Marketing Secrets (2017)

After finishing book #2, these are my thoughts on weather or not you should actually write a book. On this episode Russell talks about finally completing his Expert Secrets book as he’s about to send it off to the publisher. He also gives some advice on whether or not others who have asked him, should write a book as well. Here is some of the gold you will hear in this episode: Why Russell bought a domain name and paid a publisher 10 years prior to actually writing a book. What some things Russell thinks you need to do in order to write a book. And why taking the time to make sure that you wrote a good book is so important. So listen below to hear Russell’s advice and find out why it’s worth it to write a book. ---Transcript--- Hey everyone, this is Russell again. I hope you guys are doing awesome today. So I apologize that I have not been here for you guys the last three days. I’ve been here in spirit. Hopefully you had a chance to listen to the last 3 episodes. I’ve got some of you guys freaking out in th

The real secret to converting with funnels… Today’s episode is part 3 of a 3 part series of Russell speaking at a $100k event where he taught about the psychology of funnels. Here are some of the things you will hear in part 3: Some tips and tricks when it comes to building funnels. What the cardinal rule of upsells is and some of the things that will help convert an upsell. He also gives some cool tips for using Facebook Live. So listen below to find out how to make your funnels awesome and successful. ---Transcript--- Russell Brunson:               All right, so now we’re going to … Cause now, like everyone … I’m the funnel guy, so let’s talk about funnels, right? Now that we’ve got the foundation stuff out of the way, so then it comes to how do we build the funnel? I lost … There’s the lid. For me, the funnel … Everyone thinks there’s some magic. I have people all the time like, “Hey Russell. Do you have an MLM funnel you can give me, so I can grow my MLM?” I have a funnel that’s worked for someone I can

The 3 steps to build a cult… Today’s episode is part 2 of a 3 part series of Russell speaking at a $100k event where he taught about the psychology of funnels. Here are some of the things you will hear in part 2: The three things you need to build a culture or a following. Why having a new opportunity is the most important part of building a culture. And what the difference is between an Opportunity Switch and an Opportunity Stack. So listen below to find out how to build a cult following. ---Transcript--- Russell Brunson:               My next book I’m working on now, it’s called Expert Secrets and it’s really about building a cult, to be completely honest. I don’t … Well, we call it cult-ure. If you get through my inner circle [inaudible 00:29:13], we have big things about, “Hey, we’ve got to build a cult.” Sure. As I was preparing for this book, I started studying, I got super deep in to cults. I wanted to understand how they work and why they work and so I was reading all the amazing books on cult dynam

The Epiphany Bridge, State Control, Kinda Like Bridges Today’s episode is part 1 of a 3 part series of Russell speaking at a $100k event where he taught about the psychology of funnels. Here are some of the things you will hear in part 1: How if you have something you are geeking out over or passionate about, it is the perfect thing to sell others on. How the epiphany bridge works including how to get your audience to have the same epiphany you had in order to get them to buy into you. And how to tell a story to make your audience feel how you felt. So listen below to hear the first part of Russell’s presentation about the epiphany bridge. ---Transcript--- Speaker 1:           How many of you have this thing called a website? Okay. Speaker 2:           What’s that? Speaker 1:           Now, yeah it’s this thing on this thing called the internet, that came out a couple decades ago. I look at anything online as real estate. Back in my direct mail days, when there was no internet, I always loved the line, “The

I don’t know about you, but I’m pretty excited that I survived the drive to the office today. On this episode Russell talks about why he always gets excited about everything. He also talks about a friend of his using funnels in an offline business, and how it still works. Here are some of the cool things you should listen for in this episode: What kinds of work Russell gets done while he’s stuck in traffic because of snow. Why we should get excited about life because miracles are happening all around us. And how Russell’s buddy used funnels in an offline business and actually sold 50 people in one evening. So listen below to get excited about life and find out how you can use funnels in every business, even offline ones. ---Transcript--- Hey everyone, good morning. I hope you guys are doing awesome. I’m stuck in the snow right now and most people would be complaining, but guess what. I’m crazy effective right now. I can barely move, apparently in Boise when there’s a half a centimeter of snow it shuts the w

