Herbusiness - Insights For Women In Business

When you look back on your business in 20 or 30 years’ time, which moments will have made you proud? Finding motivation from within? Creating moments of joy in your work? That you made a ‘dent in the universe’? The client’s you’ve helped? The money you made? Guy Kawasaki has been a fixture in the tech world since he was part of Apple’s original Macintosh team in the 1980s. He had the role of Evangelist for Apple in the early days. He’s widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he’s shared in bestselling books such as The Art of the Start and Enchantment. He is HUGE on social media with hundreds of thousands of followers and he’s a sought after expert at the world’s biggest marketing and business conferences. He’s also currently an evangelist for Canva - the Aussie design tool, and a brand ambassador for Mercedes-Benz. In this HerBusiness podcast you’ll hear: Why the toughest teachers are the most formative (that’s been true for

You’ve got things you want to CREATE in your business… products, videos, campaigns, ideas…  And, while that can be a lot of fun, when you put so MUCH of you into your business it can mean that you’re left depleted and less than enthusiastic about continuing to create. So, how can you create at an optimal level AND avoid burnout? Michelle Falzon’s 5-part creation “flow” makes life and business fun again… and also hugely productive, creative and successful in a way you can sustain and feel great about! Listen to the HerBusiness podcast episode to hear: What the “Burnout Loop” looks like (and how to avoid it in 3 easy steps) The ONE VITAL STEP you might mistake as “procrastination” (and how it’s holding back the quality and quantity of YOUR CREATIVE OUTPUT) The 5-part Creation Flow that guarantees you A HIGHER LEVEL OF PRODUCTIVITY (and fun!) in your business and leads to long term, sustained success Why “self-care” is WAY more than getting a massage every now and then and the POWERFUL REJUVENATION STRATEGIES t

Most business owners are intentional about what they do in their business. But WHEN they do things? More often than not, the timing of significant activities gets left to chance or availability. What if the timing of an activity, either the time of day or day of the year, made the difference between success and failure? Daniel Pink, author of When: The Scientific Secrets of Perfect Timinghas researched the effect of timing within dozens of scientific fields and applied the findings to business. In this podcast episode you’ll learn about the science of timing, and how to choose the right timing for your next important activity. "We go crazy over who's going to be at a meeting, and what we're going to do. When it comes to when we do it, we think it doesn't matter. It matters. It matters a lot." Daniel Pink’s research found that being intentional about the timing of activities drastically improves outcomes in your business: the productivity of internal meetings, the effectiveness of marketing promotions, and h

Your hidden genius is inside you, waiting to be coaxed out. At first, your hidden genius shows up as a little wisp that floats across your head. You might have dismissed it. Maybe you thought it wasn’t clear enough to be taken seriously. But you can move forward with just the wisp. You think, “I’m going to follow that wisp”, and see what happens next. You’re more than you’re allowing yourself to be In this HerBusiness podcast interview with Victoria Labalme, you’ll learn how to highlight the awesomeness that will draw people to you. You should be asking “What lights me up?” and then "How can I put this out into the world in service of others?" That’s a transformative question to ask. Because when you inspect all those things that light you up, you’ll find a common thread between them. And that thread, which Victoria calls the ‘Throughline’, helps you create an experience that stops time for people. Listen to discover: What are YOUR unique value proposition and your hidden genius? The importance of recognisin

What if you could end price negotiations and stop clients from haggling, once and for all? According to marketer Seth Godin, one simple (but not easy) change that can make all the difference is to stop trying to sell to everyone, and instead to get specific about WHO you serve.  And that means doing something that fills most business owners with fear: Saying NO to customers who are not your target market.  In this interview with Suzi Dafnis and Seth Godin, you’ll learn how to position your business to the right audience and gain the confidence to say:  "I made something of value for a select few people, and it's worth what it costs." Listen to our favourite marketer in conversation with Suzi Dafnis to hear: What it means to really SEE our ideal clients Why all we need to be successful is the smallest VIABLE market What stops us from being REMARKABLE MARKETERs and business owners Why SPECIFICITY BEATS GENERALITIES when it comes to your niche How to get into the heads of those that we want to MAKE AN IMPACT on

