Synopsis
In the only podcast dedicated to the Subscription Economy, hosts Tom Krackeler and Rachel English talk to innovators, entrepreneurs, and analysts about the business shift towards recurring revenue.More on succeeding in the Subscription Economy at https://www.zuora.com/podcast
Episodes
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Ep #20: Patrick Campbell on SaaS Pricing
13/05/2018 Duration: 34minPatrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community. We talk to Patrick about the importance of value metrics, the role of monetization as a growth lever, and the complexities of subscription pricing and packaging. For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast
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Ep#19: Nikhil Basu Trivedi on D2C Subscription Businesses
11/12/2017 Duration: 22minNikhil Basu Trivedi is Partner at Shasta Ventures, leading investments in a variety of consumer-oriented businesses. He also has a strong interest in industries that have yet to be transformed for the better by mobile and web technology, including healthcare, education, energy, and the life sciences. Nikhil has co-sponsored many of Shasta's investments since joining the team in 2012. In 2015, he was named to Forbes Magazine's 30 Under 30 list for Venture Capital. We talk to Nikhil about D2C business trends, the success of subscription business models, and metrics that matter to investors. For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast
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Ep #18: Mark Settle and the "Truth from the Trenches"
22/11/2017 Duration: 22minMark Settle is a seven-time CIO with broad business experience in information services, enterprise software, consumer products, high tech distribution, financial services, and oil & gas. He has received multiple industry awards and is a three-time CIO 100 honoree. He's currently the CIO of Okta. Settle sits on the advisory boards of several Silicon Valley venture capital firms and pioneered the adoption of service management and cloud computing technologies within several large enterprises. He is the author of Truth from the Trenches: A Practical Guide to the Art of IT Management. Settle received his Bachelor’s and Master’s degrees from MIT and a PhD from Brown University. He is a former Air Force officer and NASA Program Scientist. We talk to Settle on the evolving role of the CIO, business transformation challenges, and lessons learned from being the “the most experienced CIO in the world.” For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast
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Ep #17: Magdalena Yesil
07/09/2017 Duration: 30minMagdalena Yesil is the founder of Broadway Angels and the founding board member and first investor in Salesforce. She also recently joined the Zuora board of directors. Magdalena has been active in Silicon Valley for three decades. Most recently, she spent eight years as a general partner at the venture capital firm US Venture Partners (USVP), making investments in a broad spectrum of technology startups. She has been an early investor in over 30 companies. Prior to her investing career, Magdalena was a serial entrepreneur, founding two successful electronic commerce companies, CyberCash and MarketPay. She has a book coming out this October – Power Up: How Smart Women Win in the New Economy We talk to Magdalena about the early days of the internet, investing in Salesforce, diversity in tech, and the future of the Subscription Economy. For transcripts and more on the Subscription Economy, head over to www.zuora.com/podcast
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Ep #16: Judy Loehr on SaaS Business App Marketplaces
17/05/2017 Duration: 31minJudy Loehr is Partner at CloudApps Venture Partners. Judy has over two decades of experience with business software spanning product, marketing, consulting and business development roles. A part of the early salesforce.com team, she went on to become one of the world’s leading marketing consultants for cloud business application companies. Judy has invested in some of the most successful SaaS companies and now focuses on early-stage cloud business application companies. We talk to Judy about creative go-to-market strategies and the challenges and strategies for new SaaS business app marketplaces. For transcripts and more on the Subscription Economy, head over to www.zuora.com/podcast
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Ep #15: David Gee on the Subscription Economy Index
01/05/2017 Duration: 23minDavid Gee is the CMO of Zuora. Gee joined Zuora’s executive management team in 2015 with more than 20 years of experience marketing innovative enterprise and mobile computing products and solutions, and having held leadership positions at a number of top global technology companies including HP, Yahoo, and Infloblox. We talk to David about Zuora's upcoming Subscribed conference, the first ever Subscription Economy Index, and lots more! For transcripts and more on the Subscription Economy, head over to www.zuora.com/podcast
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Ep #14: Jason Pressman on Investing in the Subscription Economy
27/03/2017 Duration: 22minJason is a partner at Shasta Ventures and invests in consumer, cloud computing, SaaS and open source software. He also serves on the boards of Zuora, Crittercism, Nextdoor and Smule. We talk to Jason on his confidence in the Subscription Economy, 2017 IPO trends, and what it takes to convince him to invest in a company. For transcripts and more on the Subscription Economy, head over to www.zuora.com/podcast
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Ep #13: Todd Eby on Success Hacking
02/02/2017 Duration: 34minTodd Eby is the co-founder of SuccessHacker, a boutique advisory firm focused on education, consulting and recruiting services for early stage companies seeking to build a solid Customer Success foundation to accelerate their growth. We talk to Todd about the evolution of success hacking, Customer Success strategies, and lots more! For transcripts and more on the Subscription Economy, head over to www.zuora.com/podcast
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Ep #12: Jason Lemkin on successful SaaS businesses
10/01/2017 Duration: 30minJason Lemkin is the Founder of SaaStr and was the Co-Founder/ and CEO of EchoSign. As a VC, Jason has been behind many investments in SaaS startups like Talkdesk, Algolia, Greenhouse, Automile, Betterworks, RainforestQA, and others which are collectively worth over one billion dollars. We talk to Jason about the evolution of SaaStr, company stages and successful SaaS growth strategies. For transcripts and more on the Subscription Economy, head over to www.zuora.com/podcast
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Ep #11: James Allworth on Managing what Matters
