Herbusiness - Insights For Women In Business

Can you define your business’ purpose in just ONE word?  That’s exactly what Erin Weed, founder of The Dig, does with her clients every single day. She is a branding and messaging expert, and she is all about getting clear – EPICally clear – on your message. Erin joins us on this special episode of the HerBusiness Podcast (co-hosted by the lovely Michelle Falzone!) to dive deep on finding your core message and purpose. Listen to Discover:  -> It’s not just about finding clarity but achieving what Erin calls EPIC Clarity, which makes you unstoppable in your communication. -> Erin explains how to feel confident and passionate about your message, transforming how you present yourself and your ideas. -> Learn Erin’s Grounding Question to quickly recenter and reconnect with your true self whenever you feel triggered. -> Discover Erin’s concise 10-word operating system that can guide your actions and decisions, keeping you aligned with your core values. -> Erin discusses the single most important intention to have

If you had to define success, what would be the factors involved? Wealth? Travel? Time with family? It’s different for everyone, and no one answer is incorrect. But what we all must focus on is finding what success in our business really means to each of us – and then following it up with our actions. This episode of the HerBusiness Podcast is all about the power of CHOICE, and how taking control with intentionality can revolutionise how you go about your day-to-day work. During This Episode:  -> Dive into the importance of setting clear goals and how a well-defined vision is going to guide all decisions and actions you take. -> How to find and work with clients who value your time and services. You don’t have to accept every client that comes your way. -> Learn how to shape your products and services according to what you truly enjoy and shape your business into something you love from the ground up. -> Hear the stories of two HerBusiness members, Amanda Farmer and Fiona Keary, who were able to take power in

Are you working for your business, or is your business working for you? Our podcast guest this week has figured out the system to make her business support her ideal lifestyle. Kate Toon, business owner and award winning online marketer, has helped tens of thousands of business owners grow their businesses in unique ways. Kate, the author of Six Figures in School Hours, and Six Figures While You Sleep shares her insights on how to build a successful, fulfilling business while maintaining a balanced life. In This Episode: -> How to shape your ideal work week while remaining realistic with your expectations (a.k.a. Why the 4-hour work week is impractical for most people.) -> Dive into the online digital marketing techniques that have propelled Kate’s success, including email marketing techniques, her SEO secrets, and all things messaging. -> Learn Kate’s strategies for managing your time effectively – and get the scoop on how she manages to fit in time for family, work, her successful memberships, fitness goals

If you’re at the point in your business where you’re just trying to get people (anyone and everyone) through the door, and you’re not being selective about who they are, you might be making a mistake that’s actually costing your sales. Every business owner eventually comes to the realisation that NOT everyone is your customer – nor should they be. August is the Sales and Marketing month inside the HerBusiness Network (which you can apply to join if you’re wanting to gain an incredible community of women business owners doing great things). So, in this episode we talk about THE most important part of sales and marketing… Clients and Customers. We introduce you to the 3 steps you can take to get clear on YOUR ideal customer and, even more importantly, how you can foster a genuine connection with them that will lead to conversion. Listen to Discover: -> The importance of understanding that not everyone is your customer. -> How targeting the wrong audience can impact your business negatively. -> The benefits of k

Ever felt torn between being an employee’s friend and their boss? Or unsure how do you keep being relatable and respected as you grow into the CEO role? Or even uncomfortable having to draw boundaries as your team grows? These are challenges faced by many bosses. In this episode of the HerBusiness Podcast, we’re talking about how to transition from your employee’s ‘buddy’ to their ‘boss’. With the lovely Michelle Pascoe, we’re diving into the essential steps for establishing boundaries, developing a boss mindset, and navigating the complexities of managing a team. What’s Covered in the Episode?  The Transition into Leadership: The two most critical factors of being a good leader: self-belief and setting up SYSTEMS. Understanding the changes you might need to make in your communication style, because not everything thinks like you do! Managing Relationships:  It’s essential to create CLEAR boundaries (and communicate them) when you’re switching into a leadership role. Michelle’s methods to handling former p

