Marketing Secrets (2017)

This is the part of business that I honestly hate the most. On today’s episode Russell shares what he feels are the worst parts of being a business owner including having to fire people. He talks about feeling horrible whenever he has to let someone go, even if they needed to be let go. Some of the other things you’ll hear in this episode are: Why when you start a business you don’t think about some of the not so fun parts that come with it. What some of the parts of owning a business suck the most. And why after 14 years of having employees, it is still so painful for Russell to let people go, and how he finds solace in it. So listen below to find out the parts of being a business owner that suck. ---Transcript--- Hey everybody, good morning. Today is a beautiful day, and I’m grateful. Yesterday was a tough day, but today is beautiful. I’m out here, riding my bike again, it’s a little chilly and I wore shorts today. Probably a little too early to be in shorts. I think I could do shorts or I could do bike,

Your real mission is to gather people and serve them at your highest level. On today’s episode Russell talks about having a gathering and how you build one. He shares the kinds of gatherings he already has, and how gathering gatherers can help build your business. Here are some of the cool things in today’s episode: The different examples of gatherings you and your people can be a part of. And how what you are doing has an impact on someone else’s life, which in turn has an impact on someone else’s live and you have the ability to impact many more lives than you originally could. So listen below to find out how to gather and impact more people than you ever thought possible. ---Transcript--- Hey everyone, good morning. This is Russell and I am heading to, not the worst place I can go in the morning. The worst place would be probably the accountants, they’re definitely the worst. Number two used to be lawyers, but my lawyer now is super awesome, so that’s cool. Number three is the dentist, so I’m heading to

An observation on people’s webinars who aren’t having the success that they want. On this episode Russell talks about The Perfect Webinar and how people get confused about not teaching and goes over what you need to do. Here are some interesting things in this episode: How much money Russell is hoping to make this weekend at a seminar. And why you should be teaching the “What” and selling the “How”. So listen below if you are struggling with The Perfect Webinar, this might be why. ---Transcript--- Good morning everybody, this is Russell. I’m out riding my bike to the office because today is a beautiful day. I hope the wind’s not too loud. Anyway, there’s a huge hot air balloon out in the sky. This is a sign that it’s going to be an amazing day, it’s gotta be. And then this morning I woke up at 5:00, which was awesome, I got three hours worth of stuff done, well probably two and a half hours before the kids were up. I’m feeling good and excited for today. This whole week is going to be amazing. This weekend

Behind the scenes on what I’m recording today. On this episode Russell talks about the new survey element now available for free on Clickfunnels. He also shares his plans for what his team is calling Superfunnels. Here are some of the interesting things in this episode: Find out what Superfunnels is and what it will do. How Superfunnels will be able to sort new members by their market. And hear about the cool new survey element within Clickfunnels, which is free. So listen below if you want to know how Superfunnels is going to work and what it will do for you. ---Transcript--- Good morning everybody. Welcome to Marketing In Your Car. I’m heading out and I don’t know about you, but I’m kind of tired. It’s funny, people always ask me, “Russell, how do you stay so positive all the time? How do you keep moving? How do you get so much stuff done?” and the honest truth is sometimes I’m tired and sometimes I don’t want to move forward. Sometimes I wish I didn’t have to get stuff done. But I do anyway. So I don’t k

Let me show you behind the scenes of what I’m doing on my birthday launch. On this episode Russell talks about doing a Facebook Live presentation of the Follow-up Funnel presentation he did at Funnel Hacking Live for his birthday. He explains why they are doing the Facebook Live presentation and what it means to go all in. Here are some of the cool things in this episode: What the 3 ways to grow a business are, according to Jay Abraham. Which of those 3 ways Russell has been focusing on and which one he is focusing on now. And find out what else Russell has planned for his birthday. So listen below to find out how you can be all in, it makes a great birthday present for Russell! ---Transcript--- Good morning everybody, this is Russell and guess what today is? Today is my birthday. I’m an old man. Everyone’s like, “Take the day for yourself.” And I will be, but first, what good is a birthday if you can’t use it as a way to sell a whole bunch of stuff. Come on now. So I’m heading to the office for the next tw

