Ignite Visibility University

This week: Amazon delivers bad news to affiliates, eMarketer predictably predicts a reduction in ad spend, and Microsoft offers new conversion goal options for online ads. Here’s what happened this week in digital marketing.

So many people do press releases every day but they don't realize they're not what they used to be. In this class John Lincoln walks you through exactly how to do the perfect press release to make sure it doesn't hurt your SEO but helps it.

This week: Marketers rely on SEO during a recession, Pinterest offers some new ecommerce features, and Google explains why it rewrites meta descriptions. Here’s what happened this week in digital marketing.

Eythor Westman, Alan Bush, Krish Coughran and John Lincoln cover how businesses are dealing with the Coronavirus. This is one webinar you don't want to miss!

Digital Marketing News 3/30/2020-4/3/2020 This week: Pinterest lets merchants get verified, Facebook has new tools for live streaming, and Google has a very early Christmas present for some SMBs. Here’s what happened this week in digital marketing.

This week: Amazon could hit the jackpot once the pandemic is over, Bing releases a tool that offers instant indexing, and eMarketer lowers ad spend projections.

Due to recent events, businesses need to update their communication strategy. Here is how.

Your comeback story starts today. Here are a few things you can do that will help you win.

In this episode, John Lincoln covers how to approach the coronavirus from a business and marketing perspective.

This week: Reddit releases a new ad unit, Google Ads includes more options for portfolio bidding, and mobile search results now display Key Moments for multiple videos. Here’s what happened this week in digital marketing.

Today, we’re jumping into blog post optimization. This is the final part of my new conversion rate optimization series. So far, we’ve covered landing pages, local pages, and ecommerce pages. Now, it’s blog post’s turn. So, how is conversion rate optimization different for blog posts? Blog posts serve a unique function on your website, and need a separate CRO strategy that speaks to that. Essential elements include: ► A headline ► Share buttons ► Related articles

Part three of my new four-part series on conversion rate optimization, this video will cover what you need to know to optimize your ecommerce pages for more conversions. The primary function of an ecommerce page is to sell something, and for the purpose of this video, we’re looking specifically at product pages and the unique elements that make them successful. In general, most product pages will have the following: ► Headline ► Product image ► Text designed to persuade users to buy ► Filters for different types of variables (color, size, etc.) ► Call-to-action

Ready to learn for free? Learn about local landing page conversion rate optimization in under 3 min and 11 seconds. This is part 2 of 4 in my conversion rate optimization series! If you missed part 1, that is OK. You can view all 4 classes on the Ignite Visibility YouTube channel.

This week: Facebook rolls out a new app, LinkedIn makes it easier for you to show off, and Amazon advertisers are pretty happy with what they’re seeing. Here’s what happened this week in digital marketing.

Become A Landing Page Expert In Under 6 Minutes! Who is ready to learn about conversion rate optimization? In this 4 part series I cover 4 of the most popular pages on the Internet. In part 1, we cover the landing page! Make sure to like so you see part 2, 3 and 4 where I cover local pages, e-commerce pages and blog posts. Become an expert in under 6 minutes. 1. Learn about the 7 second test 2. Learn how to format the perfect page 3. Learn about testing and modules Like this video? Have a questions or comment? Leave it below! #CRO #marketing #digitalmarketing #conversionrateoptimization #paidmedia #seo

This week: We learn how many pieces of content are reviewed before a B2B purchase, LinkedIn adds new goodies to Sales Navigator, marketers can’t keep up with martech, and Google says there was no core update in February.

This week: Pinterest hits a new record, .com domains could get more expensive, and Yelp offers some great new features. Here’s what happened this week in digital marketing.

This week: Microsoft lists SEO as a top skill, schema markup won’t get any easier, and wait until you find out how many SEOs feel secure in their jobs. Here’s what happened this week in digital marketing.

When it comes to marketing, often people ignore these 5 marketing metrics which are truly some of the most important. 

Want to learn national media planning on the highest level? Learn from Jeff Fisher, one of the best in the business. In this episode of Ignite Visibility University Jeff discusses how to spend millions of dollars in marketing efficiently, discusses using celebrities, covers new methods of tracking and more.