Stay Paid

This is our 350th episode, and we’re answering questions submitted by our listeners. Can you guess which one of us can’t hold his liquor, sucked his thumb until he was 12, and would choose to be a carpenter as an alternative career? We hope you have as much fun listening as we had recording. Visit us at www.staypaidpodcast.com.    Connect | Resources Take our Listener Survey! Tell us what’s working and what you would like to hear. - https://remindermedia.com/podcast-survey/   0:00     Introduction 2:00  How did the two of you meet?       4:43 What is one thing about yourself that no one else knows? 7:30 What other topic would you do if you could host another podcast? 10:05 What does success mean to you and what does it look like?  12:23 What is your favorite thing about ReminderMedia? 15:20 What have you learned from a guest on the show that you wished as a company we implement? 18:42 What is it like when you disagree with each other and how do you resolve the issue?   To learn how to generate more referrals

This week’s interview is with Chad Vaughan who has made his real estate career a success using Instagram as his primary lead-generating strategy. When you listen, you’ll hear his down-to-earth approach for using IG that includes a brilliantly simple way to generate content, how he uses IG polls to get engagement, and what he’s discovered about the efficacy of hashtags vs. captions. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Instagram: @chadavaughan Free e-book: How to Win at Instagram - https://bit.ly/39ziyod     0:00     Introduction 2:28     Chad’s business bio 3:36     Social media gave him an infinite audience       4:35     How did you produce content and convert it into leads? 5:49     My first clients came from Instagram polls 7:21     Do polls still work? How? 9:49     How do you develop your Instagram Reels? 12:08   Social media is the cornerstone of my business 14:21   Do you restrict

Meetings are sometimes a necessary evil, but we’ve got 10 tips for making them more effective and valuable. Some of the responsibility for better meetings rests with its leaders, but participants also have a role to play in making meetings productive and advantageous for everyone. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.  Connect | Resources FREE e-book: How 5 Top Producers Generate Referrals - https://bit.ly/37SdR8r   0:00     Introduction 2:39     Ensure you have an agenda 4:04     Come to the meeting prepared 4:51     Ensure the meeting has a leader/facilitator 6:20     Participate with questions and comments 8:03     Ensure the right people are in the room 8:45     Assess whether you need to attend a meeting 10:36   Ensure the meetings take no more time than needed 11:29   Show up early 12:48   Ensure action items are assigned and understood 13:54   Commit to completing your action items 17:32   Action Item

Dan Lesniak closed $22 million in his first year as an agent. Today, he and his wife, Keri Shull, run the highest selling team in Washington, DC. They have 70 agents and closed 1,100 deals last year. He’s also a billion-dollar developer, best-selling author, coach, and Iron Man! In this week’s interview, Dan offers sage marketing advice for new agents, his thoughts about the best type of client touchpoint, and how team leaders can keep their top talent. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Website: https://www.kerishull.com/ Career opportunities: https://www.kerishull.com/careers  Coaching and summit: Website: https://www.kerishull.com/ Instagram: @thedanlesniak    0:00     Introduction 1:34     Parallels between running a marathon and running a business 4:33     Dan’s business bio 8:31     Hyperlocal strategy and being the “mayor” of your town       10:17   Segment, target, position 11:25

Our minds are incredibly powerful. For example, a simple change to your mindset can significantly affect the outcome of a situation and, ultimately, your place in life. Professor Carol S. Dweck of Stanford University was the first to describe the differences between a growth mindset and a fixed mindset, and her research explains why some people fail and others succeed. We examine these opposing mindsets, explain how you can tell which one you tend to operate with, and how to take action and make needed changes. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Mindset: The New Psychology of Success by Carol S. Dweck, PhD 0:00 Introduction 1:02 Would you hire for mindset or skill? 2:01 Beliefs about abilities and change 3:03 Beliefs about results 3:22 Beliefs about the unknown/challenges 4:00 Beliefs about feedback 4:23 Beliefs about others’ achievements 5:36 Findings from neuroscience 6:34 Is one mindset

Before he joined ReminderMedia, Andrew Saska was the head of corporate finance for the largest Tier 3 broker-dealer in the country. Today, he is our vice president of financial services and the best there is at nurturing relationships, connecting people, and closing the big deals that take years to put into place. This week on Stay Paid, we ask Andrew to share his wisdom on topics ranging from how to get leads to what principals need to do to plan and execute an exit strategy. Remember you can always get more in-depth information and extra details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Connect with Andrew on LinkedIn or call him at 484-804-2963 0:00     Introduction 2:37     Different types of salespeople 3:30     Andrew’s business bio 5:11    What are the first 3 things you recommend a new advisor do? [Golden Nugget] 9:09     What lesson can you teach someone now that would normally take years to learn?     11:14   You MUST niche down [Golden Nugge

