Herbusiness - Insights For Women In Business

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 166:53:49
  • More information

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Synopsis

Interviews with inspiring business women. Business topic that affect women in business. Inspiration, education and good ideas. Your host is HerBusiness CEO, Suzi Dafnis.

Episodes

  • 210: How to go BIG in a SMALL Niche - 17 Breakthrough Business Strategies with 7-Figure Entrepreneur Bonnie Christine

    18/01/2023 Duration: 37min

    Bonnie Christine is a surface pattern designer who's built a successful, profitable business in a small niche. She's passionate about helping creatives achieve their dreams and has helped tens of thousands of people through her programs. In this episode of the HerBusiness podcast, Bonnie shares her secrets to success in a small niche. She talks about developing a success mindset, believing in your talent and business, setting achievable goals, taking risks, investing in tools, and leveraging the talents of others to reach new heights. Bonnie's business has grown from $19,000 to multiple seven figures per year and she encourages listeners to use her 17 secrets to success or business breakthroughs in their own lives or businesses. One key point she makes is that doing inexpensive work for too long can trap a business in inefficiency. Bonnie emphasises that success doesn't come from hacks or tech tricks but from creating the right mindset and prioritising what you do in your business. "The longer you do the inex

  • 209: 5 Ways You’re Isolating Yourself From New Clients and Connections

    05/01/2023 Duration: 24min

    Now more than ever, our connections are so crucial to the growth of our business. We want to be deeply connected to the right people to have solid and sustainable businesses, no matter what the economy throws at us. In this episode, I share the most overlooked and misunderstood approach for growing a lucrative network that brings you sales, connections and support and works EVEN for introverts or people who hate networking. OK, so let's get started… Firstly, this episode is ALL ABOUT YOU and how you can avoid the five big connection-breaking mistakes business owners make! So, If you know you have a great product, but you remain the "best-kept secret." Or, you have people say they love what you're doing, but they don't seem to buy Maybe you need to get more leads or sales. Or, you're giving lots of value but don't know how to ask for the sale Or maybe you're struggling to communicate the value of your products and services You're in the right place. Getting more clients and feeling like you have a flow of busi

  • 208: What to Do When You Find Yourself Unfocused Or Overwhelmed

    22/12/2022 Duration: 29min

    If you are feeling... Overwhelmed? "Scattered" or "Swamped"? Like you have TOO Many Things on the To-Do List Confused by all the options and "Bright Shiny Objects." Or, if you're: Wondering which strategy to put your energy into next Laying awake at night second-guessing yourself or just flat-out feeling stressed and confused? Looking at all the parts of your business and thinking, "there's not enough of me to go around?" … what we're talking about in this episode of the HerBusiness podcast ends that turmoil and uncertainty. Because in this episode, we'll zone into five essential things you should focus on when you find yourself unfocused or overwhelmed. By the end of this episode, you'll have some specific things to work on and a few resources I've created that will help you along the way. While simple, the five steps we'll cover can be challenging. It's a mind shift to start thinking strategically about your business. These five steps help you understand where to focus and feel like you have ample time

  • 207: The Plan That Gets More People Buying From You

    07/12/2022 Duration: 26min

    Right now, inside the HerBusiness Network, we are focused on planning. Our members are all working on their 2023 plans. And we’re running everything from all-day planning days to 3-hour online workshops. We’ve also curated hundreds of dollars in resources for members to read, listen to, watch webinars, and complete worksheets. We’ve also created a popular 2023 Planner Kit with beautiful 2023 mega planners and our popular “Planning Day” guidelines. Why are we so fanatical about planning? The ability to create a plan and then work to it is one of the most fundamental secrets to the success of any project or venture. It doesn’t mean everything always goes to plan ☺, but I’ve always found HAVING a plan got me closer to the outcome I wanted than NOT having a plan. Having a business plan also helps you confirm your business model is viable. That is, your business is structured in a way that will make it profitable. In This Episode You’ll Hear: -> Why a FEW marketing campaigns each year is all you need to attract al

  • 206: The 3 X 3 Secret To Creating Your Best Year Ever

    23/11/2022 Duration: 23min

    Ready to create your Business Success Plan? The ability to create a plan and then work to the plan is one of the most fundamental secrets to the success of any project or venture. It doesn’t mean everything always goes to plan, but I’ve found that HAVING a plan always gets me closer to the outcome I want than NOT having a plan. Planning gives you a clear handle on your goals and allows you to use your time, energy and resources best. If you... -> Need more clarity on your business direction -> Find yourself unfocused or overwhelmed -> Want to get a better handle on your priorities -> Are already to be more productive and create more results ... you’re going to love creating your own HerBusiness Success Plan. Follow our easy step-by-step process to create a “plan at a glance” for your business. Listen to discover our 3 x 3 HerBusiness Planning System, which lets you create a plan that gives you clarity and gets results. Listen to Hear: -> How to construct your “BIG KAHUNA” goal for 2023 -> The secret to gettin

