How We Hustle Podcast

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 34:22:51
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Synopsis

Unfiltered conversations with Tanya Conner-Green and Michael Thompson about the REAL LIFE HUSTLE of being an entrepreneur. In each episode, we pick a topic that matter to entrepreneurs, and we dissect it using our different perspectives.

Episodes

  • 043 - The Customer is NOT Always Right

    01/06/2017 Duration: 14min

    We've all heard the expression "the customer is always right", but you shouldn't be letting that guide your decision making in business.  In this episode we talk about why you need to set the rules for your customers, and why it's ok for you to make them play by those rules.  If we let our customers tell us what to do it will drive us crazy and will prevent us from building successful and scalable businesses that we can maintain control of.  We're not saying to treat your customers badly, we're just saying that to give the best service to your valued customers, you have to create parameters and stick to those parameters.  Successful businesses thrive with good customers, not problems customers, so do your customers a favour and give them some rules to follow.   Follow us on Instagram @howwehustlepodcast  Learn More about Tanya & Mike at their websites: Wholehearted Business Coaching:  https://www.wholeheartedbusinesscoach.com/ Book Peacock: http://bookpeacock.com/   Get their Freebies: Go-Getter's Guide t

  • 042 - STOP Giving Away SO Much for Free

    29/05/2017 Duration: 13min

      Are you falling into the trap of trying to prove your worth by giving away too much for free? In this episode you'll hear Tanya & Mike discuss how giving stuff for FREE backfires in business and they'll illustrate this with personal examples.   You'll hear Tanya & Mike discuss: The motivation behind WHY people WANT to give SO much away for free. Why the exchange of money is an ESSENTIAL part of the process. How you're inadvertently devaluing yourself, your services, and frankly, your entire industry. Why people feel they don't need to pay for a service and the dangers of feeling like they are getting "enough" for free. EXACTLY how to speak about your services so potential clients/customers see the value rather than the cost. Why it's not surprising that you weren't successful in the past and what you were missing. (It's NOT YOU. There's nothing wrong with you, you are capable.) How confidence and worthiness play a BIG part in the mix. How FREE spoils the results for your clients. Tanya shares some

  • 041 - Does making money make you evil?

    26/05/2017 Duration: 13min

    Making money doesn't make you evil. In this episode Tanya and Mike share some of the criticisms they receive because they make money from helping new and aspiring entrepreneurs. You'll hear Tanya & Mike discuss: How money and motivation are inextricably linked. How to shift your mindset around the idea of GREED How to price your services based on results - "What are the results worth" vs. "What am I worth" How to deal with criticism that often accompanies the desire to make money providing a service that genuinely helps people. Why making money and greed are NOT in the same category. The importance of generosity as a business owner and employer. The difference between creating value for others and creating value for yourself. WHY the majority of entrepreneurs want to make more money (HINT: it isn't for themselves). How to be open to receive abundance, and wealth. A new take on "Greed" and how it's related to generosity.   "The more people I serve, the more effective I become, and that results in money c

  • 040 - Don't play the BLAME Game

    24/05/2017 Duration: 13min

    To succeed as an entrepreneur you need to be in control, and this means taking responsibility instead of making excuses.  In this episode we look at how blame will stand in the way of you achieving what you want in business.  Everybody has challenges as they seek to become successful, but these can either be a blessing or a curse.  We encourage you to shift that mindset so you view challenges not as the universe standing in your way, but as the universe helping you do what you need to do to get to where you want to be.  In this episode you'll hear: How to shift out of being a victim of your circumstances into creating the life + business you want The difference between blaming and taking responsibility for your own success Why mentorship and tools aren't enough The limitations of outsourcing The power of figuring it out How you react to adversity matters Don't forget to JOIN Tanya & Mike's Facebook Communities for exclusive content, videos, success tips, and more!  Tanya's Facebook Group: Ladies Living

  • 039 - Get Started with WEBINARS

    08/05/2017 Duration: 23min

    Webinars are killer for selling your offerings! So if you haven't started doing webinars, don't worry, you're not late to the Webinar party! There's still time for you to get started. In this episode, Tanya & Mike break down everything you need to know to start using Webinars to make more sales in your business: What is it? Why it's the BEST way to Sell your Course Pros and Cons of Automated vs. Live Webinars The Secret to creating a Webinar that makes you $$$ Tips to Promote your Webinar to Keep your Ad Costs Down Should you offer a replay? Our favorite Webinar Platforms to use The Webinar Formula Tanya's secret weapons to Creating your first Webinar Incorporating your Webinar into your Sales Funnel   Tanya's FREE Training - How to Overcome Self-Doubt and the Fear of Judgment to effortlessly Get Visible, Attract DREAM Clients, and Make More Money http://bit.ly/Get-Visible-Free-Training   Tanya's Facebook Group: Ladies Living Courageously http://bit.ly/LadiesLivingCourageously   Mike's Facebook G

