Synopsis
Jeff Cohn and his team conduct in-depth video masterminds with the team leaders, mega-agents, Ops Managers and Marketing Directors of the top real estate teams around the country. Featuring stats, strategies and systems you won't find on other shows, the Team Building Podcast arms you with the actionable information, concepts and metrics you need to create a blueprint for your own dominant team.
Episodes
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What Do Top Teams Across the Nation Have in Common? with Sou Lee
31/05/2022 Duration: 31minThe database is the lifeblood of a high-performing real estate organization, and because CRMs hold that data, they have a unique vantage point on what it takes to succeed. What lead nurture mistakes cost real estate teams a ton of money? How do we use our CRMs to extract as much business from our databases as possible? In today’s episode, we’re joined by BoomTown’s Sou Lee. He has a perspective across all brokerages of what makes teams successful, and he’ll share what it takes to play the lead generation and conversion game at a really high level. Things You’ll Learn In This Episode - How to plan for our long term goals In the journey to team leader, what do many agents overlook? - Why internet leads aren’t the problem Many team leaders say internet leads are ineffective, but is the issue more in the approach than the leads themselves? - How to extract the most value from our CRMs We can convert 3% of our internet leads within 6 months, but how do we turn the remaining 97% in the future? - Th
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Health & Wellness for Entrepreneurs: The Key to Feeling Good and Performing Well with Terry Shanahan
26/05/2022 Duration: 57minBusiness is just one facet of excellence and high performance. As entrepreneurs, our physical health has a lot to do with how we show up, and how well we do our jobs. Our lifestyles are stressful, and often our diets and exercise habits make it worse. In order to truly perform at the highest level, many things need our attention, from what we’re feeding ourselves to low-grade underlying inflammatory infections. How do we align our health and wellness to how we want to show up in our businesses? In today’s episode, we’re joined by creator of The Shanahan Plan, Terry Shanahan. He shares his best tips for leading a healthier life, and how he built a 140-door investment portfolio in 2 years. Three Things You’ll Learn In This Episode - How entrepreneurs should work out for the best results Is your approach to exercise actually doing more harm than good? - The one area of health people ignore but shouldn’t Why do stress and toxicity play a huge role in our overall wellness? - How Terry grew a 140-d
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How Technology Can Boost Your Sales & Grow Your Business with Tyler Irons
24/05/2022 Duration: 38minTechnology is rapidly changing, but many people in real estate are still reluctant about implementing it. If we want our business to grow in today’s environment, we have to use technology to our advantage. How can VRLY provide solutions to address our needs and pain points? In this episode, we're joined by the CEO & founder of VRLY, Tyler Irons. We discuss the future of technology and how VRLY delivers the tools that will drive sales and scale our businesses. Three Things You’ll Learn In This Episode - Why all things analog can be replaced with digital How can digital enhancements help your real estate business? - How to monetize 6D technology 6D technology can be used to view inside our homes - what if we use it to earn profit? - How technology can make our lives more convenient Can VRLY provide solutions to our daily and recurring problems? Guest Bio Tyler Irons is an entrepreneur, consultant, real estate technology innovator, and marketing expert. He is the founder of the technology softwar
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Concierge Services: Why They are the Ultimate Win-Win for the Agent & the Consumer with Dan McGauley
19/05/2022 Duration: 25minWith all the changes taking place in our industry, commission suppression is inevitable and in fact, it’s already happening. In order to remain profitable, we have to create new avenues to provide value to the consumer within the real estate transaction. Title, mortgage, property management and insurance are a few ancillary businesses we can explore, but we often overlook concierge services. The process of relocating has so many moving parts, and OneSource Solutions is a service designed to make it easier for consumers and agents alike. How does the service provide the ultimate win-win for everyone? Why would we consider working with a third-party concierge service instead of starting our own? In this episode, OneSource Solutions’ Director of Business Development, Dan McGauley talks about how their service works and why it’s something we should consider providing to our database. Guest Bio Dan McGauley is the Director of Business Development at OneSource Solutions. OneSource Solutions provides a so
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kwELITE’s New Leader Shares How to “Empower Agents to Fight Next Year’s War, Not Last Year’s” w/Dakotah Smith
17/05/2022 Duration: 25minReal estate is evolving rapidly, but too many leaders are focused on solving yesterday’s problems instead of anticipating tomorrow’s. We hear a lot about tech disruption, and institutional buyers but no one has zeroed in on the most pivotal problem - the supply/demand imbalance in housing. What will this issue mean for real estate agents? How can leaders equip their teams for tomorrow’s hurdles? In today's episode, we're joined by kwELITE's new team leader and CEO, Dakotah Smith. He talks about his journey. and what leaders need to be paying attention to right now. Guest Bio Dakotah Smith is a broker, entrepreneur and the CEO/Team Leader at kwELITE. Passionate about advancing the real estate industry, Dakotah has taught as a University Adjunct Professor (Real Estate Law and Real Estate Brokerage), is a Douglas County Planning Commissioner, and continues to serve on the Board of Directors for both the Omaha Area Board of Realtors and the regional MLS.) Prior to joining KW, Dakotah served as a busine