  • 205: Your Business Everest: Lessons in Big Goals, Strategy, Preparation and Community - with Peter Johnston (PJ)

    09/11/2022 Duration: 42min

    Have you ever set a big goal that scared you? One that you KNEW you’d have to put a lot of time, effort and sweat into? One that you didn’t know you’d succeed with? When he set himself the goal to climb the height of Everest on an organised hike, my guest didn’t know the enormous impact that it would have on him emotionally, physically, spiritually and mentally. In this episode, I interview Peter Johnston (PJ), a popular business mentor, successful real estate investor and entrepreneur. PJ is also the Head Mentor and a Director at HerBusiness.   Listen to Hear: -> How long-term planning (and a robust plan) sets you up for a better chance of success -> The mindset shift that we need to make before we move outside of our comfort zone and towards those bigger goals -> How to fit big goals into an already-full schedule -> The role that coaches and your peers play in ensuring you get OVER the finish line and not stop short -> How ritual and community build raving fans -> What to do when best-laid plans start to go

  • 204: Should You ‘Unplug’ From Your Business When On Vacation?

    25/10/2022 Duration: 12min

    You’re heading off on vacation. You’re cramming to get things done before you go. For good measure, you check out the wifi speed in your hotel room, and you pack your laptop. Just. In. Case. But should you ‘unplug’ while you’re away? Or does it make more sense to fit some work in during your vacation? Many business owners say it’s difficult to detach from work when they’re supposed to be relaxing, and that’s true for me. Even in Vacation Mode, I cannot help but develop marketing strategies and brainstorm new ideas while lying on the beach or running in a new city. I personally rarely unplug totally. But I also no longer get down on myself for not being totally unplugged. Whether I have the iPad ad the beach under an umbrella, or I pull up my computer poolside to write some copy… I don’t beat myself up. I know it’s part of my process and that I create some of my best content and do my best planning when I mix up rest and relaxation with some brainstorming and work. We had a vibrant conversation on our Facebook

  • 203: Say "Yes" to a Business Breakthrough

    14/10/2022 Duration: 20min

    Ready for a business breakthrough? Sometimes we may not feel ready for a breakthrough. Maybe we don't feel confident. We don't have enough information. We don't have all the skills. We don't know the final outcome if things change in our world, which can be a bit scary. And often, we're sitting on this precipice of wanting to move forward but thinking, "Oh my gosh. I don't know if I can do that big scary thing that I really want to do." When we think about our breakthroughs, here's what I want you to know. The only reason to have a breakthrough is to get to the other side of where you are now. And that applies to any part of your life and business. You have to go through the experience to get to the other side. So, when I look back at some of the significant breakthroughs I've had in my business over the last 27 years, I notice a pattern. Time and time again, my business breakthroughs would happen when I said yes to an invitation. In this episode, I share some of my biggest breakthroughs over the last 27 year

  • 202: Bottlenecks, Napkins and Next Levels - Lessons from My Mastermind

    28/09/2022 Duration: 21min

    I just returned from spending a week attending the Business Mastermind I belong to. It was a powerful time to evaluate my business and look at what is working and what needs a different or fresh approach. In this episode, I’m sharing five of the most important questions you could be asking yourself to get more clarity, focus on your business, and fine-tune your business model and marketing. Listen to Hear: Why being clear on the ways you’re getting people into your world takes the pressure down and saves you time and energy. How choosing what you want people to buy first gets prospects buying faster and reduces the amount of marketing you need. Why asking for the sale is an essential and ACTIVE part of success in your business. How to identify and eliminate the bottlenecks that are stopping you from reaching your goals. What to do next to take your business to the next level. Mentioned in This Episode: The HerBusiness Network HerBusiness Marketing Success Mastermind

  • 201: They Found Clients, Community And A New Confidence - A Tour Inside HerBusiness

    14/09/2022 Duration: 01h05min

    How can you create an audience of buyers on social media - without buying expensive ads? EP201 - They Found Clients, Community And A New Confidence - A Tour Inside HerBusiness In this interview with three of our HerBusiness members, you’ll see how an investment of just 1-2 hours a week and less than $20 a week in their business has given these women (and many like them): Connections to regularly do business with Regularly practical help and support A network that they can call on in almost any situation for trusted advice A flow of leads from people who know them Community and a group of business besties that they love to be around to talk all things business A waitlist of clients they love to work with More profitable businesses Referrals and collaborations come their way regularly If you’re a woman business owner looking to get on the road to a more profitable, scalable six6 or 7-figure business, you’ll really enjoy today’s episode. Our Guests Include: Zoe Heard from Get Heard is an email strategist and c