30/11/2016 Duration: 37minJames Allworth was the Director of Strategy at Medallia, a Sequoia-backed experience startup. He writes for Harvard Business Review and is the author of the New York Times best-seller - How will you measure your life?. He also co- hosts the hugely popular exponent.fm podcast with Ben Thompson. We talk to James about ERP systems, financial and customer focused companies, and how the new economy calls for new measurement tools. For transcripts and more on the Subscription Economy, head over to www.zuora.com/podcast
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Ep #10: Kevin Towes on TV Everywhere
02/11/2016 Duration: 31minOur guest on the Subscribed Podcast is Kevin Towes, Head of Business Development at Adobe Video and Advertising Solutions. He has more than two decades of experience within the broadcast and film industries and has played key roles in the evolution of video technology. We talk to Kevin about the exciting world of TV Everywhere, the state of the media industry today and the future of OTT Video. For transcripts and more on the Subscription Economy, head over to www.zuora.com/podcast
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Ep # 9: Catherine Courage on Design Thinking and Customer Experience
12/10/2016 Duration: 23minOur guest on the Subscribed Podcast is Nils Vinje, a partner at Glide Consulting, a Customer Success consulting firm that helps VC-funded startups and Fortune 1000 companies lay the foundation for customer success and make renewals and expansions inevitable. We talk to Nils on the evolution of customer success teams, the 4 Ps that are crucial to success and other best practices. For transcripts and more on the Subscription Economy, head over to www.zuora.com/podcast
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Ep #8: Nils Vinje on the 4 "P"s of Customer Success
12/09/2016 Duration: 27minOur guest on the Subscribed Podcast is Nils Vinje, a partner at Glide Consulting, a Customer Success consulting firm that helps VC-funded startups and Fortune 1000 companies lay the foundation for customer success and make renewals and expansions inevitable. We talk to Nils on the evolution of customer success teams, the 4 Ps that are crucial to success and other best practices. For transcripts and more on the Subscription Economy, head over to www.zuora.com/podcast
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Ep #7: Madhavan Ramanujam on Monetizing Innovation
17/08/2016 Duration: 33minMadhavan Ramanujam is a partner and board member at Simon-Kucher & Partners. He advises companies of all sizes, from startups to Fortune 500s on monetization strategy and has helped bring numerous new products to market. His new book, Monetizing Innovation: How Smart Companies Design the Product Around the Price co-authored with Georg Tacke, Co-CEO of Simon-Kucher & Partners offers a practical, nine-step approach to improve the odds of new-product success. Through case studies – including Porsche, LinkedIn, Swarovski and Uber – the book illustrates the importance of putting the customer’s willingness to pay at the very core of product design. Check our previous episodes of Subscribed Podcast at www.zuora.com/podcast
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Ep #6: Sam Jennings on Prince and the Music Streaming Business
02/08/2016 Duration: 24minOur guest on the Subscribed Podcast is Sam Jennings, a web and print designer who has worked closely with leading musicians such as Prince and Pearl Jam. Sam spoke to us about launching and running the NPG Music Club with Prince, and the legendary musician's relationship with his fans. We also look at what today's music streaming services can learn from these early pioneers of the Subscription Economy! For transcripts and more on the Subscription Economy, head over to www.zuora/academy
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Ep #5: Talking Disruption with Jeff Potter, CEO of Surf Air
01/07/2016 Duration: 29minOur guest on the Subscribed Podcast is Jeff Potter, CEO of Surf Air, an innovative, subscription based airline. Started in 2013, Surf Air flies to 12 destinations within California and operates 90 flights a day. Members can fly as much as they want for a fixed, monthly fee. We spoke to Jeff about the disruption the subscription business model is causing in the traditional aviation industry, the difference between loyalty programs and memberships, the challenges of pricing for a new model and lots more! Listen to the episode below or scroll down for select excerpts! For transcripts and more on the Subscription Economy, head over to www.zuora/academy
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Ep #4: Subscription Pricing Strategies with Amy Konary
03/06/2016 Duration: 28minOur guest on the Subscribed Podcast is Amy Konary, Program Vice President at IDC. Konary is responsible for leading the SaaS business models and mobile enterprise applications research teams at IDC. Tom Krackeler and Rachel English spoke to Amy about the stages of the subscription business model, SaaS pricing strategies, and IoT monetization strategies. Listen to the episode below or scroll down for select excerpts! For transcripts and more on the Subscription Economy, head over to www.zuora/academy
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Ep #3: Pricing Strategies with Tom Tunguz
11/05/2016 Duration: 30minIn this episode of the Subscribed Podcast, hosts Tom Krackeler and Rachel English talk about pricing strategies with Tom Tunguz, partner at Redpoint Ventures. Tunguz also writes daily, data-driven blog posts about key questions facing startups including how to fundraise, startup benchmarks, management best practices and team building. More on succeeding in the Subscription Economy at https://www.zuora.com/academy/
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Ep #2: Subscription Marketing Strategies
25/04/2016 Duration: 26minIn the only podcast dedicated to the ‘Subscription Economy’, hosts Tom Krackeler and Rachel English talk to innovators, entrepreneurs, and analysts about the business shift towards recurring revenue. Our guest Anne Janzer is the author of the book 'Subscription Marketing: Strategies for Nurturing Customer in a World of Churn'. Anne is an experienced content marketing consultant and has worked with over a hundred technology businesses, from industry giants to innovative start-ups, helping them articulate positioning and messaging in crowded markets.
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Ep #1: Talking SaaS Customer Success
18/03/2016 Duration: 23minIn the only podcast dedicated to the ‘Subscription Economy’, hosts Tom Krackeler and Rachel English talk to innovators, entrepreneurs, and analysts about the business shift towards recurring revenue. Our guest for this episode is Dhaval Moogimane, Partner at Waterstone Management Group. Tune in and learn why customer success is integral to your SaaS recurring revenue business!