One of the steps in starting your revolution. In this episode Russell talks about what it means to topple the dictator. He also talks about not being afraid of taking risks and why it’s like jumping off a cliff and making your parachute on the way down. Here are some fun things in today’s episode: Why sometimes fear gets in the way of us achieving the things we set out to do. How Russell plans on toppling the dictator in his market. And hear how quickly Russell and his wife went from meeting to married, and why he decided to just take the leap. So listen below to find out who the dictator is and how Russell is going to topple them. ---Transcript--- What’s up everybody? This is Russell, I want to welcome you to Marketing In Your Car. I hope that everyone is doing amazing today. Tomorrow is my birthday, which I’m really excited about and at the same time I’m a little nervous, in a good way. For those of you guys who were at Funnel Hacking Live, well let me step back. I talk a lot about this, I’m a big believe

This is the reason why many of us, including me, often fall short of truly changing people’s lives. On today’s episode Russell talks about struggling with his need to perfect his book as he’s reading it for the audiobook version. He remembers struggling with it 2 1/2 years ago when doing the same thing with Dotcom Secrets book and how that has helped work through it this time. Here are some of the cool things you’ll hear in this episode; Why Russell struggled to do the audiobook version of the Dotcom Secrets book, and how that is helping him get through it with the Expert Secrets book. What Russell learned from listening to Brian Tracey onstage versus a Brian Tracey audiobook that was too perfect. And why sometimes we should let our perfections go because that might be keeping us from changing others lives. So listen below to find out why Russell struggles so much doing the audiobook versions of his books. ---Transcript--- Good morning everybody, it’s Monday, well at least for me. Who knows when you’ll list

Understanding the difference between strategy and tactics can mean everything in your business. On today’s episode Russell shares the difference between tactics and strategy after an attendee at Funnel Hacking Live complained about the content of day one. He tells why strategy is the key and tactic is just an element. Here are some interesting things to listen for in this episode: Why an attendee at Funnel Hacking Live was unhappy with day one at the event, and why he’s not seeing the gold Russell has given him. Why it’s important to know the difference between tactics and strategy. And how if you follow an overall strategy, the tactics will still be there, but you can earn 15x more money. So listen below to hear what someone else had to say about Funnel Hacking Live, and why Russell thinks he’s wrong. ---Transcript--- What’s up everybody? This is Russell, I am out taking the garbage out, Sunday night. And it’s a beautiful night, a little chilly, but looking out there’s a really cool ski hill called Bogus B

The rest of the story… On this special 2 part episode Russell recaps and summarizes what happened at Funnel Hacking Live. He also reflects on how he felt about different aspects and speakers at the event. Here are some of the cool things you will hear in this 2 part episode: An overview of the schedule during the 3 day event, who spoke, and what they spoke about. How Russell felt about certain speakers and what he thinks went right with his own presentations, and what mistakes he feels he made. What the best part of the event was for Russell (hint – It involves his lovely wife). And what Russell plans on doing differently at next year’s Funnel Hacking Live. So listen below for the conclusion of Russell’s thoughts and feelings about Funnel Hacking Live 2017. ---Transcript--- Day number two now, Devon got on stage he intro to government estate. Then we came up and did a section on follow-up funnels. Which was Todd and Dylan and Ryan and me and we talked about how email funnels are from 1998 and the future is

What happened at this year’s event. On this special 2 part episode Russell recaps and summarizes what happened at Funnel Hacking Live. He also reflects on how he felt about different aspects and speakers at the event. Here are some of the cool things you will hear in this 2 part episode: An overview of the schedule during the 3 day event, who spoke, and what they spoke about. How Russell felt about certain speakers and what he thinks went right with his own presentations, and what mistakes he feels he made. What the best part of the event was for Russell (hint – It involves his lovely wife).  And what Russell plans on doing differently at next year’s Funnel Hacking Live. So listen below for the first half of Russell’s thoughts and feelings about Funnel Hacking Live 2017, and don’t forget to tune in tomorrow for the conclusion. ---Transcript--- Hey everybody, this is Russell Brunson. I want to welcome you to Marketing In Your Car. But today’s actually a special episode because first off, I’m not in my car, I

