Offline

Today we talk about Point of View!Like what you heard here and want our help?Check out Philip’s Consulting InsightCheck out Liston 

It’s tempting: outsourcing your lead gen and having ready, willing, and able buyers just show up to meetings. But does it work? Liston discusses what happened when he hired an outsourced lead gen company, and whether it worked.Like what you heard here and want our help?Check out Philip’s Consulting InsightCheck out Liston 

Liston recently monetized his podcast, and will you walk you through the entire process, start to finish. Oh...and did we mention that it was a 100% cold email campaign? Listen in to find out exactly what he did, and the adjustments he made along the way that had a big payoff. 

What’s up with us? Well if you’re wondering, here you go...

You might want to get better at selling. But how are you at building and preserving trust? Philip and Liston discuss the necessity of trust, how to build it, and offer some steps you can take to build it more effectively. 

Setting goals is nothing new for us here at Offline. But is goal-setting enough to actually create change? In this episode we discuss how we’re setting goals in our businesses to actually make the change we want. 

What happens when a sales call just goes crappy? Your prospect is distracted, your pitch falls flat...what can you do? Philip shares his experience with a recent call, and Liston puts on his sales call technician troubleshooting hat. 

All these gadgets and productivity may not be helping. Philip switched to an iPad as his daily work device a long time ago, now Liston’s thinking about it too because he’s not productive enough. 

Execution is the key to most things in business, but execution alone may not be enough in marketing. In this episode, we explore whether you’re doomed if you don’t have a strong point of view. 

Join Philip Morgan and Liston Witherill as they give their November business update, discuss paid emails and getting podcast sponsors.Check out Philip’s Consulting InsightCheck out Liston 

Welcome to the Offline! In this episode, Philip and Liston chats with Dan Oshinsky, the former director of newsletters at The New Yorker and Buzzfeed, and current proprietor of Not a Newsletter and Inbox Collective. They will dig into what makes a content great, Dan's new business, and embracing Google Docs.Check out Philip’s Consulting InsightCheck out Liston Offline's Internet MBA ChallengeNot a NewsletterDan Oshinsky MailchimpHubspotBuzzFeed

THIS IS NOT A DRILL! AND THIS IS NOT A RERUN! We've reached our 100th episode! Thank you so much for being a listener. We cannot express how grateful we are to have you.Like what you heard here and want our help?Check out Philip’s Consulting InsightCheck out Liston Offline's Internet MBA Challenge

In this episode, Liston and Philip will share their September 2019 business update. Philip will share his recent experience with direct response marketing and his future business plans. Also, let's find out how Liston closed over 40k in business for the past 30 days.

One of the best ways to improve your sales is to increase engagement in as many ways as possible. And, believe it or not, the best way to increase engagement is to simply ask your audience for it. The strategies used to ask your targets for more engagement are called “direct response” strategies. In this episode, Philip and Liston will walk you through their insights and experiences with direct response marketing and sales quota.Like what you heard here and want our help?Check out Philip’s Consulting InsightCheck out Liston Offline's Internet MBA Challenge

Many businesses have the luxury of selling familiar items to customers. However, you may be introducing something completely new to the marketplace. This creates a special challenge, one in which not only you have to convince people that you are the best at what you do, but that what you do is relevant and valuable to them in the first place. In this episode, Philip and Liston will talk about how do you sell something that's never been bought before, and how do you extend that into buying? Like what you heard here and want our help?Check out Philip’s Consulting InsightCheck out Liston Mentioned in this episode:Rogers - Diffusion of innovation curveOffline's Internet MBA Challenge

How you decide to invest in marketing channels can make or break your business.That sounds like an obvious statement, but not a lot of people think about it critically. With so many different options in reaching out to your audience, it’s easy to get overwhelmed. You want to make sure you spend your time and money on the most impactful channels and tactics.  In this episode, Philip and Liston shared their insights on how you can choose marketing channels for your audience and whether they are in favor of PodPass or not.Like what you heard here and want our help?Check out Philip’s Consulting InsightCheck out Liston Offline's Internet MBA ChallengeMentioned in this episode:PodPassFacebookTwitter

A couple of weeks ago, we officially announced our Offline’s Internet MBA Challenge. This challenge is designed to give you exposure through experiential learning to the basic skills that you would need in order to start figuring out business on the internet.On the last episode of Offline, we talked about how Philip and Liston are going to apply the Internet MBA Challenge to themselves. Today, we’re going to deep dive into how Liston will market his book, Serve Don’t Sell.The goals of the book: Land new training clients Land speaking gigs Raise Liston’s overall awareness for his business and his content Like what you heard here and want our help?Check out Philip’s Consulting InsightCheck out Liston Offline's Internet MBA ChallengeServe Don’t Sell Book

A couple weeks ago, we officially announced our Offline’s Internet MBA Challenge. This challenge is designed to give you exposure through experiential learning to the basic skills that you would need in order to start figuring out business on the internet.This challenge has 3 core challenges:Challenge #1: Get 10 Email Subscribers Challenge #2: Send Marketing Emails to Your List Challenge #3: Collect at Least $1 From 1 PersonAnd on today’s episode, we are going to propose on how we are going to apply the Internet MBA Challenge to ourselves.Philip is planning to attract more subscribers by giving 1 free newsletter per month and try tweet threads. While Liston is now pre-selling his Serve Don’t Sell Book on his servedontsell.co website.Like what you heard here and want our help?Check out Philip’s Consulting Insight Check out ListonMentioned in this episode:Restrict Content Pro Substack Offline’s Internet MBA Challenge Ben Thompson’s newsletter David C. Baker Dare to Lead by Brene Brown I Will Teach You to be Ric

Content is such an essential part of marketing, it is very important to develop your ability to create content. Whether it's in terms of blog posts, ebooks, case studies, or other marketing collateral, pumping out content not only at a high frequency but also at a high level of quality is a critical skill to develop. In today's Offline episode, we’ll focus on the mechanics of high-frequency publishing. In this episode you'll learn: What are some of the limitations or constraints or ways you think about your format for your daily emails Different assumptions on high-frequency publications Ideation process - writing down every idea that you have the instant it occurs to you Have no fear! With consistent practice and determination, you too can publish a kick-ass content. Mentioned in this episode: Offline's Internet MBA Challenge Mixing Genres on the Story Grid blog Offline Episode on Why We Became Hyper Publishers

Today we're officially announcing our Offline’s Internet MBA Challenge!This is a series of three milestones that’ll take you from total internet newbie, never having sold anything online, to someone who’s collected real money from real people.No matter what kind of business you want - a side hustle, a consulting business, online products, whatever - this challenge will help you get there.The program is structured into 3 deceptively simple-but-difficult challenges:Challenge #1: Get 10 Email Subscribers Challenge #2: Send Marketing Emails to Your List Challenge #3: Collect at Least $1 From 1 PersonIf you are interested to start the program you can sign up at internetmbachallenge.com.