Herbusiness - Insights For Women In Business

There’s a common challenge that many business owners face: hitting an income plateau. It's that frustrating point where no matter what you do, your business income seems stuck in a rut. However,  there's always a way to break through and escape the plateau. By identifying the root causes, implementing strategic actions, and considering alternative approaches, you can start to see a rise in your revenue and income. This episode of the HerBusiness podcast dives into actionable steps and ideas to help you overcome income plateaus and reach new levels of income in your businesses. Listen to hear: Factors that contribute to an income plateau including market saturation, insufficient marketing, lack of customer retention, and limited time Why it is crucial to identify the root cause of your income plateau to effectively address it Strategies to break through an income plateau How transitioning  from a 1:1 model to a 1:many model could be the key to unlocking your income plateau The role that leveraged streams like

If you are running established businesses but find yourself overwhelmed and short on time, this episode is for you. We're talking about being too "hands-on" and dive deep into the concept of building a hands-off business and give you some practical strategies to implement. -> Discover the benefits of adopting a hands-off approach and how it can transform your business and life. -> Learn how to identify tasks that can be delegated or automated, freeing up your time and energy for more impactful activities. ->Explore the importance of building a support system and find out how to surround yourself with the right people to help your business thrive. -> Get practical steps to implement in your business and start your journey towards building a hands-off business. -> Understand why the CEO ‘hat’ is one to wear, even if right now you have a tiny (or no) team. -> How technology could be a ‘hands-off’ friend that gives you back your time. -> And more. A ‘Hands-Off Business” is the result of making a to shift your min

We've all experienced it: the pressure of responsibilities, looming deadlines, and tough decisions. It can feel like a precarious tower of Jenga blocks, one wrong move, and everything collapses. In this episode of the HerBusiness podcast we're delving deep into a topic that affects us all: those overwhelming moments when it feels like we're 'losing it.' We'll explore why “sanity breakdowns” occur and how they might actually be stepping stones towards success. Listen to hear: -> Understanding the triggers of sanity breakdowns -> The importance of reconnecting with our vision during overwhelming times -> Strategies to manage stress and balance work-life commitments -> Recognising and seeking support when needed -> Embracing “sanity breakdowns” as opportunities for growth and realignment "The key to realising a dream is to focus not on success but significance, and then even the small steps and little victories along your path will take on greater meaning." — Oprah Winfrey Mentioned in This Episode: HerBusiness

Hello everyone, I'm Suzi, your host, and welcome to another inspiring episode of the HerBusiness podcast. In today's episode, I'm speaking to you from one of my favourite spots on the planet, sharing with you why surrounding ourselves with positivity is essential, and how it can be a driving force behind our success. My Journey: From New York to Inspirational SpacesToday, I'm reflecting on my experiences in the vibrant city of New York and discussing its significant impact on me, both personally and professionally. I delve into how our environment influences our thoughts, emotions, and actions, and share anecdotes from my personal journey. The Power of Inspirational SpacesLet's explore together how certain environments can light up our creativity and ambition. I'll share my experiences in New York City's diverse landscapes, and emphasise the transformation that an inspiring environment can trigger. I'll show you how these spaces have fueled my drive to achieve more. Translating Physical Inspiration into a Vir

What do you do to stay positive and enthusiastic in tough times? How do you keep your enthusiasm alive when you’re not hitting your business goals as quickly as you’d like to? For example, what happens to your mood when you’ve lost your biggest client or even when trying all the new marketing strategies, and nothing seems to be sticking? Running a business can be challenging. This episode focuses on staying positive in tough times and keeping your business enthusiasm alive. We share practical strategies to help you stay inspired and motivated, regardless of obstacles. Mindset and Attitude: Cultivating Positivity A positive mindset and attitude are powerful tools for staying motivated during tough times. Practising gratitude, reframing negative thoughts, and surrounding yourself with positive influences can help you maintain a positive outlook, find creative solutions to challenges, and inspire others around you. Self-Care and Stress Management: Nurturing Yourself Prioritising self-care and finding healthy way

Whether you’re having a hard year, a “stuck-in-the-rut” year or a BUMPER year, there’s ONE thing EVERY woman in business needs to SUCCEED… And it’s NOT about your branding, your website, working more hours or finding some shiny new marketing strategy. In fact, it’s NOT about ANY one specific tactic or strategy! After more than 28 years growing MULTIPLE 6, 7 & 8 figure businesses (and helping more than 35,000 other women in business grow THEIR businesses), here’s what I know to be true… You Need to BE INSPIRED. In this episode, we explore the power of inspiration in my business and how it can lead to clarity, confidence, and action. Drawing on my experience of growing multiple 6, 7, and 8-figure businesses and helping over 35,000 women grow their businesses, I share insights, stories, and strategies to help me tap into my inspiration and become more successful. And I’m not talking about “light and fluffy” inspiration that evaporates faster than you can say “Hallmark Card”. I’m talking GRITTY, real, keep-yo

Everyone has dreams and goals they want to achieve, but what stops us from turning those dreams into reality? Often, it's procrastination and fears that hold us back from taking the necessary actions to actualise our visions. In this episode of the HerBusiness podcast, we'll explore the common obstacles that prevent us from taking action and share strategies to overcome them, empowering you to transform your dreams into reality. 1. Confusing Doing with Actualising One of the most common pitfalls is confusing busyness with taking action. While filling our days with tasks might feel productive, it's crucial to distinguish between tasks that simply keep us busy and those that are essential for our success. When we focus on tasks that genuinely move us closer to our goals, we'll make progress and start to actualise our visions. 2. Not Starting from a Position of Clarity or Centeredness A clear vision and a centred mindset is crucial for effective action. When we lack clarity, it's challenging to determine which s

Have you ever felt like you're constantly in "go-go-go" mode, juggling daily tasks and responsibilities? I know I have. It's easy for business owners like you and me to overlook the power of taking a break from our daily environment. However, during these breaks, we often come up with our best ideas and make significant leaps in our businesses. In this podcast episode, I will share my experience attending a retreat and its life-changing impact on me and my business. Taking that leap of faith all those years ago was a way to ‘break the mould’ of a future being carved out FOR me and allowed me to take the reigns and create the business I wanted. One that truly reflects my own desires and my purpose. Because we work too hard to live an ‘average’ existence and feel exhausted and trapped in our business. If you find yourself thinking: “I want to like my business again.” “I want growth in business, but not at the cost of everything else in my life.” Or, “I want to have direction.” … you’ll love hearing how other wo

An Invitation to Join Me in Hawaii for a Life-Changing, Business-Growth Experience Hi, I'm Suzi Dafnis, CEO of HerBusiness, and I recently found myself feeling burned out and in need of an escape. As I began exploring various spa retreats in Australia, I couldn't help but think about a different kind of retreat – one that rejuvenates the body, soul, mind, and business. That's why I invite you to join me at REACH Retreat 2023 in Hawaii! The REACH Retreat is unlike any business program you’ve experienced before. It's designed to answer the longing in your heart for a different type of life and business – one filled with clarity, purpose, and a sense of possibility. I first felt this sense of possibility when I attended a business school in Hawaii back in 1993. That life-changing experience led me to create several successful businesses, and now I want to help you do the same. Who is the REACH Retreat for? REACH Retreat is for women ready to commit to mastery in their businesses and lives. If you're sensing the

Do you ever feel like your mindset keeps you stuck and prevents you from getting the results you want in your business? In this episode of the HerBusiness podcast, we share How To Go From a “Stuck” Mindset to a “Breakthrough” Mindset (In a Way That Feels RIGHT For You) — Even if you’re currently feeling overwhelmed or feeling like your business is a ‘discouraging’ rollercoaster. Today you'll discover how to get unstuck and have a breakthrough in your business without feeling overwhelmed (even if you’ve been exhausting yourself, throwing out effort after effort in the past). This podcast is for you if… Negative Thoughts and Self-Doubt Undermine Your Ability to Be Successful You QUESTION everything, even if you're doing the right things. You may WONDER if you should CHUCK it all in and get a "real job". The SELF-DOUBT can be overwhelming, and you feel like you're GASLIGHTING yourself. IMAGINE, instead, feeling CONFIDENT and EMPOWERED in your ability to achieve SUCCESS, rather than being bogged down by a lack

Do you feel stuck in your business and need help to make progress? Do you want to grow your business but need help figuring out where to start? In this episode, we look at the five areas that will fast-track your business breakthrough, helping you achieve your goals without working harder. I share the simple but profound steps I have used to find my focus, clarify what needs to be done (and what doesn't) and grow not one but five 7-figure businesses. We explore why having a clear business vision is crucial for success and how it can help you set priorities and avoid burnout. I provide tips for creating a clear and holographically detailed vision for your business without using a boring 'textbook' style of vision and without delusional 'manifesting' strategies that don't work independently. I also explain the “3x3 Secret” and how it can help you grow your business faster. Plus, you learn why I lurrrve the idea of "Do Less and Obsess" which has become We dive into why your messaging is the door to all the oppor

Tina Tower started her first business at 20 and has sold multiple businesses before reinventing herself as a mentor for women looking to create online courses and programs. In this interview, we discuss how mindset is key to growth and approaching challenges with the right attitude. Hiring and building a team had been a challenge for Tina in the past. In this episode, she opens up about how she’s taken the leap and hired a team who are now allowing her to take back some of her time and helping her grow without being the bottleneck in her business. Tina stresses the importance of self-awareness and alignment with your business model and advises against being a well-kept secret. Marketing is key to success, and speaking to your ideal client when writing sales emails or social media posts is a must. Her program, Her Empire Builder, is all about helping women build businesses around their online courses. Polarising and targeting specific ideal clients is crucial to building a community of supportive and like-mind

Hey there. I recorded this podcast episode at the SXSW festival in Texas, where I’ve been for the last five days. I’ve attended sessions headlined by actors like Robert Downey Jr, Tilda Swinton and Kerry Washington, business founders - including the CEO of Open AI, the company behind Chat GPT, inventors, and futurists, among others. One of my favourite sessions so far has been with Chef Jose Andres which focused on his experience running the not-for-profit organisation World Central Kitchen, his efforts to provide meals to disaster-stricken areas, and the impact that his work has had on affected communities. In this episode, I talk about how generosity, kindness, and tolerance for different ways of thinking run through all the sessions. And, why it hasn’t been ‘strictly’ business as far as the presentations that I’ve chosen to attend while here in Austin. I also encourage you to shift your mindset to shift your life and increase the possibilities of getting closer to your dreams. I also invite you to join me

Do you ever feel like a lack of self-confidence gets in the way of you growing your business? Or maybe you just don’t feel 100% fabulous in your own skin, so you avoid being visible in your marketing. Fiona Keary is a stylist who helps women 35+ create a wardrobe full of outfits they love without starting from scratch. She does this through virtual consultations, group sessions, an online Style Transformation program, and Superstylers membership. She is my guest on today’s episode. Fiona’s having her best year ever year after year, going from a one-woman band to now having a team of stylists around the country working with women to help them feel more confident as they show up on Facebook lives, Instagram reels, webinars, doing stage presentations, boardroom meetings ---- anywhere where it really counts to feel and look confident while maintaining your authenticity. In this episode, you’ll hear us explore how Fiona works on her clients' confidence and willingness to show up authentically as themselves, the un

Quick question: How many hours per week should you work ON your business as a business owner? This is an excellent question because it can be easy to get caught up in the weeds, spending all your time on low-leverage activities and needing more time working on your business and high-leverage activities. I get it. So, how do you spend your time so that you don't feel like a hamster on a wheel, working hard but not seeing progress on your big goals? It starts with having the right mindset. Your mindset impacts the time you spend working ON your business. You shift how you show up in your business and where you focus. In this episode, we explore mindset, but first, let's look at the difference between working ON your business and IN your business. Let's start with Working IN the Business What might you be doing: Providing Customer Service: Answering customer inquiries, resolving complaints, and addressing any issues with products or services. Performing Administrative Tasks: Managing payroll, overseeing day-to-d

This episode is about “Owning More Space”, which is about expanding into a more significant expression of yourself and your business in all possible ways. When you own more space, you can charge more for your products or services, become more visible in your marketing, and demonstrate your power and authority without friction - you are simply occupying and owning space that is there, waiting for you to step right into it. Maybe for you, “owning more space” means charging more for your products or services, becoming more visible in your marketing, or getting a little more audacious in your messaging. There are many ways to own more space, and Michelle Falzon joins me in this episode for this exciting conversation. We share some practical tips on how to be bigger - and own more space in the places that matter to you. Listen to hear:  -> Unconscious beliefs can cause us to shrink back from opportunities. -> The difference between "OWNING more space" and "TAKING more space". -> The conscious step I took to own mo

Are you struggling with negative self-talk, limiting beliefs, or a fear of failure? In this episode of the HerBusiness podcast we talk about the mindset blocks that could be stopping you from reaching your full potential as a woman business owner. I recently asked our HerBusiness community what was holding them back, and I got some really honest and heartfelt responses that have informed this episode. Listen to hear: -> How negative self-talk can prevent taking risks in business and generate thoughts of failure. -> Why starting with small, manageable risks that are unlikely to fail, helps you make progress faster. -> The true value of celebrating wins, setting achievable goals, and connecting with supportive mentors or coaches who can help one grow. -> How practising self-compassion and seeking support when needed are also recommended to deal with negative self-talk. -> The common money mindset that keeps you from making enough offers, not charging enough, staying hidden, and wasting money. -> Check out this

Are you tired of trying to stand out in a crowded market? You want more clients to choose you as the person to work with and so you try really hard to be unique, but it’s hard to know what to do and how to be to really stand apart in a way that has more people say yes. If you’ve ever thought that you might need to use some sort of short-lived gimmicks to position yourself, then you’ll love this episode. Welcome to episode 213 of the HerBusiness podcast. In this episode of the HerBusiness podcast, CEO Suzi Dafnis speaks with Belinda Weaver of Copywrite Matters on the topic of standing out in a crowded market. Belinda is a copy coach who helps aspiring and working copywriters create a successful business they love. According to Belinda, the idea of being unique has been a traditional marketing concept that has been around for a long time, but with a global landscape and crowded markets, it can be hard to differentiate oneself and become truly unique. The problem with being unique is that it can be demoralising,

Confession: I used to struggle with promoting my business and speaking about my products and services due to the fear of making sales. My fear caused me to avoid answering calls and even pass on potential sales opportunities to my partner. This fear can stem from various reasons such as a lack of confidence, unclear messaging, vulnerability, or feeling physically or emotionally at risk. However, confident and clear communication can help build trust and lead to successful sales. In this episode of the HerBusiness podcast, we will discuss 7 ways fear may be hindering sales for female business owners and provide solutions and examples from other women who have overcome their fear. Join us as we delve into the limiting mindsets that may be holding you back and preventing you from making a greater impact in your business. You’ll hear: How Alex’s experience with a ‘used car salesman’ convinced her of how she did NOT want to sell. And, how she now confidently serves her clients and asks for the sale without fear.

Do you struggle with showing up for your potential clients without feeling pushy? It can be a tough balance to strike, but it's an important one. This podcast episode explores the topic of "Showing Up" for potential clients without coming across as pushy or salesy. Building strong relationships with potential clients is essential for success in the business world. Often, our feeling of being pushy is underpinned by a fear of being seen as pushy or ‘too much’. In this episode, we discuss: -> The importance of showing up for potential clients and building relationships with them. -> Tips for showing up authentically, offering value, being transparent, and following up without being pushy. -> The importance of proactively asking for the sale regularly so that you can sell more products and services. -> The fear of being visible and standing out and how to overcome it. -> Knowing your purpose for showing up and being true to that purpose is important. -> How to understand your potential client's needs and pain po