Synopsis
Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. (Hosted by Alex Hormozi)
Episodes
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✅How To 2.5x the Profit Per Member ✅ | Ep 139
26/07/2019 Duration: 14min"The strongest profit lever in your business is price. And the way to get the price is to add more value." Today, Alex (@AlexHormozi) talks about the most powerful profit lever in business: pricing. He shares data-backed findings from Patrick Campbell, who owns two SaaS companies, and explains how adding value to existing services and implementing upsells can significantly increase profitability without fundamentally changing the business model.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:46) - Double customers, double everything already there.(3:51) - Pricing is a more powerful profit lever.(5:35) - Scale pricing without incurring service costs.(9:11) - Enhance value, decrease churn, increase profits.(1
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How to Keep Pushing Hard Years Later... | Ep 138
19/07/2019 Duration: 17min"Effort counts twice in the achievement category. It's just like how long you will stick with it." Today, Alex (@AlexHormozi) discusses his motivations for his work, how he deals with feeling overwhelmed, and how he stays focused on his goals. He also shares personal stories and insights into the mindset of successful entrepreneurs.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) What keeps you motivated?(2:25) Creating income opportunities(3:44) Motivated by fear, not gain(7:29) Staying focused on goals(11:35) Amazing what you can do with no choice(13:44) Achieve more with medium effortFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in
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Violence is the Answer & What I Learned from Having 4 Meetings with Arnold | Ep 137
12/07/2019 Duration: 20min"Hatred is a condition of success." Today, Alex (@AlexHormozi) discusses the importance of accepting and dealing with negativity and hate as a condition of success. He shares lessons he learned from Arnold Schwarzenegger, emphasizing the need to develop mental fortitude and focus on business fundamentals to achieve higher success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:53) - Higher success leads to more hate(6:06) - More impact means more criticism(9:14) - People remember how they feel, not what's said(10:52) - Success requires boring work and good content(17:27) - Mental fortitude is critical for successFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter |
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Fundamentals & Complexity | Ep 136
09/07/2019 Duration: 08min"We don't need new; we need better." Today, Alex (@AlexHormozi) discusses how important it is to stick to the fundamentals, how it will create more focus within the team, and how it can improve the end-user experience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:19) - Entrepreneurs change things that work when something stops working.(1:37) - We need better by doing things that worked at small/large scale.(3:42) - Objective remains unchanging, but processes and team will change.(5:35) - Figure out how to treat customers as a small shop owner.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.a
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My second biggest productivity hack, that you will immediately see benefit from | Ep 135
02/07/2019 Duration: 06min"The reality is that if you start something that you can't finish, the likelihood that you're going to finish it faster is way, way, way higher.” Today, Alex (@AlexHormozi) shares his second biggest productivity hack, which is to utilize the small chunks of time in between appointments or tasks instead of wasting them. He emphasizes the importance of breaking the habit of thinking that nothing can be accomplished in those short periods of time. Instead, he suggests starting a task and leaving it unfinished to maximize productivity.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - Most wasted as an entrepreneur: minutes in between rounded off minutes.(2:11) - Driven to get back to writing, won't stop unt
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Can you be a happy CEO? #wartime | Ep 134
27/06/2019 Duration: 20minBeing uncomfortable will shape me into the person I want to be. Today, Alex (@AlexHormozi) talks about the challenges of being a CEO. He also talks about his experiences, his thoughts on what comes after, and the hard truths that he has learned.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:36) - Discomfort never stops if you desire growth.(7:31) - Constantly challenge and improve yourself to grow.(10:48) - If you want it, it's your path. Embrace discomfort to become better.(14:23) - When big, delegate and communicate effectively.(17:10) - Balancing satisfaction and growth for entrepreneurs and customers.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisi
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How to Focus Your Team on What Matters: FOUR Key Metrics to Scale | Ep 133
26/06/2019 Duration: 14min"Ask those questions to your team as well so that they feel included; it's not just you always feeling you're driving the boat.” Today, Alex (@AlexHormozi) discusses the importance of focusing on four key metrics to grow a business: increasing opportunities, closing percentages, decreasing churn, and increasing profit. By prioritizing actions that directly impact these metrics, businesses can cut out unnecessary tasks and increase growth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:50) - Increase closing percentage and keep churn low(6:52) - Increase profit margin by reducing unnecessary costs(9:44) - Prioritize actions that are directly linked to growth metrics(12:09) - Those who prioritize growth metri