  • 038 - Courses

    06/05/2017 Duration: 24min

    What are courses, and why do so many entrepreneurs seem to have them as part of their business-building strategy?  This is the topic we discuss on this episode.  You'll learn lots of useful tips and tricks for how to build your own course, and how to integrate that course as part of your broader strategy.     Tanya's FREE Training - How to Overcome Self-Doubt and the Fear of Judgment to effortlessly Get Visible, Attract DREAM Clients, and Make More Money   http://bit.ly/Get-Visible-Free-Training  Tanya's Facebook Group: Ladies Living Courageously  http://bit.ly/LadiesLivingCourageously    Mike's Facebook Group: 10X with a Book  https://www.facebook.com/groups/10xwithabook/    Follow us on Instagram @howwehustlepodcast  NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!   Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business   Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing   Join Tanya & Mike's Private Facebook Groups:   Tanya's Private

  • 037 - Relationships and business

    04/05/2017 Duration: 13min

    In this episode Tanya and Mike talk about maintaining human connections while in the trenches of building their business. You'll hear us share our very different struggles and how being a solopreneur impacts our energy and our creativity. If you're struggling to maintain your relationships, your energy, and your creativity while building your business you won't want to miss this episode.    Tanya's Facebook Group: Ladies Living Courageously  http://bit.ly/LadiesLivingCourageously    Mike's Facebook Group: 10X with a Book  https://www.facebook.com/groups/10xwithabook/    Follow us on Instagram @howwehustlepodcast  NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!   Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business   Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing   Join Tanya & Mike's Private Facebook Groups:   Tanya's Private FB Group for BADASS Women Entrepreneurs: http://bit.ly/LadiesLivingCourageously   Mike's Private FB Group fo

  • 036 - Tanya quits her job

    19/04/2017 Duration: 16min

    In this episode, Tanya talks about a huge milestone in her entrepreneurial career - quitting her 9-5.  She talks about how she has been hustling for a few years, putting in place the groundwork for her to be a nomadic entrepreneur.  Her story is interesting, emotional, and goes to show that it doesn't take a miracle to be a full-time entrepreneur, it just takes a little planning, and a lot of hustle.     Tanya's Facebook Group: Ladies Living Courageously  http://bit.ly/LadiesLivingCourageously    Mike's Facebook Group: 10X with a Book  https://www.facebook.com/groups/10xwithabook/    Follow us on Instagram @howwehustlepodcast  NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!   Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business   Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing   Join Tanya & Mike's Private Facebook Groups:   Tanya's Private FB Group for BADASS Women Entrepreneurs: http://bit.ly/LadiesLivingCourageously   Mike's Private FB Grou

  • 035 - Why You Need a Facebook Group + How to Start One

    10/04/2017 Duration: 13min

        Do you have a Facebook Group? If not, this episode is for you! Starting and running a Facebook Group doesn't need to be overwhelming. In this episode you'll hear Tanya & Mike discuss why you need to start your own Facebook Group and strategies to help you begin. In this episode you'll hear: How To Start A Facebook Group From Scratch How To Promote Your Facebook Group To Grow It Organically Why You Shouldn't Use Paid Ads To Promote Your Group and What to Do Instead The Do's And Don'ts Of Running A Facebook Group  How A Facebook Group Serves Your Community The Advantages Of A Small/Intimate Facebook Group How You'll Benefit From Having A Facebook Group How Facebook Groups Help You Sell Out Your Services/Products How To Use Facebook Groups For Target Market Research Why The Community Aspect Is So Important What To Focus On Why A Facebook Group Is Far More Powerful Than A Facebook Business Page   "Focus on building deep connections, creating community, and providing value"   Tanya's Facebook Group: Ladi

