Herbusiness - Insights For Women In Business

As small business owners, sales can be one of the most daunting aspects of business. Sales are tied to so many negative stereotypes that just feel “icky”. But in this episode, I’m talking with Frances Pratt, author of More Sales, Less Marketing: How to Take the ‘Yuck’ Out of Selling to challenge that perception and redefine what sales should be about. We’re talking about the differences between marketing and sales, the power of storytelling, and the importance of understanding your ideal client (and how YOU can help THEM). Here’s what you’ll learn in this episode:  -> Discover how to reframe selling away from being pushy, and more about genuinely helping your clients. -> Understand the nuances that define sales and marketing (and how they SHOULD work together). -> Use storytelling to connect with your clients and make basic sales concepts more relatable. -> Know how to access your clients’ pain points and tailor your messaging directly to their needs. -> Learn how to tailor your direct proposals so they’re ef

Social media can become the bane of many small business owners’ existence. Are you posting enough? Are your posts connecting with the right audience? Are you being engaging enough? How do you avoid being ‘salesy’? WHAT do you even post? The questions could go on. That’s exactly why I’ve brought on Erika McInerney of Mac&Ernie for this episode, who has spent over 28 years helping small businesses simplify their social media strategies and make it work for them – NOT the other way around. If you’ve ever felt stuck in the churn of creating content or unsure how to make social media meaningful for your business, this episode is for you. What You’ll Learn in this Episode:  -> Why posting every day without a strategy isn’t just ineffective — it’s exhausting. -> How to align your social media efforts with your business goals. -> The importance of understanding your ideal client and crafting clear messaging. -> How to stop broadcasting and start engaging to build real connections. -> The power of a "library" of p

Do you ever feel like you’re running on empty, juggling all the balls, and just barely keeping it together? You’re not alone. In this episode, I’m opening up about the hard lessons I’ve learned about burnout, rest, and why it’s not just OK – but essential – to take a step back sometimes. If you’ve ever thought, “I can’t afford to rest,” think again. I’ll show you how rest is the ultimate productivity weapon, how you can build it into your routine (without the guilt), and why it’s the lifeblood of a business – and life – you truly love. What You’ll Learn in This Episode: -> Why rest is the most underrated key to long-term business success. -> The personal burnout story that changed how I work and live. -> How Simone Biles’ decision to step back inspired a global conversation about mental health. -> The surprising ways rest fuels creativity, focus, and motivation. -> My top five strategies to integrate rest into your busy schedule. -> How setting boundaries helps you protect your energy and time. -> Why schedul

In this episode of the HerBusiness Podcast, we’re joined by the incredible Danielle LaPorte to explore her take on goal-setting and what success in business REALLY means. Danielle shares her journey from complete burnout to living with intention and introduces us to her concept of “Goals with Soul.” This episode has so many insights to align your business and your life with what truly matters to you. You’ll walk away ready to get off the hamster wheel, take the time to reflect on your achievements, and create a more aligned approach to achieving your goals. What You’ll Learn in This Episode:  Why traditional, ego-driven goals can leave you exhausted – even after achieving them. How to redefine success by focusing on what you want to embody rather than just what you want to achieve. Practical ways to integrate soulful values into the mundane and practical parts of your business – your marketing, pricing, and hiring. The importance of celebrating wins instead of always rushing to the next goal. How to identify

Are you ready to stop doing it all yourself and start growing your dream business? In this episode of the HerBusiness Podcast, we’re diving into one of the most exciting (and, let’s be honest, sometimes intimidating) parts of business growth – building and leading a team. Whether you’re a solopreneur juggling all the tasks, running a micro business and ready to grow, or managing a full-scale business, this episode is packed with practical tips and real-world strategies to help you scale in a way that feels right for YOU. I’m sharing lessons I’ve learned over the years – starting with just me and my partner PJ in a spare guest room – along with actionable steps you can take today to move from being a doer to becoming a confident leader. In the Episode: -> The stages of business growth and how to decide what level is right for you -> Why solopreneurs often face burnout and how to take the first step toward building a team -> How to create a vision for your business that aligns with your lifestyle and long-term

