Synopsis
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
Episodes
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#276 - Applying for the IG blue check with the new Meta verified program
27/03/2023 Duration: 27minHave you ever seen a blue badge beside someone's handle on Instagram? You most likely have, but when you do, do you automatically think all those are famous people, or are people with massive followings? That is actually not how it works on the platform. In this episode, I talk about the changes that are potentially coming to the Meta family and how this is going to affect businesses, creators, influencers and social media platforms in general. There are repercussions that exist when you choose that little blue checkmark, if you go that route, and as always, I want you to keep you informed on how these topics can impact you and your business! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro ti
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#275 - AI, ChatGPT, & What This Tech Means for the Beauty Industry
20/03/2023 Duration: 27minI’m excited to get a bit techy with you this week on the podcast and talk about what artificial intelligence means for our industry. This is a buzzing topic that I have studied for quite some time now, and I really want to make sure I give you this useful information today. In this episode, I cut through the noise and share what AI is, how it works, the implications, and if it’s really a useful tool for you to be using! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/275
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#274 - Finding Your Business Income Blockers and Blindspots
13/03/2023 Duration: 26minHave you ever considered what may be holding you back in business? We all have income blockers and blindspots, myself included, which is why I want to talk about them today on the podcast. Uncovering blindspots can be painful, but this inner work is necessary if you want to create the right structure for your business. What I share with you today will help you uncover all of your blindspots, so that your income blockers melt away and are never to be seen again! For more insights into where your business is really at, and what a good next step may be for you, make sure to go to https://thrivingstylist.com/stylistsuccessanalysis, and I hope this helps! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I
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#273 - Beauty School Students or New Grads...This One Is For You
06/03/2023 Duration: 23minAre you a student that is ready to graduate from beauty school, who is currently enrolled in beauty school, or struggling to build a clientele? Today’s episode is a shoutout to you, as we are talking about where to start, how to set yourself up for success, and the four big concerns and barriers that newly graduated hairstylists go up against when trying to get their footing in the industry. I want you to realize that this is an industry of possibilities, and the tips and strategies I share in this episode will help you see what is available to you! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs fr
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#272 - Building As A New, Struggling, or Sinking Stylist
27/02/2023 Duration: 30minIf you’re building your business as a new, struggling or a sinking stylist, you’re in luck, because today I reveal what I would do in this situation (and this is actually something I’ve never directly spoken about on the podcast before)! I look at the steps you can take now, how to overcome potential barriers at various stages of business building, what you need to be doing on social media, and just how important ongoing education is to professionals in the industry. It’s all here in this episode, and I can’t wait to share this information with you today! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthrou
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#271 - What to do if your demand is so high, it's hurting your income and growth
20/02/2023 Duration: 24minIs your demand so high that it’s actually causing you problems? Yes, this is possible, and it’s something that I really want to dive into today on the podcast. In this episode, I discuss how to avoid reckless mistakes and what you can do to begin identifying the things that indicate you are indeed leaving money on the table! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/271
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#270 - Pricing for the Market Shifts as a Hair Stylist
13/02/2023 Duration: 26minLast week on the podcast, I talked about all the different pricing structures that exist in the industry and how to know what’s best for you, and I want to continue the discussion. Today, I share about an emerging fourth pricing structure (which I am not a fan of, and you’ll hear why!), because I believe it needs to be talked about and a lot of people just aren’t discussing it. Even though our industry is not easy to survive in and the turnover rate is high, you’re going to keep getting even stiffer competition, no matter how you slice it. Having clear messaging is so critical, and in this episode, I reveal how you can build your worth and perceived value as you navigate these market shifts in order to really stand out in the crowd! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not al
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#269 - Is Hourly Pricing the Future of Our Industry?