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How to Build a Profitable Team with Actionable Data at its Core with Brian Charlesworth
12/05/2022 Duration: 18minMany teams don’t have the data they need to make good decisions and effectively lead their sales agents, which makes it impossible to scale. In order to grow a team of high performing agents, we need a way to stay on top of our numbers, measure ROI and hold our people accountable. How does Sisu solve this problem for teams across the country, and how do their tools empower leaders to run efficient and profitable organizations? In this episode, we’re joined by founder and CEO of Sisu, and keynote speaker at the upcoming Team Building Summit, Brian Charlesworth. We talk about how Sisu works and how it makes us better leaders. Three Things You’ll Learn In This Episode - Why the best teams rely on technology As real estate leaders what are the two pieces of software we need to truly run as a business? - How to help our agents achieve their dreams Sisu doesn’t only track what we’ve done - how can we use it to forecast our income? - Why Sisu also benefits your admin team Can a tool like Sisu help u
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The True Win in Business: How to Create a Path to Prosperity for Your Agents with Josh Cunningham
10/05/2022 Duration: 37minAs business leaders, it’s tempting and even easy to make the goals we set about ourselves, but it’s impossible to grow an impactful organization if we’re not putting our people first. Our role is to provide the vehicle and environment that helps our agents become the best version of themselves. How do we build a business that empowers people and enriches their lives? In this special episode, I’m featured on Rokrbox TV, where host, CEO and Team Building Summit speaker, Josh Cunningham and I talk about how to truly win in business. Three Things You’ll Learn In This Episode - The dangers of creative avoidance As team leaders, what are the 2 things we need to be focused on if we want to scale our organizations? - Why tracking our numbers makes our organizations stronger How do we use data to add fuel to a human-centric business culture? - What Rokrbox is focused on Why are local call centers such a huge game changer for teams who want to scale their lead gen?
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Are Your Real Estate Transactions Stuck at the Same Number? Grow Them Like This with Norman Elliott
05/05/2022 Duration: 31minThe greatest pain point of most real estate teams is how they can level up their number of transactions and maintain growth. What makes this so challenging is that our organizations have to tick many boxes while also growing. We have to be profitable, pay our agents well, take care of the consumer and also give agents the support they need. What’s the solution, and is it something a team at any level can implement? In this episode, we’re joined by a team leader who has navigated this journey. Coach, thought leader, ancillary business master and one of our Team Building Summit speakers, Norman Elliott shares how he grew profit margins to over 40%. Three Things You’ll Learn In This Episode - The mindset block that makes progress impossible What holds us back from achieving the kind of success that’s talked about on national stages and at conferences? - How to create a team that caters to both independent and dependent agents Do we need to mold every one of our agents into mega-rockstars to grow our
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From Community Team to CEO Team: Applying Lessons From the Team Building Summit w/Ford & Michelle Duncan
28/04/2022 Duration: 22minWhen it comes to succeeding at the highest level, attending summits and absorbing knowledge is only step one of the journey. Implementing, failing and fixing your failures is what produces the results. Last year, we talked to a team that attended the Team Building Summit, and took in a lot of knowledge. This year, they’ll be on stage sharing how they have grown and created a solid culture based on what they learned. How are they shifting to a more profitable team structure? What are the big takeaways from the summit? In this episode, Duncan Properties co-owners, and mother and son team leads, Michelle and Ford talk about their journey since attending the summit. Three Things You’ll Learn In This Episode - The best way to think about our teams Restaurants aren’t designed to serve every type of food. How do we apply the same mindset to our real estate businesses? - How to build a team that gives you freedom Why do so many teams end up stuck in the least profitable model with no passive income? -
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Matt Johnson on Becoming Microfamous in Real Estate & Choosing Your Level of Influence
22/04/2022 Duration: 15minWe’ve stepped into an age where you don’t necessarily have to be Tom Cruise famous to make an impact. You can have a level of fame that still allows you to go about your life without worrying about getting hounded at the grocery store. The opportunity to be MicroFamous is available to us as team leaders, but what would it actually look like? Today our show’s producer, CEO of Pursuing Results and the author of the book MicroFamous, Matt Johnson shares the idea behind his book and how it applies to the world of real estate. Three Things You’ll Learn In This Episode - The advantages of being MicroFamous Why are more people keen to have microfame, instead of mega-celebrity status? - The choice every team leader has to make As leaders, how do we decide where the attention goes…will it be our teams or ourselves? - How to become truly influential in your space What does being famously influential to the right people actually look like?