What if you could find a way of doing business that works for your bank account, supports your wellbeing and one that follows the path of least resistance? That's what this episode of the HerBusiness podcast, with Denise Duffield-Thomas, the author of Chillpreneur, is all about. Listen to this podcast episode with Suzi Dafnis and Denise Duffield-Thomas to discover: What it means to be a Chillpreneur The beliefs that could be limiting your business success How to handle the ‘snakes and ladders’ ups and downs of business without quitting Why it pays to celebrate when things go wrong How to have ambition without overworking The small tweaks you can choose thatcreate a business that feels good to you What it means to be a contributor and to a guru (and why being a contributor lets you off the hook and reduces stress) Why failures are a perfect tool for your future Oprah interviews ;-) The conversion reality and why it’s not a barometer to how good your stuff is How to show up exactly as you are to be your most c

Getting marketing messages right is a fine art. What if there were a few small changes you could make, tiny changes even, that could drastically improve the profit on your next marketing project? Research suggests that the key difference to the results you get can depend on how you present information before you get to your real sales pitch. Dr Robert Cialdini, the world’s expert on influence and persuasion calls this Pre-Suasion. Pre-suasion involves the process of arranging for people to move in the direction of the message that we're going to send them before they experience that message. For example… When asking customers to try a new product, asking a question a particular way shot In another example, the use of specific symbols in an email produced FIVE TIMES as many sales as ones without. Two images on a website when tested against one another, with nothing else changed, netted TOTALLY different results. These aren’t random incidents. They’re actually the result of the deliberate use of Pre-Suasion. No

What impact does your environment have on your creativity and productivity? Disorganisation can prevent you from quickly laying your hands on the information you need in your business or life admin. What’s more, clutter creates frustration and slows you down. Clutter can be either physical clutter or mental clutter – messy desk, too many unfinished projects in progress, and focusing on perfectionism when perfect isn’t necessary. Outer order contributes to inner calm In this HerBusiness podcast episode with Suzi Dafnis and Gretchen Rubin, you’ll discover how to create the right level of outer order to suit your business and your life. "What you do every day matters more than what you do once in a while." Hear about Gretchen’s game-changing daily habits that contribute to order. Like the "One Minute Rule": Anything you can do in less than a minute, do it right away. Print out a letter and file it. Respond to an email with a quick one-paragraph reply. This gets rid of a lot of the tiny tasks that are the scum on

Most business owners ask "What should I sell?" or "What should I build?" when, instead, you should be asking WHO? As in, who should I serve? The WHO is the foundation upon which all other things can solidly be built. Whether you're refining an existing market or launching into a new market, the first decision you will need to make is choosing WHO. Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company and the #1 national best-selling author of ASK. His new book, Choose, is the topic of this interview. Listen to this podcast episode with Suzi Dafnis and Ryan Levesque to hear: The expensive mistakes we make when we choose a market Why WHO you choose to work with is more important than WHAT you want to sell and what you want to create How to avoid choosing a bad market How to find a market teaching your expertise The "sweet spot" when it comes to market size How to pivot from your existing market to a better market How to inject your personality into your business in order to stand out How much to charge

There are plenty of external factors that can derail your success in business. But do you know where some of the most negative factors can be? Inside our own heads Women can be their own worst critics:"I can't do this." "I don't know enough." "People are going to realise I'm not sure what I'm doing." In this podcast episode with Amy Porterfield, host of the Marketing Made Easy podcast, you'll learn why the goals you've been setting, both for yourself and your business, might be too small. You'll be encouraged to NOT hang out on the sidelines, watching other people play the big game.  But instead, to get in the game of becoming a big deal in YOUR niche. It's time to set big goals. Goals that scare you. Because it's those huge goals that push you out of your comfort zone and stretch you further than you thought possible. Imagine if you set a big hairy audacious goal and really committed to playing BIG. What could your business look like 12 months from now? Listen to this episode of the HerBusiness Podcast with