Have you fallen into the trap of being involved in every minor detail of your business? You have a great team, but you still find yourself checking content, reviewing graphics, writing small bits of copy, or managing your marketing in depth? Trust me, I’ve been there (EVERY successful business owner has been there). But that level of micromanagement and involvement is NOT you just ‘being detail-oriented’ — it is causing a major bottleneck in your business. In this episode of the HerBusiness Podcast, we have HerBusiness Member Kristy-Lee Billett of People Powered HR, a renowned expert on hiring and teams. She has years of experience helping small business owners streamline their operations and achieve remarkable growth. Today, she’s helping us understand just how detrimental bottlenecks can be to business success and how to unclog the blockage. -> Learn how Kristy-Lee made the decision to pivot from traditional revenue streams that were once the lifeline of her business, opting for a completely new model. -> U

Have you ever felt that business is all about competition? In this episode of the HerBusiness Podcast, we’re rewiring our brains to think about potential for COLLABORATION instead. Because as women business owners, we deeply understand each other's business challenges. Collaboration is a powerful strategy that can rapidly grow your business, expand your reach, and engage a wider audience. In this episode, we’re diving into the 10 questions you should ask to have successful collaborations.  -> Learn how to team up with like-minded entrepreneurs and businesses to combine your strengths and resources. -> Discover ways to expand your reach, gain more referrals, engage a larger audience, and create a community with other driven women in your industry. -> Understand the connection points that will help you identify potential partnerships and collaborations. Whether you’re a professional at collaboration or you’re just getting started, these 10 essential questions will guide you to even more impactful collaboration

This is a must-listen episode for any business owner who is either: 1.) Looking to start hiring their first employee or 2.) Experiencing retention issues with their team. Hiring and onboarding candidates is no easy task, and the process doesn’t stop when a new hire has joined the team. It takes consistent action by the business owner to cultivate a team that resonates with your mission, can operate independently, and takes initiative to grow. In this episode of the HerBusiness Podcast, we’re talking with Mike Michalowicz, a phenomenal keynote speaker and author of 8 books, including All In: How Great Leaders Build Unstoppable Teams. He is a rockstar at creating a workplace where employees feel embraced, valued, and integral to the company’s mission. In This Episode:  -> Discover how Mike uses empathy to become deeply connected with his team members and encourages them to take initiative, follow their passions, and thrive in his business. -> Embrace a culture of belonging by creating a workspace where employee

In this episode, we’re diving deep into the importance of community, especially for women entrepreneurs. Join me in a discussion focused on the often-overlooked challenges that isolation and loneliness pose for business owners. I share my methods to build, maintain, and engage with a transformative online community of your own. Episode Highlights:  -> Isolation Among Women Business Owners: Understand the prevalence of loneliness and its effects on women entrepreneurs. (It’s way more common than I thought!) -> The Antidote: How a community can serve as the most powerful remedy for isolation – providing support, opportunities for collaboration, and a sense of belonging. And how to find the right community for you. Building Your Own Community: -> Blending Strategy with Authenticity: Understand the importance of having a clear mission and goals for your community while staying true to yourself. -> Creating Engaging Content: Learn how to produce valuable content that keeps your community engaged and connected. ->

In this episode, we’re talking about video marketing and how it can catapult your business’ leads and growth. That is… if you do it right. Alex Cattoni is a YouTube extraordinaire, a successful entrepreneur and CEO of the Copy Posse, and was crowned 2022 DigitalMarketer’s Marketer of the Year AND received the Game Changer award at the 2024 Women of Inspiration Awards in Toronto. Want to learn how to create video marketing that really resonates with your audience? Alex walks us through her process, which has captivated (and converted) an international audience. In This Episode:  -> Learn why community building and brand building is the new business SUPERPOWER (and why you should be way more focused on it). -> How to create an authentic brand voice that connects with your target audience and is true to you. -> Hear how Alex’s journey as a freelance marketing consultant and copywriter led her to take a leap with her business and bridge a glaring divide in the marketing industry. -> Discover Alex’s 3-part short f