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The Right and Wrong Way to Recruit an Agent to Your Team
14/04/2022 Duration: 26minRecruiting agents is one of the key elements to any successful real estate team or brokerage that wants to scale. Not only can it provide us the freedom we seek, but it also empowers others to live the life of their dreams. In order to bring great agents onto our teams, we have to tailor an approach that effectively communicates the value our organizations provide, and it has to be different. What are some of the biggest mistakes team leaders make in their recruiting process? In this episode, we’re kicking off our high level coaching topic for April 2022, and sharing a few nuggets you can apply to your recruiting efforts. Three Things You’ll Learn In This Episode - How to create an unbeatable recruiting hook Top agents get approached by teams all the time. What can we say to make sure we’re different? - The power of investing in your recruiting Why is a recruit better than a referral when it comes to making our teams more profitable? - Why we shouldn’t be focused on splits Most real estate
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A Primer on Lead Generation: The Mindset Barrier Keeping You From the Biggest Lead Source in Your Business
17/03/2022 Duration: 51minAsk most agents and even team leaders what lead generation is and they’ll tell you it’s internet leads. We often miss out on the most valuable lead source right under our noses - our sphere of influence. In order to increase our efficiency and ROI in lead generation and conversion, we have to shift our mindset and train our agents to do the same. Why is the sphere of influence such a key source of business we need to invest in? In today’s episode, we’re inviting you into our ERS March coaching topic kick-off call. We’re going to be tackling lead conversion, but before we do, we’re going to change how you measure the value of your lead sources. Three Things You’ll Learn In This Episode - The one thing holding you back from lead gen excellence Many agents on our teams don’t see their sphere as a lead source, how do we shift their thinking? - Why seller lead platforms aren’t as good as our sphere The best source of seller leads is right in front of us - in our databases. What makes our past client
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The Future of the Broker: How Do We Stay Profitable & Save the Brokerage Model as Commission Suppression Mounts? w/Paul Morris
03/03/2022 Duration: 35minThere’s no question that real estate commissions as we know it are on borrowed time, and this isn’t just putting a squeeze on the agent, it’s affecting the traditional brokerage too. The “broke broker” has been a long running industry joke, but if we’re not future-proofing our businesses, it might actually become the reality. Is there a way for us to stay profitable and still have a role in the future of the real estate transaction? How do we hedge against the suppression and eventual elimination of commissions? In this episode, I’m joined by Keller Williams Regional Director, and author of NYT Bestseller “Wealth Can't Wait”, Paul Morris. We talk about where real estate is headed, and how to keep the brokerage model alive. Three Things You’ll Learn In This Episode - How to create wealth multipliers in a real estate brokerage When real estate commissions become a thing of the past, how can brokers still make sure their agents are getting paid? - The best way to grow our footprint without abandoning
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How to Lead Your Real Estate Team to More Effective Lead Generation
24/02/2022 Duration: 28minAs team leaders, we want our agents to bring in a ton of business, but are we giving them the tools and support they need to do just that? Unfortunately, for the most part, team leaders aren’t doing enough to empower their agents in the area of lead generation, simply because they don’t have enough lead gen processes in place themselves. So, what should we be implementing in our businesses? In this episode, you’re invited to an ERS coaching call on the pillars of lead generation every business should have. Three Things You’ll Learn In This Episode - One thing we tend to forget about a sphere of influence Do the newer agents on our teams not have spheres of their own, or are we missing a crucial point? - Why we need to stop discrediting the power of internet leads Why is it that so many team leaders are opposed to buying internet leads, and what would get them to change their minds? - What’s stopping more leaders from encouraging outbound prospecting When did real estate professionals decide out
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From Sleeping in His Car to $3 Million in Acquisitions: An Investor's Guide to Wealth Growth in a Competitive Market w/Nick Cooley
17/02/2022 Duration: 30minDenver is one of the most competitive real estate markets in the country. To say that it has an astronomical demand for property would be a huge understatement, with inventory going as low as 1200 or even less. In such a challenging market, our guest has $30 million in acquisition, a record number of closings and a thriving rental property - what’s his secret? How does he set himself for success from finding to funding the deals? In this episode, investor, broker, mentor, consultant and the President of Team Cooley Properties, Nick Cooley shares how he’s running his investment operation, including a deep dive into the numbers and the kinds of deals he goes after. Three Things You’ll Learn In This Episode - Why many investors miss out on the opportunity to truly build wealth How do we treat our investing cash flow as financial insulation instead of spending money? - The key to success in the hard money game How do you become your own hard money lender to fund your very first investment deal? - Ho
