Stay Paid

Kevin Ward is the master at writing sales scripts. But as great as Kevin’s sales scripts are, he admits they are only a tool, and that there are good scripts and bad scripts. There are also professionals and amateurs. “Professionals,” he says, “train based on their commitment to becoming the best. Amateurs train when they feel like it.” To be a professional real estate agent, you need a good script, and you need a commitment to training your sales skills. And from what Kevin sees, too many agents have neither.   Connect | Resources: Connect with Kevin everywhere on social media using Kevin Ward. Website: YesMasters.com Free copy of Kevin’s book, The Book of Yes: TheBookofYes.com To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.

COLD CALLING . . . In my experience, people either love cold calling or they hate it. There’s nothing in between. But cold calling is like any other strategy—there’s a process to learn and skills to develop. And Cody Askins has it down to a science. Cody shares everything you need to know to crush your cold calls, including: - His 12-call follow-up system (12 calls, people!!) - The secret of the triple dial. - Why he never uses last names. - Why opening with “How are you?” is a cop-out. - His formula for closing on the first call. Look, if you’ve avoided using cold calling, now is the time to try. Cody makes it super easy. ‒Luke   Connect | Resources YouTube: @CodyAskins Instagram: @Cody.Askins   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/luke

For Jared James, entrepreneurs are full-time losers . . . they get rejection after rejection. But that’s okay, because it’s only when you push forward, put yourself out there, and take action again and again that you learn, discover, adapt, and eventually win. (I love that!) Being rejected is just part of the job, although, obviously, it’s not your goal. This week, Jared (who owns the 3rd largest coaching and training company in North America, a SaaS company, and a marketing company) shares his advice about how to reach your goal of predictable and scalable lead generation: - Be visible and educate your clients long before they’re ready to buy. - Follow up until you get one of two fingers (listen to find out which ones). - Learn your prospects’ “love language.” - Develop your skills as a sales professional (pros practice; amateurs don’t). - Build your capacity and the capacity of your infrastructure.   To connect with Jared, go to ConnectwithJared.com To learn how to generate more referrals and repeat busines

Geofarming is a hugely powerful way to dominate the market in a specific area. Maybe more than other strategy, geofarming helps you to become the local expert. But it is a long-term game, and you need to be okay without any return for up to a year. And the successful agents are the ones who are consistent, provide value that has an impact, and follow up multiple times. - Luke   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Erin Botsford’s story begins with her growing up in poverty, but she ends up with an abundance of riches not only in money, but also in generosity of heart. She talks about how to get clients as a financial advisor, but Erin also talks about the gift of generosity, how it helped her, and how she now uses it to help others. Hers is an inspiring story told with candor, and her advice is replete with wisdom born from experience.

Luke and I get into the spirit of Halloween with costumes and voices as we retell stories from fans and our staff about sales gone awry. We’ve also got some funny work-from-home tales too. (Spoiler alert, Zoom can be a blessing and a curse.) We have a bit of fun, but we manage to pull a lesson from most of them to share with you. Join in as we cringe, laugh, and enjoy some shenanigans.     To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Every once in a while someone comes along who takes an old idea and makes it new again. That’s what this week’s Stay Paid guest, Grant Wise, has done with Facebook ads and video. Grant Wise is the president and co-founder of Witly, a client generation software for real estate agents. Using Facebook ads, he harnesses the power of video and dynamic remarketing to increase the number of prospects who will book appointments. More appointments mean you can win more listings. The complete Facebook marketing strategy Grant implements for his clients follows three steps: 1. Run Facebook ads featuring homes and properties. 2. Build brand recognition and relationships with a remarketing campaign that uses video. 3. Create trigger ads based on prospects’ interaction with the videos. If you listen to the end, Grant explains how you can get a free trial of Witly, and triple your conversion rate. - Josh     To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://t

This week, Josh and I talk about Jocko Willink. If you don’t know Jocko, he’s a retired Navy SEAL officer, podcaster, and author of a best-selling book called Extreme Ownership: How U.S. Navy SEALs Lead and Win. His ideas are so powerful that we adopted extreme ownership as one of our key values at ReminderMedia. What Jocko has to say about running a successful team could make the difference between running a business that gets by and having a business that gives you a life of freedom. If you apply his Four Laws of Combat to your operation, your business will achieve a level of precision and discipline that will catapult you to success. Get ready to get pumped!   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/luk

Cody Butler has an incredible story about how a change in his mindset and what he believed propelled him from making less than $10K to making $200K in one year! Cody tells his story and shares with Luke and me what inspired him to write The 90-Day Marketing Plan, which helps small business owners position themselves for long-term success. He does it by first instilling in his clients that regardless of what they produce, they are in the business of marketing. He also coaches them on how and where to spend their marketing budget. And he preaches that the 80-20 rule can and should be applied to every aspect of their business. If you’re struggling or wondering why your business isn’t performing like you want it to and what you can do about it, then this is the episode for you.   Resources: - Website: www.codybutler.com - Podcast: Small Business Marketing with Cody Butler on iTunes - Book: The 90-Day Business Plan on Amazon - Success Guide: How to Effectively Follow Up with Clients   To learn how to generate more

We’ve got 5 tips that’ll help you rock your rookie year, and we explain how to follow each: 1. Set up your brand 2. Build your database 3. Start prospecting for leads 4. Get professional looking marketing 5. Get a mentor Plus, we offer some free resources to put you on the right path—including some free marketing!   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Jimmy Coleman is a LinkedIn genius.   His own LinkedIn profile is so good that his ideal C-level prospects contact him before he ever gets the chance to reach out first.   Jimmy founded LeadBaller, the #1 done-for-you LinkedIn lead generation service. His clients include TikTok, Northwestern Mutual, The Real Brad Lea, and other hot companies.   The approach Jimmy uses to generate leads on LinkedIn is totally out-of-the-box. Sure other LinkedIn experts will tell you to optimize your profile, but how Jimmy tells you to do it is unexpectedly refreshing and personal—and that’s what he counts on to make it work.   Trust me on this … once you’ve listened, you’re going to want to drop everything to implement his advice.   It’s. That. Good.   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/luk