Whether we like it or not, technology is at the very centre of every business. Sales, marketing, customer service, project management—tech touches ALL. In this episode, we’re covering the 7 most asked questions about technology from women business owners just like you. In This Tech-y Special: -> Get the answers on how to choose the right tech stack for you (even when there are seemingly unending options out there). -> Troubles with integration? We’re covering how to get your programs to talk to each other. -> How to think long-term and plan for expansion (future-you will be grateful). -> Where to turn when the tech goes over your head (and WHO to ask for help). -> The best podcasts, videos, and resources that will keep you up-to-date on all things technology. -> Dive into what programs to use for flawless content creation, videos, and social media. -> The 9 must-have tech tool categories that should be part of your arsenal. All of this and more in this technology-focused episode of the HerBusiness Podcast. Fo

In this episode of the HerBusiness podcast, we sit down with Clate Mask, the visionary CEO and co-founder of KEAP, the trailblazing automation software we all know and love. During this episode, Clate reveals his insider advice to eliminate chaos, streamline your business, and cultivate a mindset for growth. Every business owner struggles to organise and navigate the operational side of their business. Find relief for your operational headaches with this streamlining and chaos-killing EXPERT. In This Episode:  -> Master the Art of Eliminating Chaos: Learn Clate’s actionable steps to bring order and efficiency to your business operations. -> Streamline Your Business for Success: Discover the practical strategies to balance your business's emotional (heart) and logical (head) aspects to lead with CLARITY and FOCUS. -> Stop Plateauing your Revenue Growth: Dive deep into the concept of stair-step growth and WHY you’re getting stuck at certain milestones. -> Unlock the True Hierarchy of Business Success: Shift you

In this episode of the HerBusiness Podcast, we focus on the theme of Money. Though a vulnerable subject to many, Money is an essential conversation to have as a business owner, and it’s one that can empower and grow your business to new heights. That is… if you know what you’re doing. We break down the mystery behind achieving your profit goals and how to actually hit your ideal financial numbers — including your revenue, profit, and how many units you need to sell of your products and services to reach your money goals. We’ll reveal the 3 Money Metrics that will move you from feeling overwhelmed to growth, confidence, and stability. Listen to Hear:  -> The three game-changing Money Metrics that will get you to your money goals. -> The right mix of products and services to sell in your business. -> What you need to get straight BEFORE busting out your financial records (a.k.a. the most important step that most people miss). -> The clear and simple method to manage your products and services in a way that move

In this episode of the HerBusiness Podcast, I talk to Megan Hyatt-Miller, CEO of Full Focus, about finding success in BOTH business and life. Megan believes that that balance isn’t only possible – but can be achieved through the Full Focus systemised process. That system has seen major results, with over 1,000,000 people using the Full Focus Planner. While the life of a business owner can get hectic, finding methods to balance the craziness and stay focused on the path ahead is essential. In This Episode:  -> Hear Megan’s system for clarity and focus that can turn dreams into an achievable life plan. -> Get insights on how to defeat decision fatigue by structuring your mindset around your three daily goals. -> Learn how to invest your energy for greater return rather than wasting it on unplanned tasks. -> Understand how weekly check-ins can be the “breath of fresh air” you need to break up your days and refocus on your overall goals. -> Learn how to integrate simple practices every single day that will result

In this episode of the HerBusiness Podcast, we’re taking a look at how Leanne Haining’s slow growth strategy created extraordinary long-term success within her business, Urban Rituelle. Leanne tells us the story of her business beginnings – and why it is essential to never give up the creativity and inspiration that was your original spark in business. She reveals her unique outlook on creativity and numbers, and how managing the left-brain/right-brain duties in your business is the most important balance to find. In This Episode: -> Hear how Leanne started her business while travelling – and why those times of rest and respite are ESSENTIAL to your business. -> Get to know how Leanne grew Urban Rituelle from selling goods at the market to now having worldwide clients and national wholesalers. -> See the importance of incremental changes within your business and staying in your lane rather than watching the competition. -> Learn how a support system and brainstorming team can be a game-changer to your busines

