Synopsis
Jeff Cohn and his team conduct in-depth video masterminds with the team leaders, mega-agents, Ops Managers and Marketing Directors of the top real estate teams around the country. Featuring stats, strategies and systems you won't find on other shows, the Team Building Podcast arms you with the actionable information, concepts and metrics you need to create a blueprint for your own dominant team.
Episodes
-
Even the Best Make Mistakes: How to Handle Missteps with Humility & Honesty with Brady Johns
10/11/2022 Duration: 35minWhether you’re new to real estate or you’ve been in the game for a long time, making mistakes is inevitable. Even the best agents can still sometimes get it wrong. These mistakes provide a ton of helpful feedback, and if we’re honest and humble, they are powerful opportunities for growth. How can we learn from the mistakes we make, and how do they facilitate growth? In this episode, real estate investor Brady Johns joins me to discuss consistency in our businesses, and why owning our mistakes makes our businesses stronger. Three Things You’ll Learn In This Episode - Why our purpose changes over time Our ‘why’ changes over time as we accomplish our goals. How do we figure out what our new goals are? - How to own up to your mistakes Acknowledging that you’re wrong is the fastest way to recreate what you were trying to do. How can we learn from the mistakes that we admit to making? - Why humility makes us better leaders Can we grow without getting really honest about our missteps and mistakes? Gue
-
Make Data-Based Decisions: How Statistics Can Empower the Choices We Make
03/11/2022 Duration: 34minAs the market shifts and interest rates keep going up, leaders need to be ready for a slowdown and anticipate the change by being more intentional about our systems and processes. Metrics tracking isn’t something everyone gets excited about, but paying attention to it benefits all of us. So how do we use metric tracking to make educated decisions in a shifting market? In this episode, I talk about how we can be empowered by data, how statistics help us put our time and energy in the correct places, and the tools we can use to collect actionable data in our organizations. Three Things You’ll Learn In This Episode - Why stats empower us in our businesses How does data help us run our organizations more efficiently? - Why consistent metric tracking is key Can we get clarity when we use metric tracking sporadically? - How to set realistic expectations How can we use tracking to determine how much time and money we spend on different lead sources?
-
Building a Solid Team: The Hard Way vs. The Right Way with Ashli Garcia
28/10/2022 Duration: 35minA real estate team is meant to be an incubator for agents, a space that accelerates growth and creates a massive runway for them to create the life of their dreams. Unfortunately, that’s not the experience many agents have. Many teams aren’t built on the right foundations - some aren’t even teams in the true sense of the word, and it results in the horror stories we hear about so often in this industry. Joining a team is a great decision if it’s built the right way, and in today’s episode, I’m joined by a leader who’s made it her priority to do just that. In this episode, Happen Houston COO, Ashli Garcia shares what they are doing to set their agents up for success, and the systems they put in place to run such a dialed-in operation. Three Things You’ll Learn In This Episode - The job of a team leader How can we create an avenue for agents to stay in our world but still be able to spread their wings? - How to build a big thinking environment There’s more to real estate than selling homes - how do
-
The Market is Shifting: Here’s How to Lead Your Agent’s Through it
21/10/2022 Duration: 24minIn the final quarter of 2022, it’s quite clear that the market is softening. Real estate leaders are rightfully nervous about retaining agents, preparing them for what’s coming, and setting them up to thrive. How do we prepare our agents for a shifting market, especially if it's their first time experiencing a market shift? How can we, as team leads, stay on top of the softening market? In this episode, Kathryn Nizzi joins me to discuss some of the ways we can prepare for the shifting market. Three Things You’ll Learn In This Episode - What work we should focus on What are some of the areas of work that we as leaders should focus on to prepare for the market shift? - How to double down on lead gen As team leaders, how do we help our agents figure out what their best lead sources are? - What it takes to be a better leader In this market, being a good leader isn’t enough, how do we become exceptional?
-
How to Increase Your Agent Retention in a Softening Market
13/10/2022 Duration: 28minAs we reach the 4th and final quarter of 2022, it’s pretty evident that the market is softening. A lot of teams and brokerages are becoming more concerned as they struggle to retain their agents. Agents are looking to make more money in less time with less energy, and are moving towards other teams that can offer that. How do we keep them in our world? In today's episode, I share things to avoid when it comes to keeping our best agents. Three Things You’ll Learn In This Episode - Finding the right agents How do we create teams people want to stay on? - Why good leadership reduces turnover How does becoming a stronger leader and holding people accountable make retention so much easier? - What leaders need to prioritize Are we playing a role in helping our agents make more money?
