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Nowadays, people who are operating solo are increasing. Getting a solo business off the ground takes more than a great idea. Thanks to technology and a ton of talented independent contractors, the solo practitioner can bring in massive revenue with a company of one. Paul Jarvis is a creative entrepreneur. He self-publishes books, creates compelling courses, talented designer and develops software — all without a single employee. In this episode you'll learn: Sustaining Business Growth Informative Audience Building Paul Jarvis on his self-published book Sustainable growth is among the biggest challenges any business leader faces, but it isn’t a new problem. Every company wants to grow their business, yet few know how to sustain it for the long-term or look beyond the next quarterly or yearly report. Sustaining growth requires a strong operational foundation to reduce the risks to the business over time. Your greatest business asset is your audience… the people you hope to serve with your business. Once you h

While it’s fair to say that business is quite challenging, a look at each of the stages of the business lifecycle highlights a unique set of obstacles to deal with and overcome. You will have to be flexible in your thinking and adapt your strategy as you move along. Brad Farris of Anchor Advisors, he helps small business owners particularly service-based business owners improve. He is a business consultant and business coach. In this episode you'll learn: Lifecycle of a small business Importance of pain in order to grow your business Why is accountability so much more important than flexibility? From the moment you make the decision to set up a business, you’re in the “business lifecycle.” This will see your journey from idea to startup, and if successful, through to the growth and maturity phases. In order to grow, you need to think about expansion. Identify new opportunities within your niche... Uncover the pain points. What else can you sell to your clients? Where else can you add value in the exchange?

Luck has long been a contentious topic in sales. There's always one rep on a team who everything just seems to magically fall into place for, regardless how many calls they make or appointments they book. To be there at the right place at the right time, you need to be putting yourself out there. So whilst there is a lot of luck in sales, that luck is often from a lot of hard work, and you will find that the harder you work, the luckier you will get. In this episode you'll learn: The Andreessen 4 Types of Luck/Chance How much luck is involved in marketing? How do we balance luck and intention? As the saying goes, “You can make your own luck.” By recognizing the four kinds of luck, you can take active steps to improve your chances. Being well-rounded gives you an opportunity to synthesize the unique combination of interests, experiences, and lessons into your own perspective. So while luck has an impact on sales, simply plucking a four leaf clover or hanging a horseshoe in your cube won't magically make you

One of the most agonizing choices an entrepreneur inevitably faces is whether or not to close their business. The fear that you’re working on the wrong thing – where no amount of smart execution will guarantee that you win big – is paralyzing. At the same time, the fear that you might mistakenly give up on a great idea – that will rocket to success in someone else’s hands – is a fear-of-missing-out big enough to be a nightmare. Today our guest is Margo Aaron. She used to run a company called The Arena, a virtual co-working space. In this episode, we'll be talking about: Building a community for your business Early signs that you're business might not work out. Experiential learning vs Learning through books in business Margo started to build her company by building a community. Whether you know it or not, your business has a community. It could be a formal membership–maybe you offer a subscription-based product, for instance–or just a collection of loyal fans or customers that you should be treating like a co

What's going on in your business? We'd love to know, but for now we'll share what's up with us. Philip's been writing a daily email for several years now, and he has a crazy idea: to charge for it. He has a few paid subscribers already, as well as some really good reasons to do it. Liston grills him about why he thinks it's such a good idea, why anyone would need to pay for his daily updates, and what success looks like for him. Liston recently worked with a large client doing sales training for them and two big things came out of that engagement: it was a smashing success, and he really loved doing it. He's now launching a new branded site around his sales training business, and he asks Philip how much he should invest in that versus his own personal brand. Like what you heard here and want our help? Check out Philip Check out Liston

There are many approaches to advertising, the end goal is that any advertising campaign will build a business by increasing certain variables such as traffic, brand consideration, sales revenue, brand advocacy or others. Two approaches that often seem at odds with one another: direct response and brand awareness. In this episode, we'll be talking about: How to balance branding and direct response Why small businesses should use direct response Emotional decision making How do you reach common ground between brand and direct response campaigns? Direct marketing often treads a fine line in balancing promotion of brand, on the one hand, with direct-response urgency on the other. The focus at the top of the marketing funnel, primarily ones of awareness and stimulation, must balance with the conversion and advocacy activities closer to the sale. Small businesses who send direct mail advertisements to their customers find this to be a highly effective marketing strategy. Direct response proves to be a more person

