Herbusiness - Insights For Women In Business

Today, we’re discussing a topic no one ever talks about. What happens when you’ve “made it” in business… but you don’t feel real fulfilment? What happens when you’ve worked for YEARS to get where you are now… only to realise you’ve actually built a trap? Let’s discuss how to escape the Busy Businesswoman’s Trap, and even importantly… how to PREVENT it. If you’ve been feeling the hints of exhaustion creeping up, if you’re worried about the direction you’re heading in, or if you simply want to ensure you’re going down the path that is meant for you – listen in. Here’s what you’ll learn from the episode: -> The critical difference between growth and leverage in business… and why chasing the wrong one can lead you astray. -> How to connect with what type of FREEDOM (and therefore what type of business) attracts you most – and how to create a business model that allows you that freedom. -> The hidden emotions that are clear indicators that you might not be prioritising fulfilment in your business, and what to do i

You know that feeling when you finish a strategy session or a call with a client and you’re absolutely BUZZING? You feel energised. Uplifted. Lit up.  And you just know you’ve helped that client? THAT is the magic that occurs when you work with the RIGHT clients. The ones who value your work, take action, and bring out the ‘Genius Zone’ in you. Today, I’m talking with marketing and messaging strategist Michelle Falzon (& my cohost of the Content Sells Podcast) about how you can attract the clients who are meant for you and your business – and how to STOP casting your net too wide. Here’s What You’ll Discover in This Episode:  -> How to speak directly to your ideal clients so they instantly feel like you’re the one for them, even when everyone is vying for their attention. -> The REAL reason broad, generic messaging is never worth it – and how you can stand out of the crowd to bring in the right people. -> Why trying to be “all things to all people” is just diluting your value, keeping you stuck, and drain

The Secret to Stop Procrastinating on Unfinished Projects How many of your BEST ideas are still waiting in the Notes app on your phone? Or on Sticky Notes covering your wall? Or gathering dust in that notebook page? In this episode, we’re talking about how to gain momentum on those ideas, using the secret to stop procrastinating on unfinished projects. This is the SAME strategy big-businesses have used for decades, and it’s what I’ve personally used to build 5 multi-million dollar businesses. What You’ll Learn in the Episode:  -> Why your best ideas so often get stuck on the back burner (and how to start prioritising them). -> The real reason you’ve been putting new projects off – hint: it’s not a motivation issue! -> How unfinished projects are quietly draining your time, your energy, AND your income. -> The secret that successful businesses (big and small) use to turn ideas into action (and profit) -> Why long-term planning is keeping you stuck (and why a shorter time frame might be your new best friend) ->

As business owners, there may be no worse feeling in this world than being buried under admin. Stuck in the weeds. Overwhelmed by your to-do list. Slogging through tasks that don’t actually make you inspired, ignite your passion, or give you that, “Yes, this is what I am meant to be doing with my life” feeling. It’s one of the most frustrating, yet inevitable bits of running a business. That’s why today, I’m joined by automation expert Mandy Brasser of Streamline For Success, who is all about sharing practical strategies to reclaim your time, simplify your systems, and have space to work on the parts of business you love. Whether you’re completely new to automation or you’re looking to streamline your existing techstack, Mandy is breaking it all down for us today on this episode. Here’s What You’ll Learn in the Episode:  -> Why being an expert isn’t enough — and how automation can free you up to actually focus on your zone of genius -> The smartest way to spend more time doing the work you love (and that actu

We all have weeks where the work is nonstop – emails, meetings, socials, admin – only to end the week with the thought, “What did I ACTUALLY accomplish?” In this episode, we’re diving into WHY we get stuck in that exhausting cycle of busyness that feels productive but doesn’t actually move our business forward. We’ll look at the hidden mindset block (hello perfectionism, people-pleasing, and visibility blocks) that hold us back, and learn the planning system I use to make consistent and FOCUSED progress. This episode is about working SMARTER, staying aligned with your vision, and finally giving yourself permission to prioritise the things that matter most… without guilt. What You’ll Learn in the Episode: -> Why your never-ending to-do list isn’t a true sign of productivity -> The hidden fears that keep women business owners stuck in busy work -> How perfectionism and fear of visibility can quietly sabotage your progress -> The difference between HARD work and high-impact work -> Why guilt shows up when you fi

