Synopsis
Jeff Cohn and his team conduct in-depth video masterminds with the team leaders, mega-agents, Ops Managers and Marketing Directors of the top real estate teams around the country. Featuring stats, strategies and systems you won't find on other shows, the Team Building Podcast arms you with the actionable information, concepts and metrics you need to create a blueprint for your own dominant team.
Episodes
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The Most Effective Marketing Tools for the Hybrid Agent w/ Gary Boomershine & Robert Syfert
18/02/2021 Duration: 33minThe new era of real estate is going to require hybrid agents - real estate professionals who can seamlessly move between investing and property listing based on the needs of the consumer. An agent who can represent both sides and wear both hats is going to win and scale, especially when they are backed by sophisticated marketing systems, that allow them to target the correct clients. Residential real estate agents who want to be hybrid agents need to invest in the right tools that simplify lead acquisition and follow up. Data stacking is one of the most powerful ways to zone into the avatar properties and sellers who will take action on our direct mail marketing. What are the kinds of products we need to be taking advantage of to scale a successful hybrid real estate/investing operation? How can we clearly define the properties we need to be going after? In this episode, I’m joined by RealEstateInvestor.com co-founders, Gary Boomershine and Robert Syfert. They share the tools they’ve developed to help hybr
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The 3 Most Lucrative Investment Strategies - Even in a Pandemic w/ Clint Bartlett
11/02/2021 Duration: 28minEven in the midst of a pandemic, real estate investing is thriving, and for curious agents, now might just be the best time to take the plunge. The problem is, many agents are still apprehensive of getting involved in investing because they’re not sure where to start, or which steps to take. More importantly, they don’t have a clear idea of how to make a profit. Is there a universal blueprint for successful investing? How can agents be sure they’re implementing the most profitable strategies from the start? In this episode, co-owner of Dynamic Properties, Clint Bartlett returns to share his top investment strategies. Three Things You’ll Learn In This Episode How to wholetail our way to successWholetailing involves cleaning out a property and getting it on the market in the space of 5 days. It’s a no-fuss option with massive opportunities for return, and sometimes we’ll end up making more on these deals than traditional options like flipping. The truth about our ROI on flippingFor most people, flipping is
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Tailor Your Leadership Strategies to Your Unique Situation w/ Karl Fong Yee
04/02/2021 Duration: 18minWe live in an age where access to information is at an all-time high, and there is no shortage of resources for aspiring leaders. That being said, filtering through everything available to us can be a challenge at times. Where do we even begin to decide what applies to us and what doesn’t? The truth is, not everything out there is relevant to our personal experiences, and what works for one business owner doesn’t always work for everyone. So, where do we draw the line? How can we continue to be inspired by those who have gone before us without trying to recreate their journey, step by step? In this episode, Director of Operations at The Riley Smith Group, Karl Fong Yee shares why staying true to our unique situations is the key to success. Three Things You’ll Learn In This Episode Why we need to think of culture as a lifestyleWe can’t stop at just talking about team culture, we have to live it. Company culture is a direct reflection of its leadership, so if we’re expecting certain values to shine through, w
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Pat Hiban’s Guide to Memorable Marketing
28/01/2021 Duration: 26minAs real estate professionals, we hear a lot about marketing, but most of what we’ve heard is the same reworked, old advice. It’s 2021, so where are all the 21st-century ideas? What does the audience of today want to see, and what we can do to go above and beyond their expectations? Are there any marketing trends we should be taking note of? How should we go about incorporating them into our real estate businesses? In this episode, the founder of the Real Estate Rockstars Podcast and industry legend, Pat Hiban joins me to discuss how to approach marketing in today’s world. Three Things You’ll Learn In This Episode How to get more creative with our marketingGo beyond verbal communication to show potential clients why we’re the obvious choice. Audiences may understand that a competitor charges 1% more than us, but visually demonstrating what that means helps them put the difference into perspective. How giving back can supersize our marketing resultsConvert the % increase of what competitors are charging into a
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The Big Picture Thinking That Guarantees Growth
21/01/2021 Duration: 01h05minAs team leaders, we’re all motivated to grow our businesses, and most of us have impressive big picture goals. The question is, how do we turn those goals into our reality? What can we do now to ensure we achieve everything we set our minds to, and how long will the process take? Should specific timeframes be guiding our process? What are the obstacles we might face along the way, and what can we do to surmount them? In this episode, we invite you to an ERS coaching call where we discuss these big picture goals and how to achieve them. Three Things You’ll Learn In This Episode Why we need to re-think our race to the finish line When thinking about our goals, many of us think in terms of a final destination, but the truth is we’ll never be ‘done’. Our lives will always be filled with new challenges, so focus on enjoying the journey. How to keep our teams motivated on their big picture goalsAsk agents to share their vision boards at the start of each year. As soon as they start showing signs of stagnation, hol
