Stay Paid

Steve Guilfoile and Shane Shafer have learned some valuable lessons about relationship marketing. By putting relationships first, they’ve build AffordaCare Insurance into a national company with nearly 10,000 licensed agents, brokers, and strategic partners. In this week’s interview, they share their thoughts on leading with value, strategic partnerships, and why relationships with clients will always drive business.  Check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   0:00     Introduction  1:47     How did you settle on relationships as the way to build your business?  3:01     Thoughts on and experience with door-knocking [Golden Nugget]  5:55     What’s old is what’s new again – building relationships today  8:01     Tactically, how do you do relationship marketing?  11:03   Examples of relationship marketing in action  16:21   Why did you add YouTube and commercials to your organic growth?  18:45   How do

With Christmas right around the corner, if you had to take a hard look at your customer relationships, are you confident that you’re on your customers’ nice list? There are subtle and not-so-subtle behaviors that could land you squarely on the naughty list. In this week’s Silver Dollar episode, we're reviewing 6 ways to make sure you avoid your customers’ naughty list and another 6 ways to ensure you get on and stay on the nice list.  You can check out the show notes for more in-depth information and added details not included in the episode when you visit www.staypaidpodcast.com.   Connect | Resources  Pop-by Tracking Sheet: Designed to make certain you have a successful pop-by strategy, you can use this Excel document to track your pop-bys this holiday season and all year round!    0:00     Introduction  0:56     Naughty list #1: Not keeping your promises and overselling  2:28     Naughty list #2: Not setting expectations  3:40     Naughty list #3:  Not showing empathy  4:41     Naughty

This week’s Stay Paid guest told us that his initial move into video content marketing was cringeworthy. But despite his videos being so amateur, Neel Dhingra’s commitment to consistency not only allowed him to improve his videos over time but also grew his business by a factor of 4 in one year and eventually from $300,000 to $3,000,000! Today, he shares his thoughts and tips about how digital marketing and how to successfully start, grow, and sustain a YouTube channel.  And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Instagram: @neelhome (Join Neel’s weekly email list from his profile.)  Ep. 301: Incredible Advice for Growing on YouTube (with Cody Askins)      0:00     Introduction  0:15     Guest bio  1:15     How did you start using social media and video to go from $300K to $3M?  3:05     Why being consistent is vital to success on social media  3:55     Thin

At this time of year, you’ve got a lot going on, including planning for the holidays. During this Silver Dollar episode, the Stay Paid pals want to help make the client gift-giving process a little easier. When you listen to the episode, you’ll hear about how to make your gift-giving exceptionally effective for creating gratitude and lasting impressions, a standard way to think about what you might spend on gifts, and some exciting gift ideas you can consider for your clients.   Please don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin  How to Win Friends and Influence People by Dale Carnegie  Ep. 243: How to Master Relationship Marketing (with Glennda Baker)  Ep. 81: Increase Your Income with Gratitude (with Kim Angeli)  Ep. 145: How Will P

This week’s guest is Jason Pantana, an expert when it comes to optimizing Google Business Pages for local businesses and one of Tom Ferry’s most in-demand business coaches. Jason is super generous and shares tons of great information, including the huge advantage Google Business Pages give to local businesses, what you can do to earn a coveted spot in the Google Local Pack, how to manage a Google Post and become the digital mayor of your local area, and why Google Local Services Ads are the best ads to run right now.  And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Join Jason’s email list at jasonpantana.com to receive his weekly insights about marketing strategies and tactics.  Search @JasonPantana on all social media    0:00     Introduction  2:07     Jason’s business bio  5:41     What are Google Business Pages?  9:03     What is the Google Local Pack?  10:50   How

The holidays are here, and, for a lot of business owners, that means showing appreciation for their clients. One of the best ways—and something top producers are consistently telling us—is to host a client-appreciation event. In this episode, we share best practices for planning and hosting client-appreciation events, some event ideas other producers have successfully used, and some tips for how to best follow up after the event.  Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  FREE ebook: How 5 Top Producers Generate Referrals     0:00     Introduction  0:54     Benefits of client appreciation events  2:59     Best practice: get the timing right  4:44     Best practice: include the family  5:13     Best practice: don’t talk business  5:24     Best practice: allow friends and family  5:47     Best practice: introduce yourself and what you do  6:43     Best pract