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No Half Measures | Ep 132
21/06/2019 Duration: 11min"If you're making a change, go all in. Don't let it be incremental. Don't dip your toe in…” Today, Alex (@AlexHormozi) emphasizes the importance of going all in and making significant changes instead of incremental ones, even if it requires sacrificing comfort for more. He shares his own experience of making a central pivot in his business and encourages listeners to confront hard decisions with no half-measures.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:46) - It's scary when making changes, not at a wall.(1:08) - Foresight takes courage. Break and sacrifice for greatness.(4:20) - Begging for your sake. No half measures, full decisions.(7:13) - Willing to burn boats, make sacrifices, and have hard conv
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The Game Beyond The Game: Profit, Predictions, & Giving | Ep 131
19/06/2019 Duration: 15min“I get a ton of fulfillment from knowing that we're setting other people free.” Today, Alex (@AlexHormozi) discusses a new gym model that reduces risk and increases profits for gym owners, as well as the importance of breaking limiting beliefs about money and finding balance and meaning in striving for success. He also talks about the concept of the four quadrants of wealth and the different levels of freedom that can be achieved through business ownership.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:55) - Exploring limiting beliefs around money(2:43) - The four quadrants of wealth(4:11) - Understanding the game of wealth & achieving financial freedom(6:51) - How to tap into a bigger network and crea
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The Three Dimensions of Leadership | EP 130
06/06/2019 Duration: 30min“Respect has to be given before it's received.” Today, Alex (@AlexHormozi) shares his thoughts on the three dimensions of leadership: respect, fear, and love, and how leaders can gain respect by setting an example and embodying the values they want to project. He also discusses the importance of respecting others, how it can be earned in different ways, and how it can benefit relationships and leadership.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:01) - The three dimensions of leadership: respect, fear, and love(5:13) - Gaining respect through sacrifice and setting expectations(9:24) - Exploring respect in leadership(17:03) - Balancing love and fear in leadership(22:01) - The balance of caring for emplo
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Success is the best Revenge | Ep 129
04/06/2019 Duration: 14min“No pain, no gain.” Today, Alex (@AlexHormozi) discusses strategies for mental resilience, including how to deal with anger and become successful. He emphasizes the importance of understanding and channeling anger into something productive and shares personal anecdotes about overcoming anger and finding success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:12) - Dealing with anger: understanding the causes and how to manage it(2:45) - Reflections on overcoming adversity and growing successfully(3:57) - How to diffuse anger and find closure(8:11) - Forgiveness and understanding in difficult situations(10:02) - How writing a story helped me overcome rage(11:46) - Dealing with stressful situationsFollow Alex
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Tradeoffs. The TRUE price of your desire | Ep 128
29/05/2019 Duration: 16minPeople want what they don't have but don't want what they do have. Today, Alex (@AlexHormozi) explores the trade-offs that come with achieving success and the sacrifices that entrepreneurs need to make to pursue their goals. He emphasizes that success requires hard work and dedication and encourages listeners to consider whether they are willing to make the same trade-offs as those who have achieved success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Exploring the trade-offs of entrepreneurship(2:52) - Sacrifices for business growth & its value(8:43) - Understanding the difference in returns on investment(11:36) - The trade-offs of sacrificing for success(13:11) - Understanding the trade-offs
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How a NEW Discovery created a MASSIVE success from a previous failure | Ep 127
25/05/2019 Duration: 14min“No more half measures.” Today, Alex (@AlexHormozi) shares lessons and epiphanies from a recent failure, emphasizing the importance of processing emotions and learning from failure. He discusses the power of breaking beliefs to effectively sell services and avoid getting in front of a group and sucking.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) - Reflection on a momentous failure.(2:09) - Processing negative emotions and moving forward.(3:39) - Lesson learned: no more half measures.(5:23) - How to effectively sell your services.(10:57) - Breaking beliefs before presenting solutions.(12:13) - How I helped 34 gyms sign up in 60 minutes.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebo
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How Much Ignorance Tax Are You Paying... | Ep 126
02/05/2019 Duration: 15minIgnorance is an expensive cost. Today, Alex (@AlexHormozi) talks about the concept of ignorance tax, emphasizing the importance of gaining knowledge to avoid paying the high cost of ignorance. He also discusses the value of acquiring adjacent skills to increase one's value and reach goals faster.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:41) - Paying down the ignorance tax(7:11) - How to acquire adjacent skills to increase your value(10:13) - Investing in knowledge: how to reach your goals faster(11:38) - Investing in learning and networkingFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.
