Stay Paid

In this week’s Silver Dollar edition of Stay Paid, we suggest five types of technology that real estate agents and, with some modification, all service professionals should add to their toolbox. These technologies will increase your efficiency and, if not already in place, likely point to some areas of your business where you could be more effective. Listen to hear about which of the five types of technology you need to give first priority to installing, discover a key feature you should look for in any system you buy, and find out the feature missing from your content that, if added, would make it 50% more likely to appear on page one of Google. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Blog post: Top 3 Ways Real Estate Agents Can Leverage Technology Blog post: Get to Know Your Clients with the F.O.R.D. Method Resources mentioned in this episode:   Follow Up Boss LionDesk Wise Agent Redtail Mi

This week’s guest on Stay Paid is Letisha Jackson, the CEO of Jackson Insurance Group in Tupelo, Mississippi. Letisha’s a 7-figure producer now, but when she started out, she couldn’t meet her bills. She had so little that when her husband bought a $1 McDonald’s cheeseburger with some found change, they had a huge argument. How she pulled herself up might sound like a hero’s story, but Letisha credits her eventual success to her adoption of an “I’ve got to make this work” mentality. As you listen to her interview, you’ll hear example after example of how taking action leads to progress—proving (once again) that the fundamentals are fundamental for a reason. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: How Independent Insurance Agents Can Increase Service and Lines of Coverage 0:00     Introduction 1:43     Letisha’s backstory 3:58     What you do when you have no money and no leads 5:27

Downturn, adjustment, correction, shift—whatever you call it, the current real estate market is certainly interesting. During this time, there are agents who are playing a wait-and-see game . . . and that’s too bad. In today’s Silver Dollar episode, we talk about why right now is the opportune time to double down on four activities you need to start doing today—because when the dust settles, proactive agents are going to come out on top. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: Getting Started with Relationship Marketing FREE KPI & Budget Tracker 0:00     Introduction 0:41     Why you want to describe the market as “interesting” 1:20     Be the educator, the trusted advisor 3:33     Double down on the fundamentals 7:16     Manage cash flow | Lead with revenue 8:46     Increase your lead generation           11:57   Action Item

This week on Stay Paid, we talk with Neema Bardi, the founder and CEO of Atllas, Inc. His mission is to empower agents with technology and innovative business models—and he’s delivering big time. In addition to sharing his journey and success as one of the youngest brokers in California, Neema describes the hottest new feature on Atllas’s comprehensive dashboard: a free tool for running open houses that is so successful at changing the game that Atllas secured 2,000 new users in only six weeks. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources OpenHome tool: ai Message Neema on Instagram: @Neema_Bardi Search for lease listings: com Search for virtual assistants: Upwork The book that put Neema on his path: Rich Dad Poor Dad: What the Rich Teach Their Kids About Money—That the Poor and Middle Class Do Not! We are a participant in the Amazon Services LLC Associates Program, an advertising program designed

Talking with the people in your sphere or circle of influence is one of the easiest conversations to have if you assume the proper mindset. In this Silver Dollar episode, we illustrate 3 tips for calling your sphere. The first eliminates the #1 reason why people find it so hard to call their sphere. The second enables you to have conversations you and they will enjoy. And the third removes all awkwardness when calling someone you should have called a long time ago. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: Getting Started with Relationship Marketing 0:00     Introduction 0:56     Go into the call with the proper mindset 2:29     Have relational conversations: F.O.R.D. 5:09     What to say when you haven’t called in a while 6:38     Calls establish familiarity; familiarity breeds trust 8:00     Don’t be afraid to ask for referrals 13:36   Action Item  

Johnny Nitafan may only be 21 years old, but his story and unbeatable drive to simply keep going will inspire anyone who’s hit a bump in the road, or perhaps already crashed, and has thought about giving up. After numerous failures, Johnny is crushing it as an insurance agent, having written $125,000 in business in 45 days. During his interview, Johnny tells the incredible story of his journey. He also reveals his prospecting strategy and the massive action he continues to take to drive business. Most inspiring is his willingness to be vulnerable and share the details of the hardships he’s endured to get to where he is today. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Social media: Search JohnnyNitafan1 Podcast on YouTube: From Unknown to Unforgettable 0:00     Introduction 2:17     Johnny’s backstory 7:22     Johnny’s move into insurance 8:23     Preparation is key to door knocking and cold call

Hiring salespeople is one of the most important things business owners do. You need to make sure you put the right people in the seat because if you don’t, then you’ve wasted precious resources and put the future security of your business at risk. Is there a way to be certain that the person you’ve decided to interview has what it takes when it comes to the close? In this episode, we share the four traits that have produced the best sales hires for our multi-million-dollar business. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources E-book: The Ultimate Rookie Year Guide. Help your new real estate agents get off on the right foot. Share this e-book with them and set them up for success. Lead magnet: Tailgating season is here! Download our free football tailgating pack, add it to your site as a lead magnet, and collect the email addresses of people who download it. Or, send it to the football fans in your

