Synopsis
Ignite Visibility University, a top digital marketing podcast hosted by John Lincoln (content is taken directly from the popular Ignite Visibility YouTube Channel). John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and the number 698 fastest growing company in the USA in the 2017 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry. In 2017, he was the recipient of the Search Engine Land "Search Marketer of the Year" award.
Episodes
-
How to Make $170,000 Through Online Challeges or Events
19/06/2020 Duration: 10minHow can this clickbait title live up to the hype? Listen now to find out. This podcast will teach you to do an online challenge.
-
The Perfect External Linking Program For SEO Revealed
19/06/2020 Duration: 13minLearn John Lincoln's current process for getting links.
-
How To Prepare For Google’s Core Web Vitals Update with Barry Schwartz
11/06/2020 Duration: 37minJoin Barry Schwartz and John Lincoln as they discuss the pre-announced Google Update, Core Web Vitals. In this interview, you will learn how to think about the update and set your website up for success. Also in this interview, you will learn the future of AMP, schema, get tips on publishing content and thoughts on the Google BERT update. This is one premier you don’t want to miss!
-
(News) Blackouttuesday, LinkedIn Retargeting and 12 Other Stories
06/06/2020 Duration: 10minThe digital marketing news this week! Wow, there is a lot going on in the world and marketing. Here is what you need to know. 1. #blackouttuesday takes over the Internet. But, there was some backlash. 2. YouTube rolls out new features for merchants. 3. Google makes big change to featured snippets that will surely have an impact on websites! 4. Google calls out SEMrush for starting a service to sell links online. What were they thinking? 5. LinkedIn introduces awesome new retargeting featured for video and lead ads. 6. Google starts to show web pages in YouTube. 7. Twitter takes major swing at Buffer Hootsuite Crowdfire and more by offering ability to schedule Tweets. 8. Google makes changes to top stories and now shows normal web pages. 9. Online news publishers report lower returns from CPMs. 10. Google says they don't give old domains a boost for #seo. 11. @pinterest adds a shop tab to Lens results. 12. @bing comes out with a new backlink tool that looks pretty awesome! What did you think of
-
What If SEO Didn't Exist? (Here Is What To Do)
01/06/2020 Duration: 10minSEO is important as a marketing channel. But what if it didn't exist? Or, what if you were forced to build your business without it? In this video, John Lincoln discusses this and gives real-world examples of businesses that have thrived without SEO. There are so many ways to build a business online. In many cases, people do not realize all the new tools that are out there in the toolbox. Ignite Visibility offers clients a wide range of tools, in addition to search engine optimization. SEO is still important and will continue to be. But think about it, you could build an entire business off of email list advertising, media buys, acquiring companies, paid media and so much more. Listen to this podcast to learn about some of your options outside of SEO. We do recommend you keep SEO as part of your strategy, and a big part, but also think about diversification. This is a big point in John Lincoln's book The Forecaster Method. https://johnlincoln.marketing/books-the-for
-
(News) New Google Ranking Factors And Ad News! Ignite Friday
30/05/2020 Duration: 09minWow! Big digital marketing news this week. Don't miss this one, lot's going on. 1. Google Discovery ads are available globally. Have you tried them yet? 2. Google has created a new report that will change rankings forever! This new Core Web Vitals report is a big deal. Learn about it. 3. Instagram creates new advertising and monetization methods for #IGTV I kind of hate one of them. 4. Google rolls out a new way to pay with voice in the Google Assistant. 5. Google says don't make a sitemap like this... 6. Google is giving away free money. Check to see if you got it. 7. Google gives an #SEO tip on font. 8. Google says unlinked mentions don't help. Get the links! 9. Facebook Shop is up and running and the market place is humming... What did you think of the news this week? Comment below! I love hearing from you. #news #marketing #digitalmarketing #searchengineoptimization
-
Massive Change To Google And Big Advertising News!
29/05/2020 Duration: 09minBig marketing news this week! The new Google Core Web Vitals might just change the way SEO works. Also, IGTV comes out with new ways to make money and advertise and Google gives SEO tips. Here is what is going on. https://ignitevisibility.com/igtv-introduces-monetization-options-ignite-friday/
-
(Expert Interview) How To Increase Conversions In 2020 With Ignite Visibility Director of Conversion
28/05/2020 Duration: 29minDon't miss this interview! AsDirector of Conversion Rate Optimizaiton at Ignite Visibility, Keith Lovgren has been in the field of conversion rate optimization for more than a dozen years and has assisted a wide variety of clients across many verticals. In this interview with Ignite Visibility CEO John Lincoln, Keith talks about ways to increase conversions in 2020. In his current role, Keith assists companies with message alignment, page layout, and user experience to improve efficiency across all digital channels. Understanding how website visitors react to different on-page experiences is a continual fascination for him. Using a variety of tools and processes, he implements split test style experiments to improve metrics that allow companies to make decisions based on data and enabling them to outperform their competitors. A New Jersey native, Keith initially came to San Diego as U.S. Marine and stayed after he was honorably discharged.
-
BIG Marketing News, Facebook Shop and Google In Trouble
23/05/2020 Duration: 10minBig marketing news and insights this week. Here is what is going on! 1. Google reduces verification time. Now you need to get it done faster. 2. The Google update is complete. 3. Tripadvisor Expedia Group have accused Google using its dominance in the search market to rank its own travel pages above competitors 4. @Google search console adds new reports and tools for recipes 5. Google #chrome cracks down on certain ads 6. Google explains why Pinterest ranks well in search 7. This site comes out with This Site Shop, which integrates with Shopify WooCommerce BigCommerce and allows native selling on Instagram and WhatsApp Inc. 8. Dwell time is now a factor on LinkedIn 9. YouTube comes out with 4 new features What did you think of the news this week? Comment below! I love hearing from you. #news #marketing #SEO #tech #digitalmarketing #socialmediamarketing #google
-
2 Little Know SEO Tips All Real Pros Should Know
20/05/2020 Duration: 08minAll SEO pros need to know about these two SEO issues, one of which is fairly new and based on a report in Google Search Console that you should be checking! Listen now.