  • 034 - How to DIFFERENTIATE

    06/04/2017 Duration: 12min

    In this episode Tanya and Mike discuss why being different is an essential part of growing an online business.  You will learn many different tactics for differentiating yourself in business, from sharing your story to being vulnerable. This episode is about getting the customer to come to you because you stand out.   Follow us on Instagram @howwehustlepodcast  NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!   Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business   Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing   Join Tanya & Mike's Private Facebook Groups:   Tanya's Private FB Group for BADASS Women Entrepreneurs: http://bit.ly/LadiesLivingCourageously   Mike's Private FB Group for Aspiring Authors: http://bit.ly/writeyourbookfb   Learn More about Working With Tanya & Mike on their websites:   Wholehearted Business Coaching: https://www.wholeheartedbusinesscoach.com/   Book Peacock: http://bookpeacock.com/

  • 033 - New Essentials of Growing an Online Business

    04/04/2017 Duration: 13min

    MARKETING HAS CHANGED! In this episode, Tanya and Mike talk about the new realities of marketing.  For example, you need to stop chasing customers, and get them to chase you instead.  In this value packed episode, they give you lots of tips for how to effectively market your business for growth in a way that makes sense in 2017. In this episode, we mention: -Customers are looking for a long-term relationship. -Marketing is no longer bottom-up, it's top-down. -that the Law of Attraction is everything. Enjoy and share.   Follow us on Instagram @howwehustlepodcast  NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!   Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business   Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing   Join Tanya & Mike's Private Facebook Groups:   Tanya's Private FB Group for BADASS Women Entrepreneurs: http://bit.ly/LadiesLivingCourageously   Mike's Private FB Group for Aspiring Authors: http://bit.ly/writeyourbookfb   Learn More

  • 032 - Starting a Business is not a big deal

    17/03/2017 Duration: 07min

    The idea of starting a business, or embracing entrepreneurial challenges can be scary, but fear shouldn't be enough to stop us.  In this episode, Tanya and Mike discuss how business is very much just about taking small action repeatedly. Tanya and Mike explain how to deal with the fear that comes with being an entrepreneur and some of the tactics they use to overcome that fear.   Follow us on Instagram @howwehustlepodcast  NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!   Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business   Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing   Join Tanya & Mike's Private Facebook Groups:   Tanya's Private FB Group for BADASS Women Entrepreneurs: http://bit.ly/LadiesLivingCourageously   Mike's Private FB Group for Aspiring Authors: http://bit.ly/writeyourbookfb   Learn More about Working With Tanya & Mike on their websites:   Wholehearted Business Coaching: https://www.wholeheartedbusinesscoach.com/   Book P

  • 031 - The Website is dead

    15/03/2017 Duration: 12min

    Ok so maybe that's a bit extreme... but we'll explain what we mean. In this episode Tanya & Mike discuss why the website is DEAD and landing pages are quickly replacing the use of a website. You'll also hear: How building a website holds you back from getting your business off the ground.  Why your website doesn't need to come first when starting a business. What's the difference between a landing page and a website. What makes a landing page ACTIVE. How to use a landing page to speak directly to your target audience for better conversions & sales. What systems we use for our landing pages and sales funnels. What to focus on before investing in a website to start making money in your business. "Landing Pages are the New Website" "When you speak to everyone you speak to no one"   Follow us on Instagram @howwehustlepodcast  NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!   Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business   Have a book idea? Download Mike's 7 Signs

  • 030 - Time is NOT money PART 2

    13/03/2017 Duration: 06min

    In this episode Tanya and Mike follow-up the previous episode and point out that all entrepreneurs need to use their time, the issue is how we are using our time.  This episode provides valuable content that will ensure you know how to spend your time, and how not to spend your time.     Follow us on Instagram @howwehustlepodcast  NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!   Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business   Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing   Join Tanya & Mike's Private Facebook Groups:   Tanya's Private FB Group for BADASS Women Entrepreneurs: http://bit.ly/LadiesLivingCourageously   Mike's Private FB Group for Aspiring Authors: http://bit.ly/writeyourbookfb   Learn More about Working With Tanya & Mike on their websites:   Wholehearted Business Coaching: https://www.wholeheartedbusinesscoach.com/   Book Peacock: http://bookpeacock.com/

  • 029 - Time is Not Money

    06/03/2017 Duration: 16min

    In this episode Tanya and Mike discuss the idea that "Time is Money"... specifically, they argue against that way of thinking. Most people think that they need money, but what you really need is time.  If you have freedom over your time, then you can do whatever you want, if you don’t have freedom over your time, it doesn’t matter how much money you have, you will never be free to spend your days as you wish.  How do we get freedom of time?  We pursue money for the sake of time, not money for the sake of money.    Follow us on Instagram @howwehustlepodcast  NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!   Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business   Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing   Join Tanya & Mike's Private Facebook Groups:   Tanya's Private FB Group for BADASS Women Entrepreneurs: http://bit.ly/LadiesLivingCourageously   Mike's Private FB Group for Aspiring Authors: http://bit.ly/writeyourbookfb   Learn More abou