In this episode, we’re talking with Jimmy Burgess about his team’s winning strategies for generating leads. In 3 years working as the chief growth officer for Berkshire Hathaway HomeServices Beach Properties of Florida, he’s grown the company from 120 agents to more than 250 agents. During the same period, the average annual sales volume per agent grew from $5M to over $8.5M, leading to over $2B in sales volume in the last 12 months.   Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.     Connect | Resources  Jimmy’s podcast on Apple Podcasts is The Real Estate Sales Podcast.  Instagram: @jimmyburgess.cgo  YouTube: Real Estate Sales Growth     0:00     Introduction  1:21     Jimmy’s business bio  2:49     How did you become the chief growth officer?  4:35     Origin of Jimmy’s passion for helping other agents [Golden Nugget]  9:29     What can agents do to get more leads today and moving

As you wrap up 2021, you should already be planning your 2022 marketing initiatives—and we’re here to help! In this week’s Silver Dollar episode, we're explaining how to set your marketing goals, the best place for where you should invest your dollars, and why you need to include direct lead generation and branding strategies in your plan.  And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  FREE resource: Marketing Revenue Calculator   Book: The Millionaire Real Estate Agent: It's Not About the Money, It's About Being the Best You Can Be    0:00     Introduction  0:57     The benefits of having a written marketing plan  1:47     Start with your net income goal  3:32     Identify where your sales come from  4:37     Doing the math  7:22     Where should you be investing your budget  9:20     Why you should start with your goal rather than your budget  10:42   You ne

For a real estate agent, few things can inspire fear like having to pick up your business and move it to where you have no sphere. Only 2 years ago, that’s exactly what Candace Decker did, and today she is a highly successful real estate agent in Southwest Florida. Listen to her interview to find out how she was able to secure a listing on Day 1!  And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Text “morning” to 239-320-7853 to receive Candace’s daily affirmations.  Connect with Candace on Instagram: @candacedeckerrealestate    0:00     Introduction  2:42     Candace’s bio  3:20     Why and how did you get into real estate?  6:02     What made you switch from investment to residential real estate? [Golden Nugget]  8:22     What did you do to move your business and start over where you had no sphere?  10:30   What were your daily activities? [Golden N

We’re fast approaching the time of year when entrepreneurs start setting goals for the new year. During our 4 years recording Stay Paid, we’ve discussed setting goals from many different angles—including how to reverse engineer your goals, how to create SMART goals, and how to hold yourself accountable to your goals—but our most searched for and clicked on episodes and videos involve cold calling. So, in a stroke of genius, in this episode we’re combining the two to share our best tips for setting and crushing your cold-calling goals.  To get your very own personalized magazine (for 97% off!) visit: www.staypaidpodcast.com/blackfriday Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  FREE ebook. Guide to Cold Calling: The Techniques Needed to Close More Deals       0:00     Introduction  1:46     Why is cold calling one of our most searched topics?  2:15     How many calls s

We are happy to welcome back Cody Askins as a returning guest. Cody is the founder of the hugely popular and rapidly growing 8% Nation (an insurance wealth conference), CEO of Cody Askins, LLC, and author of Zero To 6-Figures: How to Go From Flat Broke to Earning Over Six Figures Per Year. In this episode, Cody shares his best tips for how to grow a YouTube channel, how you can move that audience to your website, and, ultimately, offline to personal conversations.  And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Ep. 194: How to Crush the Cold Call with Cody Askins  YouTube: Cody.Askins  Instagram: @cody.askins  Cody’s book: Zero To 6-Figures: How to Go From Flat Broke to Earning Over Six Figures Per Year  We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for ReminderMedia to earn a small fee by linki

It’s our 300th episode, and we’ve asked the people who make Stay Paid possible to share their best marketing tips and secrets. Hear advice about copywriting, email marketing automation, content marketing and repurposing, and video marketing. Meet the Stay Paid Squad and walk away with some actionable steps you can put to use today!  And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.    Connect | Resources  Editing of Stay Paid is outsourced to thepodcastmate.co    0:00     Introduction  0:53     Stay Paid’s beginnings  5:01     Meet Gabrielle, our copywriter  7:25     Copywriting tips  11:32   Meet Tamara, our marketing specialist  13:42   Email marketing tips  18:56   Meet Jessica, our brand content manager  20:13   Content marketing tips  23:23   Meet Chelsea, our senior graphics designer  24:44   Social media tips  29:16   Meet Arielle, our video producer and producer of Sta

Bill Cates is a referral marketing expert who has spent his career in the financial services space. He has founded and sold 2 publishing companies, has written 4 best-selling books, and is an in-demand speaker. His client acquisition system has been featured in a long list of reputable publications, including Success magazine, Entrepreneur magazine, Money magazine, and The Wall Street Journal. In this week’s episode, we talk about his most recent book, Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients, and what’s really cool is how he talks about science proving the marketing advice Josh and I are constantly promoting.  Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Ep. 202: 5 Characteristics of a Good Referral Source with Dan Allison  Building a Storybrand: Seven Proven Elements of Powerful Stories by Donald Miller  Ep. 2