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Creating a Coaching Experience that Serves the Dreams of our Agents w/Paul Richardson
14/01/2021 Duration: 17minTraditional brokerages and teams fail the average agent because they don’t provide a solid foundation for them to build their dreams. There’s often no coaching or structured curriculum to help them become the best version of themselves or infrastructure for that agent to build a sustainable business. As leaders, it’s our job to provide the systems, tools, support, and coaching for them to achieve at the highest level. We need to create an environment for excellence and make the organization big enough to hold the dreams of our agents. Without this, it’s impossible to retain top talent. What is the CAP coaching experience, and why is it instrumental to the success of our agents? How do we empower and equip our agents to become the best version of themselves? In this episode, I’m joined by operating partner and co-founder of KWElite, Paul Richardson. We talk about the coaching program we’re implementing in our own brokerage, and why it’s a key part of the value we provide to our agents. Three Things You’ll Le
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The Biggest Mistakes You’re Making In Your Social Media Strategy w/Kathryn Nizzi
07/01/2021 Duration: 41minSocial media is a powerful tool, but it can only take our marketing so far. Unless we’re using it the right way, we’re just wasting our time and resources. The question is, what is the right way, and where could we be going wrong? While we’re all aware of the importance of using social media for brand awareness, not enough of us know how to do it. As a result, we end up following the lead of influencers and online trends, and that’s only taking us further away from the real reason we’re on the platforms: to connect with our audiences. How can we use social media to build genuine relationships with our followers that ultimately lead to business growth? In this episode, Elite Real Estate Systems’ Director of Marketing and Events, Kathryn Nizzi shares the secrets to successful social media marketing. Three Things You’ll Learn In This Episode Why we have to change the way we think about social media marketingSocial media alone can’t help us grow a business, so it’s crucial to keep prospecting in more traditional
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Tracking Numbers & KPIs is Pivotal to Our Success w/Kevin McGowan
31/12/2020 Duration: 18minAccountability is a key part of effective success management for our teams. As we set goals for the year ahead, we have to do a better job of tracking the numbers and key performance indicators that feed into those goals. We have to actively track the things we hold our agents accountable to. It’s impossible to have true accountability without analytics. Tracking gives us more power in our decision making, and provides a benchmark for the most important activities in our business. What are some of the key things we need to be tracking? How do we make our analytics more actionable? In this episode, I’m joined by CEO of Elite Real Estate Systems, Kevin McGowan. He shares the pivotal role tracking played in our ability to scale a fast growing real estate team. Three Things You’ll Learn In This Episode How to reverse engineer our success Tracking our prospecting is critical if we want to hit our sales goals. By knowing the exact prospecting numbers we need to reach, we can reverse engineer our activities and the
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Reframing Accountability as a Positive w/Andy Kueny
24/12/2020 Duration: 22minHolding our agents accountable to their goals is a vital part of building bigger, better teams. However, because accountability is so often tied to negative connotations, it’s something many leaders struggle to implement and enforce in their businesses. We often view constructive criticism as an attack, but that couldn’t be more wrong. Accountability is about building our agents up to become the best versions of themselves, not to berate and belittle them. Where does the negative outlook stem from, and what can we do to shift people’s perceptions for good? What can we do to ensure we’re pushing our agents to be the best they can be, without losing their trust and enthusiasm? In this episode, kwELITE’s own Chief Success Officer, Andy Kueny shares his strategies for keeping agents on track with their goals. Three Things You’ll Learn In This Episode How to build trust with those we’re holding accountable The key to becoming dependable in the eyes of the agents we are coaching lies in follow through. It’s not eno
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Earn, Amplify Or Invest: How To Build Wealth In A Way That Works For You w/David Greene
17/12/2020 Duration: 43minWhen it comes to building wealth in real estate, one of the best bases to build from is the system of earning, amplifying and investing. However, there’s no one-size-fits-all solution, and if we want to see massive results, we have to tailor the system to our needs. Which order of earning, amplifying and investing will work best for our personality types? Is it even necessary to do all 3? How can we work the system into our businesses when we’re just starting out, and should anyone be avoiding any of the steps? In this episode, co-host of the BiggerPockets podcast, David Greene shares how he’s implemented the system in his own business. Three Things You’ll Learn In This Episode How to amplify our finances with flipping As agents, there’s no one more qualified to flip properties than us. We have all the expertise necessary to do it successfully, so dive in! Why we need to overcome our fears of investingNo one who has ever invested in property regrets taking the plunge, and that’s because the benefits vastly o
