Team Building Podcast

Having a funnel is a vital part of running a successful real estate business, but many team leaders are still approaching it incorrectly. What are the biggest mistakes we’re making when it comes to our funnels, and how can we start making the necessary changes? Could a restructure actually help us retain and attract new agents? In this episode, CEO of Whissel Realty Group, Kyle Whissel shares how he’s adapted his funnel for better results.   Three Things You’ll Learn In This Episode How to quit wasting our agents’ time on low quality leadsWhy are we hammering our agents to call bad leads all day, and what should we be doing instead? When to get our teams to engage with leadsIs there a ‘right’ time for agents to start having real conversations with potential clients? Who should be talking to leads FIRSTWho in our teams is the best equipped and most qualified to handle conversations early on in the process? Guest Bio- Kyle Whissel has been in the real estate industry in San Diego since 2002 when he purchase

Expanding our teams into different states is guaranteed to bring us huge results, but it often feels intimidating. Where do we even begin the process? What do aspiring team leaders need to know before getting into new markets? Are there specific obstacles to look out for? How can we get our brokerages on board with our dreams? In this episode, Founder and CEO of the $1 billion organization, Adam Hergenrother Companies, shares how he became one of the top expansion agents in the country.   Three Things You’ll Learn In This Episode How to apply the Starbucks business model to real estate teamsDoes owning a team mean we have to own the brokerages they operate in, too? What are our options when it comes to dealing with agents in different brokerages? Why so many people have shied away from teams in the pastWhat’s making would-be leaders think twice about starting their own teams, and are there ways around their concerns? How to get next level market share in any marketWhere should we be putting our energies if we

As business owners, we’re all faced with some kind of problem. The question is, do we know what it is and what can be done to solve it? What’s the biggest challenge team leaders face today, and how can it contribute to staying where we are instead of progressing to the next stage of success? In this episode, Senior Director of Enterprise Accounts at Dotloop, Orlando Ramirez shares the chief obstacles we need to navigate, and how to do it. Three Things You’ll Learn In This Episode How to set ourselves up for scalabilitySure, can deal with all the minutiae when we’re doing 70 transactions a year, but is that even possible when we’re doing 700, or 7000? How to deal with the problem of agents not turning in paperworkLet’s face it, agents aren’t always great at paperwork, but it is a non-negotiable part of any transaction. What can we do to help agents get better at completing contracts so we stop running into further issues? How to not only reach goals, but SURPASS themIs there a secret to making our dreams a

The smartest real estate team leaders aren’t just thinking about what’s happening now, they are obsessed with positioning themselves for the future. To be relevant over the next decade, we have to think beyond the traditional role of a real estate company. The successful brokerage of the future has to build a conglomerate of value by focusing on the most pressing needs of the agent. How can leaders anticipate the needs of agents and locate themselves in a prime position to deliver value? What are the key pillars that have to exist in the real estate business of the future? In this episode, we’re joined by owner and president of Century 21 The Harrelson Group, founder of Real Estate Sales Solutions, and host of The Level Up Podcast, Greg Harrelson. He shares what agents, coaches and brokerages need to do to remain relevant in a fast-changing real estate industry. Three Things You’ll Learn In This Episode Why the world of coaching is evolvingWhat will the coaching company of the future look like, and how is Gre

No organization can thrive without a built-in accountability system, but even though most of us are trying to implement one, we’re not always going about it the right way. Where are we going wrong? What does a truly accountability-based business look like, and how can we put it into action? Who should we be holding accountable in the first place, and how should we do it? In this episode, you’re invited to an ERS coaching call on accountability where you’ll learn the pillars of true accountability in business. Three Things You’ll Learn In This Episode The #1 team member we need to hold accountableAs leaders, it’s our duty to keep our agents on track to achieving their goals, but we should never start with them. Who should we be holding accountable first? How to stay accountable as a leaderWho can we depend on to keep us on the right track? How to hold others accountable without seeming harshIs it possible to be brutally honest without hurting people’s feelings in the process? How do we put the love into tough