  • 200: How to Grow An Audience of Buyers on Social Media (Without Buying Expensive Ads)

    31/08/2022 Duration: 42min

    How can you create an audience of buyers on social media - without buying expensive ads? In this episode, I share a training I recently did for our HerBusiness community. I give you four things you can do NOW to start growing a profitable audience on social media without spending money on ads and even if, up until now, you haven’t been able to turn many of your followers into buyers. I think you’ll find this four-part process really easy to implement. While it’s not simple, it’s a formula that our HerBusiness Network Members use daily to get new clients and use social media more strategically. Because who has time to spend a lot of time posting and going live and sharing… if it’s not going to lead people to become customers, eventually? Plus, I will share how you can land your next client next week when you join me for our fabulous “Get New Clients” Coaching program. In this episode, you’ll discover: How to ‘show up’ so that your ideal clients know that you are the right solution for the challenge they are e

  • 199: How to “Show Up” for your potential clients without looking PUSHY

    17/08/2022 Duration: 17min

    Getting new clients often starts with Showing Up. You're visible when you're showing up, putting your hand up for things, and saying yes to opportunities. SHOWING UP is about knowing what your GOALS and VISION are - where the goalposts are. That means you KNOW HOW TO POSITION YOURSELF and explain what you do in a way that demonstrates how you help people. This means you know who YOUR IDEAL CLIENT is. You're clear on their pain points and HOW YOU HELP resolve them. And you have a way that you help them that GETS RESULTS. In addition, you're prepared to invest in getting to know others and building rapport and how you can help them. And you get in the game with an OPEN MINDSET, open to OPPORTUNITIES and COLLABORATION. So, how do you get there? You have a PLAN, and an intention for the RESULTS YOU WANT to get. You're clear on your strengths and what you bring to the situation. And you show up prepared. But, SHOWING UP isn't always easy, even for the most outgoing women. SHOWING UP CONSISTENTLY can be tricky, too

  • 198: From 30 to 700 products and a 122K year! How jewellery retailer Karina Pellicone shifted her business model to see a record year.

    11/08/2022 Duration: 33min

    Karina Pellicone of Plum Petal hit a six-figure revenue milestone in April 2022. After launching her wholesale website and business model, she’s grown her jewellery business 75% from the previous year. But this shift in revenue to her jewellery business didn’t happen overnight. It took seeing some incremental growth in her eCommerce store and then deliberately deciding to work with a new type of ideal client. A change to focus on business-to-business transactions in addition to her direct-to-consumer eCommerce business has significantly shifted her revenue and results. In this episode, Karina shares: The two MARKETING STRATEGIES Karina used to go from a five-figure business to over $100k How understanding her ideal client helps Karina SELL MORE of her products What gave her the COURAGE and INSPIRATION to start a whole new income stream in her business Why she no longer does the things she's not good at and how she's building a team that FREES UP HER TIME The roles she considers the MOST important for giving

  • 197: How to Stop Being the One Making EVERY Decision in Your Business

    03/08/2022 Duration: 14min

    To grow your business, you have to stop being the one making every business decision. Making ALL the decisions is exhausting. And if you've ever gotten to the end of the day and thought… "Oh… I can't even decide what I want for dinner. Someone just feed me, please! And bring me a glass of wine while you're at it."… you might be suffering from decision fatigue. Being stuck making all the decisions is a common pain point for small business owners (especially if you're a solopreneur). You stop being the one who has to make EVERY SINGLE DECISION by putting the right systems and processes in place for your marketing, planning, your team, and more. Inside of HerBusiness, we have a framework called the HerBusiness Growth Zones®. It's a framework that helps you focus on what will help your business grow and succeed. And, it is essential to go from being a solopreneur to growing a small business and then on to being an entrepreneur with a growing and scalable business. We've used these 8 Growth Zones as the basis for

  • 196: My Business Breakthrough Success Strategy

    27/07/2022 Duration: 01h15min

    We're doing something a little different in this episode of the HerBusiness podcast. Recently we ran a free online training called: My Breakthrough Business Success Strategy. And we had such great feedback that I wanted to share it with you. Four Business Owners Share the ‘One Thing’ that Made the Biggest Difference When Growing Their 7-Figure Businesses. As you’ll hear, our four experts are experienced business owners who’ve had BIG breakthroughs in business… and have successfully grown MULTIPLE businesses. These experts are mentors on our amazing REACH Retreat program - a five-day program for women business owners. REACH is the program women have called “Life-Changing,” “Transformational,” and “The Best Gift I Ever Gave Myself”. And it is Back for 2022... In this training, our mentors share things they usually ONLY reserve for Retreat participants. And, they share the ‘ONE THING’ that has been the most important part of their business success You’ll leave with greater insights on: What to do BEFORE you env