A quick little rant after I woke up this morning. On today’s episode Russell talks about standing up for Caleb Maddix in a marketing Facebook group after people twice his age begin making fun of him. He also talks about having good character no matter what. Here are some of the awesome things you will hear in this episode: Who Caleb Maddix is, and why he’s so amazing. Why Russell stood up for Caleb when other marketers were making fun of him. And why it’s important to have good character no matter what room you’re in. So listen below to hear how you can still build the tallest building without having to knock other buildings down. ---Transcript--- Good morning Funnel Hackers. So today we’re home with my little Norah here. She’s holding me. She’s a little sad because she wanted to go and say bye to the kids at the bus stop, but instead we’re hanging out and we’re going to do a podcast because, in fact, I’m going to do a big update on Funnel Hacking Live because I know a lot of you guys want to know what happ

The one little shift that transformed everything. In today’s episode Russell mentions some of his preparations for Funnel Hacking Live. He also talks about changing the way he sees and talks about Actionetics. Here are some cool things in this episode: What the difference is between an improvement offer and a new opportunity. Why Russell doesn’t want to call Actionetics a better email auto-responder. And what some of the features are that make Actionetics more than just an auto-responder. So listen below to get a sneak peak about some of the stuff Russell will be talking about at Funnel Hacking Live. ---Transcript--- Hey everyone, this is Russell. Welcome back to Marketing In Your…actually it’s Marketing In Your Closet. I would do it in my car but, I tell you what, things are going so crazy right now getting ready for the event. I don’t even…..I’m heading into the office in a little bit here. But I’m getting dressed in the closet. So you can hear me talk in here, which I hope is okay. I have something cool

Some behind the scene thoughts, as I’m choreographing Funnel Hacking Live. On today’s episode Russell talks about some of his preparations for the Funnel Hacking Live event next week. He talks about spending hours on the headline and sub headline for a particular presentation and why it’s important. Here are some of the enlightening things you will hear in this episode: What presentation was so important that Russell spent several hours over a few days coming up with a headline and sub headline. Why you should be excited for after Funnel Hacking Live when Russell reveals a lot of the choreography that goes into planning an event of this magnitude. And why having everything perfectly choreographed could mean the kind of difference that will effect your wallet. So listen below to find out why the choreography of a big event is so important. ---Transcript--- What’s up everybody, this is Russell. Welcome to Marketing In Your Car. I hope you guys are doing fantastic, wherever you are listening in. So today a cou

This goes against all logic, but it’s the only way to actually do it. On this episode Russell talks about procrastinating getting presentations for Funnel Hacking Live done and why procrastination works for him. He also talks about why he sells stuff before it’s even been created. Here are some of the other exciting things in this episode: What Russell’s dream car is and why some might consider it a downgrade. Why getting work done right before it’s hard deadline is beneficial for Russell. And what creative way Dean Graziosi makes bestsellers. So listen below to find out why procrastination works so well for Russell. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Guess what? Today, I’m actually in my car, which is kind of awesome because there’s been less of that lately. I’m backing out right now and I’m driving the Corvette that is the one we showed everyone when we launched the dream car contest. I’m about a week or two away til I get rid of this thing. Gettin

Understand who you’re competing against in this game, or else you’re going to lose. On today’s episode Russell talks about looking at competing in business the same way he would compete during his wrestling days. He views business as a sport and he has figured out how he’s going to beat the competition. Here are some of the fun things in this episode: How being an athlete on the playground has prepared Russell to go against his competition in business. How an underdog can still beat the company on steroids (venture capitalists). And why you need to start looking at business like a sport if you’re ever going to be able to beat the other guys. So listen below to find out why Russell is in it to win it when it comes to business. ---Transcript--- Hey everyone, this is Russell Brunson, I hope you guys are doing good. I’m actually taking the trash out right now. That’s what that wheeling sound, that’s the trashcan being wheeled. But this is going to be a crazy week. I thought I’d hang out with you guys before I g