What happens when you take on one of the most intense mental toughness challenges—and discover parallels to business success? In this episode, Suzi chats with Jai Harvey-Yin, founder of Fabulosity, about her incredible journey completing 75 Hard, a program that demanded discipline, focus, and resilience. Jai shares her strategies for staying consistent and overcoming unexpected challenges and how her experience with 75 Hard reshaped her mindset. We also explore the vital connection between personal transformation and business growth, including why your "why" matters, how to break through limiting beliefs, and how variety fuels Jai's passion for helping women over 40 rediscover their passion and well-being without overwhelm. What You'll Learn in This Episode: -> What is 75 Hard? A breakdown of the six daily non-negotiables and the mental toughness required. -> Planning and Execution: How Jai balanced the program’s demands with running a business and social commitments. -> The Power of Your Why: How a compellin

In this episode of the HerBusiness Podcast, I’m sharing 5 CEO secrets to help business owners grow sustainably while stepping away from the all-consuming "grind" mindset. If you’ve ever felt like you’re working harder than ever but not seeing the results you want, this episode will help you shift your focus to what really matters. From crafting a vision that pulls you forward to adopting a “do less and obsess” mindset, you’ll get actionable advice and practical steps to reclaim your time, avoid burnout, and grow your business with clarity and intention. This episode is all about leaving the hustle behind and stepping into your role as a visionary leader — because building a thriving business isn’t about working harder; it’s about working smarter. What You’ll Learn in This Episode: -> Why your vision is your North Star and how to make it clear, actionable, and inspiring. -> How to break down big goals into manageable projects and tasks that align with your vision. -> Why stepping into your zone of genius – rat

How successful were your Facebook Ads this last year? Are you wanting to level up your strategies and create a really winning campaign in 2025? Then, you need a plan to make that happen. The key lies in aligning your ad strategy with your long-term goals. And THAT is where Tina Hay of Puzzle Media comes in. She helps passionate small to medium sized business owners grow by providing them with marketing and advertising strategies that deliver results. She’s so good, we even use her to run our ads here at HerBusiness! Here’s What You’ll Learn in the Episode:  -> Why planning your Facebook Ads strategy now is essential for long-term success. -> How AI is reshaping the Meta Ads platform – what to watch out for, and how to use it to your advantage. -> The return of carousels, static ads, and natural images as ad formats that you shouldn’t stop using. -> Why having a deep understanding of the customer journey is critical to creating ads that convert. -> The importance of diversifying your marketing strategy BEYOND

NOW is the time to start your 2025 planning. With the chaos of the holidays and summertime right around the corner, it’s easy to let the beginning of the New Year slip by when you’re not looking. In this episode, I’m walking you through the personal framework I use to turn a big-picture, 12-month goal into an organised, actionable, and bite-sized action item. In the episode:  -> Why having a well-defined vision is the first step to creating a fulfilling and profitable business. -> How to identify your top goal for 2025, one that is aligned with the bigger vision and will bring powerful results. -> Learn to break your big goal down into strategic objectives, projects, and everyday actions. -> We’ll talk about real-life examples of applying this framework to different business types and niches. -> How to stay accountable, overcome distractions, and build a support system that keeps you on track. Mentioned in This Episode: https://her-business.lpages.co/request-an-invitation/

Let’s talk about the practical steps to being a ‘lifelong learner’, how to balance hard and soft skills, and how to make impactful investments in yourself and your growth. In this episode, let’s explore how to approach planning your personal development as a business owner with intention and purpose. Whether you’re managing a team, reaching new levels of growth, or facing certain challenges — being a lifelong learner is what will guide you. Here’s what you’ll discover:  -> Identify your approach to personal development and how EVERYONE can embrace their inner “student”. -> Find out why adaptability is a must-have trait for successful business owners and why staying flexible is essential. -> Discover the essential hard AND soft skills that you need to focus on to grow your business, and how each plays a unique role to your growth. -> Learn why getting out of your daily routine to learn can be revolutionary to your personal and professional success. -> Explore why making investments in yourself is the most esse