Underneath every client's wants is a deeper emotional need and motivation - and it’s our job to discover and deliver it. The problem is: many entrepreneurs don’t go deep enough to truly discover what this is. We ask our clients one question and forget that the power is in the third or fourth question. It’s impossible to create an impactful and powerful experience without knowing what truly drives our clients. Today, we’re joined by an entrepreneur and author who has built his entire reputation around delivering high-value experiences that touch people at an emotional level. How do we go above and beyond delivering a basic service? Why do we need to get comfortable with asking more questions? In today’s episode, I’m joined by my co-host Renee Mueller and our guest, author of Blue Fishing, Steve Sims. He shares some of the most compelling stories in his book, how he went from bricklayer to entrepreneur, how to create client experiences that make us stand out. Three Things You’ll Learn In This Episode The m

Getting to 600+ investing transactions and a 100-unit unicorn deal is an incredible feat for any investor, but that level of success doesn’t come without hard lessons and failures. Failure is a non-negotiable part of building a business, and people who are willing to endure and keep moving forward will crush it. If we stop defining failure as a loss, and start seeing it as a necessity, we’re on the path to greatness. On the road to becoming a successful investor with 600+ deals under his belt, what was David Dodge’s biggest failure? How do we build a real estate investing business that swings open the door to bigger opportunities? In this episode, investor, coach, author and host of Discount Property Investor, David Dodge shares his journey as an investor and what he learned from the challenges he faced. Things You’ll Learn In This Episode Why we need to get comfortable with failure Failure is inevitable, and something we should embrace if we want to find greatness. We have to be willing to take steps bac

As the leaders of ever-expanding teams, our agents look to us for guidance, so it’s our responsibility to do everything we can to help them succeed. What are the tools our agents need for industry domination, and how can we become their go-to resource, every step of the way? More importantly, how can we pour into them so much that they no longer need our help, but can pay it forward with the next generation of agents? In this episode, CEO and founder of Elite Advantage Team, Mike Swenson shares how his organization is empowering their agents. Three Things You’ll Learn In This Episode How to position our agents as local expertsArm agents with everything there is to know about the markets they serve, then help them set up a Youtube channel to share that information. Giving them the tools to share industry knowledge gives them the credibility they need to dominate the market. How to create the best environment for our agents to flourish No agent can crush their market when they’re trapped under piles of minut

We’re constantly inundated with calls to be authentic, but many of us are still uncertain on what that actually means. What does authenticity look like in a real estate team, and how can we start putting it into practice? When we hear the word ‘authentic’ most of us think about putting everything on the table, and that can be a little intimidating. No one wants to air all their dirty laundry, but could that be a major key to success? Is there a way to strike a balance between authenticity and discretion? In this episode, Broker of the #1 Realty Executive Office worldwide, Eden Sunshine shares how to run a team in a way that feels authentic to who we are. Three Things You’ll Learn In This Episode The importance of authenticityWe often get carried away with sharing our latest achievements, and there’s no problem with that, but our audiences know it’s not all moonlight and roses. Celebrate wins, but don’t be afraid to open up about challenges. Why we need to embrace the ‘suck’It’s normal to face obstacles w

Nothing is more important than our role as parents and partners. Our priorities should reflect that, even if we’re running a business. When we don’t prioritize our loved ones, we miss out on precious moments we can never get back. Growing a team, and succeeding through others gives us a bigger opportunity for impact and fulfillment than selling real estate, but the sad truth is many people in our industry will never experience it. Why are so many agents unwilling to step out of production? How do we build schedules that honor and prioritize our families? In today’s episode, I’m joined by co-founder of The Group 4610 Network with eXp Realty, and host of the Kevin and Fred Show, Kevin Kauffman. He shares what it took to build a $100 million volume team working only an hour a week in the business. Three Things You’ll Learn In This Episode How to prioritize what mattersTime blocking isn’t just for our businesses, it’s for our family time too. By setting an intention to be present for our children and spouses