-
Mastering the Marketing Presentation: How to Win More Clients, Recruits & Investors
23/09/2022 Duration: 15minWhether we want to attract more clients, grow our teams with A+ talent or win more investment partners, our marketing presentations are an important aspect of growing a dominant real estate business. They allow us to enforce our brands, present a consistent message, and most importantly, showcase how we can help people achieve their goals. How do we dial in this important piece of marketing? In this episode, we’re talking about the 3 presentations you need to have in your quiver as the leader of a team. Three Things You’ll Learn In This Episode - How presentations do a lot of heavy lifting for our brands Can our marketing presentations provide more leverage to our teams and help us scale? - How to start a business relationship on the right foot How do presentations set the tone for the relationships we’ll have with clients, agents and investors? - Why presentations increase conversions Why is it so important to create something that emphasizes all the things we discuss in person?
-
Why Great Teams Start with Great Talent with Byron Thompson
08/09/2022 Duration: 32minFrom finding the right talent, to figuring out how to best support our agents, there are key decisions leaders have to make in those initial steps of building a team. There are some key realizations that are universal to everyone’s journey, and the more we know about them, the more missteps we can avoid. How do we make the right initial decisions that set our teams up for success? In this episode, we sit down with Byron Thompson of Meraki Realty Group. We talk all about his journey into leading a team, and the major takeaways he’s had along the way. Three Things You’ll Learn In This Episode - How to use the talent on your team in the right places Is it better to find new people to fill positions, or create positions to suit people? - How to encourage your team to grow Can enticing brokerage packages actually stunt your growth, what should you look for instead? - Why we need to be careful who we partner with How do we get a coach who is invested in our results and our success? Guest Bi
-
Why Agents Avoid Tracking Their Numbers & How It Harms Their Profitability with Mac Hill
01/09/2022 Duration: 31minIf we’re running a real estate organization without tracking our numbers, we’re not running a business, we’re just operating in the unknown with no direction to achieve better results. Not only do the numbers help us work toward more profitability, they also serve as a key metric in our culture of accountability. How does a tool like Sisu make all this easier? What features can we leverage to extract the most valuable and actionable data? In this episode, Sisu’s Director of Community at Sisu, Mac Hill shares how to use the numbers in our business to create an environment people will perform well in. Three Things You’ll Learn In This Episode - What we need to be tracking in our businesses Does tracking our numbers facilitate accountability at a higher level and make us more effective as leaders? - The power of gamification and peer accountability How do we add an extra layer of lateral accountability in our businesses? - Why time is our most valuable currency When we think of a return
-
How to Eradicate Team Leader Burnout & Systematically Buy Your Freedom Back with Jess Lenouvel
25/08/2022 Duration: 33minReal estate should be the vehicle for freedom and creating the life we want, but more often than not, team leaders realize they’ve done nothing but build a prison for themselves. A team with time, money, and leverage inefficiencies only leads to burnout and an operation riddled with bottlenecks. How do we build something more efficient, productive, and profitable? What mistakes do team leaders make over and over again? In this episode, real estate entrepreneur, consultant, founder of The Listings Lab, and author of “More Money, Less Hustle”, Jess Lenouvel talks about how she went from overwhelmed and stretched-too-thin, to running a leveraged business from the Bahamas. Three Things You’ll Learn In This Episode - The power of a small, lean highly-productive team How do we build a lean, efficient team that won’t fall apart if one agent leaves? - Why automation is key to scaling Can technology sometimes take the place of getting leverage through a new hire? - How to avoid the ego trap of r
-
Productivity According to Your DISC: How Do You Do Your Best Work? with Grace Marshall
18/08/2022 Duration: 34minWhen you run a business, you’re never short on things to do, and it’s possible to be busy but not productive. In an industry that often equates being busy with success, it’s easy to obsess over getting things done without actually moving ourselves forward. It’s also very easy to think productivity looks the same for every personality, and our DISC profiles bleed into that too. How do we separate instant gratification tasks from the actions that bring us closer to our goals? Can we work better by aligning our activities with our personal profiles? In this episode, author, coach, Head Coach, Chief Encourager, and Productivity Ninja, Grace Marshall discusses how we can define productivity for ourselves. Three Things You’ll Learn In This Episode - How to work more efficiently It’s easy to know the busy work that can fill up the day, but how do we know what we shouldn’t be doing? - The productivity struggle we face as we grow a team As team leaders, how do we find a new way to be productive when we’re
-
More Than a Buzzword: How to Build the Culture of a Dominant Team
11/08/2022 Duration: 21minCulture is a great word to throw around in business, but building it is the real challenge leaders face. In order to grow and scale a dominant team, we need to be intentional about how our people feel when they go to work. Beyond money, how do we create work environments that allow people to become the best version of themselves? What is the true role of a leader? In this episode, we’re introducing our August 2022 coaching topic, and sharing the formula we use to create a high performance team culture. Three Things You’ll Learn In This Episode - The importance of putting people on the right seat on the bus What causes friction in company culture and how do we solve it? - How to break aspirations down into daily goals If our team’s culture is meant to make people better versions of themselves, how do we actually measure it? - How to get our teams to buy into accountability Why do teams with weekly meetings/huddles have a better culture than those that don’t?