Jeremias “JMan” Maneiro crushed his first year in real estate with 43 transactions. How’d he do it? By door knocking, pursuing expired listings, and winning over FSBOs. During this week’s Stay Paid interview, Jeremias shares his advice for prospecting and creating videos that have won him thousands of followers on social media. Listen and hear why adversity in the market can be a boon to the professional real estate agent, discover a killer move that blows away every FSBO objection, and find out the most important tip for shooting videos regardless of your experience. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: com Social media: jmanspeaks 0:00     Introduction 1:13     Jeremias’ backstory 2:00     Advice for agents during this market 2:59     FSBOs and door knocking tips 5:21     Staying in touch with clients 6:16     Advice for creating videos 8:55     Thoughts about social media platfo

In 2004, Google implemented local SEO to give local companies a shot at competing with their national competitors. If a search indicated a geographic intent such as a search for a real estate agent, restaurant, roofer, plumber, or doctor, Google and other top search engines made local results more visible to users. In today’s Silver Dollar episode, we’re talking about why local SEO is important to your business, and how you can optimize your Google business page so that you rank as high as possible to get featured in the Google Pac. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Blog: How Agents Can Increase Brand Awareness with Local SEO 0:00     Introduction 1:06     Why local SEO matters 1:46     What local SEO is and how it works 3:28     Create a Google business page 4:33     3 ways people will find your business 6:03     Optimize tip #1: Primary  business category 6:28     Optimize tip #2: Inclu

We’re super excited because not only is this Silver Dollar episode of Stay Paid airing on Halloween, it’s also our 400th episode! Today, we discuss the four critically important and most lucrative groups of people you need to be calling right now and before the holidays to stand out, reconnect, and set the tone for future calls and business in the coming new year. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Download all of our FREE CALL SCRIPTS when you click here. 0:00     Introduction 2:14     Group 1: Prospects 3:02     The best mindset for calling prospects     3:52     The numbers don’t lie: Baylor U study     4:40     Tip: Call old leads 5:22     Best times to call 5:51     Tip: Watch cold calls on YouTube 6:39     Group 2: Past clients 7:19     Why you must ask for referrals 8:21     5 reasons to call past clients 10:03   Group 3: Vendor referral partners 10:48   How to identify vendor referr

Some of the most critical information you can have about your industry and your own local market is what your competitors are doing. After all, if they’re pulling prospects away from you, then you’d like to know how they’re doing it so you can plan your counteroffensive! In today’s Silver Dollar episode, we’re describing 6 awesome tactics you can use to spy on your competition to figure out what marketing strategies are working for them, and then use the same to your own advantage. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Ahrefs Backlink Checker Meta Ad Library (aka Facebook Ad Library) Similarweb 0:00     Introduction 1:20     Meta Ad Library: see Facebook ads 0:00     SimilarWeb.com: tons of info on company, web traffic, audience interests, channels 0:00     YouTube ads: save and study ad videos 9:07     Get retargeted 9:32     Check backlinks 11:09   Additional grassroot efforts 13:02   Act

This week, Sean Carpenter joins the Stay Paid pals to discuss the changing real estate market, the various ways agents can effectively reach out to their clients, and what goes into building a high level of trust among clients and prospects. Hear Sean talk about why the clients you’ve served in the last 12 months (LTM) are your best source of new deals and commissions, how to promote the six channels agents in today’s environment must use to stay in front of their audience, how to use a simple formula that will ensure you have 420 touches with clients every month and with minimal effort. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Instagram: @seancarp Blog: carpscorner.net Website: SeanCarpenter.com 0:00     Introduction 3:02     Sean’s backstory 4:51     Practicing the basics     7:15     Advice to agents in a changing market     9:17     The 6 channels of communication 12:53   Easily implement 6 c

You know how important building a rapport with a potential client is—fail at this, and the chances of moving forward are close to none. And critical to being able to build a good rapport is making a positive first impression. In today’s Silver Dollar episode, we share information we’ve gathered about how first impressions work in the brain, what people are judging in those first moments of meeting you, and the seven aspects of your body language that you can monitor and adjust to make a great first impression. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Article: Why First Impressions Stick: And What You Can Do About It 0:00     Introduction 0:43     Instant likeability 1:42     The triune brain 3:07     Why first impressions stick 5:44     Tip #1: Adjust your attitude/facial expression 6:46     Tip #2: Stand tall 8:45     Tip #3: Smile slowly 9:20     Tip #4: Make eye contact 9:46     Tip #5: Activ