“7% is what you say… 93% is how you say it.” Having great content… it just isn’t enough anymore. So, how can you stand out and become a go-to expert in your field? Today we’re chatting with Leesa Shannon, an expert on communication and confidence, who has helped hundreds of entrepreneurs, high-profile speakers, and thought leaders master how they show up. She’s showing us how we can deliver our messaging, show up with authority, and gain confidence in how we present ourselves and our businesses. Here’s What You’ll Learn in the Episode: -> Why content alone won’t make you the go-to expert in your field. -> How to reposition yourself with authority, even if your first impression was made years ago. -> How to build your confidence, grow your presentation skills, and learn to communicate better — both in front of a crowd and in 1:1 conversations with clients. -> The reason behind why we often show up differently when we feel uncomfortable. -> How to tap into the version of you that feels most natural and magnetic

If you’ve ever wondered why your offer isn’t converting — even though your service is great and the testimonials are solid — this episode is for you. In today’s episode, I’m breaking down the real reason people buy: emotion. Not features. Not stats. But the power of a good story. You’ll learn how storytelling works on the brain, how brands like Apple and Nike use it masterfully, and most importantly, how you can start mining your everyday moments to create content that connects and sells. Whether you’re writing a sales page, crafting an email, or posting on social media, the right story can be the difference between someone scrolling past and someone saying, “YES — I need this.” What You’ll Discover in the Episode: -> Why facts tell, but stories sell (and how that works in the brain) -> How even the smallest story (like brushing your dog’s teeth!) can influence buying decisions -> What makes stories more trustworthy than testimonials or logos -> Where to find stories in your everyday life (even if you think y

In this episode, I sit down with Naomi Gora, brand strategist and founder of Brand Whisperers, to uncover the secrets of crafting a brand that does the heavy lifting – before your customers even meet you. If you have ANY doubts or questions about your brand or identity… this episode will be a masterclass in how to do branding right. What You’ll Learn in the Episode: -> The surprising way Naomi discovers a brand’s true identity — by asking business owners NOT to tell her. -> The #1 mistake brand strategists make (and how to avoid it). -> How to break free from ‘inside-the-box’ thinking and uncover what makes your brand unique. -> How to turn big, messy ideas into a curated, clear brand message that speaks directly to your ideal clients. -> Where your brand language should really come from — and why it’s NOT from you as the business owner. -> How to create a brand identity that aligns with how you want customers to perceive you. -> Why your brand should sell your products before you even meet your customers — s

Do you have ingrained beliefs that are actually affecting your sales? The answer is probably yes – because we ALL do. But that doesn’t mean we can’t overcome mindset blocks that slow down conversions. In this episode we’re talking about how you can speed up your sales by saying goodbye to these thoughts… What You’ll Learn in This Episode:  -> How selling can be a form of service and why this mindset is key to overcoming mindset blocks that slow down conversions. -> The shift from “I don’t want to be pushy” to “I’m here to help” and how it changes the energy of your sales conversations. -> The non-negotiable part of growing a business and how ignoring it can hurt not just you… but your potential clients. -> Why focusing on the transformation you provide – rather than just FEATURES – helps shift your sales language to truly connect with your ideal client. -> How to reframe sales as a learnable skill, instead of something you’re naturally good or bad at. -> Why rejection is NOT personal and how to stop being afr

What would you do if everything you worked for came to a crashing halt? Our guest today, Dr. Olivia Ong, has a truly incredible story – one not just of resilience, grit, and ‘pushing through the pain’... but one of self-compassion. After a horrible accident, Olivia was told by her doctor that she would never walk again, never practice medicine again and that her life would completely change. Instead of giving up hope, Olivia has transformed her experience into helping others remember the importance of self-compassion and the prevention of burnout. Here Are Some Takeaways From the Episode:  -> Dr Olivia Ong’s remarkable story of healing after a life-changing spinal cord injury (+ the unexpected path she found). -> Why self-compassion is far more powerful than self-criticism (especially when you are on a journey of healing, navigating burnout, or facing challenges). -> The surprising reason why willpower and ‘pushing through the pain’ isn’t the best path forward. -> Why so many women are unknowingly addicted to

We’ve hit 300 episodes! Back in 2009, I recorded the first-ever HerBusiness Podcast episode with no idea what I was doing. But what I DID know was that women in business had incredible stories to share – stories of resilience, success, and transformation. Now, after 300 episodes, we’ve interviewed hundreds of inspiring women, shared countless stories (not to mention strategies), and built an incredible community of women business owners. So today, we’re celebrating. In this special milestone episode, I’ve pulled together some of the most inspiring interviews from five all-star women who have shaped the world of business, leadership, and personal growth. These are role models and business ‘titans’ – women who have fought to get where they are today and are now sharing how to do the same with you. In This Episode, You’ll Hear From:  Amy Porterfield – Online business and digital course expert on breaking free from limiting beliefs and stepping into your version of success authentically. Marie Forleo – #1 bestsel

Are you unknowingly holding yourself BACK from earning MORE? There are 7 limiting beliefs that women business owners often tell themselves – beliefs that keep them undercharging, overworking, and second-guessing their success. In this episode, we are addressing those limiting beliefs head-on and talking about how to shift your thinking in order to leave more room for growth. And these aren’t just “mindset tips”, they are backed by research, real-life success stories, and proven strategies that have helped women business owners increase their revenue. If you’ve ever thought…  “Making that amount of money is for other people, not ME.”“If I want more money, I’ll need to work twice as hard.”“If I start making more, the people in my life will think of me differently.”  … then this episode is for you. What You’ll Learn in this Episode:  -> Why your mindset around money directly impacts your revenue (and what the science and research shows!) -> The hidden beliefs keeping women from charging what they are actually wo

Artificial Intelligence is everywhere. But no one is talking about a different version of A.I. — AUTHENTIC Intelligence. Well, except Amey Lee from Heart Content. Today, she is showing us the power of human connection and how to create authentic messaging that AI just can’t produce for you. With years of experience helping brands bring together story, strategy, and content, Amey’s message is more important than ever before as we get bombarded by repetitive, non-human content every time we unlock our phones. What You’ll Discover in this Episode:  -> How the rise of A.I. has led to a serious lack of trust from our potential clients and customers — and what you can do to bring trust back into the picture. -> Why “authenticity” is just a buzzword if you don’t back it up with action, and how you can implement a deliberate strategy to make your marketing more authentic. -> The 5 elements of Authentic Intelligence and how you use each one to hone your messaging and truly connect with your ideal customer. -> What Art

Most business owners believe that the more products or services they offer, the more successful they’ll be. But what if holding onto the wrong product is actually costing you time, energy, and profit? In this episode, I walk you through 7 key signs that a product or service may be secretly holding your business back. Plus, we’ll talk through the actionable strategies on how to phase out a product the right way without losing customers or feeling like you’ve failed. If you’ve ever struggled with deciding whether to cut a product, or you’re unsure if your offers truly work together, this episode is for you! What You’ll Learn in This Episode: -> How to know when a product is doing more harm than good – the 7 signs it might be time to let go. -> Why letting go of a product is so hard and how to move past the emotional attachment (plus – why cutting a product does NOT mean you failed!). -> How to phase out a product smoothly without losing trust or disappointing customers. -> The common mistake of keeping a produc

For years, I believed that the harder I worked, the more successful I’d be. Hustle, grind, push through — that’s what I thought business was all about. I was running three businesses, flying across continents, working crazy hours, and I thought, “This is success, right?” Then, burnout hit me like a freight train. And what I learned completely changed how I run my business and my life. I discovered the power of stepping away in order to grow. In this episode, you’ll learn:  -> How to overcome burnout and grow your business YOUR way. -> How burnout forced me to reevaluate what I really wanted, and why it changed everything for me. -> Why stepping back actually creates more clarity and direction, aligning you with where you want to go. -> How taking a break boosts productivity, creativity, and innovation… and how it might show some stark truths about your business. -> The one thing that connects Steve Jobs, Paul McCartney, Isaac Newton, Archimedes, and YOU. -> The real reason your business should be able to func

