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Should you create a podcast? We have some thoughts to share...

Have you noticed that everything you do to generate leads becomes more difficult and less successful every year, month, and week? We have too, and we have a suggestion for you. Experiment with 5 or so channels, keeping 1-2 core channels you can use Evaluate what's working and what's not, and dump the least successful channel every 3-6 months Be on the lookout for new lead generation options and add one to replace the one you dumped Continue the cycle ad infinitum Mentioned in this episode: Philip Morgan's Specialization School Liston Witherill's Consulting Sales Bootcamp Jake Jorgovan Predictable Revenue by Aaron Ross The Ultimate Startup Guide to Outbound Sales by Steli Efti Kai Davis Rob Williams' Let's Workshop

Personal branding and self-promotion feels awkward and terrible. What if instead you were promoting something outside yourself? Something like: A "big idea" A change you're trying to create for a specific audience/market The general awesomeness of a specific audience/market We'll tell you all about it. Just listen! Subscribe to Liston's YouTube channel here: https://www.youtube.com/channel/UCJedLhKnSNaOcGkDT2MkClg

Is it possible to talk too much and fall out of the good graces of a client? Or to talk yourself right out of a project when you could've been quiet instead? Philip and Liston weigh in. Links mentioned in the show: Philip Morgan's Specialization School Email Liston to weigh in: are you more focused on PROCESS or MINDSET to improve your selling and revenue?

Want to know how to rapidly develop expertise to deliver value? So do we! Philip recently collected 52 separate ideas, and we discuss the gems.

We talk about "value" all the time in consulting. We say things like "the best way to make more money is to deliver more value." But what is value? Join us as we attempt to create a value equation that you can use to know which levers to pull in your business, and deliver more (you guessed it) value to your clients. Mentioned in this episode: Philip's Specialization School Liston's Free, 10-Video Sales Course: Sales In 30

Mentioned in this episode: Join Philip’s Email List Join Liston’ Email List Joshua Earl Jonathan Stark Seth Godin’s Akimbo Podcast on Infinite Games What I Learned From Publishing Every Day For a Month, From Liston’s Blog

What is marketing, and can you give away too much of it? In this meandering conversation, Philip and Liston define marketing as they know it for consultants, and where to draw the line in giving away too much. Mentioned in this episode: Philip's Specialization School Liston's Free, 10-Video Sales Course: Sales In 30 Phlip’s Email on the topic “What Is Marketing" 80/20 Marketing by Perry Marshall The Fiftieth Law by Robert Greene Slideology by Nancy Duarte

Philip's going to embark on growing his LinkedIn network to promote his message and content. Liston gives him advice. Mild shenanigans ensue. People and things mentioned in this podcast: Play It Away by Charlie Hoehn Nobody Wants to Read Your Sh** by Steven Pressfield Alan Weiss Josh Doody and FearlessSalaryNegotiation.com

Are you thinking about making a big change in your business, but not sure how to think about the risk it involves? If so, the timing is perfect for this podcast. If not, please still listen. We love you anyway.

Are you using the placebo effect to boost your business AND your clients' experience? Asked another way, are you lessening the impact of your work and your income? Maybe so, and we'll tell you why.

If you're building a long-term, standout business, is profit a lagging indicator? How much can you expect now, and how long do you have to wait for the big bucks! We got opinions if not answers.

Using LinkedIn to get more leads for your service business is ALL THE RAGE. But does it work? Liston's been running "The LinkedIn Experiment" to find out, and he'll tell you everything he's learned after racking up tens of thousands of views. Mentioned in this episode: Jake Jorgovan Jake's Interview With Philip Lead Cookie Jake Jordan LinkedIn Riches Linked University

Delegating parts of your business can be a chicken or egg problem, but you have to build the chicken before you can get to the egg. If that doesn't make sense...we don't get it either. But you'll learn what you can delegate, what you can't, and what you need to be a complete consulting business owner.

How much time should you spend with clients and followers? And how much do you need to work hard vs. work smart? It ain't easy, but we got answer for ya.

Should you start a podcast? Well, are you ready for the commitment, time, and long slog that it takes to run it??? Whether it's a podcast or some other long-term marketing project, it's hard to know whether you should start. We have the answer.

A listener asked: "do I lose the authority I built if I decide to change my focus? Is my time wasted?" We'll tackle this, plus more existential considerations. Buckle in.

Ever wondered if you need a fancy website, an email list, marketing automation, or other such accouterment of freelancing and consulting? We'll walk you through when, and how much of it, you need. Maybe you don't need any at all. Just listen, okay? Philip's service page for help with specializing your business: philipmorganconsulting.com/services Liston's articles for help with sales: liston.io/articles

Marketing and lead automation is all the rage, but do you have to talk to humans to sell high ticket services?

Want to start selling advice instead of consulting work? We got your back. Philip shares his experience, and Liston describes what it's like to get started.