-
You Don’t Need to Build a Big Business Before You Step Out of it…Here's Why with Garrett Maroon
04/08/2022 Duration: 23minMany agents believe they can only walk away from a business when it’s reached a specific level of growth, but the timeline can be shortened if we choose. If we want to pursue other interests, how would we go about stepping out of the day-to-day of our real estate business? In this episode, real estate entrepreneur, coach, team leader, founder of Business By Referral and co-host of Serving Not Selling, Garrett Maroon, explains how he built a lean team that is successful enough for him to pursue other things. Three Things You’ll Learn In This Episode - How to generate leads as a team leader What things can you do to bring in leads to your business consistently? - Why team leaders should give their agents room to grow What’s better, to be the king or to be the kingmaker? - The benefits of having interns on your team How can employing interns help keep your business lean? Guest Bio Garrett Maroon is a real estate entrepreneur, coach, team leader, founder of Business By Referral and co-host of Serv
-
Great Leadership: The Perfect Way to Build a Team That Grows with You
28/07/2022 Duration: 25minMany teams across the country are built for dependent agents. However, team leaders should give their members the vehicle to become interdependent and eventually independent within their world. How can you build a team of agents who will grow with you? In this episode, you’ll learn how to build a team of constantly-progressive agents. Three Things You’ll Learn In This Episode - How to sell more homes in a short time What must you do to get more business fast? - How to build a progressive team How do you build an increasingly-productive team? - The importance of exemplary leadership in team building What role does good leadership play in building a great team?
-
How Leaders Stunt the Growth of Their Agents with Brett Jennings
21/07/2022 Duration: 42minMost team leaders hate it when agents leave them for better opportunities. The question we need to ask is “what kind of ceilings are we creating for our people?”, and how does this directly impact our turnover? In this episode, owner and founder of Real Estate Experts and award-winning luxury home marketing specialist, Brett Jennings discusses the common problems facing real estate team leaders and how to overcome them. Three Things You’ll Learn In This Episode - The 7 stages of a real estate business How do you go from a solo producer to a 7th-level team leader? - How to raise the ceiling for our agents What are the most common issues that stop agents from growing? - The true definition of accountability Is there a correct way to approach accountability? Guest Bio Brett Jennings is the owner and founder of Real Estate Experts. Brett is an award-winning luxury home marketing specialist and also holds a certificate in negotiation from Harvard Law. In 2017, the Wall Street Journal recognized Bret
-
Want to Exit the Active Role in Your Team? You Need These Leveraged Roles
14/07/2022 Duration: 22minMost successful solo agents who close hundreds of transactions realize that while they’re accomplishing their income dreams, they don’t have the lifestyle they want. They are spread too thin, juggling multiple plates and unable to focus on what truly matters to them. The only way out is scaling the business and exiting active production. What are the 3 key leveraged roles we need to scale our teams? In this episode, we’re going to dive into our coaching topic for July 2022, leveraged roles and the roadmap I used to exit production. Three Things You’ll Learn In This Episode - Why we might need a second admin assistant Is it better to pay an admin more or hire an additional admin when transactions explode? - How to utilize the time we get back from scaling Once we leverage ourselves out of admin, operations and agent accountability, what’s our purpose as leaders? - How to transfer agent relationships to a success manager When we scale ourselves out of the team accountability role, how do we relinq
-
5 Mistakes That Delayed the Growth of My Real Estate Team [REPLAY]
07/07/2022 Duration: 38minBehind every successful real estate team is a lot of failing forward and mistakes no one wants to talk about - until now. In our own journey, these missteps delayed our growth by years and made scaling a lot harder than it needed to be. What are some of the things I would have done differently at the beginning? In this special replay episode, I’m sharing the 5 dysfunctions in growing my team, and the pitfalls you’ll avoid by learning from them. Three Things You’ll Learn In This Episode - The pain point that finally got me to start building a team No one wants to rush into building a real estate team but is it possible to wait way longer than necessary? - The advice I wish I had heeded a lot sooner When is the right time for a team leader to step out of working sellers? - How to accelerate your success in real estate Why do so many real estate agents struggle to pinpoint what’s making them successful?