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Why Real Estate Investing Is Simpler Than You Think w/Rob Syfert
10/12/2020 Duration: 30minInvesting in real estate is one of the best ways to build wealth, so entering the space should be a no-brainer. However, many agents are still shying away from investing because they just don’t know where to start. There are so many systems and tools on the market that promise to help us succeed as investors, and as a result many of us end up feeling overwhelmed before we’ve even bought a single property. However, investing is simpler than we’ve been led to believe. How can we find willing sellers when we’re first starting out as investors? Is it possible to make a name for ourselves without buying into all the fancy add-ons on offer? In this clip, co-founder and visionary at RealEstateInvestor.com, Rob Syfert shares the simple way to start investing. Three Things You’ll Learn In This Episode How to take the leap into real estate investing As agents, we’re all aware of the benefits of owning real estate, but many of us are too scared to take the first step. Nerves are normal, but if we want to get started we
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How To Get Our Agents On Board With Next Level Growth w/Matt O’Neill
03/12/2020 Duration: 27minGrowing our businesses and simultaneously making provision for our own exit isn’t complicated. All we have to do is double the size of our teams while charging a 50% commission. However, convincing our teams that this is the best way forward isn’t always so easy. If we put ourselves in our agents’ shoes, it’s easy to understand their hesitations. They’re comfortable with existing dynamics and feel nervous venturing into the unknown, but as team leaders, it’s our job to put their minds at ease. How can we help them understand that a bigger team will bring bigger results for them, too? Is expanding our teams worth the risk of agents walking away? In this episode, founder of Matt O’Neill Real Estate, Matt O’Neill shares how to overcome our agents’ objections to a bigger team. Three Things You’ll Learn In This Episode How growing our teams empowers our agents Great leaders teach their followers how to be just like them, and by empowering our agents to build teams of their own, we’re doing just that. Make sure ev
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Motivation Isn't Enough To Grow A Successful Business w/Brian Moses
26/11/2020 Duration: 32minAs team leaders, we all want to take our businesses to the next level and get bigger, better results. However, while we may share the same ambition, many of us have ended up unable to move forward because we’re using the wrong approach. Growing a business requires an all-round focus. We can’t stop at investing in our agents, we need to put the same energy into our own development as leaders. To move our businesses forward, we have to hone in on the right skills. The question is, what skills do we need, and how do we develop them? When will our learning be complete so we can exit our businesses altogether? In this episode, President of Real Estate Training Breakthroughs, Brian Moses shares why developing ourselves is a lifelong task. Three Things You’ll Learn In This Episode Why skill is more important than motivation Most of us are motivated to succeed, but without the skills to implement our ideas, we’ll get stuck in one spot. Don’t rely on ambition alone to succeed, grow knowledge along the way. How to max
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How To Boost Your Marketing & Lead Conversion Using BoomTown w/Grier Allen
19/11/2020 Duration: 33minAs we edge towards 2021, it’s time to put together our business plans for the year ahead. We have to start thinking about which systems we’re going to implement, and arguably, one of the most important is a CRM. With so many CRMs on the market, we’re spoiled for choice, and selecting one can feel overwhelming. That being said, were all CRMs created equal? Which features should the ideal offering have, and how can we be sure we’re choosing the right one for our businesses? In this episode, Co-Founder and CEO of BoomTown, Grier Allen joins me to explain what sets BoomTown apart from its competitors. Three Things You’ll Learn In This Episode Why we’re thinking of CRMs all wrong Many people see CRMs as a lead gen tool, but while offerings like BoomTown have a lead gen component, the real value is in its conversion arm. BoomTown keeps us connected to our databases so we can turn existing leads into clients. Why we shouldn’t expect to see results immediately No matter how high-tech our CRM is, it takes time to see
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Building A Successful Business Without Compromising Our Relationships w/Dr. Sheri Fluellen and JP Fluellen
12/11/2020 Duration: 48minAs leaders, we spend a lot of time thinking about how to take our businesses to the next level. However, we’ll never be truly successful if we aren’t paying attention to what’s going on outside our businesses. Our personal relationships have a bigger impact on our success than we may realize. If we let our families, marriages, and relationships with loved ones fall by the wayside, we’re only doing ourselves a disservice. That being said, it’s not always easy juggling time with loved ones when we’re running time-intensive businesses. How can we give our relationships the time and dedication they deserve while establishing successful teams? Is it possible to blend the two effectively? In this episode, coaches at Titan Elite Coaching and husband and wife team, Dr. Sheri Fluellen and JP Fluellen share what it takes to achieve holistic success. Three Things You’ll Learn In This Episode Why our love language isn’t the only one to learnWe all have our own love languages, but it’s important to remember that ours isn’