  • 028 - Developing a practice of SPIRITUALITY and SELF-CARE as an entrepreneur

    03/03/2017 Duration: 16min

    In this episode Tanya and Mike talk about the need for an entrepreneur to have an underlying philosophy that guides them.  Without that in place, entrepreneurs can easily be thrown off course by the challenges and obstacles that come with the territory. Tanya and Mike both adhere to the spiritual practice of believing that the Universe always has our back, when something bad happens in their business or life, they keep progressing because they know it is part of the spiritual journey that will take them to where they are ultimately going. You will learn actionable advice for how to remain calm and balanced while staying in the HUSTLE.   Follow us on Instagram @howwehustlepodcast  NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!   Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business   Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing   Join Tanya & Mike's Private Facebook Groups:   Tanya's Private FB Group for BADASS Women Entrepreneurs: http://bi

  • 027 - Building Trust is Essential in Marketing

    28/02/2017 Duration: 13min

    In this episode, Tanya and Mike talk about how sales requires trust.  Sales and marketing used to be about pushing product, but in today's Information Age, online entrepreneurs need to focus on the relationship they are building with their customers, and trust needs to be a part of that relationship. This episode provides actionable information about how to incorporate trust-building into your business model.   Follow us on Instagram @howwehustlepodcast  NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!   Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business   Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing   Join Tanya & Mike's Private Facebook Groups:   Tanya's Private FB Group for BADASS Women Entrepreneurs: http://bit.ly/LadiesLivingCourageously   Mike's Private FB Group for Aspiring Authors: http://bit.ly/writeyourbookfb   Learn More about Working With Tanya & Mike on their websites:   Wholehearted Business Coaching: https://www.wholehe

  • 026 - How your office might be limiting you

    23/02/2017 Duration: 15min

    In this episode you'll hear Tanya & Mike discuss: Why the office may be a thing of the past The reasons people think they NEED an office space How your office might be limiting you  "Having an office forces you to think small"   Follow us on Instagram @howwehustlepodcast  NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!   Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business   Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing   Join Tanya & Mike's Private Facebook Groups:   Tanya's Private FB Group for BADASS Women Entrepreneurs: http://bit.ly/LadiesLivingCourageously   Mike's Private FB Group for Aspiring Authors: http://bit.ly/writeyourbookfb   Learn More about Working With Tanya & Mike on their websites:   Wholehearted Business Coaching: https://www.wholeheartedbusinesscoach.com/   Book Peacock: http://bookpeacock.com/

  • 025 - Getting out from behind the computer

    21/02/2017 Duration: 23min

    In this episode we discuss the importance of getting out from behind the computer and building your business in other ways.  It is important to have the online component of your business set up, but it is also necessary to build it up in other ways, like getting out there and talking to people about it.  Tanya and Mike both give actionable examples of the various ways they build their business while out from behind the screen.  You'll hear: Launching a website Creating an ebook Hiring a graphic designer using upwork.com or 99designs.com The importance of getting out from behind your computer and connecting with potential clients Why building a website can be a distraction Why you need to do the scary thing and the scary thing is putting yourself in a position for people to say no Why you need to take some risk to get the reward No doesn't always mean no. How to journey with a potential client/customer from NO to YES How continuing to push through the NO is what makes you a successful entrepreneur Shifting yo

  • 024 - Digital Nomading and Travel Anxiety

    08/02/2017 Duration: 11min

    In this episode Mike joins us from Medellin, Colombia, where he talks about that uncomfortable feeling of travelling for the sake of it, simply to work in a different place. As digital nomads, there is no mistaking the fact that we do things differently than most.  In this episode you will learn how to take that discomfort and anxiety that comes from embarking on the unknown, and use it to your advantage.     Follow us on Instagram @howwehustlepodcast  NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!   Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business   Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing   Join Tanya & Mike's Private Facebook Groups:   Tanya's Private FB Group for BADASS Women Entrepreneurs: http://bit.ly/LadiesLivingCourageously   Mike's Private FB Group for Aspiring Authors: http://bit.ly/writeyourbookfb   Learn More about Working With Tanya & Mike on their websites:   Wholehearted Business Coaching: https://www.wholehear

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