It’s the question that every agent eventually asks themselves . . . should I join a team? While we do have a bias (especially when it comes to newer agents), in this episode we lay out the pros and cons of working with a team that we’ve heard from agents for nearly 20 years. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.     Connect | Resources  Take our Listener Survey - https://remindermedia.com/podcast-survey/   0:00     Introduction  0:52     Pro: You have access to more experienced mentors  2:16     Pro: You get leads and an in-place system  4:45     Pro: You get team accountability, motivation, and standards  6:24     Pro: You might have a better work/life balance  7:17     Pro: You can focus on what you prefer to do  8:22     Con: You’re beholden to the team’s success and brand  9:34     Con: You will split your commission  11:16   Con: Your goals may not align with the team’s goals  13:52   Action Item   

If you’ve been listening to Stay Paid for a while, then you’ve heard me mention my brother Stephen. He’s a broker-agent and, at the end of 2021, four of his best agents walked out on him. Kudos to his courage, because Stephen shares why things went wrong and how easy it would be for other broker-agents to make the same mistake; how he got himself out of a full-blown pity fest; the marketing strategies he used to complete 320 transactions in spite of what happened; and the easy script he uses to get cold calls to give him the information he needs. - Luke   You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Email: stephen@acreebrothersrealty.com Instagram: @acreebrothers Phone: 434-607-2976 Free webinar + resources: The #1 Lead-Generating Facebook Ad to Run in 2022 - https://bit.ly/3M6FCc8   0:00     Introduction 2:41     Stephen’s business bio 3:05     What happened that you lost 4 agents? 5:12     How

Bad habits come in all shapes and sizes, but one thing is consistent about them—we are constantly wishing that we could change them. Even when we know that what we habitually do is frustrating our chances of succeeding, we often fall back into the same old routines that lead us nowhere. In this episode, the Stay Paid pals talk about where habits come from, the pattern that all habits follow, and how you can replace bad habits with better ones.  You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources FREE Pop-By Tracking Sheet to help you maximize the efficiency of your springtime door knocking. - https://bit.ly/3xagxsf   0:00     Introduction 0:41     The difference between habits and discipline 2:36     Where habits come from 2:59     The pattern of forming habits 5:57     How to disrupt a bad pattern 6:25     Discovering the trigger; boredom, dopamine, and environment 8:13     An explanation of dopamine d

So many agents fail in their first few years in business because they make some of the common mistakes that derail real estate entrepreneurs time and time again. In this episode, we expose the 5 worst mistakes every agent must avoid (and why it can sometimes be so hard). You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources How to Build an Effective Contact Database in Under 5 Minutes - https://bit.ly/37npymW Free e-book: Guide to Cold Calling - https://bit.ly/3r4pOOH   0:00     Introduction 1:35     Agents don’t take the time to build and manage a contact database 3:44     Ideas for getting contact information for your database 4:17     Agents fall prey to “shiny object syndrome” 5:21     The cure for shiny object syndrome 7:49     Agents occupy themselves with operational rather than sales activity 9:56     Agents don’t hold themselves accountable 12:07   Agents don’t find a mentor and surround themselve

You already know that successful cold calling is part art and part science. What to say, how you say it, and what not to say are the art. How many times to call and when, when to speak and when to listen, and the statistical difference in close rates when you say “I” versus “we” all play into the science. In this episode, we review 8 cold-calling statistics that will forever change what you think about cold calling. And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources FREE e-book: Guide to Cold Calling - https://bit.ly/3uM3aMa   0:00     Introduction  0:37     Cold call analysis and data  1:36     Stat #1: It takes time to develop trust  3:35     Stat #2: Never ask, “Did I catch you at a bad time?”  4:42     Stat #3: You’ll do better if you ask . . .   6:35     Stat #4: State the reason for your call  7:59     Stat #5: Talk more  9:15     Stat #6: Lengthen your pitch  11:49   Stat #7

Every sales professional wants to know more and better ways to get client referrals. This week, we speak with John Turner, who works with broker-dealers, RIAs, insurance carriers, banks, and Wall Street firms, educating financial advisors about the benefits of annuities. John explains how he has grown his business with client referrals by using specific language and strategically timed calls.   You can find more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Website: selaxbrokerage.com    0:00     Introduction 1:39     Selling bibles door to door 5:30     Deciding to enter into finance 6:31     Educating with stories [Golden Nugget] 11:07   Always have a reason to call 17:40   Staying top of mind after the transaction 19:56   Use of client appreciation events 21:01   The critical importance of personal interaction     22:42   Advice John would give to the younger John 25:22   Action Item

We've covered a lot of social media topics on Stay Paid, but we've never made a comprehensive list of the mistakes that so many business owners and sales professionals make on social media. Today, we’re correcting that error. Listen to this Silver Dollar episode as we review the 7 mistakes that every business needs to avoid on social media.     And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources FREE download: Social Media Goal Planners - https://bit.ly/3L7mCd0   0:00     Introduction 1:26     Trying to talk or connect with everyone 2:47     Failing to interact with your audience 3:43     Deleting negative comments 4:58     Forgetting social media is about being social 6:11     Copying and pasting across platforms 7:57     Being inconsistent 11:10   Not spending money to reach your audience 12:09   Avoiding video 14:50   Action Item