Stop being offended when people market to you and instead, do this… On today’s episode Russell talks about clearing out his office to move to the new one and finding old courses that he learned from. He also explains why you shouldn’t be offended by other marketers marketing to you because you can learn from their process. Here are some cool things in this episode: How you can learn marketing techniques from other marketers by the kinds of marketing they do to you, so you shouldn’t be offended. He also talks about taking advice and why you shouldn’t take advice from people who’s piles of cash are smaller than yours. So listen below to find out how you can learn from other marketers techniques. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to Marketing In Your Car. I feel bad, this is 3 podcasts, almost in a row, where I have actually been in my car. I feel like I’m a fraud or a sham or something. I don’t know. But I’m at the office right now and it’s kind of a bittersweet day. We are packi

Semi-deep thoughts after writing the back cover of the Expert Secrets book. On this episode Russell talks about how we grow in business and family life and all aspects and how the only way to continue to grow is to help others grow as well. Here are some of the enlightening things you will hear on today’s episode: Why if you are reading Russell’s book, Expert Secrets, it means you have already been through the trenches, and now you need to figure out a way to continue to grow. Why if you are only learning without ever moving on from that, eventually growth will stop and you will become stagnant. And how you can contribute to other people’s growth, and that will actually help you continue to grow. So listen below to find out how to avoid becoming stagnant in life and business. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to Marketing In Your Car. I hope you guys are doing awesome. I am so tired. I was up til 3 last night editing the book. It’s the final edit and guess what? It is finally g

Some dude snapchatted me and check out what happened next… On today’s episode Russell talks about how having proof of the results you give people will help you gain more sells. He also talks about a new event that will be launching a practice run with inner circle members in two weeks. Here are some interesting things on today’s episode: Find out how a single Facebook post ended up bringing about a 43 person wait list to be in Russell’s Inner Circle group. Find out what kind of event Russell is launching in two weeks. And figure out how you can use proof to bring more people into your business. So listen below to find out how proof is power. ---Transcript--- Hey everyone, this is Russell Brunson, I think I’m going to change the name of our podcast to Marketing During Snow days. We just had Snow day number 6. I’m at the house in the snow and yes, I’m praying that the snow melts so our kids can go to school. Plus we’re supposed to have three trucks bringing all the stuff for the new Clickfunnels office today,

Reflections on what happened today when Clickfunnels when down for a little bit. On this episode Russell talks about a situation that happened with Clickfunnels shutting down for a few hours. He talks about how he and his team handled the problem and were able to get things up and running in a short amount of time. Here are some of the cool things you will hear in this episode: Find out what caused Clickfunnels to go down today and how Russell and his team handled angry customers. Hear why a similar experience from a year and a half ago helped prepare the Clickfunnels team to solve this problem. And find out the 3 core things that should help you if your business ever experiences a disaster like this. So listen below to find out why Clickfunnels went down, but was able to recover in a relatively short amount of time. ---Transcript--- Hey everyone, this is Russell, I hope you guys are doing awesome today. Today’s Marketing In Your Car is actually happening in my office for a couple of reasons. First off, I w

Highlights from my keynote speech at Affiliate Summit. On today’s episode Russell talks about going to the Affiliate Summit and trying to get 150 affiliates excited about Clickfunnels. He explains what he told them, and tells you how to be a part of his affiliate bootcamp program. Here are some of the cool things you should listen for in this episode. Find out why Russell had a booth at the Affiliate Summit, even though he hates booth events. Learn some tips and tricks Russell has that will help you be successful as an affiliate. And find out how you can follow sign up as Clickfunnels super affiliate to make a ton of money and be able to retire in 100 days. So listen below to find out what affiliatebootcamp.com is all about. ---Transcript--- Hey everyone, this is Russell. Welcome back to Marketing In Your Car. I just got out of the airport, back to Boise Idaho, sitting in my car and it is so cold, I am dying. It’s literally, I think zero degrees, maybe negative one or two right night. I have a light jacket

The thing that’s probably keeping you from actually getting what you want. On this episode Russell talks about the first time he met Tony Robins and what he learned about himself when driving in a car with him. He talks about the importance of not being driven by significance. Here are some of the interesting things in this episode: Find out how Russell felt meeting Tony Robins for the first time. Hear how Tony helped Russell realize what drives him, and why it needed to change. And Find out why being driven by significance will lead to a miserable life, and why you should strive to be driven by love and connection instead. So listen below to find out how Russell has changed his perspective since meeting Tony Robins. ---Transcript--- Good morning everybody, welcome to Marketing In Your Car. It is so cold here. Insanely cold. All of the ice, or the snow is now shards of glass and it’s crazy. That was the noise, if you’re wondering why. I was driving over the shards of glass in my car. Alright, so today I hav

