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Creating engaging content requires passion - do you have it? And why is it so important?

This here podcast needs more than a coat of pain, so we're hard at work totally renovating it.

Being a guest on someone else's podcast is a great way to get your message out to the world and a new audience. But being a great guest doesn't come automatically. Check out our tips for being a great guest, and learn from our past mistakes! Here's quick rundown of a few things we cover in the podcast, and you should keep in mind the next time you're on a podcast: Have your story nailed Know the basic bullets of what you want to cover Understand how to be valuable to the host and their audience Be clear about your goals and why you're doing the podcast Have a decent mic to up your audio quality game Have your origin story nailed Have a point of view Say 5 things when you have 5 things to say Know what the host wants Pick up on the cues that the host gives you Can you take a hint? Be clear about why you're doing it Make your promotion easy to get Limit your calls to action Audio quality

Getting started with content marketing. What 4 to 6 channels should you experiment with and how should you approach those initial experiments? Check out Episode 40 Lagging Indicators Philip's Specializing Without Failure Book a Strategy Call With Liston

Running a business is HARD work, and you need a break from it every day. Having a hobby can help you get your mind off of work for a bit and reset - we'll share ours. In this episode, we'll cover: Why do hobbies matter Mentioned on today's episode: Liston email

Are you interested in getting away from done for you work, and instead deliver coaching or a hybrid service model? Liston and Philip talk about how they did it, and why. Mentioned on today's episode: Download Liston's Email Templates Philip's Services

In this episode, you'll hear about Liston's new podcast launch, hear the hard numbers, and know why his dream car is a minivan. Mentioned on today's episode: Consulting Pipeline Podcast Five Email Follow-Up Templates

Scaling your revenue can't be done by scaling up your time. How do you separate the two? In this episode, you'll learn options for scaling your impact and revenue without spending every waking moment in your business. In this episode, we'll cover: What does it mean to have a scalable impact What are some ways to scale your impact Mentioned on today's episode: Five Email Follow-Up Templates Specialization School

Do you want to increase exposure? Let's discuss how to approach paid acquisitions. In this episode, we'll cover: How to approach paid acquisitions Choices around paid acquisitions- paying for traffic or clicks Mentioned on today's episode: Specialization School Consulting Sales Bootcamp liston.io show

The way you sell your courses, workshops, and group coaching programs can have a big effect on your business, and the people you coach. We'll discuss the pros and cons of the dominant models: open cart and rolling enrollment. In this episode, we'll cover: What is open cart / closed cart and why you should use it What's the alternative (rolling enrollment, and why we use it) Mentioned on today's episode: Specialization School Consulting Sales Bootcamp Life Hack Bootcamp

Do, think, and act. In this episode, Liston discusses foundational skills you can practice to reach success in sales. The foundational skills you can practice are: Develop that empathy muscle Mindset: serve, don't sell Active listening Asking open-ended questions Practicing silence in a conversation Links mentioned in this episode: Specialization School Consulting Sales Bootcamp

Wondering how to specialize your business, but you're not sure where to start? In this episode, Philip breaks down the foundational skills you can practice to begin the specialization process. The foundational skills you can practice are: Say no in small ways to client(s), culminating in passing on an opportunity Have a business conversation/learn something outside your scope of work about how a client makes or loses money Build an outbound marketing list If you have a few clients in the same vertical, write down every advantage you have with them that you lack with a client in a brand new vertical Links mentioned in this episode: ConsultingPowerUp Seth Godins Podcast

Ready to push yourself to grow with some stretch goals? Hold now, let’s not get too crazy. In this episode, we’ll talk about setting stretch goals without going overboard. We’ll cover: How to take on stretch goals How to build a great business How do you acquire new skills to make a change Mentioned in this show: Philip Morgan’s Specialization School The Liston.io Show, a podcast to help you build a better consulting business

Let's break it down on how to effectively Serve and Not Sell, and how to know when to take it to the next level. Let's break it down on how to effectively Serve and Not Sell, and how to know when to take it to the next level. Ideas on how to serve and not to sell How do you know when to stop serving and start selling? Mentioned on today's episode: Consulting Pipleine Podcast The Liston.io Show

You're an expert, and that's why you sell your consulting services and expertise. But what about other areas where you're a bit...less confident. How can you start to build confidence? We'll break it down in a simple three-pronged model. Mentioned on today's episode: Specialization School (www.specializationschool.com) Liston's new podcast, The Liston.io Show (www.liston.io/podcast)

Marketing is tough to do when you don't have time. How do you do it? The first thing is you have to do is become more profitable. We'll tell you how. Full Description / Show Notes Marketing is tough to do when you don't have time. How do you do it? The first thing is you have to do is become more profitable. We'll tell you how. Here are some ideas: Move to fixed pricing Raise prices Moved to fixed scope or better defined scope Productize your service Sell products Advisory and coaching Retainer Licensing Intellectual Property Links mentioned in the show: Consulting Sales Bootcamp (www.consultingsalesbootcamp.com) Specializing Without Failure (www.specializingwithoutfailure.com)

Making big changes in your business takes a lot of time! But if you want to make meaningful changes that will have a long-term positive impact on your business, you have to allocate the time. Where do you find it? We have some suggestions. Mentioned in today's show: Liston's Consulting Sales Bootcamp Philip's Specialization School

Every now and again, we talk to people who think generalizing is specializing. It’s not, but it has it’s own benefits. It’s just not specializing, and we’ll tell you why. Also in this episode: Consulting Sales Bootcamp Specialization School

Scared to pick an ideal client? You're not alone! But there are so many benefits to picking an ideal client, and we'll tell you why.