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In addition to being a highly successful real estate agent, Ed Stulak has made a name for himself as a powerhouse social media marketing master. Since the beginning of the year, he’s closed 113 transactions primarily sourced from Instagram. As part of our Real Estate Leaders series, we ask Ed for his opinions on where the real estate market is headed, how agents should be adapting to its changes, what causes so many agents to fail so quickly, and what can be done to slow the bleeding. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Ed on Instagram and all social media: @edstulak 0:00     Introduction 0:58     Ed’s  backstory 1:37     Where is the industry headed and how should agents adapt? 3:18     What is the most neglected marketing strategy?     5:52     Why do agents fail so early in their careers? 7:17     Thoughts about realistic expectations and needed training 9:21     Should agent

You might consider direct response marketing and branding to be two sides of the same coin—and you wouldn’t be wrong. But do you know when to use which strategy? And why? In today’s Silver Dollar episode, Luke and I discuss the differences between these distinct marketing strategies and when you might lean more heavily on one versus the other.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  FREE e-book: The Relationship Marketer's Guide to Branding  Special offer: staypaidpodcast.com/offer  0:00     Introduction  0:43     Fast money vs. big money  2:07     Direct response marketing: defined and explained  3:05     Examples of direct response marketing  3:36     Tangible vs. intangible ROI  4:20     Typical ROI of direct response marketing  6:07     Branding: defined and explained  7:05     Examples of branding  9:19     5 steps to building a brand  10:27   Benefits of branding  11:24   When y

When Jay Falconio was hired by Remco Insurance Services to oversee operations and human resources, he was instructed to grow what was essentially a mom and pop commercial insurance business. Jay had transitioned from a career in hospitality, and he didn’t know a thing about his new industry. But he knew about people and how to treat them well, so, Joe did what he knew best. He found local talent to whom he gave time, attention, and guidance. He got to know employees as people outside of work, and they, in turn, bought into the culture at Remco. Listen and discover what it looks like to treat your employees and customers as if they were family and how you can balance accountability with caring.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Call Jay direct: 267-346-0202  Social media: @remcoinsuranceservices  Blog: Get to Know Your Clients with the F.O.R.D. Method  Blog: The Science of How t

Closing out the year strong isn’t just about executing the present; it’s also about planning for the future. Now is the best time to get clear on your goals and design a plan that will get you to where you want to be without guessing what to do next. When you listen, you’ll find out the 3 steps you need to take to create a complete strategic plan; a simple formula to reverse engineer your goals and discover exactly what to do every month to hit them; and why so many projects die despite being steps away from completion, plus what you can do to prevent it from happening to you. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: How 5 Top Producers Generate Referrals FREE webinar: Your 2022 Marketing Plan: A Step-by-Step Approach to Success 0:00     Introduction 1:40     The importance of having a strategic plan     2:24     What is strategic planning? 2:49     Visualize the future 4:10     Too

Joe Kampert is one-half of the father and son team that founded Redwood Agency Group in Austin, Texas, where agents in all parts of the country service clients with all types of insurance needs. Joe joins the Stay Paid pals to talk about The Insurance Syndicate, a private Facebook Group that aims to disrupt the insurance industry. Members are engaged, and they’re all about helping each other with full transparency about what works. Listen to Joe talk about how he’s changing the face of the insurance industry by bringing insurance agents together; his attitude about failing when scaling a business, and why caring about people is never the wrong strategy; his thoughts about how you meet the needs of a diverse, online audience; and how he recruits agents and converts prospects by focusing on opportunities and not products. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Facebook Group: The Insurance Syndic

The holidays will be here soon

Matt Abrahams is the author of Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting, which is now in it’s third edition. In this episode, Matt offers some great suggestions that have been academically validated to reduce a speaker’s anxiety and increase their confidence. You can use them whether your speaking to a crowd, in a meeting, or on Zoom. But more than this, he shares some really neat information about the power of words to influence how people act, how you can vary your voice without even thinking about it, and why the Q&A portion of a presentation is yours to own if you keep one simple idea in mind.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Books:  Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting  Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck  Improv Wisdom: Don't Prepare, Jus

Arielle Thomas, the producer of Stay Paid, keeps our TikTok full of fresh and engaging content. In today’s episode, Arielle is sharing 6 tools that have helped attract 50K followers to our TikTok in only 3 months. Join us and you’ll hear a piece of advice that contradicts everything we typically say about content, a brilliant hack for people who hate appearing on video that will draw in viewers, and the preferred content format that will have platforms pushing your content. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Stay Paid on TikTok: @staypaid_podcast Free images: https://www.pexels.com/   Video editors https://www.veed.io/ https://bigvu.tv/   Remove watermark https://snaptik.app/en  https://instafinsta.com/   Search for paid video editors and other freelancers on: https://www.fiverr.com/ https://www.upwork.com/    0:00     Introduction 2:11     Tip #1: Stay general       3:03     Tell stories

