Your Virtual Upline Podcast

I know that many of you are going through a lot of challenges in your business right now - your sales are down, your results are down.  You feel that the business isn’t the same as it was in 2020.  I bet a lot of you are wondering why the skill sets, marketing tactics, and sales strategies aren't working anymore today.  Well, you’re not alone. It’s not you. It’s the landscape in our profession today.  Today, I want to share why it’s so much harder to build a business in the network marketing and social selling profession today than it was in 2020. Join our 14-day Implementation Challenge DM me the word “WORKSHOP” on Instagram to get the link to register! https://www.instagram.com/bob_heilig/ Listen to Learn 1:33 - A little catching up (Our first ever family trip)  3:12 - Social selling landscape pre/post COVID-19 7:14 - Why 2020 sales tactics don't work today  9:25 - Forest analogy of social selling - purge and growth 14:00 - 2 focus areas in your business this 2023 17:29 - You’re not alone in your struggles

I want to challenge a very common practice that I see many, many people in our profession doing: Posting on their public social media when they get paid in their business. I see people sharing – “Just got paid!”, “Commissions hit…”, “Residuals just posted”, and a whole lot more.  Honestly, I think it’s one of the worst things that people do on social media in our profession. Listen to find out why! Are you following me on Instagram yet? (Click here to follow!)  Listen to Learn 00:08 - Why network marketers flaunt "wealth" on social media 05:50 - Showing off wealth and its negative impact on your team  07:34 - Violation to Federal Trade Commission guidelines  09:21 - A different definition of success 10:10 - A caution to team member poaching  13:43 - The key for business sustainability and longevity Join our free community  

The trend of social media in the last couple years has been all about short-form content – reels, TikToks, stories… It’s not that there isn’t value in doing that, but I don’t see a lot of people going live anymore on their public social media.  I think that we’re missing a HUGE opportunity that live video content presents in our businesses. Today, I’ll share why live video content is a must-have in 2023, and 3 EASY sources of content for your live videos.   My FREE Industry-Specific Transformational Sales Training is still available for replays! DM me the word “MASTER” on Instagram to get the link to register! https://www.instagram.com/bob_heilig/   Listen to Learn 00:25 - Why live video content strategy is a must-have  03:34 - #1 - Look at your past content  05:09 - #2 - Look at your customer and team Facebook Groups 08:43 - #3 - Pay attention to the conversations in your business  11:01 - Organizing your live video content strategy     Join our free community

When it comes to social selling in the health and wellness industry, people tend to give too much INFORMATION during the sales process. Now, I understand that we do this with good intentions…  We believe in our products, we’re passionate about it, so it’s natural to give people all the information.  However, sharing all the information to our prospects overwhelms them, affecting their chances of buying! Today, I’m talking about the dangers of information-overload and how to save your business from it.  FREE Industry-Specific Transformational Sales Training: DM me the word “MASTER” on Instagram to get the link to register! Replays will be available until March 26! https://www.instagram.com/bob_heilig/   Listen to Learn 00:05 - The problem with too much product information  01:15 - How information overload affects your business 03:51 - Simplify for relevance   Join our free community

The beauty industry is doing very well… in fact, it’s actually proven to be almost completely resistant to recessionary trends.  In this episode, I’ll be discussing 5 important consumer trends in the beauty industry in 2023. If you sell makeup, haircare, or skincare, this episode is going to be a really important one for you! I’ll dive into 5 things that customers are REALLY wanting this year, so it will actually be helpful no matter what industry you’re in. FREE Industry-Specific Transformational Sales Training: DM me the word “MASTER” on Instagram for the link to register! https://www.instagram.com/bob_heilig/ Listen to Learn 00:17 - The beauty industry landscape   01:49 - #1 - Personalized level of buying experience   06:25 - #2 - Loyalty programs/offerings  09:02 - #3 - Brands partnering with authentic influencers  11:39 - #4 - Consumers wanting brands that are tied to communities   14:08 - #5 - Businesses prioritize relationships over transactions Join our free community