-
LinkedIn Pages Host Live Virtual Events + I'm Hurting, See Why
16/05/2020 Duration: 09minBig digital marketing news this week! Plus, I am hurting. My story on what I did wrong... But first, here is the news. https://ignitevisibility.com/linkedin-pages-virtual-live-events-ignite-friday/ 1. I talk about the Google update 2. YouTube allows brand lift surveys and skippable ads on TV 3. Google rolls out rising retail category 4. Google my business has new features 5. Google offers curbside pickup ads 6. Google and PayPal allow a link in Merchant Center 7. LinkedIn pages can host virtual meetups 8. Adobe releases a study that says eCommerce is booming 9. Shopify integrates sellable pins with Pinterest And my personal story on why I'm hurting right now.
-
Big digital marketing news this week! Plus, I am hurting. My story on what I did wrong...
16/05/2020 Duration: 09minBig News! 1. I talk about the Google update. 2. YouTube allows brand lift surveys and skippable ads on TV. 3. Google rolls out rising retail category. 4. Google my business has new features. 5. Google offers curbside pickup ads. 6. Google and PayPal allow link in Merchant Center. 7. LinkedIn pages can host virtual meet ups. 8. Adobe releases study that says ecommerce is booming. 9. Shopify integrates sellable pins with Pinterest. And my personal story on why I'm hurting right now. Leave a comment below! I love hearing from you. #news #digitalmarketing #socialmedia #marketing #seomarketing #socialmediamarketing #searchengineoptimization #emailmarketing #google #ppc #seo #searchmarketing #serp #paidmedia
-
4 Marketing Strategies Retailers Need To Survive In 2020 (And The Future)
16/05/2020 Duration: 07minThis podcast is intended for any business with a physical location, or multiple physical locations. Learn how to survive.
-
So Much Marketing News! Google Update, Big Changes To Other Sites!
09/05/2020 Duration: 08minThe digital marketing news this week! Wow! Craziness continues. Here is what is going on! 1. Are we coming out of this? What you need to do. 2. Google decides to take a swipe at Spotify and makes a podcast analytics tool 3. There was massive Google update! 4. Google kills billions of ads and Pinterest ads 10s of millions of users 5. Twitter sees massive growth and Shopify and Yelp make major updates with POS system and new features 6. LinkedIn gets kicked out of Google! 7. Google says go mobile first fast and talks about 404 errors What did you think of the news this week?! Comment below! #marketing #digitalmarketing #news #google #seo
-
Lots of Great Marketing News! New Google Podcast Manager Tool and More!
08/05/2020 Duration: 08minThis week: Google announces another core algorithm update, Twitter adds millions of more users, and high-profile brands are rolling out omnichannel solutions. Here’s what happened this week in digital marketing.
-
1 (Under The Radar) Free Marketing Tool That Gives New Perspectives
06/05/2020 Duration: 04minIn this video, John Lincoln will teach you about a powerful chrome-extension tool that can easily help you improve your conversion rate optimization. This tool will cover metrics like: Pageviews Average time on page Bounce rate Real-time active visitors and in-page click analysis
-
Google Update, Industry Updates and More - Ignite Friday
02/05/2020 Duration: 08minThe digital marketing news this week! Google Updates, ad updates and new tool features! Here is what is happening! 1. Alphabet Inc. 1Q Revenue Tops $40 Billion. 2. Forecast eMarketer : Instagram Gains Most From Social Media Spikes. 3. Snap Inc. Daily Active Users Up. 4. LinkedIn Engagement Increases 76% for ‘Work From Home’ Content. 5. Google Ads Will Required Identity Verification. 6. @Anchor Launches Webinar-to-Podcast Conversion Tool. 7. Snap Inc. Offers ‘First Commercial’ Option for Shows. What did you think of the news this week? Like and comment below! #seo #socialmedia #content #conversion #seocontent #seomarketing #serp #searchmarketing #marketing #digitalmarketing
-
6 Steps To Make $100,000 A Month From Email Marketing Automation (Case Study)
29/04/2020 Duration: 10minIn this podcast audio, taken from the YouTube video on the topic, John Lincoln covers how to make $100,000 a month from email marketing automation. This is the process Lincoln and his team use for clients. Learn this 6 step process.
-
Breaking News In Digital Marketing (Google Shopping Free?!)
25/04/2020 Duration: 06minThis week: Google Shopping allows free product listings, stimulus checks give a big boost to online sales, and LinkedIn has a new feature for B2B marketers. Here’s what happened this week in digital marketing. 
-
The Secret Formula for Paid Media Nobody is Telling You
23/04/2020 Duration: 09minJohn Lincoln presents a 7-step formula based off of his book The Forecaster Method. https://ignitevisibility.com/the-forecaster-method/ ► Step 1: Reverse engineer your competitors and perform a detailed competitor analysis. You need a good stack of tools to use to determine how much your competitors are spending online. ► Step 2: Create a list of best sources that you think will bring the highest return to your site. What are the most profitable advertising channels for your business? ► Step 3. Project a conversion rate. Determine the accumulated conversion rate based on your website's pages and bring that back to the source of traffic that you're driving traffic from. ► Step 4: Apply your budget and determine a cost per acquisition. How much does it cost you to gain a customer? ► Step 5: Run a test on each of your sources. Choose a number of sources and figure out what your cost per acquisition for each of those would look like. ► Step 6: Determine a conversion