Agree with her or not, you’ve got to respect Vanessa Saunders. She’s the founder, CEO, and principal broker of Global Property Systems Real Estate, a company that has a presence on 3 continents. Last year, they grossed $300M! A highly intelligent woman with a wealth of experience, Vanessa has some passionate opinions about the business model of mega brokerages, which she believes encourages agents to ignore the most critical aspect of real estate. But she’s also super excited about blockchain and cryptocurrency and how they are rapidly changing the way agents are doing business. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Website: bio.site/globalpropertysystems    0:00     Introduction 0:58     Vanessa’s business bio 2:54     The industry’s future: Mega brokers 5:08     The industry’s future: Innovation 5:48     Are all real estate transactions headed for crypto? 7:18     Story of first crypto tr

In today’s Silver Dollar episode, we’re going over the importance of having a sales playbook. If you already have a sales book, then great! But it’s likely that you’re missing at least one or two pieces that would make it a super valuable resource for you and your team. Don’t have a sales playbook? No worries because we’re giving you a blueprint that should make putting one together a straightforward process. Putting together a book that essentially spells out everything about your sales process is a time-consuming task, BUT you’ll have a valuable resource that will help ensure you increase your conversion rate, win more deals, and add to your bottom line.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Download: FREE follow-up call scripts - https://bit.ly/3SWqiTu   0:00     Introduction 0:26     What is a sales playbook?    1:56     The value in having a sales playbook       4:14     Include in a

Back again is Jess Lenouvel, the creator of The Listings Lab—a coaching and training program that allows agents to have a successful real estate business that doesn’t suck them dry. Her previous episode remains highly popular, and this week she is talking to us about building a team and her new book (a must-have for every professional real estate agent). Listen and discover the one thing that stops agents from attaining the rewards that come with having a career in real state, the #1 mistake so many agents make when they first start out that ultimately deprives them of having control of their businesses, the universal check that will tell you if it’s time for you to hire your first agent, and whether you should keep an agent who isn’t hitting their potential. (The answer isn’t as clear as you might think.)   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Book: More Money, Less Hustle: Becoming a 7-Fi

In this Silver Dollar episode, we talk about one of the hottest topics in real estate—geofarming! But farming isn’t just for real estate agents—if you want to get in front of a specific audience in a specific location, then farming is for you. We discuss the types of farming (there’s more than just geo), how to choose a farm (there’s a little math involved), why farming works, how often you should reach out, and a few more useful ideas we were able to squeeze into 20 minutes.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Webinar: Geographic Farming Webinar - https://bit.ly/3pdyMrM Book: The Millionaire Real Estate Agent - https://amzn.to/3BSfaAU FREE predictive analytics list: staypaidpodcast.com/postcards Blog: The Only 3 Real Estate Content Ideas You’ll Ever Need - https://bit.ly/3BZCUTW   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to prov

Millie Adrian, a.k.a. @itsmodernmillie, is an online educator who teaches aspiring social media influencers how to turn their personal brand into a full-time business. She’s got more than 200K YouTube subscribers and another 100K+ followers on Instagram! Millie discusses some super practical tips to grow your Instagram, including what you can do with captions to push your content to the Explore Page, the super easy way to find out how your content is performing and what to do with the results, and a brilliant content strategy that will save you from ripping off content and suffering from burnout.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Instagram: @itsmodernmillie  YouTube: modernmillie  FREE training: https://itsmodernmillie.com/    0:00     Introduction 2:55     Millie’s business bio 6:29     Advice for the best IG content 8:18     The various IG algorithms 9:54     Advice regarding caption

If you’re not using TikTok, you need to get an account now! For two years running, it’s been the fastest growing social media platform, and, in this episode of Stay Paid, we’re sharing six tips we’ve learned that gained us 50,000 followers in just a few months! They’re easy tips—nothing complicated—so you can get started today. We give you the hooks you need and a very cool trick to use that will keep viewers watching until the end of your videos, a useful hack that eliminates the need to find new content for every video, and the one secret to how often you need to post.   Be sure to check out our show notes at  www.staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources FREE e-book: The Relationship Marketers Guide to Social Media Success - https://amzn.to/3PXtg8r   0:00     Introduction 2:22     Consistently consume content 3:54     Post daily 5:36     Use topics trending outside the platform 6:39     Use hooks 10:56   Niche down 14:41   Stick w