-
The Mental Model for Adding New Lead Sources to Your Business [REPLAY]
23/06/2022 Duration: 24minIn order to build a scalable real estate team, we have to generate enough leads to feed our agents and constantly explore new lead sources. How do we test out new lead sources without dropping the ball on what’s already working? In this special blast-from-the-past episode, we talk about how to build a solid lead gen system in your business. Three Things You’ll Learn In This Episode - How much money we should to allocate towards our leads sources How do we double down on what works while also experimenting with new lead channels? - The real reason people believe certain lead sources don't work What’s the true sign that a lead source isn’t working? - How much time a marketing campaign needs to prove itself How much time should we commit to a lead source and what metrics should we track?
-
This is Exactly How We Zero Base Our Overhead & Marketing Expenses
16/06/2022 Duration: 13minFor real estate teams, the rule of thumb has always been that our overhead costs should account for 30% of gross revenue, but what if we could reduce that all the way down to 10%? We learned very early on that we could offset our marketing, office space and admin costs in 3 unique ways. In this episode, you’ll learn how to replicate this strategy in your own business and increase profit margins with the value you provide to the agent. Three Things You’ll Learn In This Episode - The truth about real estate profit margins Why do many teams struggle to make any money despite looking successful on stage and on social media? - How to create a win-win through strategic partnerships How do we partner with the entities that make the most on the real estate transaction? - How to create more value for the agent Can charging transaction fees be a unique value proposition for the agents we recruit?
-
Want a Cheat Code for Investing Success? Join Your Local REIA with Owen Dashner and Ted Kaasch
09/06/2022 Duration: 25minMany real estate team leaders are on the hunt for the opportunity, capital or partnership that will spark their next level of growth, but overlook their local REIA. REIA’s or investor meetups have a ton of resources that can help us build hugely successful ancillary businesses. What is the value of joining your local REIA? Is it easy to start your own? In this episode, I’m joined by two successful entrepreneurs who run the nation’s fastest growing REIA. Owen Dashner and Ted Kaasch share why you shouldn’t be underestimating this valuable resource. Three Things You’ll Learn In This Episode - How to monetize a lot more of your time How do we approach property like a marketing company instead of a traditional real estate operation? - One key resource we can find at our REIA Is hard money lending a smart way to get the capital we need to win? - The value Owen Dashner and Ted Kaasch have built into their REIA How can we use REIA’s to get the resources we need to grow our businesses? Guest Bio Te
-
Mid-Year Real Estate Market Forecast: Why We’re not Headed for a Crash with Ehren Alessi
02/06/2022 Duration: 22minOne of the greatest subjects of debate right now is if the real estate market is headed for a crash, with most people believing that we most certainly are. Yes, the market is going to slow down, but it will be like going from 100-mph to 75-mph. We’re more likely to stay firmly in a seller’s market. As real estate team leaders, how do we position ourselves for the upcoming market shifts? In this episode, we’re joined by founder and CEO of Resolution Realty, Ehren Alessi. He shares how he grew his brokerage, and where he believes real estate is headed. Three Things You’ll Learn In This Episode - Why many people might be wrong about the market Are we really heading for a cataclysmic bubble burst? - Where to find opportunity in this market How will the ongoing pressures on the residential real estate market impact rentals? - How Ehren is creating a huge value proposition for agents What do we need to be thinking about if we want to build a dominant real estate business? Guest Bio Ehren Alessi is t