06/02/2023 Duration: 29minI’m excited this week to answer a question from one of my listeners, Kendra. She asked about my take on different pricing structures, as she’s seen a lot of stylists in the industry move towards hourly pricing. She’s wondering if hourly pricing is the future of the industry, and in this episode, I look at the pros and cons of this pricing structure, as well as other ones that are being used by stylists today. When it comes to pricing, I believe that making an informed decision is the best advice I can give you, because there are successful stylists running all of these methods. The most important thing is to find the one that’s best for you. If you want to take a sneak peek at my pricing calculator and the way that I coach to pricing, you’ll want to join us in Thrivers Society, and you can learn more now at https://thrivingstylist.com/thriverssociety. If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and r
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#268 - How Do I Pinpoint My North Star?
30/01/2023 Duration: 23minToday’s topic is one that I’ve never covered on the podcast before, and that is how to find your North Star, and what the heck does that even mean? This episode was inspired by a question from a new Thriver who is trying her best to go through the modules as quickly as possible and do the work, but is looking for more guidance on her North Star, which is what I want to provide her (and you) today. Remember, when you’re asking how to create a North Star, the reason why you’re struggling is because you’re likely doing it right. This concept and process is deep, and I hope what I share in this episode gives you guidance on your own journey to find your North Star! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is w
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#267 - Growth When Feeling Tapped Out: The 5 Restraints on Your Business and How to Overcome Them
23/01/2023 Duration: 26minAre you feeling tapped out in your business, and you’re left wondering if it’s even possible to grow right now? Today, I want to uncover the 5 restraints that exist within all businesses that can hold us back, along with 3 ways you can increase your income at this time. I hope this episode gives you a sense of what you can do to continue growing your business, even if you’re feeling stuck! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/267
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#266 - Is Time to Leave Your Salon or Time to Kick Into Gear?
16/01/2023 Duration: 22minThe question of if it is time for you to leave your salon is a BIG one, and this is a decision I don’t want you to take lightly. In this episode, I reveal more about how to really know when it is time to leave your salon, and I debunk a few of the myths and some of the advice floating around about making this move. In this episode, I leave you with some really poignant questions you should be asking yourself to identify whether it is time to leave or kick into gear and level up your life and business! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss ou
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#265 - How to Be Self-Aware in Your Business
09/01/2023 Duration: 24minSelf-awareness and accountability go hand-in-hand, which is why in this episode, I want to break down the types of self-awareness, what they mean, and how you can learn to cultivate internal and external awareness. Why is this so important, you may ask? When you are both internally and externally self-aware, that’s where true joy comes from. I encourage you to really think hard about how you’re showing up and who you want to be, and start asking these powerful questions to help you on your own journey of self-awareness! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not goin
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#264 - How to Create a Successful Annual Plan
02/01/2023 Duration: 26minIt’s the start of a brand new year, and today I’ll show you how to create a one-year plan for your business so that you can make the most of 2023, while dreaming strategically. I want you to think of the things you have to do in the next 7, 30 and 90 days to make sure your one-year plan comes together, and to help you with this process, my Wealthiest Year Yet Planner helps make this all possible for you. The planner includes a training system to help you implement the things that I talk about today, and you can get yours now at https://thrivingstylist.com/wealthiestyearyet. Even if the planner isn’t for you, I hope this episode helps you understand how I create the annual plan for my business (and you can as well)! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @th
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#263 - My 2023 Predictions for the Industry
26/12/2022 Duration: 28minThis episode is arguably my favorite one of the year to record, where I share my predictions for our industry in the upcoming year! Today you’ll not only get my predictions for 2023, but also the adaptations you may have to make to prepare for the new year, and how I think you can come out on top of this impending recession! It’s time to stop adapting to the now, to stop chasing trends, and to look to the future in order to get ahead of the change. I hope you find this helpful, and as always, I’m here to support you in reaching all of your goals moving forward! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing bre
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#262 - The Marketing Funnel: Brand Awareness
19/12/2022 Duration: 21minToday we are wrapping up our series about the marketing funnel with brand awareness! Building awareness is the last piece to a well-oiled marketing funnel, and I am going to lay it all out for you on how to get quality awareness coming to your brand, starting now! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/262
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12 Days Of Giving Bonus: Establishing Core Values
16/12/2022 Duration: 15minI am back here with another very special bonus episode as part of our 12 Days of Gifting celebration! Today we’re pulling back the curtain and sharing a lesson straight out of my Thriving Stylist Method Program, specifically around establishing your core values. If you’re not a Thriver yet, this will be a fun sneak peek into some of the step-by-step and highly-strategic content that is waiting for you in the program. If you’re looking for strategic business coaching in 2023 and you want to check out the industry’s largest and most comprehensive training, hit me up in the DMs on Instagram, @brittseva or @thethrivingstylist, with the word “Leader”, and we’ll get back at you to learn more about your business and to help you find the perfect path to achieve your 2023 goals! To learn more about our other 12 Days of Gifting offers follow me on Instagram, @brittseva for all the goodies. I hope you enjoy this bonus content!