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The Missing Link In Your Gym's Growth (and one of my biggest regrets) | Ep 125
30/04/2019 Duration: 08minIt’s all about consistency. Today, Alex (@AlexHormozi) talks about the importance of recording and documenting business processes for improved performance, using video to standardize methods for sales training, creating a positive customer experience, and how to create an air-tight system for your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:25) - Recording your business processes for improved performance(1:51) - Using video to standardize processes for sales training(5:29) - Creating a positive customer experience(6:58) - How to create an air-tight system for your businessFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this
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Cominggg in HOT !
25/04/2019 Duration: 12minImitation is a form of flattery. Today, Alex (@AlexHormozi) discusses the benefits of being copied and how it is not worth getting upset about. He emphasizes the importance of remaining focused, continuously innovating, and not letting issues distract from the business's success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:32) - Overcoming apathy and keeping 100% of your attention(2:36) - The benefits of being copied(4:14) - Why speed and innovation are key to success(8:32) - Focusing on your market rather than your competition(10:32) - The reality of copycats: why you shouldn't lose sleep over itFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMe
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Why Your Feelings Are Killing Your Finances... | Ep 123
23/04/2019 Duration: 13minIt’s important to stay consistent and to make decisions logically and not based on feelings. Today, Alex (@AlexHormozi) discusses the importance of making business decisions without being swayed by emotion, and emphasizes the need for entrepreneurs to stay neutral and make decisions logically. He provides examples of successful business owners who have developed a thick skin and are able to manage their emotions to make difficult decisions.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - Examining the role of emotion in business decisions(2:26) - The benefits of being neutral(7:58) - Sacrificing short-term comfort for long-term success(9:18) - Consistently revisiting the basics of success(10:41) - Maki
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*Why Things Don't Happen The Way You Expect Them To*...And How To Be FREAKISHLY Accurate with Your Predictions | Ep 122
18/04/2019 Duration: 22minIt requires more than just thought and will require real effort to help build the business. Today, Alex (@AlexHormozi) discusses how to reverse engineer goals to a precise level and achieve gym growth. Using a step-by-step guide, he breaks down how to reach a goal of 300 EFTs (electronic funds transfers) and the strategies and tactics needed to get there.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:37) - A step-by-step guide to achieving a 300 EFT goal(5:59) - How to make predictions based on real numbers(12:25) - Lead generation and conversion strategies for a small business(14:12) - EFT goals and lead generation strategies(17:35) - Making accurate predictions for business growthFollow Alex Hormozi’s So
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The FOUR Key Questions I Ask Myself Every Morning...(that you can STEAL from me)
16/04/2019 Duration: 13minHow do you start your day? Today, Alex (@AlexHormozi) discusses the importance of morning journaling and offers four questions to ask oneself every day to cultivate gratitude and start the day off right. He also emphasizes the importance of showing appreciation for those around us and provides tips on doing so.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:33) - The benefits of morning journaling(1:59) - The four questions to ask yourself every morning to cultivate gratitude(4:53) - Reflecting on stressful situations as an entrepreneur(6:18) - Preparing for a successful day: 4 questions to ask yourself(9:01) - Setting one goal per day(10:58) - Four questions to start your day rightFollow Alex Hormozi’s Soc
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*Becoming An Expert Businessperson* with everything you already know how to do | Ep 120
11/04/2019 Duration: 10minBecoming an expert businessperson is not so much about learning more things as it is about executing what you already know. Today, Alex (@AlexHormozi) discusses the importance of consistency in business and how consistently doing the basics is a key factor in advancing in business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:29) - Consistency can lead to business success.(2:14) - How doing the basics can lead to exceptional business growth.(7:48) - The power of executing fundamentals in business.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/