A trick that my kids use to dominate the world. On this episode Russell talks about his kids using “Yolo” to do things they otherwise wouldn’t do and how we can use that same mantra in our businesses to get rid of self doubt. Here are some fun things in this episode: Russell talks about his kids’ motivation to get out of the hot tub and run through feet of snow being just one word, “Yolo.” Why Russell thinks that when you have inspiration you should use the phrase mantra to motivate you before the self doubt sets in. And you’ll get to hear in their own words, what Russell’s kids’ think Yolo means to them. So listen below to hear how Russell’s kids taught him about not letting self doubt ruin inspiration. ---Transcript--- Hey everyone, this is Russell Brunson, welcome back to Marketing In Your Car. Today I am actually sitting in my kitchen. The kitchen that all the wood is completely warped from our flood. All my wife and kids are out in the hot tub except for Norah who decided she didn’t want to hot tub. So

A quick glimpse behind the scenes of what I’m really doing to build and launch my funnels. On this episode Russell talks about being the contractor of your business and finding awesome people to do the work you need to get done. He also talks about failing and why you should expect to fail many times before you find something that works. Here are some of the informative things you will hear in today’s episode: How Russell realized that his role in his company is similar to that of the contractor building his new office. Why on average it takes 12 failures before millionaires are successful and it’s not based on luck. And what the concept “You’re just one funnel away” really means. So listen below to find out why finding good people and failing is actually really important in building a successful business. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to Marketing In Your Car. Sorry, I just get excited. Anyway, it’s crazy here. We’ve had 5 snow days in a row, but today the kids finall

Some cool stuff I learned during day #1 of Snowpocalypse. On this episode Russell talks about how he is preparing for the predicted upcoming Snowpocalypse in Boise. He also tells some of the things he has learned while driving around and listening to marketing courses. Here are some fun things you will hear in today’s episode: Why Russell had to get up early to prepare for a crazy storm coming to Boise, and hear some of the interesting things he bought. What courses he listened to while he drove around preparing for the storm. And what he learned by listening to those courses along with some things he learned from his own experience. So listen below to find out how Russell is preparing for severe weather in Boise, but still learning about marketing at the same time. ---Transcript--- Hey everyone, this is Russell again, hope you guys are doing awesome. It is Snowpocalypse here in Boise, so they told us last night. At 1:30 I got an email from Brent, on my team. It was a video from Vin Crosby, the local news d

The process of going from hot to warm to cold traffic. On today’s episode Russell talks about re-launching the Marketing In Your Car podcast and how that is going. He also talks about building a Dream 100 list and how that helps you grab big piles of cash before trying to market to a cold audience. Here are some cool things in this episode: The exciting new things happening with the Marketing In Your Car podcast. Why Russell tells people in his Inner Circle to grab the piles of cash in front of them before doing extra work to market to a cold audience. Find out what is happening with Russellbrunson.com and how you’ll be able to watch him go from 0 to a million of his books sold. And how you can watch the each process by subscribing to the podcast, following Russell’s blog, and by watching Funnel Hacker TV. So listen below to hear Russell’s thoughts on the podcast, and his Dream 100 list. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to a freezing cold Marketing In Your Car. Boise has been

Something I’m testing to stimulate and increase the quality of our customers. *****SPOILER ALERT****** In this episode of Marketing In Your Car, Russell spills the beans on the ending of Star Wars: Rogue One, so if you haven’t seen it, skip ahead to 1:20. After that, he also talks about learning all about RFM (Recency, Frequency, and Monetary Value) from some old school guys and why he will be spending 2017 focusing on the frequency that his customers buy. Here are some other cool things in this episode: What Russell plans to do to increase the frequency at which his customers are purchasing. Why it’s important to keep your customers “Warm”. And find out what some of the cool things are that will be happening this year. So listen below to learn what RFM is and why it’s important for your business. ---Transcript--- Good morning everybody! I hope you guys are doing awesome, it is New Year’s Eve morning. It’s the morning of the eve. I don’t know if that makes any sense. But I’m heading to the grocery store rea