Business leaders know that innovation is critical to the growth and success of a company. You can ensure a steady flow of ideas that generate innovation in your business by having a strategy for innovation in your business plan. Thanks to the rapidly developing technological world, innovation is crucial for businesses to thrive. "Innovation" varies from field to field, but it is all built on carrying the entrepreneurial spirit into the future of a company. In this episode, we'll be talking about: Ways you can build your business How you can use innovation in your business Effects of innovation in your business Starting a business is one of the most challenging and rewarding things you’ll ever do. It takes considerable effort. In the beginning, it means wearing different hats. It means dealing with sales and marketing. It involves having to interact with customers on a daily basis. And so much more. At the end of the day, it takes its toll on you. Innovation in your business can mean introducing new or impro

Selling your service to large and enterprise sized businesses requires a different approach than selling to small and medium sized businesses. Remember that not all products or services are created equal in terms of how you sell them. And, not all customers are created equal, in terms of how sophisticated or needing they are for a product or service. Today, our guest is Mike Julian. He is the CEO and consultant for the Duck Bill Group. They help companies with very large AWS bills, make them smaller and less horrifying. In this episode, we'll be talking about: What is an enterprise Role of consulting in Mike's newsletter sponsorship Relationship of the client and the consultant Enterprises are generally considered large corporations that manage hundreds or even thousands of employees. These organizations typically have very large budgets that allow them to be relatively flexible with their technology spending. Therefore, enterprises will usually seek out a top-shelf product that’s designed to be a comprehen

How someone orients themselves to business development in their business? In this episode, we'll share our theory on the 4 different types of founders for expertise driven firms and consulting/agency firms. The employee - started at a company or agency and took their clients The connected - had a strong network that landed them their initial clients The charismatic leader - the person who requires little sleep and can network their faces off and hustle ad infinitum The marketer - you create a market position

Marketers love the concept of taking over the web and going viral - but actually making that happen is no easy feat. Understand the science behind this simple chain of events that forms the basis for viral marketing.

Philip and Liston have both built their businesses online, but have recently had a more nuanced thought: In-person networking and marketing is much more powerful. Duh, right? In this episode, they contrast the differences between the two, including: The fastest way to build trust The cost and investment required for each (it's massively different) How the economics of your business factor into the choices you make about online v. IRL marketing Why it's a spectrum, not a binary choice The impact you can make in each category (shallow v. deep) The gulf between how much information is transmitted, the riskiness of each Learn more about Philip - www.philipmorganconsulting.com Learn more about Liston - www.liston.io

The most common myth people believe is that in order for you to build a business, you must rely solely on being the best in your field. That you must be an “expert” for someone to listen to you, to see you as an expert, or to ever purchase from you. Here are some insights...

We’ve been doing “online” for a long while now and we’ve seen many changes, but one thing has remained consistent: regardless of where you go or how you pitch, you must know your market and understand how to effectively reach them and abide by the rules of the online road. Today we'll be talking about online aggregation and the consolidation of the media on the internet. Mentioned in this episode: Facebook Google Amazon SEO

Have you ever quit something probably more than once, started a new routine and never followed through, made a decision to make changes to your life and then went back on your word, got an email with an opportunity and never returned it, bought an online program, signed up for a course and never even started it and obsessively think about the person you might become and how you’re going to get there…

Today we will be talking about the sales call checklist. Listen as Liston breaks down Blair Enn's four conversation framework: Probative conversation Qualifying conversation Value conversation Closing conversation

Why do you want email list subscribers in the first place? We share tips like increasing your surface area online, social media platforms to leverage, and networking to create a solid list of subscribers.

Developing your expertise is separate from developing your authority, and you need authority if you want to create inbound leads and charge a price premium. Topics we cover for developing your worldview: Research the competition Do a literature review Look to other fields Build a data set Personal experimentation Secondary review of data Asking a fundamental question that others think is already answered

The "direct" in direct response typically calls for aggressive calls to action, long sales pages, and psychological and sales tricks. It kind of "dumbs down" the CTA. For example: click this big giant loudly-colored and styled button. Brand marketing says, "you're smart enough to find us." There's a smart fusion between the two, and we discuss what that is.

If your goal is to build authority, what should you be doing with email marketing? Here's what we're talking about in today's Offline episode: • Daily Emailing • Scale & Intimacy in email • How to do email marketing people like • Rare, deep deposits of impressive value • Teaching/educating • Inspiring • Connecting

There are many different routes you could take to establish your expertise. We're talking about the pros and cons of each outreach method, and how to make each one work for you! Here's a quick rundown of a few things we cover in the podcast, and you should keep in mind the next time you're on a podcast: -Building a network -The difference between expertise and authority -How to gain authority -What kind of content you should create, and for what platform