One of the biggest reasons businesses fail to get ROI from their marketing is a focus on the top of the funnel, and failing to engage with the people who are closer to a sale. If we want to increase revenue, it’s critical to deploy strategies that are tailored for the bottom of the funnel. Retargeting is a powerful marketing strategy that allows us to make more money without bringing new people into our funnel. If we’ve already spent time, money and effort bringing them into our world, getting them to take action on our offers becomes far easier. How do we shift our thinking around our funnels so we’re not wasting time and money on the wrong people? How can we use retargeting to eliminate objections? In this episode, High Performance Growth Hacker and founder of HACKTICS, Jason Wilmot shares how he uses retargeting to help his clients increase their revenue by over $50 million. Three Things You’ll Learn In This Episode The most profitable part of the marketing funnelOur marketing efforts should focus on th

There are tons of ways to take our businesses into the future, like building integrated office space and ancillary businesses, but not all of us are at a level where we’re ready to act on those ideas just yet. However, the one thing we can work on, regardless of where we are today, is social media. Having the type of social media strategy that makes us stand out is a game changer in real estate. How should we be using social media to attract a record number of leads? Is it possible to use it to attract recruits, too? In this episode, owner of kwELITE Columbus, Renee Mueller shares the strategies that have got her massive results. Three Things You’ll Learn In This Episode Why having a business page isn’t enoughFacebook business pages are all good and well, but if only our friends and family know about them, their reach is relatively limited. These pages should be one piece of our social media strategy. How to target the right audience, the right wayIf we want our ads to stick out to our database, we ha

Most team leaders would agree that the feeling of seeing our agents succeed is motivating and rewarding. However, that doesn’t mean building a team comes without its fair share of challenges. From feeling overwhelmed, to the frustration that comes from agents who aren’t shaping up, building a team isn’t for the fainthearted. That being said, for those who do push past the challenges, the benefits are immeasurable. What are the biggest concerns among team leaders, and how do we combat them? How can we ensure our agents achieve everything they set their minds to, and is it possible to do that without becoming glorified babysitters? In this episode, co-host Renee Mueller and I hear how CEO of Red Yucca Group at Keller Williams, Alyssa Herrmann built a successful team of 10 in just one year. Three Things You’ll Learn In This Episode How to build a team without becoming a babysitterOne of the major reasons so many leaders shy away from building bigger teams is because they don’t want to spend every hour of

On the surface, personality profiles like the DISC are simply a way to categorize people and how they behave, but there’s a lot more to them than that. A personality assessment can actually be the key to aligning ourselves with our strengths, and the secret ingredient to excellence. When we focus on the way our minds are wired, we gain powerful insights that steer us towards roles that allow us to work in our natural element. When we take on jobs without factoring in our natural mental states, we’re prone to stress, fatigue and even mistakes. Leveraging the DISC empowers us to avoid this. What are the two levels of thinking all humans have, and what do they tell us about our strengths? In this episode, I’m joined by Chief Strategy Officer and co-founder of WizeHire, Jay Niblick. We discuss how DISC assessments and profiles can help us play to our strengths. Three Things You’ll Learn In This Episode   Why DISC profiles are so insightfulThe DISC assessment doesn’t just give us insights on the 4 quadrants. It

With digital titans like Amazon and Google investing in physical mail and sending out postcards, it’s clear that direct mail is going to a key part of the marketing strategies of the future, especially in a post-pandemic world.  As a strategy, physical mail has become incredibly unique because most businesses are now focused on their digital channels. If we marry physical mail with the digital world, we equip ourselves to capture more opportunity in our markets. What are the best lead mediums and ways to stay top of mind and in front of our clients going into the next decade?  What are the most important and surprising marketing strategies and methods for the hyper-tech real estate office of the future? In this episode, President and Chief Innovation Officer of TPMCO, Kyle Baack shares why physical mail is making a strong comeback in marketing, and how to marry it with digital strategies for the maximum marketing exposure. Three Things You’ll Learn In This Episode How the postal service is innovating ma