This week’s podcast is 15 minutes of advice laid out in 5 recommendations for actions you should take every day. If you commit to them, they will make a difference in the success of your business.   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Michael Hellickson was the #1 agent in the nation before he went back to a very successful coaching career. We had such a great time speaking with Michael that since the interview, the staff keep teasing Luke and me for having a “bromance” with him. The truth is, this Michael is so good at what he does, is so generous, and is so full of practical, “how to” tips that I bet you’re going to have your own crush. He gives away ALL the secrets to lead generation, lead follow up, and lead conversion. Make sure you’ve got paper and a pen when you listen. You’re going to want to take notes. Among all the insight he shares, he gives away the six steps to following up; the 3x3x3 method that explains how often to follow up; and a fool-proof way to get people to answer your calls. This is a “don’t miss” episode. - Josh   SUBSCRIBE TO STAY PAID: https://apple.co/3nb1eIp RESOURCES: Club Wealth Facebook group - www.facebook.com/groups/clubwealth Clubwealth.com   To learn how to generate more referrals and repeat business, vi

I say it all the time … know your numbers. If you don’t know your numbers, if you aren’t tracking your metrics, then you have no idea what is working and what isn’t. You don’t know if you should do more of one thing or stop doing something else. More importantly, you have no idea what actions are making you money and what actions are simply wasting your value time and resources. At best, you’re making uneducated guesses. In this episode, Josh and I talk about the importance of tracking your numbers and we explain exactly how to do it. It starts with knowing your goals, and we give you a free spreadsheet to make the work easy. Stop feeling your way and know with certainty what you need to do every single day to achieve your dream. - Luke

Luke and I couldn’t be happier to interview Andy Dane Carter for a second time. Andy is an agent who has worked for years with investment properties. And recently (after eating a big slice of humble pie) has successfully added residential sales to his repertoire. Andy is a fan of Stay Paid, and the feeling is mutual. He’s living proof that investing in branding and building relationships pays off. And he knows through personal experience, which he shares during this interview, that sticking with his marketing plan and having the patience to it takes to build trust works. You’ll discover what Andy needed to do to successfully transition from working with investment properties to residential homes. He explains why “lead follow-up is a 1,000 times more important than lead generation.” Plus, he talks about believing that business is first about customer service, then about marketing, and lastly … everything else.

Did you know your emails can be blacklisted if you don’t follow best practices? Did you know it’s a good idea to ask people if they want to unsubscribe? Did you know that 200 words is the sweet spot for an email? There are lots of questions people have about email marketing. In this episode, Luke and I get super practical about what you should and should not do when writing an email to your audience. Resources: -The Starter Guide to Email Marketing: remindermedia.com/guides/the-starter-guide-to-email-marketing/ -Ep. 176: How to Get More Leads with Lead Magnets: youtu.be/Qcp0JbULPk8 -Check out Josh's offer for 30 days of free email marketing: remindermedia.com/platform To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remin

I think that aside from the advice that Kevin Harrington, one of the original sharks on Shark Tank, gives about how to find a mentor, working with a mentor, and why having mentors is so great, the best part of this interview was listening to Kevin tell the stories of his own experiences with his mentors. He has so many examples of how he met someone who knew someone else, who then got him money, or an introduction, or a job—whatever he needed at the time. The key is to talk to people and to not be afraid to ask. Key Points How to find a mentor is really a question about how to build relationships. Look to friends, relatives, professional organizations—people who can put you in touch with other people who can help. But also look to people you interact with during the course of doing business—suppliers, distributors, financiers, lawyers, accountants. They could be a valuable connection and should be willing to help. Shifts in mindset, which a mentor can often provide, can move you beyond what you initially tho

I bet our interview with Patrick Kelly has at least one Golden Nugget for every seven minutes of listening time. We talk about how having a vision is especially important to entrepreneurs when they don’t have capital, real experience, or an established brand. But we also get into taking initiative and pushing forward, how relationships can lead to all kinds of introductions, and how resourcefulness can be more important than resources. And it’s crazy, but no matter the guest, the topics of humanizing your brand, building trust, and gaining your clients’ trust always enter the conversation. Key Points Patrick’s experience trying to get investors to back his product proves that when something doesn’t go the way you had hoped, it doesn’t mean that something better didn’t happen. Great entrepreneurs are ones who can sell a vision without any tangible proof that their idea is going to work. While the problem isn’t restricted to financial professionals, many typically don’t properly measure the success of their ma

If you want proof that engagement with people outside of business produces strong and profitable relationships in business, then this is your episode. Jean Fidone, VP at Anchor Capital Advisors, is deeply committed to giving back, connecting with people, and growing to genuinely know, understand, and serve her clients in ways that separate her from other financial professionals. Her approach made her Anchor’s 2019 top producing agent in the nation. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remindermedia

It’s simple—if you want to grow your email list, then you need a lead magnet. We use a ton of lead magnets at ReminderMedia. A lead magnet is something of value that you offer to your target audience in exchange for their email address or other contact information. The best lead magnets are useful or intriguing, and you use them to build your email list. In this episode, check out the tips Luke and I provide for how to promote your lead magnet as well as some examples of lead magnets that audiences crave. - Josh To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remindermedia