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How Melissa Lombard’s Team Doubled Their Sales & Crushed It Through The Pandemic
05/11/2020 Duration: 35minOur main purpose as team leaders is providing the environment, support, systems and coaching that makes it possible for our agents to crush their own goals. When we help them achieve success, the goals of the business are also achieved. What people are craving is leadership and a plan to achieve their goals. We have to help them tap into their ‘Big Why’, and then lead them to make it happen. In a pandemic market, our ability to create a high-performance environment becomes more critical. Agents need the leadership that will help them navigate a chaotic market, and continue to grow their sales. What strategies are being implemented by the teams who have doubled their business? How can leaders facilitate the success of their agents? In this episode, team leader and CEO at Keller Williams Preferred Realty, Melissa Lombard talks about the most important responsibility of a real estate team leader, and how her brokerage has helped their agents achieve a 60% increase in sales. Three Things You’ll Learn In This Epis
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Leigh Brown On Why We Can't Be Fulfilled If We're Only Focused On Ourselves
29/10/2020 Duration: 24minA lot of us got into real estate with the intention of making money, but once we’ve achieved financial abundance that stops being our chief motivator. As we begin building and scaling our own businesses, success in the industry comes down to more than just selling houses. The truth is, money will never be the thing that truly fulfills us, so what will? When we shift our ‘why’ from making money to making a difference in other people’s lives, everything changes for the better. How can we make a bigger impact on our clients, agents and communities? In this episode, bestselling author, coach, podcast host and Broker/Owner at One Community Real EstateⓇ, Leigh Brown shares how to build a service-minded business. Three Things You’ll Learn In This Episode Why collaboration beats competition every time Many Realtors get hyper-focused on being the best in their market, but we should never lose sight of how symbiotic this industry is. By looking at the other Realtors in our market as inferior, all we’ll do is hamstring
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The Key to Successful Real Estate Investing
22/10/2020 Duration: 01h04minInvesting is a great addition to any real estate business. It offers an incredible amount of opportunities and opens the door to building wealth. A lot of agents are hesitant to break into the space because they’re just not sure how to get started. The truth is, there’s no one formula to being successful in real estate investing. It all comes down to our individual goals but there are some patterns we can learn from. How can new investors enter the space successfully, and is there any way to avoid failure? Where should we be finding investment properties in the first place? In this episode, co-owner of Dynamic Properties, Clint Bartlett joins an ERS coaching call where we dive into how we started a successful real estate investing business. Three Things You’ll Learn In This Episode - How to get into investing when we’re new to the space Listening to podcasts and reading books is a great way to build knowledge on investing, and it can also give us the confidence to move forward. However, be mindful that
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Diversify Your Activities and Dominate the Industry w/Lior Rozhansky
15/10/2020 Duration: 31minThere are so many ways to make money in real estate, but far too many people in this industry are playing it safe by sticking to just one avenue of business. What’s stopping us from making the most of everything real estate has to offer? How can we start diversifying our activities and reap bigger rewards? In an industry with so many options, the only thing holding us back from success is ourselves. So how can we break down our self-imposed limitations? In this episode, Vice President and Real Estate Agent at Compass, Lior Rozhansky shares how he’s made a name for himself as an agent and investor. Three Things You’ll Learn In This Episode - How to change lanes in real estate Whether we’re new to the business or looking to enter a different aspect of the industry, we have to do it with intention. Don’t switch in a snap, do the research and do it right. - How to overcome the fear of losing money on investment properties Many agents shy away from investing because they fear losing money, but the truth is w
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Podcasts, Books and Events Guaranteed to Impact Your Life w/Matt Johnson
06/10/2020 Duration: 18minWhat defines the most successful people in our industry is a desire to learn, seek information and attract influence into their lives. The books we read, the podcasts we listen to, the events we attend and the people we surround ourselves with make all the difference. If we want to go from average to outstanding, we have to be selective with our tools for growth. What are top producers reading and listening to that other agents aren’t? How can we make sure we’re networking with the right people - and is that even possible for newer agents? In this episode, we share the books, podcasts and events that have made the biggest impact on our lives and our success levels. Three Things You’ll Learn In This Episode - The podcasts we should all be listening to Aspiring agents should be listening to podcasts hosted by other agents, but don’t get caught up on listening to exclusively real estate-related shows. Podcasts that focus on human development can also make a huge impact on our overall success levels. - How