A glimpse behind the scenes at what happened at this week’s FHAT event. On this episode Russell tells his epiphany bridge story during a Facebook Live video at the FHAT (Funnel Hack-A-Thon) event. During his epiphany bridge story you will hear: What inspired Russell to try to make money online in the first place. How Russell and his partners first came up with an idea for Clickfunnels and it was really a way to get Russell to be able to design his own sites. And how Clickfunnels had made it possible for Russell to support his family, while also being able to spend more time with them. So listen below to hear Russell’s epiphany bridge story and let it inspire you. ---Transcript--- Hey Everyone, this is Russell Brunson, welcome to Marketing In Your Car. I’m at the office right now and it’s been a crazy week. We had our first ever FHAT event here in our office the last 3 days. We were here all night every night and it was amazing. But I also haven’t talked to you guys in a while, and I want to do something rea

The only thing you can change about the situation is your attitude. On today’s episode Russell talks about his crazy busy week and taking a moment between storms to get a haircut. He also shares a story from his wrestling days that taught him to have a positive attitude. Here are some interesting things you’ll hear in this episode: How Russell was able to get rid of the echo in the conference room, how he planned a Superbowl party, and how he was able to get a manual done for the FHAT event, all on short notice. Why even when stressful things happen, Russell always tries to have a positive attitude. And why cutting weight in wrestling didn’t seem so bad, as long as Russell had a smile on his face. So listen below to find out why even if you can’t change your circumstances, changing your attitude will make it better. ---Transcript--- Hey everyone, this is Russell Brunson again. I hope you guys are doing awesome. I’m driving to go get my hair cut and this is kind of like the climax, well it’s the end when you

My cliffnotes from Earl Nightengale’s speech, The Strangest Secret. On this episode Russell talks about the book, The Strangest Secret by Earl Nightengale. He goes into detail what the book is about and what it means to him. Here are some of the strange things you will hear in this episode: Why the opposite of courage isn’t cowardice, it’s conformity. Why conformity has caused the majority of the population to not be financially independent. And how we become what we think about. So listen below to find out what the Strangest Secret is and why. ---Transcript--- Hey everyone, this is Russell. Welcome to Marketing Behind Your Desk. My commute from my house to my office is like 10 seconds now so I don’t know how to keep Marketing In Your Car, we may have to change the title or something. But I’m here and I’ve got something cool for you guys. So when we moved from the office, we moved our books all onto one really cool bookshelf. As I was putting up all the books I was like, “I want to read this book and this b

A quick glimpse behind the WHY of this funnel… On today’s episode Russell goes on a mini tour of his new office and podcasts from two conference rooms and the kitchen. He talks about how you need to watch a magician’s hands to figure out what he’s doing, and how that relates to being a marketer. Here are some of the cool things to listen for in this episode: What it means to be a magician in marketing. Why Russell buys other people’s products that he doesn’t need, and why you should buy his Marketing In Your Car MP3 player, even if you don’t need it. And why it’s good to grow a business organically, but it’s better to push it along faster by buying ads. So listen below to find out why you need to be looking at a magicians hands instead of getting distracted by what he wants you to see. ---Transcript--- What’s up everybody, this is Russell, welcome to Marketing In Your Car. Now this is a special episode because I’m not in my car. In fact, I’m at the brand new office. We moved in this week and it’s insanely c

When you master this piece, it actually becomes really simple. On today’s episode Russell talks about moving into his new office, and finishing up his book. He also goes into great detail of his backwards strategy for understanding if a funnel is going to work. Here are some interesting things you will hear in this episode: Some of the cool things his new office will feature that he’s never had in an office before. Why you should be a Certified Partner and the kinds of things you are missing out on if you’re not. And what does Russell do to figure out if a funnel is going to work. So listen below to find out how you can know what kind of funnel will work for your business. ---Transcript--- Good morning everybody. Guess what today is? Today is moving day. I am so excited. Today is the day we are finally moving into our new office, which there’s probably a few of you guys like, “Who cares, Russell. It’s not a big deal.” But this is a big deal for a lot of reasons. Number one, we’re moving to a new office and