What if you had one story that allowed you to build almost immediate trust between you and your clients? René Rodriguez is a neuroscientist who has trained more than 100,000 people in applying behavioral psychology and neuroleadership methodologies to solve some of the toughest challenges in leadership, sales, and change management. In this week’s episode, René shares his insights about influencing behavior. He uses our hosts to demonstrate how you can develop and tell your origin story in a way that quickly makes your clients feel psychologically safe and trusting.    And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources René’s website: meetrene.com René’s podcast on Apple Podcasts: The Neuro Side of Influence and Leadership - https://apple.co/3DbnXfZ Book to be released on April 26, 2022: Amplify Your Influence: Transform How You Communicate and Lead - https://amzn.to/3NdSvCs   0:00    Introduction

If you engage in email marketing, then you know that email deliverability is of paramount concern. Email is a tremendously effective tool that can help you to stay top of mind with your clients, nurture your prospects, and drive conversions for your business—but only if your emails are reaching people’s inboxes! So, with spring just around the corner, we’re going to review 7 steps you can take to spring-clean your email list to make sure your emails get delivered every time rather than being redirected to spam . . . or worse!      And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources The Starter Guide to Email Marketing - https://bit.ly/3qjOL8K How to Build, Grow, and Segment Your List - https://bit.ly/3CU97Kz   0:00     Introduction  1:04     The ROI of email  1:51     How does email deliverability work?       3:05     About your IP reputation  4:40     Don’t buy email lists  6:34     Only send to pe

Jennifer Murtland and Monica Weakley approach marketing from opposite sides—one champions relationship marketing while the other promotes transactional marketing. Put them in a room together though, and you’ve got a demanding, thought-provoking, wholly entertaining podcast episode about the effectiveness and implementation of each approach. Join the Stay Paid pals as they referee the matchup and award Golden Nuggets at the end of every round.   And remember that you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Real Estate Fight Club on Apple Podcasts - https://apple.co/3idTbth FREE e-book: How 5 Top Producers Generate Referrals - https://bit.ly/3KPN8aB   0:00     Introduction 3:23     Monica’s business bio 5:37     Jennifer’s business bio 6:35     Why did you start Real Estate Fight Club? 8:19     How do you apply an attraction system without clients? 10:36   What is your cold-calling strategy? 11:50

In this Silver Dollar episode, we pick apart the idea that some people are just luckier than others when it comes to catching a big break that turns into a successful business opportunity. As it turns out, some people are luckier than others. But it’s also true that these same people have 4 abilities that enable them to create their own good luck, and anyone can develop these skills. Listen as the Stay Paid pals explain how you can use what science has discovered to create your own good fortune. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources The Luck Factor by Dr. Richard Wiseman - https://amzn.to/3J71va7 The Power of Positive Thinking by Norman Vincent Peale - https://amzn.to/3IqDKJB   We are a participant in the Amazon Services LLC Associates Program, an affiliate-advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.  

Jess Lenouvel is the owner of The Listings Lab, and she’s got a message for agents: she can help you build a 7-figure income “without giving up control of your vision, burning out, or tripling your stress.” Her secret is a digital marketing system that takes leads through a psychological journey from strangers to clients—and it doesn’t involve buying ads on social media. Listen to her share her thoughts on digital marketing, the content agents should be sharing, and how to diagnose what might be missing from your marketing strategy. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Instagram: @jesslenouvel The Listings Lab: https://www.thelistingslab.com/ Jess’s book: More Money, Less Hustle: Becoming the 7-Figure Real Estate Agent - https://amzn.to/3K4sx20 Free e-book: How a Target Audience Can Increase Sales - https://bit.ly/3630oJP   0:00     Introduction 1:59     Jess’ business bio 4:21     Jess’ p

Writing for LinkedIn isn’t like writing for other social media platforms. LinkedIn users have different expectations of the content they find there. They want well-written, well-researched, and thoughtful content that is relevant to their understanding of what’s important to business and what can help them progress in their careers. In this episode, we offer advice about why you should be writing for LinkedIn, the type of content you should consider posting, and tips for how to write and post on LinkedIn. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Ep. 135: How to Find Your Perfect Client Through Podcasting (with James Carbary) - https://bit.ly/3MkCeLw Ep. 185: Create a LinkedIn Profile That Will Have Prospects Calling You (with Jimmy Coleman) - https://bit.ly/3ILltqy Ep. 199: 1M Followers in 30 Days (with Brendan Kane) - https://bit.ly/3hClv8v Book: Hook Point: How to Stand Out in a 3-Second Wor

This week’s episode features Phil Graham. Phil’s been in the financial services and insurance businesses for more than 20 years and during that time has created $22 BILLION in insurance and annuity sales and investments. Today, he’s a CEO and the creator of the Beneficiary Liquidity Plan™. Phil shares how he built his book of business, how he coaches salespeople reluctant to make calls, and his best piece of advice for new advisors. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Phil Graham, CEO and Creator of The Beneficiary Liquidity Plan™, on LinkedIn The Beneficiary Liquidity Plan™ on LinkedIn  The Alternative Group (ALTGRP) website - www.thealtgrp.com/     0:00     Introduction 1:18     Phil’s business bio 3:05     An early lesson about telling stories       5:29     How did you build your book of business? 9:16     What was your prospecting method? 11:17   Why do you think people avoid the pho