  • 195: How Menopause Expert Angela Counsel Made a 400% Revenue Increase and Reached a Six-Figure Milestone

    20/07/2022 Duration: 33min

    It’s a VERY good day when a business owner you’ve been cheering on hits that magical 6-figure mark! And naturopath and menopause expert Angela Counsel has an AMAZING story about her journey to that awesome milestone (including how she almost gave up right before she had her BIGGEST breakthrough!). When Angela Counsel joined the HerBusiness Network, she gave herself and her new business “one year.” She was, in her words, going to either “fold or fly.” At the time, she struggled to make even $10,000 - $20,000 revenue per year selling her courses aimed at helping women thrive in Menopause. When the opportunity to take part in the 30-Day Mastermind Experience program came up, she grabbed it with both hands… During those 30 days, she got her marketing strategy dialled in and had a BIG a-ha! about a big mistake she was making with her approach. Based on those solid foundations, she went on to transform her results, filling her high-dollar embrace program and hitting that magical $100,000 milestone! Angela completel

  • 194: The New Way To Grow Your Business - Chill and Prosper with Denise Duffield-Thomas

    06/07/2022 Duration: 55min

    In this episode of the HerBusiness podcast, I am joined by best-selling author and leading online business owner, Denise Duffield-Thomas. We discuss her updated and expanded edition of Chillpreneur - which is titled: Chill And Prosper. Whether you’re an aspiring entrepreneur, already have your own business, or need a little expert guidance to take the next step, you’ll find simple, actionable advice to help you achieve rewarding results across your whole life. We Explore: Why saying NO to opportunities is essential to getting the most results for the least effort The ‘working hard’ myth that has been imprinted on so many of us and how to work around it (and not burn out) The role of others in your business - getting people around you to support you in your business, so that you’re not having to make every decision and you can stop being a bottleneck Designing your business around your life (and not the other way around). Sound good? Let’s dive in. Mentioned in This Episode: HerBusiness LIVE Online The HerB

  • 193: You CAN Choose Your Ideal Clients

    22/06/2022 Duration: 28min

    In this episode of the HerBusiness podcast, I share with you how to discover WHO your IDEAL Client is so that you can easily find MORE ideal clients just like them and know exactly where to look for them and have them buy from you sooner. Because now you finally feel clear and confident about what products and services to offer and who you serve. EVERYTHING in your business becomes clearer and more focused when you know who your Ideal Client is. It helps you answer one of THE MOST important questions you will ever ask in your Business which is: “How do I get MORE clients?” Discovering who your IDEAL Client is STARTS with CHOOSING your IDEAL Client. Yep, getting clear on WHO you want to work with and who you don’t. Because while working with the wrong clients may not be life-threatening, it can make you pretty miserable! And I’m going to take you through that process in today’s episode so that you can channel your time and focus on your ideal clients. Even if you’ve been in Business for a while and you ALREADY

  • 192: The Ideal Marketing System for Your Business

    08/06/2022 Duration: 34min

    I’m sure you’ll agree that trying to grow a successful business isn’t as simple as some people make it seem. Running a business doesn’t feel ideal AT ALL most of the time. On any given day, you might need to deal with... Getting the right team and support around you Juggling finances Creating Systems Making Decisions about Technology Then there’s. Planning - How do you find the time to get a plan together… And of course, the BIG ONE - Marketing - finding clients, clarifying your message, knowing what content to send to who and when - so many things to focus on Exhausted yet? It’s a lot, right? That’s really why I developed the IDEAL Business System. Because I saw so many women become completely side-tracked while trying to grow their business and create the lifestyles they wanted. If you find yourself frequently cutting your prices, accepting lower fees, or spending a lot more time delivering a service than you’d planned… this episode is for you. Mentioned in This Episode: How to Craft an Offer That Sells

  • 191: How to Stop Overgiving and Charge What You're Worth

    25/05/2022 Duration: 27min

    If you find yourself frequently cutting your prices, accepting lower fees, or spending a whole lot more time delivering a service than you’d planned… this episode is for you. When you find yourself overdelivering, again and again, you can start to feel resentful because you’re putting in way too much time and effort for what you’re getting in return. In this episode of the HerBusiness Podcast, we look at: How to charge your worth confidently. What to do if you find it easier to offer your ‘free stuff’ than to ask people to buy How to stay ‘generous’ while you increase your prices Why stuffing ‘more’ into your offers could be driving clients away How to stop exchanging time for money (and what to do instead) The problem with the ‘hourly rate’ business model The big mistake I made for years that cost me hundreds of thousands of dollars How much value to give in your free Facebook Groups, challenges and other ‘free’ promotions (and what to hold back) Why adding people to your email list is burning a hole in you

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