Facebook Mobile Ads

Combine various lookalikes to find more audiences winners (aka combined/stacked lookalikes)

Headline ad copy testing ideas! Try variations of single words vs phrases vs emojis.

Mark your calendars for Q5!

Top product opportunities in Q4

Check out Facebook's auto language translation capabilities at the ad level.

Test single countries (non US), heading into Q4 Holiday season.

Identify your top ads, document trends, and other tips!

I discuss the 3 styles of UA management, and which one I recommend (for now).

Try to revive ("activate") old ads that used to work...because they have a high chance of performing well again.

Use Facebook's overlay text editor at the ad level, to create new video variations.

How to revive an OS that's underperforming. Narrow the audience settings!

What your internal creative/design/editing team should be focusing on, to scale Facebook Ads

5 elements of top videos! Simple headlines/backgrounds, Before & After or Noob vs. Pro, FAIL scenarios, shock value bugs/animals, and item pickers.

Are you tracking your D0 and D1 ROAS metrics? I discuss why you need to measure these figures in order to scale more efficiently.

Tier 1 country ideas for you to test with Facebook Ads

The two main reasons and situations you should be deleting ads in your account.

Finding the optimal number of ads per ad set.

How to discover your perfect daily budget on Facebook Ads.

Are you testing millennial style copy? Here's some tips on how you can research and test effectively.

How to track Facebook Ad market trends using internal accounts.