Let’s unpack the essential ingredients that will create the perfect communication system for a hybrid team (or a fully remote one!). With the shift from in-person to remote over the last few years, it’s more important than ever to have a clear, reliable communication system so nothing falls through the cracks. If you’re looking to build (or improve) your communication system for your hybrid team to boost productivity while maintaining the “in-office” level of connection, we’ll dive into the exact steps we use here at HerBusiness. Here’s what this episode covers:  -> Master time zones and availability to avoid scheduling mishaps and prevent team burnout. -> How to create the perfect asynchronous workflow that lets your team stay connected without working odd hours. -> Close information gaps and the other main challenges remote or hybrid teams commonly face. -> Build team connections over Zoom and how to keep the ‘humanity’ even when you don’t have face-to-face time. -> How to encourage feedback loops to create

So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop. There is a system to it. Today, our guest, Jayne Day of Webonize, will share the secrets she’s learned from 12 years in business, helping small business owners maximise their ad funnels. Here’s what this episode covers:  --> Learn how to systematise your funnel to not just attract leads, but nurture them into paying customers. --> What you need to build and systematise BEFORE setting up Facebook or Instagram ads to maximise results. --> Understand your ideal client and customise your funnel to meet their specific needs and to increase effectiveness. --> Fine-tune your ads for optimal traffic, keeping the end customer in mind. --> Discover how a client went from zero CRM organisation to a fully-segmented funnel, bringing in primed, ideal clients. --> Master messaging tailored to your ideal clients before launching any ad campaigns. -

If you’ve been wondering how to get customer testimonials that will genuinely influence buying decisions rather than a “thanks, this was great,” this episode is for you. In this episode, learn how to craft testimonials that drive sales and transform marketing results. We’ll be walking through the exact steps to create GREAT testimonials that will actually connect with your target audience and combat objections. The Key Takeaways: -> Discover how to craft testimonials that drive sales by incorporating the right elements that make them truly impactful. Learn why specificity, emotional connection, and storytelling are the keys to creating convert-worthy testimonials. -> Understand the importance of social proof in marketing and how it can significantly influence buying behaviour. (Psst – 93% of consumers are influenced by online reviews… These testimonials really matter.) -> Learn the six essential questions to ask for terrific testimonials that bring out the more persuasive elements of the client’s experience.

Let’s dive into all things email marketing automation. If you’ve ever felt overwhelmed by email marketing or wondered how to make it truly work for you business, this episode is packed with practical advice that you can incorporate right away. Our incredible guest, Jovana Vujnic of Bumper Leads, is an expert in all things email marketing and automation systems. And she’s letting us in on how small businesses can leverage email marketing systems to not just capture more leads, but engage and cover them into loyal customers – all while freeing up your time. Here’s what we cover in the episode:  -> Discover how email marketing systems can turn casual visitors into loyal customers. -> Learn how to segment your list effectively to get the right messages to the right audience. -> Walk through the steps to set up an automated email campaign that keeps customers engaged over the long run WITHOUT the constant manual work. -> Find out how to get started with automation without feeling overwhelmed by focusing on simple,

Imagine having a team so aligned, so committed, that they stick with you for DECADES. How do you make that happen? It all starts with team onboarding. When you do it right, your team onboarding system is what sets the foundation for high employee retention, productivity, and more freedom for you as the business owner. In this episode, I’m giving you a behind-the-scenes look at the exact steps we use at HerBusiness to onboard new hires. (And P.S. Those hires have stuck around for years – some of our team has been with us for decades!)  Here’s what we’ll cover to improve your team onboarding:  -> Why onboarding is a game-changer for business success, and how it directly impactions employee retention, engagement, and your bottom line profits. ->  The types of teams and onboarding systems you need for your business, depending on if you’re a solopreneur, a micropreneur, or a full-scale entrepreneur. -> The key steps to an effective onboarding system: job posting and hiring, interviewing to find the right fit, sett