Receiving gifts is something that many clients expect around the holidays—we’re simply conditioned to it. But it makes it hard for a business to stand out, which is a big part of why organizations send gifts in the first place. In today’s episode, we’re speaking with John Ruhlin, author of Giftology, about how you can use meaningful gifts to build strong relationships and leave lasting impressions that the deep pockets of Goliath-size companies can’t touch.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention   0:00     Introduction  2:09     John’s backstory  4:01     The lesson that changed John’s life  7:15     Systematizing the unexpected  12:03   The follow-up strategy  16:02   Gifts are strategic investments  18:15   Recommended frequency for giving gifts  18:44   The power of

It’s so easy for those who work on commissions to focus on what’s important to them: making the next sale, pushing the features and benefits, and overcoming objections. It’s also easy to understand why it happens: making the sale is what pays the bills. But as we discuss how to build rapport with leads and prospects, the key to making more sales is to stop thinking about making the sale. In today’s Silver Dollar we talk about four ways you can tactically build rapport with your audience and start them down the path of knowing, liking, and trusting you.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Recordings: Live Calls with Leads featuring Stephen Acree (from our Facebook Ads Service)  0:00     Introduction  1:35     Tip 1: Match and mirror  3:26     Tip 2: Listen actively  5:26     Tip 3. Focus on needs  7:27     Tip 4: Find common experiences  10:47   Action Item 

Many professional real estate agents start their careers by joining a team. After a few years, they might build their own team. Typically, these agents are associated with big-box brokers. This week’s guest is Tim Garrity, and he took a different route. Tim wanted to run things his way. Listen to the episode and discover: The strategy Tim used to build his client base and grow from 10 to 40 agents and $10M to $40M in volume, the 3 steps he takes to ensure agents can be productive and accountable, and the distinctive content strategy he’s been using since the beginning to generate leads.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Blog: The Only 3 Real Estate Content Ideas You'll Ever Need   0:00     Introduction  1:55     Tim’s backstory  4:14     What were the early years like?  7:41     Why did you decide to become a broker?  10:39   What is your strategy for recruiting agents?  12:44   What

Today, we’re sharing a story about what happened at our company, ReminderMedia, a while back and how Luke (our president) missed a few things about leadership that quickly led to 17 salespeople quitting. If you can take something valuable away from our story, then airing our dirty laundry will have been worth it. When you listen, you’ll discover the 4 pillars of leadership leaders must uphold to earn the respect and allegiance of their followers and move their businesses forward, why a leader’s vision is doomed to fail if followers don’t get an answer to one important question, and the one thing leaders most often fail to do because they lack internal integrity.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Blog: Here’s How to Prepare Your Salespeople for Leadership Roles [Updated]  Your Very Own Professional Publication: remindermedia.com/branded-magazines/    0:00     Introduction  0:10     Two

John G. Miller, the author of QBQ!: The Question Behind the Question and this week’s guest on Stay Paid, reports that the #1 problem facing corporate America—according to the people in corporate America—is a lack of personal accountability. However, the real problem (as John sees it) is that very few people associate the word personal in personal accountability with their own person. Seems that whatever the problem, it’s always someone else’s fault.  Well, it’s not—this time, it really is about you.   Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Website: QBQ.com  Book: QBQ!:The Question Behind the Question  Book: Flipping the Switch: Unleash the Power of Personal Accountability Using the QBQ!  Book: Raising Accountable Kids: How to Be an Outstanding Parent Using the Power of Personal Accountability  We are a participant in the Amazon Services LLC Associates Program, an advertising program d

When you consider that 70% of consumers use the business they think of first, you quickly realize that it’s imperative for service professionals in all types of industries to do what they can to mitigate the risk of being forgotten. In this episode, we briefly talk about how memory and forgetting work, and then go through 7 traits and behaviors that researchers say will make you more memorable.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Blog: The Science of How to Be a Memorable Service Professional  Free E-book: The Relationship Marketer’s Guide to Branding    TIMESTAMPS  0:00     Introduction  1:13     What is memory?  1:54     Why do we forget?  3:38     #1: Optimism  5:18     #2: Reliability, trustworthiness, responsibility  6:29     #3: Tenacity  7:33     #4: Self-confidence  8:16     #5: Respectfulness  9:07     #6: Interpersonal connectedness  9:47     #7: Resilience  12:27   Act

Brock Johnson is a 7-figure, 25-year-old entrepreneur who cohosts a top 10 business podcast, offers multiple social media courses, and helps thousands build their businesses with limited time and money. It seems like there is always something new to learn about Instagram and how to grow your following, and Brock selflessly shares tip after tip of pure gold, including: how he got 35,000 new followers in just 30 days, a crazy tip for repurposing content that is soooo good, and advice—shared here for the first time—that can get you viral status.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.  Connect | Resources  Instagram and all social media platforms: @brock11johnson    TIMESTAMPS  0:00     Introduction  1:45     Brock’s backstory  4:20     Great strategy for recording content  5:39     Repurposing content  8:10     Attracting followers: Explorer Page, saves, shares  10:05   Including a CTA: experiment  14:24   2 key ti