Herbusiness - Insights For Women In Business

If you find yourself frequently cutting your prices, accepting lower fees, or spending a whole lot more time delivering a service than you’d planned… this episode is for you. When you find yourself overdelivering, again and again, you can start to feel resentful because you’re putting in way too much time and effort for what you’re getting in return. In this episode of the HerBusiness Podcast, we look at: How to charge your worth confidently. What to do if you find it easier to offer your ‘free stuff’ than to ask people to buy How to stay ‘generous’ while you increase your prices Why stuffing ‘more’ into your offers could be driving clients away How to stop exchanging time for money (and what to do instead) The problem with the ‘hourly rate’ business model The big mistake I made for years that cost me hundreds of thousands of dollars How much value to give in your free Facebook Groups, challenges and other ‘free’ promotions (and what to hold back) Why adding people to your email list is burning a hole in you

As business owners, we have an ongoing need to upskill and grow our knowledge. How we market our business changes. New technology comes along that makes the old way of doing things obsolete. Trends change and evolve. What worked yesterday, no longer works and so we need to grow and learn and implement new strategies. But when should you spend money on conferences, retreats, courses and other business education? And which options will give you the best return on investment' for your time, effort, dollars and energy? If you're wondering whether you should be investing more in your education… Or, if you've been buying "all the things" but not seeing progress then remember this: The best reason to spend money on conferences, courses, and retreats is to get new knowledge to improve your life or business. But building your knowledge and skills is not about overlearning and buying "all the courses". It's about learning, implementing, and getting results. If you have several programs (courses, books, webinars) that y

Right now, you could be so close to breaking through in your business. You may only be missing a few pieces of the puzzle and my goal is to help you find those missing pieces. Maybe you're just getting started in your business. Working hard to get a new business off the ground can be really overwhelming and knowing exactly where to put your energy so that things move forward can be challenging, especially when you feel like you're being pulled in a thousand different directions. Or, if you've been in business for a while, maybe you've had some growth, but now things have slowed down and you've seen the results flatten out, or maybe even go backwards. You might feel like you've lost your mojo. And the momentum you used to have is gone. And that can leave you feeling stuck, frustrated, not to mention anxious, not sure what to do next, to turn things around, or perhaps you've got the opposite problem. Or maybe your situation is that you've experienced some rapid growth in your business. Things have really taken

Stu McLaren is one of my favourite people in the world. He has helped more people than anybody to start, launch and grow membership businesses. A membership gives you a recurring revenue stream and a more predictable cash flow - which can make a big difference to the value of your business and how confident you feel about your bank account will look from month to month. When you know where your next dollar is coming from, YOU experience fewer "headaches", and less stress, and you can sleep soundly at night knowing that you'll be again and again every month. Stu McLaren is the creator of the Membership Experience, and he is my guest today. In this interview, we dive into: The revenue model that Zoom, Netflix and Disney use that solopreneurs and small businesses owners worldwide are now ALSO using to create highly profitable businesses. Why membership is a way to future-proof your business against fluctuations in the economy. Why you don't need to have a popular website, a big email list OR a social media foll

When we think about making progress in business, we are often asked to set a vision, set our sights forward, and look ahead at what we want and what we can create in the future. But, what if the better and faster way to make progress is to look backward? Today I want to share with you the counter-intuitive way to make progress. This way creates a more straightforward path for you, accelerates your forward momentum, and prevents you from repeating past mistakes. In this episode, I’ll show you: Four questions to ask to become more aware of the current reality of your business (This will uncover what you love and what is keeping you stuck.) How looking back at the road you’ve travelled helps you make big leaps forward The powerful five-part REACH process for creating more of what you want in your business and your life. How to stop seeing life and business through a ‘distorted’ lens. The antidote to shrunken dreams. What to do if your business and your confidence have taken a hit over the last two years. A path

It can be the first thing you think about in the morning and the last thing on your mind before you go to bed. Whether things are going great or not so well… running a business can often feel “all-consuming”. Then squeeze in all the other commitments you have on top of that... You can be forgiven for feeling like there’s very little space for YOU. But (and here’s something I’ve had to learn from experience) the very thing that determines the level of success your business can reach is… YOU. There is something very specific that YOU can do now to start to see more success and growth. It starts with taking time AWAY from your business and is one of the most important things you can do to succeed. In this episode, I’ll show you... How taking time away from your business could be the best way for you to have more success, even if right now you’re scrambling to get things done in all the hours you’re already putting into the business Why one of the BEST investments I’ve ever made is finding ways I can take myself

What I’ve found coaching women for over 26 years is that the mistake business owners make over and over again is that they are too general in three business areas. Unfortunately, being too general moves you in the opposite direction to your goals of more clients and a more profitable business. What are three specific focus areas that can help your sales go up and the pressure down? That’s what we cover in this episode. When you get specific about these three areas, you make more sales, and the pressure comes down, reducing the overwhelm and stress of running a business — which is a great thing. So, let’s dive into these three areas: Your ideal client — the customers you love to work with and that you are best suited to help Your plan — what you DO in your business on a daily, weekly, monthly etc. basis that keeps you focused and moving towards your goals Your message — how you describe what you do in a way that compels people to want to do business with you, refer you and help you grow your business. You’ll