One month ago, I climbed a mountain. Not once, not twice… But EIGHT times. Dive into this episode to hear about my experience completing the 29029 Everesting Hike in Whistler, Canada. I learned so much during this experience, about motivation, accountability, and the power of community. In This Episode:  -> Hear about how I went from extreme hesitation to actually buying my ticket because of the power of community and accountability. -> Let’s talk about why having a clear, specific goal matters in business – and how that goal transformed my life months before the hike. -> Discover what happened on the trail that almost made me quit. And, what changed my mind. -> How adaptability and rolling with the punches is essential to any challenge you face in life or business. -> The importance of a support system and the role of a team from mentors and trainers to chiropractors, everyone on my team played a part. -> Learn who I dedicated each of my eight ascents to and why this activity truly kept me going. This hike w

In this special episode of the HerBusiness Podcast, we are joined by not one – but THREE incredible guests. These are three women who successfully shifted from ‘just getting by’ in their businesses to seeing thriving, six and seven-figure success. We are joined by:  Amanda Farmer of Your Strata Property — a pro at helping property owners demystify the legal complexities of apartment living. Tina Hay is the founder and CEO of Puzzle Media, which has seen incredible success in helping SMEs with their marketing and advertising. And Naomi Gora of Brand Whisperers, who helps business owners align their work with their unique business personality type and values. In this special panel discussion, our successful entrepreneurs are peeling back the curtain on their journeys, from the early stages of their business to the point of generating six and seven-figure revenues in their businesses. These aren’t just success stories – they are tales of resilience, innovative thinking, and the willingness to pivot when necessar

“I must be a failure, and everyone around me must know what they’re doing.” How often have we all had this EXACT thought? In this episode, we’re diving into a topic rarely talked about among small business owners: our mental health. Our guest, Leanne Faulker, a small business mental health advocate with a PhD in the field, shares her journey – and how it shaped who she is today. In This Episode:  -> Learn how to navigate the highs and lows of entrepreneurship and hear first-hand Leanne Faulkner’s personal journey through mental health struggles. -> Discover how to manage the emotional weight of running a business, including tips on handling the pressure of balancing stakeholders, running day-to-day operations, and ensuring your team’s well-being. -> Spot the signs that you might be nearing burnout and get practical advice on when to step back and reassess your mental health as a small business owner. -> Hear real discussions about what it feels like to fail, even when it seems everyone else seems to have it a

Ever feel like you’re constantly trying to fit into someone else’s mould? Whether you’re a solopreneur or running a large team, surrounding yourself with the right people can help you make better decisions, grow your business faster, and stay even more resilient to bumps in the road. An advisory group is like your secret weapon to business growth – giving you access to insights and expertise that you didn’t even know you needed. Here’s What We Cover in This Episode: -> What an advisory group is and why it’s the secret essential for your business, regardless of its size. -> How to create your own advisory group and who should be a part of it. -> The surprising impact of having a trusted group of advisors to support you through business decisions and growth. -> Real-life examples of the measurable and immediate difference advisory groups can make in building a six and seven figure business. -> The practical steps you can take today to start forming your own advisory group – and how to get the absolute MOST out

Ever feel like you’re constantly trying to fit into someone else’s mould? As women in business, it’s all too common to feel pressured to conform, sacrificing parts of who we are just to make it. But here’s the truth: you don’t have to erase your uniqueness to succeed. In this episode of the HerBusiness podcast, we’re exploring how you can build a thriving business by staying true to your own path. In this episode, we're diving into the power of "Doing It Your Own Way". It’s about embracing your distinct style, aligning your business with your personal strengths, and carving out a success story that’s genuinely yours. In This Episode, You’ll Learn: -> How to Embrace Your Own Unique Path: Break free from the cookie-cutter business models. Discover how to leverage your individual strengths and preferences to create a business approach that feels authentic and fulfilling. -> What It Means to Be Authentic in Your Business: Understand how staying true to your values and vision not only makes your business more enjo