When it comes to network marketing and social selling, we often hear all the negative perceptions around it rather than the OPPORTUNITY it brings to people.  This is a real obstacle that many of you face, making leaders feel stuck in their business.  So how can we correct this and change it for the better? Today, I’ll give you advice on how you can overcome the negativity surrounding the network marketing and social selling industry. FREE Industry-Specific Transformational Sales Training: DM me the word “MASTER” on Instagram to get the link to register! https://www.instagram.com/bob_heilig/ Listen to Learn 00:04 - The stigma around network marketing and how to change it  02:42 - Sales mistakes that are killing your business  05:42 - Content creation tips to overcome sales resistance 10:33 - The #1 tool to overcome people's negative perception Join our free community  

The way you introduce your business to a prospect is SO critically important. If you really want to stand out, there is one important shift that you need to make in your network marketing or social selling business in 2023: You need to change the way you sell.  I’ve been teaching about the value and IMPORTANCE of having transformational sales conversations… and today, I’m going to teach you HOW you can share your business in a meaningful way.  To register for my FREE industry specific transformational sales training, tap here: yourvirtualupline.com/masteryourmarket Listen to Learn 01:06 - Importance of transformational sales conversation 02:00 - Industry specific transformational sales training 04:22 - Sharing your business in a transformational way Join our free community

Big News: I’m introducing a brand new, free training series next week... (we’re sill in the process of creating a catchy name for it...). But the bulk of this episode is about how being a parent is an incredibly REWARDING, but oftentimes a challenging and maddening job... I know most parents out there can relate how crazy it can be taking care of toddlers. Today, I want to share some impactful moments I’ve had with my son, Greyson, and the leadership lessons I'm learning along the way. Listen to Learn 01:58 - My 5-year old son's play therapy story  04:06 - The amazing progress of Greyson 07:41 - Life lessons I learned from my son Join our free community

Have you ever taken the time to step back and consider what the EXPERIENCE is like for a CUSTOMER that buys from your business? If you haven’t yet, then I want you to understand that improving your customer experience is one of the easiest ways to… 1. Increase your revenue and make more profit 2. Create more opportunities for your business The problem is, most people in our profession only focused on the value of the initial sale – not thinking longer term – building relationships and creating an experience for customers. This 2023, it’s no longer about marketing and sales, it’s more on customer experience and delivering customer results. In this episode, I’ll teach you how to create a memorable customer experience and make a difference in the lives of your customers.  Listen to Learn 00:14 - Why customer experience is key to profitability?  02:45 - QUESTION: What percentage of your customers buy from you more than once? 04:30 - 2 signs that show your customers are happy  06:00 - QUESTION: What's the lifetime

We’ve always been taught that when we post on social media there NEEDS to be a STRONG CTA (call to action) on every single post. While there’s nothing wrong with CTA’s, social media has changed in a big way over the years.   (Listen to Episode 339 - How Social Has Changed in 2023 for more details on this) On this week’s episode, I’ll show you a different way to think about the content you are creating on social media. Sell LESS in your CONTENT, more in your CONVERSATIONS.  I’ll discuss about why you should sell less in your content and the impact of shifting to transformational selling in your business.  Listen to Learn 00:27 - Why sell less in your content, more in your conversations  02:32 - Student Shoutout of the Week 03:23 - #1 - Make your content and offer LESS VALUABLE 05:53 - #2 - It makes people TRUST YOU LESS 07:32 - The impact of shifting to transformational selling 10:43 - How is your actual business? Join our free community

As I promised in the previous episode, today I’ll teach you EXACTLY what a Transformational Sales Conversation looks like. I’ll help you understand the right questions to ask and what to focus on in a conversation. I’ll share with you how to create value, build trust, and connect to people in a genuine and meaningful way.  Implementing this strategy will surely increase you results - finding better quality people.

Most people are all over the place with their social media content - looking and sounding like everyone with no plan or clarity.  It’s the main reason why you’re seeing a down trend in your results.  If you haven’t realized it yet, social media has changed dramatically. The problem is, you don’t fully understand how to adapt and evolve your content strategy to WIN. Today, I’ll teach you 3 specific types of content that you need to create and what you need to do to stand out on social media for 2023.