Do you ever feel like your business COULD grow if only you would stop doing ALL the things?  In today's episode, you'll meet HerBusiness Network member Julia Watts. Julia is the CEO of Australia's Leading Pattern Making Business — Sample Room. She has been part of our network for over a year and recently joined our Marketing Success Mastermind. Julia has a sizeable business that she's been growing consistently over many years. In this interview, she takes us through the trajectory of: Starting Growing Plateauing Scaling … her business from zero to a seven-figure business. She also talks us through the mental shifts she took to step into the CEO role and let go of the tasks that kept her busy with unimportant work. You'll hear Julia explain that while she's not afraid of setting and hitting financial goals, letting go of roles that she'd outgrown in her business proved a little more challenging than she thought. You'll see why even if they're wearing all the hats at the moment and they're feeling exhausted a

Hey there, If right now: You feel like you're a little bit away from your financial goals You've been knocking on the door of that six-figure business (but it seems like no-ones home) You've been at six figures for a while, and you haven't quite worked out how to get to the next level or sustainably run your business. Then you're going to enjoy this episode. I walk you through the three-step roadmap for finally having breakthrough growth in your business — without burnout or stress. Each stage of business requires a different area of focus if you want to create a healthy foundation of success. You need to know WHAT to focus on to maximise momentum in the short-term and set yourself up for the long-term. This episode is a must-listen episode for you if you want to: Stop "throwing a bunch of spaghetti at the wall" hoping something will stick and instead know where to focus and what to do next. Get out of working IN the business so much so that you can work ON a clear plan to grow your ideal business. Grow

If you avoid sounding salesy or pushy, so you don't speak up about your business — this episode is for you. Every day I see women missing out on new clients because they don't know how to speak up about their business. So, they: Post on social media hoping that people will look, comment and buy Spend a ton of money on a website, but we don't have the traffic, so the site doesn't do the job of converting visitors into clients. They are left paying for ads to promote courses, lead magnets, online challenges… and burning a hole in their pockets. In this episode, I'm giving you access to the secret sauce that has helped so many of our HerBusiness Network members get new clients and ultimately grow more profitable, sustainable businesses without the overwhelm and without having to spend a dollar. When you use this four-part system, you'll be in the perfect position to land your next client without it feeling awkward trying to explain what you do or speaking up to let people know about your excellent products or

Every day in business we are trying to get people to say yes. Yes to our offers Yes to joining our team Yes to taking up that discovery call Yes to clicking the button on our website Yes to our proposals Yes to our invitations to collaborate. What if there were seven ethical and proven ways to persuade people to move in your direction… to say YES to you? The good news is that these seven principles exist and they are all part of Dr Robert Cialdini’s 7 influence principles, which he first wrote about over 30 years ago in his book Influence: The Psychology of Persuasion, a book that has been translated into 44 different languages. Today you are in for a treat. Because Dr Cialdini is my guest. We are talking about: How the internet has changed the ways that we can influence, and how to harness online opportunities to have people say yes to you Where to put your testimonials in order for them to make the most impact to your results Why giving and being generous FIRST positions you to be more persuasive The surpr

Welcome to a brand-new season of the Her Business podcast. If you're a brand-new listener, let me introduce myself. I’m Suzi Dafnis, CEO at HerBusiness and for the last 25+ years, I’ve helped women to grow and scale sustainable businesses through our HerBusiness Network membership, our Mastermind program, business women’s retreats, courses and mentoring. I’ve grown four 7-figure businesses and one 8-figure business, and my passion is helping women this show is for women who want to grow and scale a sustainable business that is sustainable - which means it sustains THEM. If that sounds good to you then here’s what you need to know. This season has fortnightly episodes which means every two weeks a new episode will be published. Sometimes I’ll have a guest with me — a world-class speaker, best selling author or an inspiring business owner just like you who is growing and scaling some part of her (or his) business. So, if you want to reach more people… whether that means that you want to get new clients whether

Do you feel like there is a LOT more potential in your business that you just aren’t tapping into? As women business owners, we are often busy ALL THE TIME. We don’t find time to even think about planning or strategic thinking. We find ourselves slogging away IN the business without much focus at all to working ON the business. And, while we INTEND to give ourselves every chance to be successful, we are often not doing the ONE THING that could make the big difference to turning our business around. In this episode, I take you back to a point in time over 20 years ago when I took one specific action that saw me take my business from $300K to over $1 million in under 12 months. Listen to hear about this simple but powerful act that turned my business around. In this episode: How taking some time out to think bigger tripled my revenue The critical mindset shift we had to make to go from a six-figure to a seven-figure business How the act of declaring a goal helped shape our future The questions to ask yourself