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Why Lead Gen is a Struggle for Real Estate Teams & High Level Strategies to Close the Gap Between Lead & Commission
10/02/2022 Duration: 30minIn any industry, the lead is the tip of the spear for driving revenue. In a real estate organization, there’s no scalable growth without a calculated process for predictably generating leads, but what does that actually look like? Teams often struggle to make any meaningful headway with their lead gen and feel like a low ROI is inevitable, but this challenge is usually self-inflicted. How do we set ourselves up for success in lead gen, whatever source we choose to work? In this episode, I’m going to talk about ways to optimize your lead gen, and mistakes that hinder success in the residential real estate arena. Three Things You’ll Learn In This Episode - What agents and team leaders get wrong about lead gen Our success in lead generation starts with our mindset. How do we make sure we’re set up for success? - The 3 lead sources we should be working Is working our sphere enough if we want to build a thriving scalable real estate team? - Ways to stay top of mind with your sphere How can we wor
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Every Team Claims to Stand Above Their Competition: Here's How to Actually Do It w/Rudy Kusuma
20/01/2022 Duration: 39minIn an industry bursting at the seams with hopeful agents, the only way to capture attention is through differentiation. The problem is, while many of us think we’re setting ourselves apart, when it comes down to it, we’re offering the same so-called ‘value’ propositions as everyone else. So, how can we truly separate ourselves from the crowd? What would it take to really stand in a league of our own in an over-saturated business? In this episode, CEO of Your Home Sold Guaranteed Realty, Rudy Kusuma shares how he’s built a brokerage of distinction in the truest sense of the word. Three Things You’ll Learn In This Episode - How to become synonymous with real estate through SEO What can we do to ensure we’re not just the first, but even the second and third team to pop up when consumers in our area search for real estate? - One way to stand out from the very first listing presentation Every agent arrives at a listing presentation with a CMA. How can we show up with something even more valuable? - Why
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2022 Big Picture Planning: How Do We Help Our Agents Perform at a High Level & Accomplish Their Goals?
13/01/2022 Duration: 36minAt the beginning of a new year, leaders need to set goals for the organization, but we need to go beyond that. We also have to set the big picture for the next 12 months. Master teams that perform at a high level don’t just come up with pie-in-the-sky goals and work aimlessly. They break every deal, every contract and every commission check down to the daily activities of their agents. How do we gain clarity so we’re going after what we truly want? When we think about the big picture, why do we need to go beyond real estate? In this episode, I’m going to talk about my own journey in real estate, how to plug our agents into a proven system and share what it takes for a team to remain relevant in this industry. Three Things You’ll Learn In This Episode - The 3 things I implemented to change my life What are the areas of our lives that will determine how successful and fulfilled we can be? - How to break agent goals down into weekly, daily and hourly activities How do we make sure we’re plugging our
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Leading a Goal Setting Discussion Like a True Business Owner: The Number One, Zero Cost Way to Add Value to Your Agents
06/01/2022 Duration: 59minAs team leaders, it’s our job to help our agents succeed and achieve their dreams. We could focus on lead gen and CRMs, but the success of our people truly starts with goal setting. What are the questions we need to ask our agents so that their goals can be backed up by actions and activities? How do we avoid imposing our own goals on our agents? In this episode, KWElite invites you into our December client call where we dive deep into goal setting. Three Things You’ll Learn In This Episode - Why goals need to be super specific There’s a difference between setting a goal and wishing things into existence. How do we make sure we’re doing the former? - How to help agents set their own goals, not ours As team leaders, we’re in danger of instilling what we want onto our agents. Can we teach ourselves to avoid this? - What we can expect when we start rolling out this goal setting process How do we deal with our agents pushing back on the goal setting sessions and actually get their buy-in?
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Earn Revenue Without Residential Real Estate Transactions: How to Set Up an Ancillary Business in Insurance w/Cyrus Jaffrey
23/12/2021 Duration: 35minReal estate commissions, as we know them, are on the way out. Ancillary businesses are necessary to the survival of agents, teams and brokerages, and the only vehicle to keep driving revenue to our bottom line. We’ve talked at length about investing, but there are other pieces of the real estate transaction that are often overlooked. Insurance is one of them. This model allows us to earn revenue without a real estate transaction, earn income for years, and truly serve our clients. How can agents earn money through insurance? What are the actual numbers behind why this model works? In this episode, I’m joined by entrepreneur and founder of Aksarben Insurance, Cyrus Jaffrey as we discuss establishing a solid ancillary business in the insurance space. Three Things You’ll Learn In This Episode - Captive insurance vs. independent insurance What’s the best insurance model for agent-advisors who truly want to drive value to the consumer? - 3 ways agents, teams and brokerages can get a slice of t