more.  Jessica is truly the embodiment of a Spiritual Hustler and I think everyone c

I think just about everyone and their mother knows the story of Steve Wozniak and Steve Jobs starting Apple Computer Co. from Jobs’ parents garage… but did you know they’re not alone in the list of billion-dollar companies who started with little-to-no investment?  Walt Disney, Hewlett-Packard, Mattel, Papa Johns, and so many more household names were all founded on a tight budget and a good idea, proving you don’t need investors to start something amazing… you just need creativity, passion, and the willingness to take one step at a time. If you've ever felt the tug to start your own business but worried about the cost, this episode is for you. I’m about to give you 10 fresh business ideas that are perfect for anyone looking to make a big impact with a small investment. I even think that some of the BEST business ideas don’t require a ton of money to get off the ground!  It IS possible to dream big without spending big, and I’m going to prove it to you right now. Click play to hear about 10 businesses you can

Are you struggling with converting your audience into paying clients? If so, today’s coaching session may be for you! After all, as business owners, our goal is to increase our bottom line… because Instagram followers and social media ‘likes’ don’t pay our bills! Claudia Woodford is a self-love & empowerment coach for working moms. In our coaching session, we discuss how to convert her audience into paying clients, and I help her with her messaging (using guiding principles that YOU can use to get clear on your brand, too)! Since Claudia has limited time for her business, we want to make sure she puts her time to its best use so that she can eventually reach her goal to quit her nursing job.  Claudia asks great questions about niching down and nailing down her messaging so that she can take her business to the next level, and I know that no matter what industry you're in, you’ll be taking notes while listening to our conversation, so click play NOW! If YOU would like to be featured in a future coaching episod

NEW brand, who dis?! Visit http://www.jennakutcher.com to witness the magic!  A lot of times when we think about a rebrand, we think about new logos and colors… and as you’ll hear in this episode, there was a lot of that. But through this process, there was also a lot of discussion about what the Jenna Kutcher brand IS; how to make it reflect ME and what I stand for and who I am becoming.  In this episode, I’m peeling back the curtain on what went into the new brand, why it came about, who played a role in helping get it done, and how we went about it. Whether you’re building your first or your fifth brand, my goal for this episode is to help you start to think about your own brand and if you need a little update, too!  This rebrand was a labor of love from everyone involved from start to finish, and I’m so proud to say that I think we’ve created something uniquely, undeniably ours. To see the new brand in its entirety, visit http://www.jennakutcher.com to witness the magic, or any of my social media platform

The results are in: Pinterest is one of the BEST places to market your business. If the reason why you haven’t given it a chance is because you’re not sure it will work for YOU, click play on this episode and snag a seat for my FREE class at http://www.teachmetopin.com! I originally had this conversation with Lori Harder on her podcast, Earn Your Happy, earlier this year and I couldn’t wait to share it with you. I have seen this powerful search engine work for business owners in all different industries and I know it can work for you too. Whether you’re selling handmade jewelry, offering virtual services, or sharing expert advice, Pinterest is a game-changing platform, no matter what your business goals are. In this interview, not only will I explain the potential of Pinterest, I’ll also share how I use it to build my email list, whether or not I think blogs are still relevant in 2024, and how to use Pinterest to increase the shelf life of the content you create.  Visit http://www.teachmetopin.com for a clear

Are you feeling the pull to take your business to the next level but you're worried about becoming a corporate robot or sacrificing your sanity in the process?! If so, this episode is for you. I’m going to break down what you can do right NOW to scale your business authentically and sustainably without losing sight of what truly matters! Together, we're going to figure out whether your current business IS truly scalable, and strategies for maintaining your company culture, creating duplicatable systems and processes, and uphold your core values as you expand your reach and impact. Whether you're just starting out and dreaming of the day you'll scale, or you're already knee-deep in growth and looking for ways to stay grounded, this episode is packed with inspiration and practical advice that you can apply to your own journey. Click play to dive into today's conversation and discover how you can scale your business without losing your soul! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldi

Ready to learn how to turn my presentations into profit machines?! Colin Boyd is an international speaker, trainer, and coach who is OBSESSED with helping Coaches and Entrepreneurs sell from stages in a non-pushy or sleazy way. Learn how at http://www.jennakutcher.com/stage!  Colin’s zone of genius is helping people turn every presentation into a money-making machine – whether you’re posting on social media, speaking at an event, hosting a webinar, or going Live on Instagram. Visit http://www.jennakutcher.com/stage to save your seat for his upcoming FREE class all about how to sell from a stage! In the meantime, click PLAY to hear Colin’s best tips for selling without sales-y or slimy tactics… The same advice he gives to some of the biggest names in the world to design presentations that convert clients! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com

The strategy I’m about to teach you today gives your content a waaaay longer shelf life, making sure your hard work gets seen, consumed, and SOLD. Gone are the days when you spent hours working on a lengthy blog post, podcast episode, or YouTube video and hit ‘post’ without a plan to promote it… I’m going to share with you my best tips to get more eyes on your content in less time than it takes to binge-watch your favorite TV show! Join my FREE training, 20x Your Traffic in 1 Hour a Week with Pinterest, at http://www.teachmetopin.com to learn how Pinterest can work for YOUR business! Pinterest’s content lives more than 120 times longer than ANY social media platform. While the most traction happens in the 6-12 month window (referred to as a social media post’s ‘half-life’), well-performing pins can bring tons of traffic even years afterwards. To this day, I literally get thousands of impressions a month on pins that are 3+ years old! If that doesn’t revolutionize the way you think about your content, I don’t

Do you want to make more money in your business?! I’m willing to bet you’re nodding your head right alongside thousands of other Goal Digger listeners right now… and I’m also willing to bet you’re thinking, “Yes, Jenna… but HOW?!” Marshawn Evans Daniels is a Reinvention Strategist, Influence Expert and Best-Selling Author and she’s about to prove to you that in order to Profit Bigger, you need to Live Bigger… and in order to Live Bigger? Well, you need to BELIEVE Bigger – both in yourself, your gifts, and your potential. Her book and corresponding 100-day devotional, BELIEVE BIGGER: Discover the Path to Your Life Purpose, is all about resilience, reclaiming your life, and how God uses rejection, hardship, and unexpected circumstances to awaken something greater within… but only if you’re willing to embrace disruption. Get her book NOW at https://www.believebiggerbook.com! Whether you are drowning in self-doubt and regret, feeling stuck, or sensing a shift but unable to discern what’s next, this episode will g

I don’t know about you, but when it comes to money conversations and financial advice, I can’t get enough. I mean, in the right hands, money has the ability to change the world!  That’s why today, we’re doing something a little different. We have compiled 5 clips from 5 Goal Digger Podcast guests from over the past year who have given us the BEST pieces of financial advice we’ve ever heard. In case you missed it the first time or needed a reminder or you’re just curious about what I’m still thinking about months later – these are the clips that I can’t get out of my head and for good reason… They are brilliant! The guests you’ll hear from today are Patrice Washington, Melissa Jean-Baptiste, Tori Dunlap, Tiffany Aliche, and Kiana Danial. All 5 of these ladies’ full episodes will be linked in the show notes for today’s episode at https://www.jennakutcherblog.com/financialcompilation so you can hear the full goodness yourself. Click play now to hear from these powerhouse women that have the best financial advice