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#261 - The Marketing Funnel: Building Interest & Social Media
12/12/2022 Duration: 25minToday we are continuing our conversation about my marketing funnel that I have been coaching to for almost a decade, and this episode specifically focuses on the interest level of your marketing funnel and social media, which is so important! I want to share what you really need to know about building interest on social media, which social media platforms to use, and what you should be posting on them. As well, if you want to make the interest level of your marketing funnel easy, definitely check out our Thrivers Society Membership at https://thrivingstylist.com/thriverssociety, which has everything you need to know to start building interest and growing your business! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for?
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12 Days Of Gifting Bonus: 4 Communication Styles & Closing Consultations
07/12/2022 Duration: 13minI am here with a very special bonus podcast as part of our 12 Days of Gifting celebration! Today we’re pulling back the curtain and sharing a lesson straight out of my Thriving Stylist Method Program. If you’re not a Thriver yet, this will be a fun sneak peek into some of the step-by-step and highly-strategic content that is waiting for you in the program. If you’re looking for strategic business coaching in 2023 and you want to check out the industry’s largest and most comprehensive training, hit me up in the DMs on Instagram, @brittseva, and we’ll get back at you to learn more about your business and to help you find the perfect path to achieve your 2023 goals! To learn more about our other 12 Days of Gifting offers follow me on Instagram, @brittseva for all the goodies. I hope you enjoy this bonus content!
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#260 - The Marketing Funnel: Creating Desire
05/12/2022 Duration: 24minToday I’m continuing our series focusing on my Hairstylist’s Marketing Funnel, and I’m specifically talking about the desire level and how to truly create desire for what you offer. To prepare for this episode, I spent time reviewing the websites of stylists, salons and industry influencers, and wow, did I ever learn some things that I want to share with you! In this episode, you’ll hear some of the major mistakes and mishaps that I found when reviewing different websites. I expose them here not to embarrass anybody, but to empower everybody to get out of their own way, to stop taking shortcuts, and to instead of making decisions that make your life easier, make the decisions that will have your clients wanting to work with you - period! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not
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#259 - The Marketing Funnel: Creating Opportunity & Branding in Tough Markets
28/11/2022 Duration: 25minToday, I’m doing something that I’ve never done on the podcast before and I’m kicking off a 4-part series centered around my Hairstylist’s Marketing Funnel. This is something that I created and trademarked way back in 2012, and it became the foundation of not just Thrivers Society, but literally everything that I do. In this first installment, I answer a question from an incredible listener who left me a rating and review, and it’s dedicated to the opportunity level of the framework. More specifically, I look at how to create more opportunity for growing your clientele and branding in tough and competitive markets. I invite you to really hone in on your target market and branding, because this is the core of everything that you do when getting that clientele generator pumping! Stay tuned, because you’re not going to want to miss the upcoming episodes in this series! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave