Ignite Visibility University

Google Chrome will warn users about insecure forms, Facebook has a new toy for virtual conferences, and wait until you hear how much e-commerce grew in the second quarter. Here’s what happened this week in digital marketing.

This week John Lincoln goes deep into your digital strategy. Do not miss this video. Big news this week economically, politically, nationally and in digital marketing! Here is what you need to know and how it impacts your digital marketing strategy.

Want to learn how to scale your business for the lowest cost online in under 1 minute? In this video, John Lincoln shows you the system to maximize your online conversions based on the landing page and the source.   John Lincoln covers this point in his book The Forecaster Method but breaks it down much more simple here. Watch this video to learn how to scale your business online with this one simple tactic.

Once you have captured the leads and qualified them, how do you get them to the next stage? That is what John Lincoln talks about today. In this video, you will learn about B2B database marketing with a story of ads from the top of funnel to bottom-funnel. This is an exciting and groundbreaking topic in digital.

In this advanced class, John Lincoln discusses his process for marketing to leads captured in a CRM through digital marketing efforts. By doing so, you can further nurture the lead until it closes. This is part 1 of a 2 part CRM digital marketing playbook for B2B businesses. This sophisticated method for B2B marketing can make all the difference for a business. Learn how to capture leads and nurture them from the cold to hot, how to score the leads and eventually cross-sell them into other services in this video.

This week: Google glitch gives SEOs a scare, LinkedIn makes it easier for you to reach the right prospects at the right time, and only a handful of websites meet Google’s speed tests. Here’s what happened this week in digital marketing.

So much drama in digital! This week: Instagram Reels launches worldwide, the future is looking bright for Pinterest, and Google says to forget everything you know about link juice.  Sign up for the webinar here https://go.ignitevisibility.com/pilla... Here’s what happened this week in digital marketing.   Google Expands Lead Forms to YouTube & Discovery Campaigns Now, you can use lead form extensions in YouTube and Discovery ad campaigns. Additionally, Google now offers more field options. You can ask for city, state, country, and business info in addition to name, email, phone number, and zip. But wait. There’s more. Google lets you add questions to your form based on your vertical. For example, if you’re in the real estate industry, you can ask: “What type of property are you looking for?”  Bottom line: Google is making it easier for you to qualify leads.

Want to learn how to build a podcast to 1 million downloads? Want to learn how to run a challenge that clears over $800,000? How about how to create a successful online event or create the perfect digital marketing system in the current landscape?   This interview with Roland Frasier will teach you all of this and more.  Don't miss this interview! Learn more about Roland.   ABOUT Roland Frasier  Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies (e-commerce, e-learning, SaaS + real estate).  Serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion.  Currently CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing and Real Estate Worldwide.   Roland’s work includes infomercials with Guthy-Renker

This video will give you key insight on how to maximize your paid media dollars.  Learn about audiences, ad sequencing, landing pages, your website segments and running the overall program.    This video gets into the details of successful paid media this year and beyond. John Lincoln even covers the type of creative that works well.    Learn about awareness, consideration and conversion focused ads, landing pages and audiences and how they all work together for maximum efficiency.

In this interview, Oli Bridge, Chief Marketing Officer at Bonjoro explains how to get more sales, reviews, case studies and overall customer success by using account based video marketing. Bridge also gives us tips creating custom funnels. This is one interview, all the way from the UK, that you do not want to miss!

This week: A big competitor is coming for TikTok, Google Search Console lets you analyze performance from the News tab, Hulu sends its self-serve ad platform into beta, and a new WordPress plugin can get you indexed immediately?   Here’s what happened this week in digital marketing.   Google Delays Mobile-First Rollout Looks like mobile-first indexing is getting an 8-month delay. It was initially set to roll out in September 2020. Now, it’s pushed back until March 2021.  Along with the delay announcement, Google said that some sites may need to address mobile-related image and video issues, such as: - Different image URLs for mobile versions of sites - Different video structured data between desktop and mobile versions - Video and image placement on mobile versions  It’s possible that Google may have warned you already via Search Console if your site is experiencing any of the issues mentioned above. Still, it’s a good idea to do your own due diligence.

This week: Google Analytics introduces predictive insights, Smart Shopping gets some new features, and not all link building is bad.  Ignite Courageous Marketing Leader Awards is now accepting submissions! https://ignitevisibility.com/ignite-c... Here’s what happened this week in digital marketing.  1. Twitter was Hacked   2. Enter our Courageous Marketer Awards (link below)   3. Google Adds New Features to Responsive Search Ads   4. SISTRIX Study: More Than 25% of People Click the First Result in Google Search   5. Google: It’s Not Possible to Optimize Content for Ranking in Google Discover   6. Google Analytics Rolls out Predictive Features   7. Google Introduces 3D Ad Format   8. Google Will Notify GMB Account Owners When Their Accounts Get Suspended   9. Smart Shopping Campaigns Get New Features   10. Google: Don’t Block Googlebot From Crawling 404s   11. Google: Don’t Use JavaScript Redirects   12. Google: Not All Link-Building Is Bad  

In this video, John Lincoln talks about 3 things that are pretty darn important in search engine optimization right now.  Are you working on these?  The Core Web Vital update is something all SEO professionals need to focus on.  It could hurt your rankings or help them.  Search by intent is very important.  You need to run all your pages through this filter.   Brand strength and mentions also really need to be taken advantage of.

Breaking News: Facebook makes a significant update to the way they rank content.  This will have an impact on users, publishers and marketers.  Take the time to learn about these changes so you can stay ahead of the curve.  There are specific things you can do to continue to show up in Facebook.  Here are the two things you need to know in under 4 minutes.  Was this a good move by Facebook?

You can have the best product or service in the world, but if your marketing creative stinks your competition will beat you everytime.  In this interview with Ignite Visibility's new Head of Creative And Interactive Social, Oscar Lutteroth, you will learn the following.   1. How to improve your creative  2. How to find the holes in your competitive landscape 3. How big brands like Coca-Cola, Sky Vodka, and more do creative  4. What you need to do to succeed in 2020 and how things are changing

Stop Hate For Profit states, "We are asking all businesses to stand in solidarity with our most deeply held American values of freedom, equality and justice and not advertise on Facebook."   Here is what you need to know about #StopHateforProfit   What do you think?

This week: Google will see a record drop in ad revenue. Microsoft is rolling out yet another free digital marketing center tool and Facebook is offering a free training program. Here’s what happened this week in digital marketing.

Core Web Vitals is here to stay and today, I'll go over the 4 Web Vitals and how you can use them for a boost in the upcoming Google Algorithm Update.   We'll dive into:  ► The evolution of Google's page speed reports and how it's led to these Core Web Vitals  ► Why has Google added these Core Web Vitals? (and what else have they updated?) ► How do these Core Web Vitals effect search signals for a page?   For more updates and info on Google Core Web Vitals, check out: https://ignitevisibility.com/breaking-news-core-web-vitals/

In this interview, Oli Bridge, Chief Marketing Officer at Bonjoro explains how to get more sales, reviews, case studies and overall customer success by using account-based video marketing.  Bridge also gives us tips creating custom funnels.  This is one interview, all the way from the UK, that you do not want to miss!

This week: Twitter introduces voice tweets, Snapchat has an ads certification program, and Google bans clickbait ads. Here’s what happened this week in digital marketing.