Too many of us are operating on autopilot, reacting to one project or another, feeling like we’re taking the passenger’s seat to life. Instead of being emotionally, spiritually, and physically energised by doing the things we love, we feel disconnected, disillusioned, regretful, unhealthy and disengaged. Jonathan Fields’ “How to Live a Good Life” offers a sparkling antidote for people who feel this dullness in their work. Drawing on science, spirituality and personal experience, Jonathan walks readers through a 30-day program to refill their reservoirs, reconnect with themselves and others, and live a more “lit up” life.

 In this episode of the HerBusiness podcast, Suzi Dafnis interviews Jonathan about the book – how it came to be, how and why it’s structured the way it is, and some of the most inspiring lessons from it.


What does it mean to be scrappy in business, and why is it that Silicone Valley is buzzing with this idea. And, what does it mean for your small business. My guest today is Amantha Imber of Inventium. Being scrappy involves "being quick and dirty with building and testing your ideas". Get great insights on developing new products and services without blowing out costs in time and money.

The internet is a big, big place, and just putting your stuff out there is simply not enough – for a small business to succeed today, it needs effective, targeted marketing. In this episode of the herBusiness podcast, Suzi Dafnis interviews Belinda Bow of Green Chili Marketing about how small business owners can unlock the potential that effective marketing can offer them.

Kim Kiyosaki is a world-renowned speaker, entrepreneur, investor, and author of “Rich Woman” – to name just a few of her accomplishments. In this episode of herBusiness, Suzi Dafnis talks with Kim about three reasons women-owned businesses fail to grow, advice for small business owners and entrepreneurs, and much more.

Michelle Bridges, author of "Make it Happen. Live your best life" and creator of the popular 12 Week Body Transformation program is our guest. Listen in to find out more about growing through struggles and challenges, staying sane when it’s down to the wire, the importance of planning and not taking no for an answer – figuring out what didn’t work and fixing it.  

Anneke van den Broek ventured into her very first business endeavour at just six years of age, breeding and selling mice. After working for a while in marketing and management, Anneke’s love and passion for her furry friends eventually motivated her to switch careers and launch her lucrative pet care products company, Rufus & Coco. In this interview we speak about the strategies that have allowed Anneke to forge ahead and build a multi award winning business. We speak to her about her strategies for success, her mentors how and she deliberately uses awards as part of her marketing strategy, the role that gut instinct can play in business success and we look at her commitment to constantly developing herself.  

Kym Clarke of She's Empowered is our guest. We talk about taking responsibility for your life and the results you create, passion and developing a business from the desire to make a real difference. We also talk about the importance in have your finger on the pulse when it comes to knowing the numbers in your business.  

How do you build a remarkable business? Lorraine Murphy, founder of The Remarkables, and author of Remarkability - Be SO Good they Can't Ignore you speaks to Suzi Dafnis about the three things she does first thing in the morning to keep herself on track for her big goals, what it means to have an A+ team around you, why continuous learning is an essential ingredient to continued success and how she pivoted her business to create her perfect business.

Bianca Monley, founder of Eat. Fit. Food and Businesswomen's Hall of Fame Inductee is our guest. She explains to Suzi Dafnis why the secret to getting ahead of competition is to stay away from trends and instead pursue your own passion. Plus we look at why getting cash flow in your business should be your number one focus. Includes bonus training for listeners.

“Never give up on what you instinctively know is your right path, and inspire others to join you. There are many times you will feel like giving up but persist." explains Anna Shepherd of Regal Home Health. Anna was inducted into the 2016 Businesswomen's Hall of Fame and shares her success strategies in this episode.