To grow and scale a successful real estate team, there are key pillars we need to plug into our businesses. We need a systematic approach that allows us to be the best version of ourselves, create leverage, systems, accountability and culture. If we don’t follow a solid framework to grow our team, it’s hard to turn growth into the momentum that feeds a thriving operation. In today’s special episode, I’m joined by ERS Director of Marketing, Kathryn Nizzi. We discuss the 9 strategies you need for building a dominant and scalable business in your marketplace. Go to jeffsbusinessplan.com to get an overview of the strategies! Three Things You’ll Learn In This Episode Master being a solo agent before building a teamWhen you grow a team, you want to lead other people and offer them value. That requires us to have experience with transactions and the market. You have to have experience working in the business to play a major role in helping the people you attract into your organization become the best they can

The same technology that powers modern hotel key cards and contactless card payments, can be a huge boost to our real estate branding and marketing. Near Field Communication (NFC) is a powerful technology that has multiple applications, many of which can improve our customer experience and networking. From business meetings, lead generation and home showings, NFC can be a huge game changer for us. If we unlock the applications of this technology marketing tool, we can bring more value to the table. How does NFC work, and what are the ways we can apply it in our businesses? In this episode, real estate technology innovator and CEO of VRLY, Tyler Irons shares why NFC is such a powerful tool for our industry. It’s critical to create a seamless link between what we do online and what we do offline. We need to have consistency in our digital and in-person branding. Technologies like QR codes not only make this process easier on our end, they also help us deliver a better customer experience. QR codes can be the

Leads are the lifeblood of every business, and while there are infinite ways to generate deals, our focus as leaders needs to be on the highest income and greatest ROI producing lead sources. When we first get into the business, we assume all leads are created equal for all teams, but there is no one size fits all lead source or strategy. The right lead generation strategy for us isn’t informed by what other teams are doing, it’s determined by the numbers, and what’s actually working for us. When we apply analytics to our lead sources, we gain clarity on where we need to invest our time, effort and money. We eliminate guesswork as a key pillar of the business. How do we determine the lead generation structure on our teams, and how can we make sure our agents don’t outgrow it? Why is a strong CRM so important to our lead generation success? In this episode, we talk about an important but often overlooked aspect of lead generation, and why data makes us more profitable. Three Things You’ll Learn In This Epi

A successful, thriving real estate team rests on 6 pillars - culture, lead generation, lead conversion, accountability, systems and strategy. As a team leader, we have to refine and stabilize these aspects so the operation runs like a well-oiled machine. This is what will allow us to step out of production, focus on the high-level leadership, and diversify the revenue streams in our business. My guest today has built a thriving real estate team through investing in the right systems and the right coaching. What are the biggest lessons he’s learned along the way? Why did he choose to get out of production in order to protect his team’s culture? In this episode, CEO of Montreal’s Elite RE Group and director of Sales & Coaching at Elite Real Estate Systems, Logan Boyce talks about his leadership journey. Three Things You’ll Learn In This Episode How to effectively build without spreading ourselves too thinWe can’t implement every system all at once. Every pillar of building a successful team has to be im

By 2025, over 75% of the workforce will be made up of millennials, and while that might be a scary thought for some, we shouldn’t fight it. Now is not the time to train millennials to think like the generations before them: it’s time for us to adapt our businesses to their needs. What are the key differences between millennial agents and their predecessors? What is the incoming workforce expecting from their leaders, and how can we give it to them? Can we pivot our existing business models to align with the future of the industry? In this episode, Founder and CEO of Rokrbox, Josh Cunningham returns to the show to share how he’s built a millennial-centric business model.   Three Things You’ll Learn In This Episode What makes millennial agents different from other generationsGone are the days when people got into a job and stayed in it for 40 years, right until retirement. The millennial workforce is looking for experiences and fulfillment, and our businesses need to give them that. How to create a more mil