Ideasex With Abacus

On this special episode, we go into our Livestream archives to talk Podcasting for brands with special guest Stephanie Andrews from Quill. We talked about how to create a Podcast worth listening to, how to track your audience and much much more. As audio becomes ever more important in a marketers' arsenal, this hour long discussion is essential listening to anyone looking to build a brand through podcasting. 

Let's take a trip through Cannabis & Psychedelic Marketing. Join two experts who've been building brands during prohibition, Peter Reitano & Jeff Goldenberg, the Co-Founders of Abacus, as well as Gwella Mushrooms & High12 Cannabis.We'll dive into why great brands are *never* built in boardrooms, what marketing a prohibition product means, what the landscape may look like in 10 years, how to build a brand that's exclusive and for everyone at the same time .. and lots more. As always on the recipe we've got Michelin-star marketers sharing their secret ingredients for growing great brands, so don't miss it! 

NFTs and Crypto are all the rage, but how can brands get involved? We talk to Josh Doner form G3nlabs, a leading crypto expert, on which brands are doing it right, which aren't and how you can they use them authentically as a marketer.As one of the first people to own an NFT in the world, Josh has been a leader on how brands can use NFTs since the beginning. We'll talk about who's doing it right, what brands get wrong, the success of projects like NBA Top Shot, NFT art galleries and where the market is growing.#Advertising #Branding #Marketing #SpotifyListen to The Recipe - A Podcast About MarketingSpotify: https://abacus.agency/listen-on-spotifyApple: https://abacus.agency/listen-on-appleSign up for weekly updates and exclusive #Masterclass accesshttps://therecipe.guideFollow Joshua DonerTwitter: https://twitter.com/g3nLabsJoshNFT Collection: https://lazy.com/jd0n3sLinkedIn: https://www.linkedin.com/in/joshuadoner/

Learn how to build a Cannabis brand that succeeds. Join our guest Jeff Goldenberg as we dive into how to create a winning brand in a highly regulated and ever changing marketplace. Jeff is Co-Founder of Abacus, ADCANN's Cannabis Agency Of The Year and has worked with brand like Tweed, Aurora, Riff, Blissed, Kingsway, Color, Ace Valley and most recently, the launch of Marshawn Lynch's Dodi Blunts. We discuss why the best brands are never built in boardrooms, how to connect with real customers and cut out the noise and where the Cannabis market will be in 5 years. Want to learn more? Visit us at https://abacus.agency and let's talk.

On this episode, we talk with SUKU Vitamins founder Ju Young Yoo about how strong branding and authenticity go hand in hand to grow a health & wellness business.

Join us when we talk with Shopify's Paul gray about bringing your brand online with one of the world's most powerful E-commerce platforms. We'll talk whats "under the hood" to help you track sales, connect with customers and manage marketing when starting your digital transformation journey, as well as the "secret ingredients" that make a great shopping experience. This will be essential learning for an marketer, brand manager or CMO making the leap online and looking to succeed in DTC or E-Commerce!

Building a beverage brand is hard enough, but building a healthy alternative to commercial soft drinks seemed impossible. Join our guest Olipop's Steven Vigilante as he takes us through this break-out brand's success at using honest, authentic and human marketing to create a new category in craft beverages. We'll discuss how to stay authentic in your marketing messaging, how to listen to customers, what ingredients make a great marketing mix and much more.

Crack the code to win at Amazon E-Commece. We talk to Tina White about breakout smartfood company Brainiac Kids and their success in building an authentic brand online while selling on Amazon. You'll learn… · How the Brainiac team found success on Amazon · The importance of authenticity to building your brand online · Unique platform strategies that help keep customers engaged after the sale 

Learn from a master of brand building, Barry Enderwick, former Netflix marketing executive and now head of Kaizen Creative Partnerships. We talked with Barry one on one about the ingredients every distributor needs to succeed, what your brand promise is (and how to keep it), what a start up can do "build their brand bank" from day one ... and much more!

In our first episode, we talk with Spotify's Ivan Pehar about the power of building your brand on Spotify by being where your customers are and creating the perfect audio campaign.