If you’ve been posting on Instagram and wondering why the likes and views aren’t translating into sales, this episode is for you. My guests, Fiona Keary, CEO of Style Liberation, and Seona Roberts, crochet mentor and founder of the Hooked on Crochet Club, share their Instagram strategies. They’ve tested, refined, and uncovered surprising tactics that drive engagement (and, most importantly, convert followers into paying clients!). Fiona reveals how she completely cut paid ads and grew her audience organically from 2K to 11K followers in just a few months. And, Seona shares with us how curiosity, teaching, and connection are the secret ingredients to keeping her audience engaged. Here’s What You’ll Learn in the Episode:  -> The unexpected content format that drove the most views and lead magnet downloads for Fiona (after 6 months of testing). -> How Seona uses visual hooks and curiosity to keep her audience engaged. -> The journey from engagement to conversion and what it really takes to turn followers into pa

Up until a few years ago, I was caught in a trap that so many business owners fall into — selling too many products. I thought the more I offered, the better. But instead, I was overwhelmed, our team was stretched too thin, and our customers were confused about what to choose. In this episode, I take you behind the scenes of how I went from selling hundreds of products to just five — and why simplifying your offers can actually help you make more money, increase customer clarity, and streamline your operations. Here’s What You’ll Learn in the Episode:  -> Why having too many products confuses your customers and slows down growth -> How cutting back on offers can actually increase revenue and improve operations -> What going from hundreds of products, to just a HANDFUL, taught me about what really matters. -> The power of a “marketing runway” to create strategic, high-impact launches -> How Apple’s streamlined product approach can work for your business -> How to create a clear product ecosystem where one offe

In this episode, we are talking about some cold, hard, and heartbreaking facts about why women business owners face unique challenges when it comes to growing their businesses. And, of course, we’ll get into how you can get the resources you need to face these challenges head-first. In the Episode, You’ll Learn: -> Why women business owners are still underrepresented in six and seven-figure revenue brackets – and how we can change that. -> The showing funding gap between women-led and male-led startups (we’re talking BILLIONS of dollars). -> How undervaluing and low-balling your services might actually be rooted in historical and cultural norms that we need to break from. -> How to stop over-delivering without fair compensation, and get paid for every bit of value you provide. -> Where the stigma of being “too salesy” comes from, and how you can reframe selling your products or services. -> The shocking study done by Harvard Business Review that highlights the biases women can face in the investment space. ->

“You can’t sell a secret.”  That’s what Natasha Buttler, an expert marketer with almost 30 years of experience, tells us about why your marketing and visibility matters. In this episode, we’re talking about no-cost strategies that you can use to bring in clients, gain visibility, and improve your marketing campaigns. Natasha shares her favourite free strategies, explains why simplicity and repetition always outperform complexity and reveals what powerful tools you’re probably overlooking. What You’ll Learn in This Episode: -> Proven, low-cost marketing strategies you can use as a small or medium-sized business. -> Why simple, repetitive strategies yield long-term success. -> How to optimise your Google Business Profile for free — and the one MISTAKE to avoid after setting up your profile. -> The hidden power of showing your face in your brand to create authentic connections. -> Networking made easy: Natasha’s #1 tip to kick off events without the awkwardness. -> How batching content can save you time and ener

What if getting more clients or making more sales wasn’t left up to chance? Spoiler Alert: It isn’t left up to chance. Or at least for big businesses, it’s not. There is a SCIENCE behind selling and persuading your ideal clients into buying. It’s not magic, it’s not manipulation – it’s human psychology. Let’s walk through Robert Cialdini’s 7 Principles of Persuasion, and then talk about how to apply them to your specific campaign assets. What You’ll Learn In The Episode:  -> The 1 thing you need to know about each of Cialdini’s 7 principles and how they apply to your marketing -> How to ethically influence your ideal clients without feeling pushy or manipulative -> Why not every sales asset needs all 7 principles and how to strategically select the right ones -> How to use reciprocity to build goodwill and create loyal customers -> Why liking and relatability can make or break your connection with your audience -> How to harness the power of social proof with testimonials, case studies, and reviews -> The sec