The network marketing industry is full of FEAR recently. Inflation, recession, potential wars happening, prices going up and consumers spending less…. The list goes on. A recent report from Forrester says, “Consumers will be highly selective about which brands and business they buy from in 2023.”  As an entrepreneur, it’s important to adapt your selling style to make sure you’re in alignment with what people are looking for.  In this episode, I’ll share the consumer trend for 2023 and the steps you can do to set your business up for success in 2023.

Welcome to 2023 everyone! I hope you had a really wonderful time celebrating Christmas and New Year.  Today we are going to talk about CREATING VALUE.  (pssst...check out Episode 333 to learn more about the price value equation) The concept of creating value has been tossed around a lot in our profession.  In fact, a lot of us have heard statements like, “You’ve got to create value for what you do”, “You’ve got to create valuable content”, “You have to have valuable conversations”, etc.  It’s because learning how to COMMUNICATE value is one of the most important skills in SALES. However, many people in our profession don’t fully understand that there are actually different levels to value creation.  In this episode we’re going to take that one step further and break down the 3 levels of value creation.

Are you frustrating trying to find committed and motivated people for your team?  If yes, then read this:  You don’t find business builders. This magical unicorn of a person does not exist.    It’s NOT about finding business builders.  It’s about understanding what you need to be doing while selling the idea of your business to create an internal motivation for them to do the work.  In this episode, I’m going to share with you the #1 thing that you must be doing in your conversations to find committed and motivated business builders to help you grow your team.

Today, we’re going to talk about goal setting. And before you roll your eyes and hit that stop button, I want to let you know that is not another training about setting goals.  This is not about results focused, achievement-based goals, hitting that next rank, and hustling your way off to success.  I want to share with you a radically different approach to setting goals. One that's going to completely transform your relationship with goal setting. In fact, I’ve recorded this episode not for those of who you crushed your goals in 2022… This is for those people that might not have the best relationship when it comes to setting and achieving goals in their business.  Join our 2023 Transformational Goal Setting Workshop: https://yourvirtualupline.com/goals

Hey everyone! I'm actually going to share with you a recording of a training that I did. It’s about what it takes to win selling on social in 2023. We talked about this two different styles of selling - Transactional vs. Transformational. I also touched on the current economic state of the world we’re living in today and the changes that we need to make as business owners.  Basically, I’ll share with you the #1 social selling strategy for 2023. I just felt there will be a lot of value to share this with you here on the show. Enjoy!   Episode Quotes "Sales when done the right way is the ultimate form of service." "Transactional selling doesn't create loyalty or retention." "The way to create value in a sales conversation is not by talking, it's by listening." "The most important sale that you must make is selling yourself on yourself." "The secret to long term success and fulfillment is putting love at the center of your business and life."   Listen to Learn 03:29 - Understanding sales - 'sales is just a conve

Do you want to know what motivates people to buy? When the value is greater than the price (yes, price and value are two very different things). As Warren Buffett says, “Price is what you pay, value is what you get.” Today, I’ll talk to you about something called The Price Value Equation. This is one of the most important concept I've learned on how to be successful at selling.

Ever wanted to get a sneak peek into a LIVE coaching session with me?  If so, tune in to this week’s episode where I coach Anne-Marie on her I Help Statement.  After digging a little deeper into her I Help Statement, we realized there was a bigger issue we needed to tackle – her VISION. We uncover why she’s struggling to have a clear and meaningful vision of her future. For most of you, your vision will be born from your mission.  Tune into this important episode to hear why you’re likely struggling with your own vision and how to get clear on it moving forward!

Want the inside scoop on what nearly EVERY single person in this profession will do this Black Friday? Throw content, blast out promotions, and spam people with messages. And if someone shows interest in buying, they just automatically give them the link to buy.  Sounds familiar, right?  Since you’re here listening to this podcast, I know you want to be different. It’s time to transform your Black Friday selling. Today, I'm going to be giving you my #1 sales strategy to help you make more transformational sales over Black Friday and this holiday season. Discover text message automation. Join our 2-day Project Broadcast workshop.  Registration is now open - yourvirtualupline.com/projectbroadcast Check my Instagram page!