There are many things that can make or break the effectiveness of your email marketing strategy, so it’s important to do as much as you can to ensure your emails deliver the results you want. One thing you can do is test! test! test! Without testing the various features of your emails, like your subject line, images, and copy, you won’t know what works and what doesn’t, which leaves you open to the possibility of repeating bad mistakes. In this episode, we talk about how to test your emails, what features of your emails you should test, and offer some tools that make testing easier.  Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Free checklist: Best Practices for Email Marketing    0:00     Introduction  1:26     The most important rule of A/B testing  2:10     How: Small changes can make a big difference  3:12     How: Have a hypothesis  4:17     How: How many varia

J.B. Andreassi is an agent on the hit TV show Million Dollar Beach House. At only 31, J.B. is already a rising star on Netflix, HGTV, and Discovery+, and he is working with some of the richest people in the world, helping them to buy and sell houses in one of the most sought-after locations—the Hamptons in Long Island, New York. In this episode, he’s sharing how he got selected for the role, what it’s like to work with the mega-rich, and the lessons he’s learned.  Be sure to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Instagram: @JB_Andreassi  Small Talk/Networking Scripts: Use these scripts to break the ice and have meaningful conversations with potential clients.    0:00     Introduction 1:41     Guest bio  2:17     How J.B. moved into real estate  5:04     The first of several lessons learned  7:59     What led to starring on Million Dollar Beach House  10:59   The

We are huge advocates of holistic lead generation, and we have no bias for or against any strategy that generates leads. Google and Facebook ads, referrals, email marketing, direct mail—there is no shortage of ways to keep your pipeline full. One type that we haven’t talked about much is circle prospecting, but it can be one of the most effective ways to get your name out to a community, build your database, and generate great leads for your business. Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Ep. 133: How the King of Door Knocking Is Pivoting During the Quarantine TIMESTAMPS 0:00     Introduction 1:29     Renewed interest in circle prospecting 2:16     Definition of circle prospecting 3:23     Types of circle prospecting 7:22     Strategies and tools for circle prospecting 9:45     Information you want to collect and ideas for how to get it 14:09   Action Item

Dave Fink is the founder of Postie.com, a digital platform for direct mail campaigns. Dave believes that the best-kept secret in marketing is hiding where you’d least expect it—in your mailbox. He’s figured out a way to take the advantages of direct mail marketing and improve its performance by applying the analytics routinely used in digital marketing. Listen to discover how you can take your direct mail campaigns to the next level. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Postie.com FREE Lead Magnets   TIMESTAMPS 0:00     Introduction 1:07     Guest bio 1:37     Experience building celebrity start-ups 3:24     The Dollar Shave Club phenomenon 5:52     Direct mail’s advantage over online advertising channels 9:41     Postie’s unique value proposition             --Targeting             --Operations/logistics             --Measurement 12:33   Tactics and tools to determine cam

It’s our Halloween special, and this year we’ve been inspired by the movie Toy Story to celebrate relationships and friendships. Listeners sent in their stories about how being a friend and nurturing relationships resulted in deal-making reciprocity.   Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.     Connect | Resources  FREE Halloween Candy Door Hanger  FREE Halloween Candy Wrapper  FREE Trick-or-Treat Bottle Labels 

Kelly Roach is a highly successful business strategist who enables her clients to leverage timeless business principles using the speed and agility of today’s most powerful online marketing strategies. Her company, Kelly Roach Coaching LLC, is the fastest-growing coaching program on the market and the first of its kind. In this episode of Stay Paid, Kelly shares how her approach to “conviction marketing” has been responsible for hundreds of entrepreneurs finding financial freedom.  Be sure to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.     Connect | Resources  Claim your spot on the wait-list for Kelly’s new book, Conviction Marketing, coming out in February 2022.  Listen to The Kelly Roach Show (formerly The Unstoppable Entrepreneur Show) on Apple Podcasts.  Connect with Kelly on Instagram @kellyroachofficial 

If you’re wondering whether a career in sales is right for you, then this is a must-listen episode. Nearly 5% of the US population is in a sales-related career, and some are obviously better at their jobs than others. Listen to the Stay Paid pals as they share what traits and learned skills make the best sales professionals, how to determine if sales is the right career for you, and what you can do to prepare best for an interview.  And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.     Connect | Resources  The Predictive Index remindermedia.com/staypaidPI  If you’re an introverted real estate agent who wants a coach that respects your preferences, check out Ashley Harwood at moveoverextroverts.com.  FREE printable: Cold and Flu Season Hand Sanitizer Tag. If door knocking isn’t your thing, attached your business card and a small bottle of hand sanitizer to these tags, and then leave them in hig