You can admire Brandon Bornancin, this week’s guest on Stay Paid, for so many things: pulling himself out of poverty; earning $12M for on online poker company by the age of 21; having the grit to start a company, fail to the tune of $4M, and start again; or revolutionizing the sales industry by building Seamless.AI, a search engine that can find anyone’s contact information. But one of the most admirable things about Brandon is his mindset. Brandon talks with the Stay Paid pals about his life story, how he build Seamless.AI, and great tips for appointment setting—but what really sticks with is how he sets goals and attends to what he calls “The 5 Pillars of Life.” You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources LinkedIn: https://www.linkedin.com/in/brandonbornancin/ Instagram: @brandonbornancinofficial    Website: Seamless.AI Use referral code Stay Paid and get: Free daily newsletter $500 of free sa

Are you still sending strangers to your website, hoping that they will give you their contact information or (even less likely) reach out directly to you? If so, you're missing out on a HUGE opportunity for lead generation with hundreds, if not thousands, of people in your area. The reality is that people do not convert on home pages; they convert on landing pages. In this episode, we're going to go over the top five landing pages real estate agents need to start generating leads today.    Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Article: 5 Clever Real Estate Landing Pages That Actually Convert - https://bit.ly/3S7Y7AD   Webinars ReminderMedia Landing Pages: A First Look at Our Newest Lead-Generation Tool - https://bit.ly/3OBBEJn   The #1 Lead-Generating Facebook Ad to Run in 2022 - https://bit.ly/3oHHZYU   Free e-books: The 5 Biggest Mistakes to Avoid When Selling Your Home - https://bit.ly/3c

During this week’s Stay Paid episode, we speak with Jen Dillard, who, along with her team of 14 real estate agents, was able to grow their sales volume from $21M to $78M in ONE YEAR! She discusses how she did it, what led her to build a team, how she keeps her agents motivated, and more. Listen to her interview to discover the marketing campaign she uses that has people recognizing her in the grocery store, the criteria she uses to successfully select new and experienced agents for her team, the conversation she has with agents who find themselves stuck that gets them moving again, and what she does in her newsletter that has people who aren’t even her client (yet) signing up to receive it.   Be sure to check out our show notes at  www.staypaidpodcast.com for more in-depth information and added details not included in the episode.   Connect | Resources Instagram: @jdreteam   0:00     Introduction 1:15     Jen’s business bio 4:02     What led you to build a team?       5:49     What is your recruiting strategy

Most of us have never been taught that our net worth would be intimately tied to our network—that the relationships we should nurture will enrich our personal and professional lives in ways we’d never expect. So today, we’re going to address this essential life skill. We’re providing 7 tips for how to start building a network of professional contacts that will benefit you personally and professionally long into the future. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Blog: Get to Know Your Clients with the F.O.R.D. Method - https://bit.ly/3Ppm1po   0:00     Introduction 2:21     The nature of a business network 3:21     Benefits of a strong business network 4:34     Tip 1: Look for people who will help your career 5:43     Tip 2: Make friends, not connections 6:39     Tip 3: Tap people you already know 8:13     Tip 4: Join alumni club 9:12     Tip 5: Help others first 10:30   Tip 6: Get social 12:

In her book, The Truth about Digital Marketing for Financial Advisors: How to Create a Magnetic, Authentic Brand That Unlocks Unparalleled Growth for Your Firm, Kristin Shea encourages financial advisors to remember that people do business with people, and to connect, add value, and engage with their clients in a way that is authentic to them and creates an amazing experience for their clients. Listen to her interview and discover the nature of “magnetic authenticity” and why it works to attract and repel potential clients (and why that’s okay), the damaging consequences of scaling a business to be too large, and the reason you should ignore the computer algorithms in favor of the human algorithm. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Download the first two chapters of Kristin's book here: www.truthaboutdm.com/earlychapters/ The Truth about Digital Marketing for Financial Advisors: How to C

Your job as a leader or manager is to provide your people with the opportunity and resources they need to succeed. In today’s Silver Dollar episode, we discuss how you can provide those opportunities and resources—and do it in a way that is also motivational! The keys are to provide the right task (we explain the two types of tasks), to the right person (it helps to know if they are intrinsically or extrinsically motivated), with the right type of reward (the wrong reward can work against you). You’ll get some real-world examples of how to apply what we’ve discovered to the workplace. Follow their lead, and you’ll reap the benefits of having more productive and happier team members.  You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Drive: The Surprising Truth About What Motivates Us by Daniel Pink - https://amzn.to/3z9Md1N   0:00     Introduction 1:26     Extrinsic vs. intrinsic motivation 2:17     5