In this very special episode of the HerBusiness Podcast, we get to see behind the curtain, into the wonderful world of Susie Moore, world-renowned life coach, author, and host of the top-rated Apple podcast Let It Be Easy. Susie shares with us how she gets major publicity (for free!) for her business – and how you can too! In This Episode: -> Hear how Susie has been featured in Forbes, Oprah magazine, Marie Claire, the Sydney Morning Herald, and many more recognisable names... -> Learn how to tap into the existing leads, credibility, and authority of pre-existing brands… -> Push yourself to lean into your authenticity, represent your business, and show up for your audience. -> Get an insider's look at how Susie makes the publicity happen – so you can go off TODAY and tap into this incredible resource for yourself! -> Susie’s story really shows us how far we can get when we trust ourselves, speak into existence what we want, and trailblaze the way to success. For more stories of remarkable women entrepreneurs,

Welcome to the HerBusiness Podcast, the go-to destination for women entrepreneurs aiming to cultivate profitable businesses! Today's episode delves into a topic that often evokes discomfort (eek!) but is crucial for business success: our relationship with money. In This Episode: -> A practical exercise to help you understand your money mindset. -> How to transform limiting financial beliefs into empowering convictions -> Recognise the telltale signs that it's time for a strategic financial pivot in your business. -> Secure your spot at the exclusive "Your Next Money Move" workshop for groundbreaking financial insights. FREE BONUS - Your Ticket to the Your Next Money Move workshop Register now for the "Your Next Money Move" workshop and let’s get you started on a journey towards a more profitable and sustainable business future. See you there, Suzi For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Network -> Your Next Money Move

In this inspiring episode of the HerBusiness Podcast, we sit down with Amanda Farmer, the trailblazing property lawyer behind Your Strata Property. Amanda shares her journey from running a traditional law practice to creating a dynamic online membership community that simplifies the complexities of apartment living. Discover the innovative strategies, mindset shifts, and key decisions that transformed Amanda's business and made her a trailblazer in her industry. Listen to Hear: -> How Amanda evolved her traditional law practice into a scalable, online platform, providing valuable insights for entrepreneurs seeking growth. -> Amanda discusses the moment she realised the need for a shift in her business trajectory, seeking more than just billable hours. -> Learn about Amanda's pioneering efforts, including launching the first online summit in her field, and how these initiatives have expanded her business. -> Amanda shares her approach to using media and PR effectively, establishing her as a leader in her niche

In this episode of the HerBusiness Podcast, host Suzi Dafnis welcomes Chenae Carey, an expert in blending intuitive insights with practical business strategies. Together, they delve into the power of intuition in business and how it can be a game-changer for women entrepreneurs looking to grow their businesses without the overwhelm or burnout. Chenae shares her wisdom on the different types of intuition, the synergy between strategy and intuition, and practical tips to integrate intuition into your daily business practices. In This Episode You'll Discover: The Essence of Intuition in Business: An exploration of what intuition means in the context of business and its role in decision-making. The Three Types of Intuition: Insights into the three types of intuition identified by the HeartMath Institute and their application in business. Combining Strategy with Intuition: How merging analytical strategies with intuitive insights can lead to significant business growth. Developing Intuitive Intelligence: Understan

This episode of the HerBusiness podcast brings you a conversation with Erica Webb, founder of Self Kind and a pioneer in the integration of somatic movement and self-kindness into business and personal development. In this episode, Erica shares her unique insights and experiences, guiding us on how to cultivate a culture of self-kindness within ourselves and our businesses. Get ready to explore how nurturing your mental and physical well-being can lead to profound business growth and personal fulfilment. What You'll Discover: -> The Crucial Link: Discover the vital connection between personal well-being and sustainable business success. -> Somatic Movement Explained: Erica Webb demystifies somatic movement and its significance for entrepreneurs under pressure. -> Leadership Through Kindness: Learn how self-kindness can transform your leadership style, fostering a more positive and productive workplace. -> Grace in Entrepreneurship: Strategies for maintaining your composure and resilience amidst the entreprene