Last month my home was the feature story in Australian House & Garden, the leading home design magazine in the country. Pretty cool, yes? The house looks fantastic, and the story was ten pages of prime real estate in a magazine with hundreds of thousands of subscribers. Plus, we got some bonus exposure when they decided to do a question, and answer story with me, asking me about my inspirations, HerBusiness, and my design likes and dislikes. They also included our business name and my personal story, which is publicity that would typically cost $$$$$$$ to buy. I love my home, and it looked gorgeous in the magazine. I’ve lived there for seven years now. But when we bought it, it was an old warehouse, dilapidated and in need of gutting and rebuilding. We put a lot of love and effort and heart into it and a lot of our vision. We had a team of people - architects, builders, tradespeople, designers all working with us to help make the final product the mirror of what we imagined our home to look like when fini

When was the last time you took time away from your usual environment? With COVID having put the brakes on any major travel, many business owners have been working harder than ever without a break. With so many working from home, it means that you're in the same environment day in, day out. This COULD be stifling your creativity and ability to have breakthrough ideas for your business. Some of my most productive creative writing, content creation and breakthrough ideas come to me when I spend time away from my desk. I'm often surprised by the bolts of clarity that come to me when I'm on the beach, in the shower, or out running or walking. Being in a new location is a different experience to moving my laptop, say, from my head office (a brick-and-mortar office) to my home office. Or moving from the dining table to the kitchen bench to work. Working from a whole new environment seems to have my brain functioning in different ways. I'm writing this as I'm seated at the dining table looking out at sunset through

Today I have a VERY special treat for you. Maybe you’ve noticed... ... membership and subscription businesses are thriving. Even in the midst of a massive pandemic, companies worldwide are having to shift and adjust to the new economy. And those who have incorporated subscriptions and membership business models are seeing massive growth. Why? It’s actually quite simple. Because a membership business model establishes predictable and reliable income month after month, regardless of a shaking economy. And right now… who doesn’t need that?! If you want the blueprint for how to create a membership business of your own, then you’re in the right place. Because my special guest today is membership site expert, Stu Mclaren of the TRIBE Experience. In this interview, we talk about how you can get clients paying you every single month. When you create a membership inside of your business you create reliable revenue every single month... and the best news is that you can build a successful membership business around wha

“My biggest challenge is finding the time to market and pitch myself outside of paid projects. I know I need to do it to ensure a consistent pipeline of clients in future, but I can't shake this weird feeling of guilt and worry when I'm not working on tasks that I can't invoice.” I loved this question from HerBusiness Member, Brittany, because it’s a trap that we can ALL fall into. We sell something and then we spend time delivering it. And that delivery time can be really intense, especially if you’re a solopreneur. While you’re busy making "the thing", delivering the training, doing the consultation, presenting the brief, doing the copy-editing, designing the website etc. etc., you have little time to focus on getting new clients. Clients want their jobs. And they want them now. And there’s just you, doing all the things. Maybe there’s someone helping you, but the responsibility of delivering the product or service is still squarely on your shoulders. Meanwhile, the pipeline of potential new clients isn’t b

If it ever feels like you have too many promotions to focus on and share and market, it might be time to simplify your marketing plan. What I’ve found is that MORE promotions don’t necessarily lead to better results. When we analysed our marketing activity, we found that some of our seemingly successful promotions didn’t deliver the RIGHT results. On the surface, they looked great. But when we dug in, we could see that they didn’t do the main job they were meant to, which was to sell our Core Offer. We know that marketing and marketing campaigns take ENERGY and EFFORT. There are landing pages, copywriting, emails, automation, lead boxes, popups, website banner, social media copy and images, printing, internal systems and procedures, scripts and videos and Facebook lives etc. And more often than not, all the effort doesn’t translate to sales or conversions. In this episode, I introduce you to the 3-part “Back of the Napkin Marketing Plan”, a simple but effective template that helps you decide which marketing a

We live in a world that's obsessed with planning, achieving, and goal setting. But how do you move forward in times when your goals aren't yet clear, your plan is still unfolding, or you can't quite see the path ahead? My guest in this episode of the HerBusiness Podcast has an answer to this question that's both reassuring and radically different to the advice you may have had before. So, if you're struggling to figure out your next steps on a project, plan or path... Or, if you sense, there's something more, but you're not yet sure what it is... Or, If you wish you had more courage to try something new, this interview with presentation strategist and performing artist Victoria Labalme is for you. Listen to this episode to hear more about: Why lack of clarity can be the perfect starting point for creating what you want When saying NO is the pathway to having more of the right opportunities come your way What it means to 'risk forward' and how you can take tiny steps towards new and sometimes daunting directi

Why is it that some women have a rich ready-made network of people who send them business all the time, while others feel isolated and stuck with nobody to do business with. I asked hundreds of women business owners what they felt were some of the big stumbling blocks for them getting new clients. And so many of them said they were not getting enough referrals. They said things like: "People aren't sending people my way." Referrals make doing business so much easier. Referrals are free. And, when you use our proven three-part system for getting referrals, it means that there's always someone waiting to do business with you. Whether you are just starting out in business and looking to establish your client base and decide who your ideal clients are, but you aren't getting a lot of new customers and or referrals… Or, you've been in business for a while, you've already got great products and services, but you want more people referring you… This episode gives you a more reliable way to get referrals and repeat b