Facebook Mobile Ads

How to analyze and track trends for CPI, CTR, and IPM. And why most people are doing it wrong.

Test short copy (one sentence vs two sentences). Right now these are working the best!

Use this custom audience hack to scale rapidly!

I discuss the minimum testing budgets for new ad tests.

Why you should be testing urgent and relaxing copy and videos.

Right now, broad targeting and audience network are working well...test it!

How you can prepare for Q4 Facebook Ad management.

Can UA on Facebook Ads be automated? I discuss few general points.

Which holiday creatives perform better?

I talk about the one video concept every mobile app should be testing right now with Facebook Ads.

The 5 general traits that all facebook app media buyers share with each other. This should serve as your benchmark for success.

When should you trigger Facebook's learning phase? I discuss this and more common questions about it.

Did your ads start dying all of a sudden? Here's some quick tips to help you.

I cover 3 myths and facts of worldwide launches...and provide general tips that will save you money, while generating huge ROAS.

CBO is not going to be enforced until Feb 2020...and what this means for you.

iOS and Android FB ad performance differences and how to manage your ads appropriately

Tips on how to create new video concepts...and why angles (literally and figuratively) are critical to your success

What is DCO and how should you test it?

Currently, these are the best performing lookalike audiences you should be testing

Key differences between CBO vs Non CBO (Campaign Budget Optimization) and why you should be testing both right now